@poltronova on Instagram
Surface becomes volume. Pattern becomes landscape.
Terrazzo Quarry: a seating system by Bethan Laura Wood for Poltronova
Soft and monumental, the upholstered elements evoke rocks emerging from an imaginary ground, where material and decoration merge.
Configurable as a compact arrangement or scattered across a space, Terrazzo Quarry is a new entry in the Poltronova collection.
The Terrazzo pattern, developed by Bethan Laura Wood in 2022 from a Venetian residency, takes inspiration from seminato floors and translates into an exclusive textile where gem-like fragments surface across the fabric — a “super fake” terrazzo in dialogue with Poltronova’s experimental vision.
For Milan Design Week 2026, the project came to life as an immersive installation at Serapian’s boutique in via della Spiga 42 — created for the Mestieri d’Arte Bokashi SS26 capsule collection, transforming one of Milan’s most iconic addresses into a vibrant, otherworldly landscape.
@serapianmilano @bethanlaurawood
📸 Courtesy of Serapian
#Poltronova #BethanLauraWood #TerrazzoQuarry #Terrazzo #Serapian
⬜️ Light that thinks. A table that moves.
Gherpe doesn’t illuminate a room — it occupies it.
Superstudio’s 1968 lamp reads as pure sculpture until it wakes up.
Crazy Horse does the same from below: Sottsass gave four legs a posture, not just a function.
Both pieces were made the same year. Both refuse to stand still.
At UN—, Poltronova’s installation at @isaloniofficial 2026, nothing was placed to be admired.
Everything was placed to be questioned.
◻️ Gherpe by Superstudio 1968
◻️ Crazy Horse by Ettore Sottsass jr. 1968
📸 Serena Eller Vainicher / Eller Studio @serenaeller @ellerstudio
🎨 Exhibition Creative Direction: @_d_apostrophe_ @donutsinho
⬜️ The Crazy Horse table, designed in 1968 by Ettore Sottsass for Poltronova, returns to production in 2025. Its slender laminated top is supported by four bold, painted metal legs. The geometric essentiality of the form plays against the dynamic tilt of the legs—true protagonists of this project named after the iconic Parisian cabaret founded in 1951. This piece feels strikingly contemporary and proves that great design continues to tell stories—beyond trends and passing fads.
⬜️ The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.
⬜️ Domestic space is no longer defined.
Poltronova returns to Salone del Mobile with UN—, an installation that takes shape from a condition that is unstable, open, and in constant transformation.
Following XS from the previous edition, where surface generated space, UN— operates through subtraction: not what is shown, but what remains incomplete, suspended, in progress.
Space no longer presents itself as a finished form, but as a process.
It is constructed as it unfolds.
————————————————
#poltronova #gherpe #crazyhorse #EttoreSottsass #superstudio
IT’S GIVING PLAY + PLEASURE.
(ON A DESIGN ICON) 🖤
Not every design object asks you to sit properly.
Some invite you to climb, play, disappear into them for a while.
Joe — originally designed in 1970 by De Pas, D’Urbino, Lomazzi for Poltronova — transforms a baseball glove into an oversized domestic landscape: somewhere between soft sculpture, pop imagery and anti-bourgeois provocation.
Shown here in vintage leather upholstery.
Half furniture, half visual statement.
100% comfort.
0% possible to ignore.
📸 Cover shot by Serena Eller Vainicher : Eller Studio
Joe is a big comfortable chair in the form of a giant baseball glove, mounted on invisible wheels. Inspired by the poetics of Pop Art, the designers gave material form to their admiration for the legendary American baseball player Joe DiMaggio. Through a radical shift in scale, the glove becomes an inhabitable object, bringing a hyperreal image from the world of art into the domestic landscape.
For the fiftieth anniversary of Joe, Poltronova introduced Joe Ball: a leather pouf and footrest shaped like a baseball, designed by D’Urbino and Lomazzi in 2020. Conceived as the natural completion of the armchair, Joe Ball combines comfort, irony and sculptural presence.
Joe Ball pouf/footrest By D’Urbino, Lomazzi for Poltronova, 2020
———————————————————————————————————
#Poltronova #JoeChair #ItalianDesign #RadicalDesign #DesignIcons
IT’S GIVING PLAY + PLEASURE.
(ON A DESIGN ICON) 🖤
Not every design object asks you to sit properly.
Some invite you to climb, play, disappear into them for a while.
Joe — originally designed in 1970 by De Pas, D’Urbino, Lomazzi for Poltronova — transforms a baseball glove into an oversized domestic landscape: somewhere between soft sculpture, pop imagery and anti-bourgeois provocation.
Shown here in vintage leather upholstery.
Half furniture, half visual statement.
100% comfort.
0% possible to ignore.
📸 Cover shot by Serena Eller Vainicher @serenaeller : Eller Studio @ellerstudio
Joe is a big comfortable chair in the form of a giant baseball glove, mounted on invisible wheels. Inspired by the poetics of Pop Art, the designers gave material form to their admiration for the legendary American baseball player Joe DiMaggio. Through a radical shift in scale, the glove becomes an inhabitable object, bringing a hyperreal image from the world of art into the domestic landscape.
For the fiftieth anniversary of Joe, Poltronova introduced Joe Ball: a leather pouf and footrest shaped like a baseball, designed by D’Urbino and Lomazzi in 2020. Conceived as the natural completion of the armchair, Joe Ball combines comfort, irony and sculptural presence.
Joe Ball pouf/footrest By D’Urbino, Lomazzi for Poltronova, 2020
——————————————————————————————
#Poltronova #JoeChair #ItalianDesign #JoeBall #DesignIcons
Safari, imperial sofa by Archizoom Associati for Poltronova, 1967 🖤
Originally designed in 1967 by Archizoom Associati for Poltronova, Safari transforms the sofa into an open, informal landscape for conversation, rest and collective living.
Conceived during the years of Superarchitettura and radical experimentation, Safari rejects rigid domestic codes in favour of a freer and more fluid way of inhabiting space. Its oversized proportions and soft modular structure turn comfort into attitude.
In this version, the deep black leather upholstery amplifies the object’s sculptural presence, balancing softness and visual intensity. More than a sofa, Safari becomes a platform for gathering, talking, waiting, lounging, existing together.
A timeless icon from the Poltronova collection, still radically contemporary.
#Poltronova #SafariSofa #Archizoom #ItalianDesign #radicaldesign
UNSTABLE FORMS. LIVING OBJECTS ⚪️
Nothing here asks to be understood immediately.
Everything asks to be experienced.
Inside UN—, Poltronova transforms domestic space into a condition of tension, movement, and possibility. Historical icons no longer behave like museum pieces. They become active presences inside an unfinished landscape.
Superonda flows through the space without fixed direction.
Gherpe unfolds like a luminous creature.
Crazy Horse turns structure into gesture.
Cessato Allarme stands somewhere between function and provocation.
Sanremo rises like a luminous palm inside the unfinished landscape of UN—. A radical floor lamp by Archizoom Associati that turns light into atmosphere, presence, and movement.
At Salone del Mobile 2026, Poltronova continues its dialogue between radical design history and contemporary experimentation, introducing new works by Bethan Laura Wood and Andrea Mancuso alongside the brand’s most iconic pieces.
UN— is not an exhibition about permanence.
It is about process.
About instability.
About what happens before things settle into definition.
📍 Salone Internazionale del Mobile @isaloniofficial
📸 Serena Eller Vainicher : Eller Studio @serenaeller @ellerstudio
🎨 Exhibition Creative Direction: @_d_apostrophe_ / @donutsinho
🎬 Animation by @gianlucagarupaionni
#Poltronova #SaloneDelMobile #MilanDesignWeek #CrazyHorseTable #ItalianDesign
