Sanremo

SHADOWS OF A RADICAL ICON. 🖤

At Milan Design Week 2026, the Sanremo Floor Lamp by Archizoom Associati for Poltronova reveals one of the most fascinating aspects of its design: its ability to shape space through shadow as much as through light.
Originally conceived in 1968, during the height of Italy’s Radical Design movement, Sanremo transforms illumination into a visual event. Its transparent elements diffuse light outward, generating graphic, almost botanical shadows that extend across surrounding surfaces and become part of the object itself.
Rather than simply lighting a room, Sanremo creates an atmosphere. Light, reflection and projection interact continuously, blurring the boundaries between functional object, sculpture and environmental installation.
More than five decades after its creation, the lamp remains a powerful expression of the experimental vision that defined Archizoom Associati and helped reshape the language of contemporary Italian design.
A reminder that sometimes the most compelling part of an object is not the object itself, but the space it transforms.

✨ Where does the lamp end, and where does its shadow begin?

📍 Salone del Mobile, Milan Design Week 2026 @isaloniofficial
📸 Serena Eller Vainicher / Eller Studio @serenaeller @ellerstudio
🎨 Exhibition Creative Direction: @d_apostrophe @donutsinho

————————

#Poltronova #SanremoLamp #ArchizoomAssociati #Sanremo #FloorLamp

Too much? Exactly.
Not furniture. A manifesto.

An imperial presence in the dream of domestic walls.
Safari is not discreet.
Leopard skin. Modular excess. A composition that occupies space with intention.

Sanremo stands beside it. Vertical. Luminous. A palm transformed into a symbol.
Designed to disturb complacency.
Designed to endure.

Clear your sitting room.
Would you make space for these two?

—

Radical Italian design by Archizoom Associati for Poltronova. The Safari imperial sofa and Sanremo floor lamp embody 1960s Italian Radical Design, Pop Art influence, and collectible furniture. Originally conceived as a critique of bourgeois interiors, these iconic pieces remain central to Milan Design Week conversations and contemporary design collecting.

📸 @serenaeller
🎨 @_d_apostrophe_

—

#poltronova #sanremo #safari #archizoomassociati #milandesignweek

Why is it called the Sanremo floor lamp?

Because Sanremo is more than a place. It’s a symbol. 🌴✨

Inspired by Sanremo in Liguria, host of the legendary Italian music festival, this Poltronova piece turns the palm tree into a glowing manifesto of Radical Design.
A minimal metal trunk.
Fluorescent green or transparent methacrylate leaves.

A theatrical presence that feels ironic, bold, and unforgettable.
Sanremo embodies Italian pop culture reinterpreted for the home.
A palm tree that radiates light and attitude.

Follow for iconic Italian design pieces.

#Poltronova #SanremoFloorLamp #Sanremo #Sanremo2026 #SanremoFestival

SALONE DEL MOBILE 2025:
ＸＳ ＝ ＥＸＴＲＡ ＳＵＲＦＡＣＥ

Under the creative direction of Donatello D’Angelo, Poltronova continues this exploration,
transforming the exhibition space into an undomestic landscape—an environment that rejects
the functional order of the home to explore new perceptions of dwelling.
The display unfolds through reflective and fragmented planes, embossed panels that break
up the light, curtains and drapes that create unstable depths. A matter in tension, in
constant mutation. In this scenario, Poltronova’s iconic pieces are not mere displayed objects
but sensitive presences, elements that rewrite the concept of domestic space.

Come by – see/experience our products and meet our team 👋

@isaloniofficial
Rho Fiera Milano
April 8th/13th
Hall 24 Booth D33

— 📸 Photos by @serenaeller @ellerstudio
— 🎨 Art direction @donutsinho / @_d_apostrophe
— 💡 Exhibition setup @pietrograssi_ / @studio_grassi_design

#Poltronova #Ultrafragola #UltrafragolaMirror #JoeChair #JoeBall #Mies #MiesArmchair #SanremoLamp #MitziSofa #Saratoga #RumbleSofa #ArchizoomAssociati #GianniPettena #DDL #HansHollein #EttoreSottsass #EttoreSottsassjr #MilanoDesignWeek #SaloneDelMobile2025 #MDW2025 #DesignWeek2025 #SaloneDelMobile

Ettore Sottsass | Interior Design | Italian Design | Sofa | Salone del Mobile 2025 | Milan Design Week | Made In Italy | Centro Studi Poltronova

What happens when the domestic landscape dissolves—what remains?

Centro Studi Poltronova presents

XS
Salone Internazionale del Mobile
Rho Fiera Milano, Hall 24 | Booth D33

Milano Design Week 2025
April 7-13

Don’t miss:

@elledecoritalia
Elle Decor: Alchemica
A project by Elle Decor Italia
Palazzo Bovara, corso Venezia 51, Milan
April 7-13
Interior and Exhibition Design Patricia Urquiola
Lighting Design Valerio Tiberi
Landscape Design Studio Antonio Perazzi
Interior Design Coordination Netsuke Studio
-- #safarisofa by Archizoom Associati
-- #passifloralamp by Superstudio

@adidesignmuseum
Best of Both Worlds: ITALY. Art and Design in Italy 1915 – 2025 
April 1 – June 15, 2025
Conceived and curated by Stefano Casciani
Exhibition and graphic design by Piero Lissoni / GraphX 
Ph. Credits Michele Nastasi, Courtesy of ADI Design museum
-- #gherpelamp by Superstudio
-- #sanremolamp by Archizoom Associati
-- #ultrafragolamirror by Ettore Sottsass jr.

@triennalemilano
Franco Raggi: Unstable Thoughts
Triennale di Milano, Design Platform
Until April 13
Curated by Marco Sammicheli e Francesca Pellicciari
Exhibition project by Piovenefabi
-- #cantonbench by Franco Raggi

@triennalemilano
Forme Mobili
Triennale di Milano, Museo del Design Italiano
Until April 13
Curated by Marco Sammicheli
Exhibition project Luca Stoppini
-- #gherpelamp by Superstudio
-- #miesarmchair by Archizoom Associati
-- #ultrafragolamirror by Ettore Sottsass jr.

#Poltronova #MilanoDesignWeek2025 #MDW25 #SaloneDelMobile2025 #SaloneDelMobile #SaloneDelMobileMilano #TriennaleMilano #Adi #ElleDecor #AdiDesignMuseum #TriennaleMilano #EttoreSottsass

XS is an exhibition presenting a selection of Poltronova’s iconic designs like:

— 🐚 Gherpe, table lamp by Superstudio 1968
— 🌴 Sanremo, floor lamp by Archizoom Associati 1968
— 📐 Mies, armchair and footrest by Archizoom Associati, 1969

+ alongside something unexpected. Are you ready?

XS
Salone Internazionale del Mobile
Rho Fiera, Milan
Hall 24, Booth D33
 
April 8–13 / 9.30 am – 6.30 pm


#Poltronova #Superstudio #Gherpe #GherpeLamp 
#SanremoLamp #MiesArmchair #Mies #ArchizoomAssociati #RadicalDesign #PopDesign #Design #ItalianDesign #MadeInItaly #MilanoDesignWeek #MilanoDesignWeek2025 #Fuorisalone2025 #DesignWeek2025 #SaloneDelMobile #MDW2025 #MDW #SaloneDelMobile2025

Poltronova | Gherpe Lamp | Table Lamp | Superstudio | Sanremo Floor Lamp | Interior Design | Salone del Mobile 2025 | Radical Design | Mies armchair and footrest | Archizoom Associati

🌴 ꜱᴀɴʀᴇᴍᴏ 🌴
Floor lamp designed by Archizoom Associati

Swipe ➡ to find out more

Sanremo is composed of a slender metal trunk topped by “foliage” like that of a stylized palm tree, formed by lanceolate transparent or fluorescent green methacrylate leaves that radiate light.
The prototype of the Sanremo floor lamp was an engagement present from Dario Bartolini to Lucia Morozzi, given to her in the villa in Roccamare designed by Ernesto Nathan Rogers.
The prototype also called for a sound similar to the song of a cricket, eliminated in the production version.
Floor lamp with indirect light Sanremo is a floor lamp more than two meters high with a phytomorphic shape. A square base supports a long stem made with a lacquered steel tube onto which a luminous crown composed of 12 perspex leaves is grafted in the green or transparent versions.
«Many people couldn’t grasp what we were up to. In reality many of our objects were created for reasons other than that of architecture: an engagement party, a wedding. Any opportunity was good enough to materialise our vision of the world».
 [Lucia Bartolini, 2007]

— Available in: transparent / fluorescent green

📷 Photos by @serenaeller @ellerstudio / Dario Bartolini

#Poltronova #Archizoom #ArchizoomAssociati #Sanremo #SanremoLamp #RadicalDesign #PopDesign #Design #ItalianDesign #MadeInItaly #DesignHistory #PalmTree

Design | Home | Furniture | Floor Lamp | Interior | Radical Design | DesignHistory