@poltronova on Instagram
Too much? Exactly.
Not furniture. A manifesto.
An imperial presence in the dream of domestic walls.
Safari is not discreet.
Leopard skin. Modular excess. A composition that occupies space with intention.
Sanremo stands beside it. Vertical. Luminous. A palm transformed into a symbol.
Designed to disturb complacency.
Designed to endure.
Clear your sitting room.
Would you make space for these two?
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Radical Italian design by Archizoom Associati for Poltronova. The Safari imperial sofa and Sanremo floor lamp embody 1960s Italian Radical Design, Pop Art influence, and collectible furniture. Originally conceived as a critique of bourgeois interiors, these iconic pieces remain central to Milan Design Week conversations and contemporary design collecting.
📸 @serenaeller
🎨 @_d_apostrophe_
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#poltronova #sanremo #safari #archizoomassociati #milandesignweek
Because Sanremo IS Sanremo 🌴✨
— Sanremo floor lamp by Archizoom Associati for Poltronova, 1968
#poltronova #sanremo #sanremo2026 #sanremolamp #festivaldisanremo
Why is it called the Sanremo floor lamp?
Because Sanremo is more than a place. It’s a symbol. 🌴✨
Inspired by Sanremo in Liguria, host of the legendary Italian music festival, this Poltronova piece turns the palm tree into a glowing manifesto of Radical Design.
A minimal metal trunk.
Fluorescent green or transparent methacrylate leaves.
A theatrical presence that feels ironic, bold, and unforgettable.
Sanremo embodies Italian pop culture reinterpreted for the home.
A palm tree that radiates light and attitude.
Follow for iconic Italian design pieces.
#Poltronova #SanremoFloorLamp #Sanremo #Sanremo2026 #SanremoFestival
& you just can’t live without it 😮💨
— Superonda dynamic sofa by Archizoom Associati ❣️
Would you bring your Superonda everywhere with you?
… did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.
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#poltronova #superonda #pov #designlover #superondasofa
Casa Italia returns to the Winter Olympic Games Milano Cortina 2026.
A project by CONI – the Italian National Olympic Committee that brings together culture, hospitality and Olympic values.
Three venues — Milan, Livigno, Cortina — one shared vision.
The theme MUSA celebrates Italy as a source of inspiration, creativity and beauty.
In this context, Poltronova contributes to Casa Italia with two white Superonda sofas and a green Rumble sofa, shaping informal and dynamic spaces where sport, culture and contemporary design meet.
On the occasion of the XXV Winter Olympic Games Milano Cortina 2026, Casa Italia stands as the symbolic place of Italian excellence, a space of encounter between culture, vision and Olympic values.
A project by CONI, Casa Italia interprets and tells the story of the country’s identity through hospitality and the values of sport, art, architecture and design.
Present in three key locations — Triennale Milano, the Aquagranda Olympic Preparation Centre in Livigno, and Farsettiarte in Cortina d’Ampezzo — Casa Italia welcomes Italy Team athletes, partners and an international audience, offering an experience that conveys Italy’s cultural heritage to the world.
The project is developed under the coordination of Lorenzo Pellicelli, within a unified vision that connects the different venues.
Ph. Roberto di Tondo/CONI
3rd picture: Ruggero Tita and Elia Viviani
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#CasaItaliaMiCo2026 #Poltronova #SuperondaSofa #RumbleSofa #MilanoCortina2026
