SPIN FASTER. ↻

How fast can you make it spin? 👀
Tap the button, imagine giving it another push, and watch Cessato Allarme come to life. Because sometimes even a coat stand deserves a little drama.
Designed to rotate, collect, organize and surprise, Cessato Allarme transforms an everyday object into something playful, kinetic and unexpectedly theatrical. Hanging bags suddenly become part of the composition, while its rotating upper section invites interaction almost as if it were asking to be played with.

Cessato Allarme clothes-stand by De Pas, D’Urbino, Lomazzi, 1991.

The Cessato Allarme clothes stand, created in 1986 by the De Pas, D’Urbino, Lomazzi studio and put into production by Poltronova in 1991, takes its name from the Italian expression meaning “All Clear!”—the signal announcing the end of an air-raid alert during World War II. Its inspiration comes from the warning trumpets once mounted on street poles, yet there is nothing military about its character.
Made entirely of painted metal and available in vibrant colours, Cessato Allarme replaces anxiety with optimism. It turns a functional object into a joyful presence, embracing the playful language that has always distinguished Italian design. As Paolo Lomazzi later suggested, its name becomes a metaphorical invitation to “go and blow the trumpets again,” celebrating creativity, freedom and the pleasure of living with design.

More than a coat rack or clothes stand, it is a collectible design object that brings movement into the home. Every rotation changes the composition. Every bag, jacket or hat becomes part of the project. Functional, sculptural and unmistakably Poltronova.
Designed by De Pas, D’Urbino, Lomazzi and produced by Poltronova, Cessato Allarme continues to embody the spirit of innovative Italian furniture design, where irony, experimentation and everyday functionality coexist in a single iconic object.

Now... be honest.

Did you click to make it spin faster? 😉

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#Poltronova #CessatoAllarme #ItalianDesign #DesignFurniture #MadeInItaly

RING RING. ☎️ Design is calling. Are you picking up?

Some phone calls change your day. Others changed the history of design.

What looks like a playful joke is actually one of the most revolutionary sofas ever conceived.

Originally designed by Archizoom Associati for Poltronova in 1967, Superonda overturned the very idea of what a sofa could be. Rather than prescribing a single way of sitting, it introduced freedom. Made from just two wave-shaped polyurethane blocks, it can be endlessly recomposed into a sofa, a chaise longue, a bed, two independent seats or countless unexpected configurations. There is no “correct” way to use it—only the one you invent.

Created during the birth of the radical Italian design movement, Superonda rejected the rigid functionalism that had defined furniture until then. It transformed the domestic landscape into something fluid, playful and constantly evolving, proving that design could question conventions instead of simply following them.

More than half a century later, Superonda remains one of the most influential icons of twentieth-century design, still produced in Italy by Poltronova with the same experimental spirit that made it a cultural landmark.

And yes… apparently, it still answers calls.

Our 1:8 Superonda Miniature faithfully reproduces the proportions, geometry, colours and modular composition of the original design, allowing collectors, architects, museums, universities, galleries, design schools and enthusiasts to experience one of the greatest icons of Italian design from an entirely new perspective.

Small enough to fit in your hands.
Big enough to change the way you think about furniture.

#Poltronova #Superonda #ArchizoomAssociati #ItalianDesign #RadicalDesign

POV: your “small” design obsession is getting out of hand. 🤏❤️

Some people collect stamps. Others collect icons.

Originally designed by Archizoom Associati for Poltronova in 1967, Superonda completely redefined what a sofa could be. Not by adding functions, but by removing rules. Made from just two wave-shaped polyurethane blocks, it can become a sofa, a chaise longue, a bed, two separate seats, or simply an invitation to play with space. More than a piece of furniture, Superonda became one of the founding symbols of Italian Radical Design, proving that design could be ironic, provocative and constantly changing.
Now imagine all of that... fitting in the palm of your hand.

Our 1:8 Superonda Miniature faithfully reproduces the original proportions, colour and details, transforming one of Radical Design’s greatest icons into a collectible object. Small enough for a desk. Significant enough to start conversations.
Created for collectors, architects, interior designers, universities, design schools, museums, galleries and showrooms, Poltronova Miniatures are also educational tools: they make it possible to study modularity, composition and the history of Italian design through physical interaction. They are just as at home in a private collection as they are in a design library, a creative studio or an exhibition display.

Because sometimes understanding an icon begins by holding it in your hands.
Faithful in every detail, Rumble, Safari, Sofo and Superonda condense the same radical attitude into a new scale, proving that reducing dimensions doesn’t reduce ideas—it often amplifies them.

🇮🇹 Designed by Archizoom Associati for Poltronova, 1967
📍 Handcrafted in Italy


#Poltronova #Superonda #DesignMiniatures #ItalianDesign #DesignCollectibles

NEW DAY. NEW LIGHT. 🌼✨

Some lights illuminate a room. Others illuminate an idea.

Designed by Superstudio for Poltronova in 1967, Passiflora is far more than a table lamp. Born from a painted cardboard prototype created for the legendary Superarchitettura exhibition (1966), one of the founding manifestos of Radical Design, it transformed an experimental object into a luminous domestic sculpture.

Its deformed column oscillates between nature and artifice, creating an object that is both functional and conceptual. Produced in yellow and opaline white PMMA, Passiflora emits a soft, diffused light while preserving the playful ambiguity that defined Superstudio’s revolutionary approach to design. More than fifty years later, it continues to challenge what a lamp can be.

📍 Made in Italy by Poltronova.

#Poltronova #Superstudio #PassifloraLamp #ItalianDesign #LightingDesign

📸 Cover shot by Serena Eller Vainicher @serenaeller : Eller Studio @ellerstudio