@poltronova on Instagram
✋🛑 Superonda by Archizoom Associati
Would you bring your Superonda anywhere with you?
... did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S-shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.
—
#poltronova #superonda #archizoom #archizoomassociati superondasofa
It’s always a ‘perfect day’ with Superonda 🥐
The Superonda doesn’t ask you to sit properly. It asks you to rethink sitting altogether.
A sofa that behaves more like a thought than a piece of furniture.
Designed in 1967 by Archizoom Associati, this Radical Italian icon folds, flips, and flows. No front. No back. No instructions. Just a soft rebellion in red.
Public space becomes a living room.
Design becomes a question, do you answer?
📍 Piazza del Carmine, Florence
🎨 How would you use it. Lounge, climb, or completely ignore the idea of a sofa?
📸 Pictures by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻♀️ Model @senza.rancore
⸻
#Poltronova
#Superonda
#ArchizoomAssociati
#RadicalDesign
#FlorenceDesign
Superonda sofa Archizoom Associati, Radical Italian design Florence, Poltronova Superonda sofa, 1960s Radical Design movement, modular Italian furniture, Piazza del Carmine Florence, Italian pop design furniture, Archizoom Superonda
Florence 🤝 Radical Design.
Right in front of Santa Maria del Carmine, the Superonda by Archizoom Associati takes over the piazza – where pop meets poetry, and design breaks all rules.
Created in 1967, this anti-design icon from the Florentine Radical group Archizoom Associati still dares to be playful, modular, and free. No frame, no limits. Just imagination in motion.
📍 Piazza del Carmine, Florence
🎨 Which color would you choose? Red, white, black… or a special edition?
📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻♀️ Model @senza.rancore
--
#Superonda #ArchizoomAssociati #RadicalDesign #Poltronova #madeinitaly
Superonda sofa, Archizoom Associati, Poltronova, radical Italian design, 1960s 1970s furniture icons, Piazza del Carmine Florence, modular sofa, Italian pop design, Archizoom Superonda colors
Superonda by Archizoom Associati 🛑✋
Would you bring your Superonda anywhere with you?
… did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.
📸 Cover Shot @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻♀️ Model @senza.rancore
—-
#poltronova #superonda #archizoom #archizoomassociati #superondasofa
🧡 Sink into iconic comfort.
The JOE armchair paired with the JOE pouf / footrest is where sculptural design meets everyday lounging.
Soft curves. Grounded presence. Effortless style.
Designed to anchor a space while inviting you to stay a little longer.
This is modern comfort that looks as good as it feels.
🟠 Would you style this set in a living room or a reading corner?
📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
—
JOE armchair, JOE pouf, modern armchair, designer lounge chair, contemporary seating, statement armchair, modern living room furniture, luxury home interiors, sculptural furniture design, De Pas, D’Urbino, Lomazzi, DDL
#Poltronova
#joearmchair
#joeball
#ModernInteriors
#DesignerFurniture
#ContemporaryLiving
Joe: an icon that refuses to sit still 🤎
Joe armchair (1970) + Joe Ball pouf/footrest (2020): same irreverent spirit, shared attitude, comfort made in Italy.
What started as a radical gesture becomes a dialogue across time: playful, bodily, unmistakably pop.
After more than 50 years, Joe is still challenging how we inhabit objects and space, with Joe Ball by its side.
Both upholstered in vintage leather.
Other options available.
📸 Shot by @kaylaraquel.studio
💡Production by @emmabyvanck.dvd
—
#poltronova #joearmchair #joeball #popdesign #designicon
