SOME PROJECTS LIVE BEYOND THE OBJECT. 🍅

During Milan Design Week 2026, Tomato brought together many of the things we care about most: design history, contemporary culture, craftsmanship, conversation and people.

Originally designed in 1970 by French designer Christian Adam, the Tomato Armchair returned through an exclusive collaboration between @chloe and Poltronova. Developed and produced by Poltronova in collaboration with the designer’s heirs, the project carefully translates Adam’s original vision into contemporary production while preserving its distinctive sculptural identity.
Crafted in naturally tanned leather and available in cream, cognac, sand and black, Tomato transforms a familiar organic form into a soft, oversized seating object that sits somewhere between furniture, sculpture and design statement.
Presented inside Chloé’s boutique on Via della Spiga during Milan Design Week, the project became the setting for an evening of encounters, conversations and shared enthusiasm for design.
Moments like these remind us that design is never only about objects. It is also about the communities that gather around them, the dialogues they generate and the new connections they make possible.

Thank you to everyone who joined us and helped make this remarkable project part of the present once again.

📍 Chloé Boutique, Via della Spiga, Milan
🍅 Tomato armchair by Christian Adam (1970)
📸 Cover photography by Camille Vivier @camille_vivier

#Poltronova #TomatoArmchair #ChristianAdam #Chloé #MilanDesignWeek2026

A DIALOGUE BETWEEN TWO WORLDS. 🍅

🍅 Tomato armchair by Christian Adam for @poltronova × @chloe (1970)

On the occasion of Milan Design Week 2026, @chloe, under the creative direction of @chemena Kamali, presents an exclusive re-edition of the Tomato armchair (1970).

Developed and produced by Poltronova in collaboration with the designer’s heirs, the project has been carefully re-engineered for contemporary production, preserving the integrity of Adam’s original vision while refining its construction through today’s manufacturing techniques.

Crafted in naturally tanned leather, the re-edition is available in four colourways—cream, cognac, sand and black—bringing renewed definition to its soft, sculptural form.

More than a re-edition, Tomato reflects Poltronova’s ongoing commitment to bringing remarkable design back into the present with the same care, research and experimental spirit that shaped it in the first place.

📸 Photography by Camille Vivier @camille_vivier

#Poltronova #TomatoArmchair #Chloé #MilanDesignWeek2026 #ItalianDesign

SHADOWS OF A RADICAL ICON. 🖤

At Milan Design Week 2026, the Sanremo Floor Lamp by Archizoom Associati for Poltronova reveals one of the most fascinating aspects of its design: its ability to shape space through shadow as much as through light.
Originally conceived in 1968, during the height of Italy’s Radical Design movement, Sanremo transforms illumination into a visual event. Its transparent elements diffuse light outward, generating graphic, almost botanical shadows that extend across surrounding surfaces and become part of the object itself.
Rather than simply lighting a room, Sanremo creates an atmosphere. Light, reflection and projection interact continuously, blurring the boundaries between functional object, sculpture and environmental installation.
More than five decades after its creation, the lamp remains a powerful expression of the experimental vision that defined Archizoom Associati and helped reshape the language of contemporary Italian design.
A reminder that sometimes the most compelling part of an object is not the object itself, but the space it transforms.

✨ Where does the lamp end, and where does its shadow begin?

📍 Salone del Mobile, Milan Design Week 2026 @isaloniofficial
📸 Serena Eller Vainicher / Eller Studio @serenaeller @ellerstudio
🎨 Exhibition Creative Direction: @d_apostrophe @donutsinho

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#Poltronova #SanremoLamp #ArchizoomAssociati #Sanremo #FloorLamp

Surface becomes volume. Pattern becomes landscape.

Terrazzo Quarry: a seating system by Bethan Laura Wood for Poltronova

Soft and monumental, the upholstered elements evoke rocks emerging from an imaginary ground, where material and decoration merge.
Configurable as a compact arrangement or scattered across a space, Terrazzo Quarry is a new entry in the Poltronova collection.

The Terrazzo pattern, developed by Bethan Laura Wood in 2022 from a Venetian residency, takes inspiration from seminato floors and translates into an exclusive textile where gem-like fragments surface across the fabric — a “super fake” terrazzo in dialogue with Poltronova’s experimental vision.

For Milan Design Week 2026, the project came to life as an immersive installation at Serapian’s boutique in via della Spiga 42 — created for the Mestieri d’Arte Bokashi SS26 capsule collection, transforming one of Milan’s most iconic addresses into a vibrant, otherworldly landscape.

@serapianmilano @bethanlaurawood

📸 Courtesy of Serapian

#Poltronova #BethanLauraWood #TerrazzoQuarry #Terrazzo #Serapian

⬜️ Light that thinks. A table that moves.

Gherpe doesn’t illuminate a room — it occupies it.
Superstudio’s 1968 lamp reads as pure sculpture until it wakes up.
Crazy Horse does the same from below: Sottsass gave four legs a posture, not just a function.

Both pieces were made the same year. Both refuse to stand still.

At UN—, Poltronova’s installation at @isaloniofficial 2026, nothing was placed to be admired.
Everything was placed to be questioned.

◻️ Gherpe by Superstudio 1968
◻️ Crazy Horse by Ettore Sottsass jr. 1968

📸 Serena Eller Vainicher / Eller Studio @serenaeller @ellerstudio
🎨 Exhibition Creative Direction: @_d_apostrophe_ @donutsinho

⬜️ The Crazy Horse table, designed in 1968 by Ettore Sottsass for Poltronova, returns to production in 2025. Its slender laminated top is supported by four bold, painted metal legs. The geometric essentiality of the form plays against the dynamic tilt of the legs—true protagonists of this project named after the iconic Parisian cabaret founded in 1951. This piece feels strikingly contemporary and proves that great design continues to tell stories—beyond trends and passing fads.

⬜️ The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.

⬜️ Domestic space is no longer defined.

Poltronova returns to Salone del Mobile with UN—, an installation that takes shape from a condition that is unstable, open, and in constant transformation.

Following XS from the previous edition, where surface generated space, UN— operates through subtraction: not what is shown, but what remains incomplete, suspended, in progress.

Space no longer presents itself as a finished form, but as a process.

It is constructed as it unfolds.

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#poltronova #gherpe #crazyhorse #EttoreSottsass #superstudio