Poltronova

The Dream Factory.

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🚨 Stop scrolling. If you care about design, you need to know Poltronova.

Founded in 1957, Poltronova became one of the most influential names in Italian design, redefining what furniture could be.
Working with visionary designers and collectives including Ettore Sottsass Jr., Archizoom Associati, Superstudio, De Pas, D’Urbino, Lomazzi, Lella & Massimo Vignelli, Ron Arad, and Bethan Laura Wood, the brand has blurred the line between design, art, and everyday life.

From collectible furniture to iconic lighting, Poltronova’s creations are featured in museums, galleries, and private homes around the world. More than 65 years later, the brand continues to produce timeless pieces that inspire designers, collectors, and design lovers alike.

🛑 Stop scrolling. Start discovering great design. Follow @poltronova on very platform for more.

#Poltronova #ItalianDesign #DesignHeritage #DesignHistory #CollectibleDesign
WE’RE STILL THINKING ABOUT THIS PROJECT. 🍅

Some collaborations deserve more than a week of attention.

Originally designed in 1970 by French designer Christian Adam, the Tomato Armchair returns today through an exclusive collaboration between @chloe and Poltronova.

Developed and produced by Poltronova in collaboration with the designer’s heirs, Tomato is far more than a re-edition. It belongs to a design language where seating has never been just seating.

Think of Joe.
Superonda.
Safari.

Objects that challenged the conventional idea of furniture through form, scale and behaviour.

Tomato follows the same path. Its soft, sculptural silhouette transforms comfort into something expressive, symbolic and unexpectedly contemporary.

Redeveloping Tomato for contemporary production meant translating a remarkable design from 1970 into today’s manufacturing standards while preserving the integrity of Christian Adam’s original vision. It is this dialogue between archive, research and industrial expertise that allows important projects to return without losing what made them extraordinary in the first place.

Some objects belong to history.

Others keep making history.

📸 Photography/video overlay:
- Camille Vivier @camille_vivier 
- @gianlucagaru 
- Archive material / found 

#Poltronova #TomatoArmchair #Chloé #DesignHistory #MilanDesignWeek2026