Poltronova

The Dream Factory.

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WE’RE STILL THINKING ABOUT THIS PROJECT. 🍅

Some collaborations deserve more than a week of attention.
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Originally designed in 1970 by French designer Christian Adam, the Tomato Armchair returns today through an exclusive collaboration between @chloe and Poltronova.

Developed and produced by Poltronova in collaboration with the designer’s heirs, Tomato is far more than a re-edition. It belongs to a design language where seating has never been just seating.

Think of Joe.
Superonda.
Safari.

Objects that challenged the conventional idea of furniture through form, scale and behaviour.

Tomato follows the same path. Its soft, sculptural silhouette transforms comfort into something expressive, symbolic and unexpectedly contemporary.

Redeveloping Tomato for contemporary production meant translating a remarkable design from 1970 into today’s manufacturing standards while preserving the integrity of Christian Adam’s original vision. It is this dialogue between archive, research and industrial expertise that allows important projects to return without losing what made them extraordinary in the first place.

Some objects belong to history.

Others keep making history.

📸 Photography/video overlay:
- Camille Vivier @camille_vivier 
- @gianlucagaru 
- Archive material / found 

#Poltronova #TomatoArmchair #Chloé #DesignHistory MilanDesignWeek2026
IT’S GIVING PLAY + PLEASURE.
(ON A DESIGN ICON) 🖤

Not every design object asks you to sit properly.
Some invite you to climb, play, disappear into them for a while.
Joe — originally designed in 1970 by De Pas, D’Urbino, Lomazzi for Poltronova — transforms a baseball glove into an oversized domestic landscape: somewhere between soft sculpture, pop imagery and anti-bourgeois provocation.
Shown here in vintage leather upholstery.

Half furniture, half visual statement.
100% comfort.
0% possible to ignore.

📸 Cover shot by Serena Eller Vainicher @serenaeller : Eller Studio @ellerstudio 

Joe is a big comfortable chair in the form of a giant baseball glove, mounted on invisible wheels. Inspired by the poetics of Pop Art, the designers gave material form to their admiration for the legendary American baseball player Joe DiMaggio. Through a radical shift in scale, the glove becomes an inhabitable object, bringing a hyperreal image from the world of art into the domestic landscape.
For the fiftieth anniversary of Joe, Poltronova introduced Joe Ball: a leather pouf and footrest shaped like a baseball, designed by D’Urbino and Lomazzi in 2020. Conceived as the natural completion of the armchair, Joe Ball combines comfort, irony and sculptural presence.
Joe Ball pouf/footrest By D’Urbino, Lomazzi for Poltronova, 2020

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#Poltronova #JoeChair #ItalianDesign #JoeBall #DesignIcons