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Safari

by Archizoom Associati
The Safari sofa is a multiple seat with the profile of the backrest shaped like a series of waves, one gathers in the central void, accessed through an opening, as in a sort of tribal ritual. The piece of furniture consists of four pieces of two different types [two armchair modules and two sofa modules]. The Safari sofa was put into production for the first time by Poltronova in 1968. The experimental fibreglass technique was used for the structure. For the seat and backrest upholstery, Archizoom chose a printed animal pattern fabric with a Leopard print. The same pattern is used for the polyurethane foam rug placed between the seats. The choice of the leopard pattern was a cultured reference to the work “Bedroom ensemble” [1963] by Claes Oldenburg, master of English Pop Art, and his subsequent “Leopard chair” [1963], but also to a Kitsch taste adopted by the group in polemic with the need to make form follow function. It is part of the permanent collection of prestigious museums including the Centre Pompidou and the Museum of Fine Arts in Montreal. It has taken part in numerous exhibitions.
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  • year1967
  • typologysofa
  • dimension85/130[l] x 85/130[w] x 64[h] cm
  • materials[frame] fibreglass
    [padding] polyurethane foam
    [covering] faux fur covering with leopard animal pattern
    [rug] polyurethane foam covered in faux fur with leopard animal pattern
  • colors[frame] black / white
    [covering] spotted grey / spotted brown
  • weight[configuration 2 armchairs + 2 sofas] 159,5 kg
    [armchair module] 29 kg
    [sofa module] 49 kg
    [rug] 3,5 kg
Chart design
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Safari, imperial sofa by Archizoom Associati for Poltronova, 1967 🖤

Originally designed in 1967 by Archizoom Associati for  Poltronova, Safari transforms the sofa into an open, informal landscape for conversation, rest and collective living.

Conceived during the years of Superarchitettura and radical experimentation, Safari rejects rigid domestic codes in favour of a freer and more fluid way of inhabiting space. Its oversized proportions and soft modular structure turn comfort into attitude.

In this version, the deep black leather upholstery amplifies the object’s sculptural presence, balancing softness and visual intensity. More than a sofa, Safari becomes a platform for gathering, talking, waiting, lounging, existing together.

A timeless icon from the Poltronova collection, still radically contemporary.

#Poltronova #SafariSofa #Archizoom #ItalianDesign #radicaldesign
Radical in form. Regal in hue.
Designed by Archizoom in 1967, the Safari sofa is now available cloaked in violet eco-fur. 

📍 Elle Decor: Alchemica, Palazzo Bovara (Milano)
📸 Photo credits @serenaeller : @ellerstudio

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Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio

#Poltronova #ElleDecor #PatriciaUrquiola #SafariSofa #ArchizoomAssociati #PalazzoBovara #MDW25 #DesignArchives #RadicalDesign #DesignHistory #1960sDesign #FurnitureCollectors
My sofa is a jungle, Safari is the king of the jungle. 🐆
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#Poltronova 
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#Kitsch 
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Everyone, please, take your seats. THIS IS SAFARI SOFA 🐆
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#Poltronova #Safari #SafariSofa #Archizoom #ArchizoomAssociati #InteriorDesign #DesignIcon #PoltronovaRevolution #ItalianDesign #HomeDecor #DesignInspiration #FurnitureDesign #DesignInspo #DesignLovers #UniqueDesign #IconicFurniture #DesignClassics

To request information, please write to info@poltronova.it, for a quote to sales@poltronova.it.