@poltronova on Instagram
Not fully visible, nor entirely absent.
These objects aren’t simply on display: they hide, reveal, refract, disappear and reappear among textures and reflections.
Sensitive presences—engaged in a dialogue with surfaces, imagination, and time.
You don’t look at them. They observe you.
1. Ultrafragola mirror/lamp by Ettore Sottsass jr., 1970
2. Califfo sofa by Ettore Sottsass jr., 1964
3. Joe armchair by De Pas, D’Urbino, Lomazzi, 1970 and Joe Ball by D’Urbino, Lomazzi, 2020 in vintage leather
4. Mies armchair by Archizoom Associati, 1969
5. Passiflora table lamp by Superstudio, 1967
📸 Photo credits @serenaeller : @ellerstudio
#Poltronova #Ultrafragola #UltrafragolaMirror #EttoreSottsass #CaliffoSofa #JoeArmchair #JoeChair #JoeBall #MiesArmchair #PassifloraLamp
#DDL #Superstudio #ArchizoomAssociati #DePasDUrbinoLomazzi #Design #Furniture #InteriorDesign
Radical in form. Regal in hue.
Designed by Archizoom in 1967, the Safari sofa is now available cloaked in violet eco-fur.
📍 Elle Decor: Alchemica, Palazzo Bovara (Milano)
📸 Photo credits @serenaeller : @ellerstudio
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Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio
#Poltronova #ElleDecor #PatriciaUrquiola #SafariSofa #ArchizoomAssociati #PalazzoBovara #MDW25 #DesignArchives #RadicalDesign #DesignHistory #1960sDesign #FurnitureCollectors
Elle Decor: Alchemica
Poltronova was present at Palazzo Bovara for the exhibition ALCHEMICA, curated by Patricia Urquiola. The installation featured a composition of two complete SAFARI sofas (Archizoom Associati), specially upholstered in custom violet eco-fur for the occasion, and the PASSIFLORA table lamps (Superstudio).
For the 2025 Milano Design Week, Elle Decor intertwined its vision with the metaphor of alchemy—an ancient practice exploring the transformation of matter as both a physical process and a symbol of growth and change. The exhibition was structured around the three fundamental stages of the alchemical process—Nigredo, Albedo, and Rubedo—each represented through spaces evoking the most symbolic rooms of the home.
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📸 Photo credits @serenaeller : @ellerstudio
Centro Studi Poltrova presented:
🌼 PASSIFLORA, table lamp by Superstudio
🐆 SAFARI, imperial sofa by Archizoom Associati
Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio
#Poltronova #ElleDecor #Alchemica #PatriciaUrquiola #SafariSofa #PassifloraLamp #Superstudio #ArchizoomAssociati #PalazzoBovara #MDW25
Elle Decor: Alchemica
Poltronova was present at Palazzo Bovara for the exhibition ALCHEMICA, curated by Patricia Urquiola. The installation featured a composition of two complete SAFARI sofas (Archizoom Associati), specially upholstered in custom violet eco-fur for the occasion, and the PASSIFLORA table lamps (Superstudio).
For the 2025 Milano Design Week, Elle Decor intertwined its vision with the metaphor of alchemy—an ancient practice exploring the transformation of matter as both a physical process and a symbol of growth and change. The exhibition was structured around the three fundamental stages of the alchemical process—Nigredo, Albedo, and Rubedo—each represented through spaces evoking the most symbolic rooms of the home.
—
Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio
📸 Photo credits @serenaeller : @ellerstudio
Centro Studi Poltrova presented:
🌼 PASSIFLORA, table lamp by Superstudio
🐆 SAFARI, imperial sofa by Archizoom Associati
#Poltronova #ElleDecor #Alchemica #PatriciaUrquiola #SafariSofa #PassifloraLamp #Superstudio #ArchizoomAssociati #PalazzoBovara #MDW25
For those who didn’t have the chance to visit Salone del Mobile 2025 — or just want to relive the dream — here’s your personal tour.
Poltronova’s XS – ExtraSurface wasn’t just an exhibition.
It was a dissolution of the domestic, a shimmering space of drapes, mirrors, and radical memories.
From Superstudio to Sottsass, from Pettena to Hollein — a landscape of icons in constant flux.
No longer a home. Not quite a museum.
But a tactile fiction that still lingers, long after the fair is wrapped up.
XS is over. But it keeps resonating.
Intro: Roberta Meloni, CEO of Poltronova
Voiceover: Donatello D’Angelo, Art Director of Poltronova
#Poltronova #SaloneDelMobile2025 #RadicalDesign #Design #Superstudio #ArchizoomAssociati #EttoreSottsass #Vignelli #MadeInItaly #DesignWeek2025
ＸＳ = ᴇxᴛʀᴀꜱᴍᴀʟʟ
— Poltronova embraces the world of collectibles with its first series of realistic miniatures. Rumble, Safari, Sofo, and Superonda become (almost) pocket-sized in faithful 1:8 scale reproductions.
— Great design, scaled down.
The iconic modular designs you love are now available as miniatures: small in size, big in detail.
Each piece is meticulously handcrafted to precisely reflect the original colors, materials, and proportions. Not just collectible items, but an invitation to explore new combinations and configurations, right in the palm of your hand.
📸 Photos by Francesco Marano — Eller Studio
@francesco_marano8 @ellerstudio
#Poltronova #MiniatureDesign #CollectibleDesign #DesignLovers #DesignCollectibles #Rumble #Safari #Sofo #Superonda #Design
Rumble by Gianni Pettena | Safari by Archizoom Associati | Sofo by Superstudio | Superonda by Archizoom Associati | Made in Italy | Poltronova Miniatures
