![Gherpe, Oolok and Molok lamp by Superstudio, 1968.
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In Poltronova’s impersonal photo studio I built imaginary sets starring Adolfo, Roberto, or myself, immortalized by the picture in a moment of delocalized life, surrounded by objects with a mysterious function. It was important for us as authors to put our physical presence into play by becoming actors/guinea pigs in a representation/experiment that strove to make art and life coincide. I’d take pictures of objects and furniture as if they were the new companions and messengers of a humanity that was changing its habits and points of view, trying to imagine a freer and more creative future. At times I attempted to make them look as if they had a soul and were in close contact with people, while at other times as if they were unmovable obstacles in a rapid stream of ideas and desires.
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[Contents by Poltronova Backstage, curated by @francescabalenaarista, @fortinoeditions, Miami 2016]
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Design break. We offer you a pleasant biweekly reading on the history of our iconic products. Just sign up here and you're done! >>> http://eepurl.com/gxXn_z
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#designbreak #istayhomefor #iorestoacasa #poltronova #superstudio #cristianotoraldodifrancia #toraldodifrancia #gherpe #gherpelamp #gherpelight #oolok #molok #ooloklamp #moloklamp #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly #fortinoeditions #fortinobooks](https://www.poltronova.it/wp-content/plugins/instagram-feed/img/placeholder.png)
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