@poltronova on Instagram
RING RING. ☎️ Design is calling. Are you picking up?
Some phone calls change your day. Others changed the history of design.
What looks like a playful joke is actually one of the most revolutionary sofas ever conceived.
Originally designed by Archizoom Associati for Poltronova in 1967, Superonda overturned the very idea of what a sofa could be. Rather than prescribing a single way of sitting, it introduced freedom. Made from just two wave-shaped polyurethane blocks, it can be endlessly recomposed into a sofa, a chaise longue, a bed, two independent seats or countless unexpected configurations. There is no “correct” way to use it—only the one you invent.
Created during the birth of the radical Italian design movement, Superonda rejected the rigid functionalism that had defined furniture until then. It transformed the domestic landscape into something fluid, playful and constantly evolving, proving that design could question conventions instead of simply following them.
More than half a century later, Superonda remains one of the most influential icons of twentieth-century design, still produced in Italy by Poltronova with the same experimental spirit that made it a cultural landmark.
And yes… apparently, it still answers calls.
Our 1:8 Superonda Miniature faithfully reproduces the proportions, geometry, colours and modular composition of the original design, allowing collectors, architects, museums, universities, galleries, design schools and enthusiasts to experience one of the greatest icons of Italian design from an entirely new perspective.
Small enough to fit in your hands.
Big enough to change the way you think about furniture.
#Poltronova #Superonda #ArchizoomAssociati #ItalianDesign #RadicalDesign
ESCLUSIVO | INCLUSIVO
What if a landscape became something you could sit on?
Selected for ESCLUSIVO | INCLUSIVO, the design exhibition by @edit.napoli in collaboration with @jumeirahcapripalace and @comunedianacapri, Terrazzo Quarry by @bethanlaurawood transforms Villa Rosa into an inhabitable landscape where contemporary design meets the Mediterranean setting of Anacapri.
Inspired by the ever-changing compositions of Venetian terrazzo, the collection translates fragments of stone into a vibrant textile and an equally vibrant family of sculptural seating elements. Rock 1, Rock 2, Rock 3, Wedge and Pad can exist independently or come together as a modular landscape that encourages gathering, resting, play and conversation.
As Poltronova’s first contemporary product developed beyond its historical archive, Terrazzo Quarry continues the company’s tradition of experimentation, proving that its radical attitude is not confined to the past but remains an ongoing way of imagining how we live with design.
Within ESCLUSIVO | INCLUSIVO, the project becomes part of a wider dialogue where craftsmanship, hospitality and contemporary research coexist, making Villa Rosa itself an experience to inhabit.
📍 Villa Rosa, Anacapri (Capri), Italy
ESCLUSIVO | INCLUSIVO
May 24 — July 12, 2026
Curated by @domitilladardi & @emiliapetruccelli
📸 Photography by @ale__mu
@bethanlaurawood @edit.napoli @jumeirahcapripalace @comunedianacapri @villarosa_anacapri
#Poltronova #BethanLauraWood #TerrazzoQuarry #EDITNapoli #EsclusivoInclusivo
ESCLUSIVO | INCLUSIVO
Some objects don’t simply inhabit a house.
They redefine the way we inhabit it.
Selected for ESCLUSIVO | INCLUSIVO, the design exhibition by @edit.napoli in collaboration with @jumeirahcapripalace and @comunedianacapri, Poltronova brings two projects that continue to shape the language of contemporary Italian design inside the historic spaces of @villarosa_anacapri.
Designed by Gianni Pettena in 1967, Rumble originated from the experience of living in a vast nineteenth-century artist’s atelier, where furniture had to respond to the scale of the place rather than that of the human body. More than a sofa, it becomes a playful architectural landscape: a simple form that invites endless possibilities of inhabiting, gathering and interaction.
Alongside it, Ultrafragola, designed by Ettore Sottsass Jr. for Poltronova in 1970, continues to blur the boundaries between mirror, light and object. Originally conceived as part of the Mobili Grigi collection, it has become one of the most recognisable and enduring designs ever produced by Poltronova.
Together, these works naturally engage with the exhibition’s central reflection: that design can simultaneously preserve its uniqueness while remaining open to new interpretations, new contexts and new ways of being experienced.
📍 Villa Rosa, Anacapri (Capri), Italy
ESCLUSIVO | INCLUSIVO
May 24 — July 12, 2026
Curated by @domitilladardi & @emiliapetruccelli
📸 Photography by @ale__mu
@edit.napoli @jumeirahcapripalace @comunedianacapri @villarosa_anacapri
#Poltronova #EDITNapoli #RumbleSofa #ultrafragolamirror #designexhibition
POV: your “small” design obsession is getting out of hand. 🤏❤️
Some people collect stamps. Others collect icons.
Originally designed by Archizoom Associati for Poltronova in 1967, Superonda completely redefined what a sofa could be. Not by adding functions, but by removing rules. Made from just two wave-shaped polyurethane blocks, it can become a sofa, a chaise longue, a bed, two separate seats, or simply an invitation to play with space. More than a piece of furniture, Superonda became one of the founding symbols of Italian Radical Design, proving that design could be ironic, provocative and constantly changing.
Now imagine all of that... fitting in the palm of your hand.
Our 1:8 Superonda Miniature faithfully reproduces the original proportions, colour and details, transforming one of Radical Design’s greatest icons into a collectible object. Small enough for a desk. Significant enough to start conversations.
Created for collectors, architects, interior designers, universities, design schools, museums, galleries and showrooms, Poltronova Miniatures are also educational tools: they make it possible to study modularity, composition and the history of Italian design through physical interaction. They are just as at home in a private collection as they are in a design library, a creative studio or an exhibition display.
Because sometimes understanding an icon begins by holding it in your hands.
Faithful in every detail, Rumble, Safari, Sofo and Superonda condense the same radical attitude into a new scale, proving that reducing dimensions doesn’t reduce ideas—it often amplifies them.
🇮🇹 Designed by Archizoom Associati for Poltronova, 1967
📍 Handcrafted in Italy
#Poltronova #Superonda #DesignMiniatures #ItalianDesign #DesignCollectibles
NEW DAY. NEW LIGHT. 🌼✨
Some lights illuminate a room. Others illuminate an idea.
Designed by Superstudio for Poltronova in 1967, Passiflora is far more than a table lamp. Born from a painted cardboard prototype created for the legendary Superarchitettura exhibition (1966), one of the founding manifestos of Radical Design, it transformed an experimental object into a luminous domestic sculpture.
Its deformed column oscillates between nature and artifice, creating an object that is both functional and conceptual. Produced in yellow and opaline white PMMA, Passiflora emits a soft, diffused light while preserving the playful ambiguity that defined Superstudio’s revolutionary approach to design. More than fifty years later, it continues to challenge what a lamp can be.
📍 Made in Italy by Poltronova.
#Poltronova #Superstudio #PassifloraLamp #ItalianDesign #LightingDesign
📸 Cover shot by Serena Eller Vainicher @serenaeller : Eller Studio @ellerstudio
SOME PROJECTS LIVE BEYOND THE OBJECT. 🍅
During Milan Design Week 2026, Tomato brought together many of the things we care about most: design history, contemporary culture, craftsmanship, conversation and people.
Originally designed in 1970 by French designer Christian Adam, the Tomato Armchair returned through an exclusive collaboration between @chloe and Poltronova. Developed and produced by Poltronova in collaboration with the designer’s heirs, the project carefully translates Adam’s original vision into contemporary production while preserving its distinctive sculptural identity.
Crafted in naturally tanned leather and available in cream, cognac, sand and black, Tomato transforms a familiar organic form into a soft, oversized seating object that sits somewhere between furniture, sculpture and design statement.
Presented inside Chloé’s boutique on Via della Spiga during Milan Design Week, the project became the setting for an evening of encounters, conversations and shared enthusiasm for design.
Moments like these remind us that design is never only about objects. It is also about the communities that gather around them, the dialogues they generate and the new connections they make possible.
Thank you to everyone who joined us and helped make this remarkable project part of the present once again.
📍 Chloé Boutique, Via della Spiga, Milan
🍅 Tomato armchair by Christian Adam (1970)
📸 Cover photography by Camille Vivier @camille_vivier
#Poltronova #TomatoArmchair #ChristianAdam #Chloé #MilanDesignWeek2026
