Staying soft for a hard impact.

Joe by De Pas, D’Urbino, Lomazzi for @poltronova — Plush Edition

Visual direction & AI scenario by @ludovica_canzutti

#Poltronova #JoePlush #SlowVisions #NarratedSpaces #EditorialAesthetic

After the wave, what remains stays still.
For a while. Maybe forever.

Superonda by Archizoom Associati for @poltronova — Spots Edition by Paolo Deganello

Visual direction & AI scenario by @ludovica_canzutti

#Poltronova #Superonda #SlowVisions #NarratedSpaces #EditorialAesthetic

When play gets bigger — literally.

⚾️ Joe Ball pouf/footrest by D’Urbino, Lomazzi

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Joe Ball by Poltronova is a leather pouf and footrest created for the fiftieth anniversary of Joe.
Its shape and stitching directly recall a classic baseball, conceived as a natural completion to the Joe armchair.
Inside, a concealed weight makes the pouf stable when used as a seat, preventing it from rolling.

Made in Italy, Joe Ball has a simple form that requires exceptional craftsmanship.
Produced using pre-formed expanded polyurethane, it involves highly accurate manual work to faithfully reproduce a leather baseball on a giant scale.
The leather cover is crafted like an haute couture garment, ensuring the highest quality.
Each piece is unique and available in a wide range of colors.

Three branded marks stamped into the leather guarantee authenticity: the name Joe, the Centro Studi Poltronova logo, and the Joe 50th anniversary mark.

In the video, the object shifts from game to furniture, from scale play to physical interaction, turning Joe Ball into an experience where body, movement, and Italian design collide.

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#poltronova #joeball #madeinitaly #joearmchair #fundesign

When play gets bigger (literally)

⚾️ Joe Ball pouf/footrest by D’Urbino, Lomazzi

—

Joe Ball by Poltronova is a leather pouf and footrest created for the fiftieth anniversary of Joe.
Its shape and stitching directly recall a classic baseball, conceived as a natural completion to the Joe armchair.
Inside, a concealed weight makes the pouf stable when used as a seat, preventing it from rolling.

Made in Italy, Joe Ball has a simple form that requires exceptional craftsmanship.
Produced using pre-formed expanded polyurethane, it involves highly accurate manual work to faithfully reproduce a leather baseball on a giant scale.
The leather cover is crafted like an haute couture garment, ensuring the highest quality.
Each piece is unique and available in a wide range of colors.

Three branded marks stamped into the leather guarantee authenticity: the name Joe, the Centro Studi Poltronova logo, and the Joe 50th anniversary mark.

In the video, the object shifts from game to furniture, from scale play to physical interaction, turning Joe Ball into an experience where body, movement, and Italian design collide.

—

#poltronova #joeball #madeinitaly #joearmchair #fundesign

✋🛑 Superonda by Archizoom Associati

Would you bring your Superonda anywhere with you?

... did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S-shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.

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#poltronova #superonda #archizoom #archizoomassociati superondasofa