Passiflora

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
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On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city`s oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll`s novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
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💡 Art direction by @_d_apostrophe_
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👯 Rug by @poltronova | @cc-tapis
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📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #prato #pratorug #plasma #plasmachair #plasmaarmchair #passiflora #passifloralamp #archizoom #archizoomassociati #nigelcoates #superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

🌼 Passiflora
Table lamp designed by Superstudio
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The Passiflora lighting fixture comes from a painted cardboard prototype made for the exhibition “Superarchitettura” [December 1966], a manifesto of Radical Design. The cardboard was replaced by a material transparent to light, transforming Passiflora into a truncated luminous column: a column whose deformed profile wavers between natural and artificial, in a game of allusions and ambiguities, corresponding to the statement of intent of Superstudio, summed up in the text Invention Design and Evasion Design.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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📍 @thesocialhub.florence
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#poltronova #superstudio #passiflora #passifloralamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #lamp #light #tablelamp

🌼 Passiflora
Table lamp designed by Superstudio
.
The Passiflora lighting fixture comes from a painted cardboard prototype made for the exhibition “Superarchitettura” [December 1966], a manifesto of Radical Design. The cardboard was replaced by a material transparent to light, transforming Passiflora into a truncated luminous column: a column whose deformed profile wavers between natural and artificial, in a game of allusions and ambiguities, corresponding to the statement of intent of Superstudio, summed up in the text Invention Design and Evasion Design.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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📍 @thesocialhub.florence
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#poltronova #superstudio #passiflora #passifloralamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #lamp #light #tablelamp

🌼 Passiflora
Table lamp designed by Superstudio
.
The Passiflora lighting fixture comes from a painted cardboard prototype made for the exhibition “Superarchitettura” [December 1966], a manifesto of Radical Design. The cardboard was replaced by a material transparent to light, transforming Passiflora into a truncated luminous column: a column whose deformed profile wavers between natural and artificial, in a game of allusions and ambiguities, corresponding to the statement of intent of Superstudio, summed up in the text Invention Design and Evasion Design.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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📍 Budini Gattai Palace, Florence
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#poltronova #superstudio #passiflora #passifloralamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #lamp #light #tablelamp

Passiflora, lamp by Superstudio, Elle Decor Design Forever, Palazzo Bovara, Milan Design Week 2022.
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Studio Calvi Brambilla choosed Poltronova for Palazzo Bovara. The exhibition curated by one of the most eclectic and interesting realities of the Italian scene, showed PASSIFLORA by Superstudio in the Pure Room. The PASSIFLORA lighting fixture originated from a cardboard model painted for the exhibition “Superarchitecture” (1966) manifesto of Radical Design. The cardboard was replaced by a material transparent to light, transforming Passiflora into a luminous column trunk: a column whose deformed shape oscillates between the natural and the artificial, in a game of allusions and ambiguity, corresponding to Superstudio`s declaration of intent, summarized in the text Design d`invenzione e design d`evasione.

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📍 Palazzo Bovara, corso Venezia 51, Milan
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💡 Exhibition design by @calvibrambilla
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📷 Photo by @serenaeller
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🙏 Thanks to @elledecoritalia
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#poltronova #superstudio #passiflora #passifloralamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #elledecoritalia #elledecor #calvibrambilla #designforever #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

🌼 Passiflora
Table lamp designed by Superstudio
.
The Passiflora lighting fixture comes from a painted cardboard prototype made for the exhibition “Superarchitettura” [December 1966], a manifesto of Radical Design. The cardboard was replaced by a material transparent to light, transforming Passiflora into a truncated luminous column: a column whose deformed profile wavers between natural and artificial, in a game of allusions and ambiguities, corresponding to the statement of intent of Superstudio, summed up in the text Invention Design and Evasion Design.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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🙏 Rug by @cc_tapis
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#poltronova #superstudio #passiflora #passifloralamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #lamp #light #tablelamp

🌼 Passiflora
Table lamp designed by Superstudio
.
The Passiflora lighting fixture comes from a painted cardboard prototype made for the exhibition “Superarchitettura” [December 1966], a manifesto of Radical Design. The cardboard was replaced by a material transparent to light, transforming Passiflora into a truncated luminous column: a column whose deformed profile wavers between natural and artificial, in a game of allusions and ambiguities, corresponding to the statement of intent of Superstudio, summed up in the text Invention Design and Evasion Design.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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#poltronova #superstudio #passiflora #passifloralamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #lamp #light #tablelamp

🌼 Passiflora
Table lamp designed by Superstudio
.
The Passiflora lighting fixture comes from a painted cardboard prototype made for the exhibition “Superarchitettura” [December 1966], a manifesto of Radical Design. The cardboard was replaced by a material transparent to light, transforming Passiflora into a truncated luminous column: a column whose deformed profile wavers between natural and artificial, in a game of allusions and ambiguities, corresponding to the statement of intent of Superstudio, summed up in the text Invention Design and Evasion Design.
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#poltronova #superstudio #passiflora #passifloralamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #lamp #light #tablelamp

Passiflora by Superstudio. Light of evasion and invention, poetry which becomes dwelling.
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#poltronova #superstudio #passiflora #passifloralamp #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly photo by @donutsinho