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Ultrafragola

by Ettore Sottsass jr.
Ultrafragola mirror/lamp, with its sinuous profile that suggests long wavy hair, belongs to the “the grey furniture” series of complete bedroom and living room furnishings designed by Ettore Sottsass for Poltronova and presented at the third edition of Eurodomus in 1970. With the exception of Ultrafragola, the models never got beyond the prototype phase.

 

«As for the lights that are coming out of “The grey furniture”, don’t tombs always have a trembling light to illuminate the blue of the spirits wandering in the valley of dust? Don’t submarines have a trembling green light in their belly? The lights anyway are supposed to come out from the fibreglass bodies, like the ever—glowing of the breast’s white skin, like the ever—glowing of the penis red head in pornographic nights, something of this kind: I mean something like the Japanese lights of the glow worm that are turning the nights into matter. Could anything be more ridiculous?»

 

[Ettore Sottsass jr., 1970]

 

To request information, please write to info@poltronova.it, for a quote to sales@poltronova.it.

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Chart

  • year1970
  • typologymirror/lamp
  • dimension100[l] x 13[w] x 195[h] cm
  • weight34 kg
  • materialsvacuum—formed opaline PETG, mirror, LED lighting
  • colors[frame] opaline white
    [light] “Ultrafragola” light pink.
    The brightness and the color might be perceived slightly different, depending on the light, the background and the surrounding environment.
  • n.b.The Ultrafragola mirror has been designed by Ettore Sottsass jr. in one colour only: light pink. The shape, the size and the complexity of the lighting system, the brightness and the colour might be perceived slightly different, depending on the light, the type of picture, or the background and the surrounding environment. Any different colours or shades of colour are not compliant with the original projects, they are not authentic. Poltronova is at your full disposal for any further information you may require.
  • downloadproduct leaflet | instructions

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Exhibitions

  • 1970Eurodomus 3, Palazzo dell’Arte, Milan
  • 1971Domus Italian Design, Harrods, London
  • 1991Mobili Italiani 1961-1991. Le varie età dei linguaggi, Triennale, Milan
  • 1999Ettore Sottsass, Salone Internazionale del Mobile, Milan
  • 20031945–2000 Il Design In Italia: 100 Oggetti della Collezione Permanente del Design Italiano, Triennale di Milano, Milan / La Fabbrica Bella, Centro Cultural Justiça Federal, Rio de Janeiro / La Fabbrica Bella, Altman Building, New York
  • 2004I Maestri: Design Italiano, Triennale di Milano travelling exhibition / Radical Design, Casa Masaccio, San Giovanni Valdarno, Italy
  • 2005Sottsass Progetti 1946—2005, MART, Museo di Arte Moderna di Trento e Rovereto, Rovereto, Italy
  • 2006Italy Made In Art: Now, Contemporary Arts and Industrial Design, Museum Of Contemporary Art, Shanghai / Ettore Sottsass Architect And Designer, LACMA, Los Angeles
  • 2007Plexiglass: Werkstoff in Architektur und Design = material in architecture and design, Institut Mathildenhöhe, Darmstadt, Germany / Ettore Sottsass: Vorrei Sapere Perché, Salone degli Incanti, Ex Pescheria, Trieste
  • 2008Abitare il tempo, Verona Fiere, Verona, Italy
  • 2010Biennale Internazionale del Design, Palazzo dei Capitani, Ascoli Piceno, Italy
  • 2011Creative Junctions, National Museum of China, Beijing / Meet Design: An Italian Story, Museo dei Fori Imperiali, Rome / Meet Design: An Italian Story, Palazzo Bertalazone, Turin / Le Fabbriche Dei Sogni, Triennale di Milano, Milan
  • 2012Pop Art Design, Vitra Design Museum, Weil am Rhein, Germany / Pop Art Design, Louisiana Museum of Modern Art, Humlebæk, Denmark
  • 2013Pop Art Design, Moderna Museet, Stockholm / Pop Art Design, Barbican Art Gallery, London
  • 2015Creativa Produzione: La Toscana e il design Italiano 1950–1990, Fondazione Ragghianti, Lucca, Italy / Firenze 4 ever, 11th edition, LuisaViaRoma, Florence / Pop Art Design, EMMA Espoo Museum of Modern Art, Henie Onstad Kunstsenter, Høvikodden, Norway
  • 2017Radical Utopias: Beyond architecture: Florence 1966—1976, Fondazione Palazzo Strozzi, Florence
  • 2018Joeuts à Jouer: Oggetti nella foresta, Istituto Italiano di Cultura, Brussels, Belgium / Italiana: L’Italia vista dalla moda 1971–2001, Palazzo Reale, Milan / Radical Utopias: Beyond architecture: Florence 1966–1976, CCA Canadian Centre for Architecture, Montréal
  • 2019Museo del Design Italiano, Triennale, Milan / I–Made: Italian Manufacture Art & Design exhibition, Saatchi Gallery, London / Porto Design Biennale, Palácio das Artes Fundação da Juventude, Porto
  • 2020Poltronova. La casa non domestica, Contemporary Cluster, Rome

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#ultrafragola on Instagram

🌈 Step into Poltronova’s hyper pop world, curated by the visionary Donatello D’Angelo (@donutsinho) from D’Apostrophe (@_d_apostrophe_)! 🚀✨ Experience a burst of color and creativity at our latest Milano Design Week showcase. Our stand reimagines iconic Poltronova pieces with vibrant colors and bold patterns, creating an immersive hyper pop experience like no other.
🎨 From sofas to lamps, each item in our catalog is transformed into a work of art. Dive into our stand and let the fusion of styles transport you into a world of design reinvention!
💡 Which piece inspires you the most? Share your hyper pop vision with us! Tag #Poltronova and #HyperPoltronova to join our creative community and discover the most innovative fan creations.
🚀 Don’t miss out on this unique design experience. Join us in Poltronova’s hyper pop world, curated by Donatello D’Angelo, and prepare to be amazed! 🔥
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#sottsass #ultrafragola #cessatoallarme #superonda #archizoom #DesignInspiration #InteriorDesign #ModernDesign #ContemporaryArt #ArtisticFurniture #ColorfulDesign #DesignCommunity #CreativeSpaces #DesignLovers #HomeDecor #DesignGoals #ArtAndDesign #ArchitecturalDesign #FashionMeetsDesign #DesignTrends #InnovativeInteriors #FurnitureDesign #DesignInfluencers #InstaDesign #DesignCulture #CreativeMinds
Elle Decor Italia - Material Home
16-21 April
Milano Design Week 2024
Palazzo Bovara, Corso Venezia 51, Milan
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A project by Elle Decor Italia @elledecoritalia 
Exhibition and interior design Elisa Ossino Studio @elisaossinostudio 
Lighting design Rossi Biachi Lighting Design @rossi_bianchi_lightingdesign
Exhibition design coordination netsuke studio @netsuke_studio 
Photo credit Serena Eller Vainicher @serenaeller @ellerstudio 
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Poltronova presents
Canton bench by Franco Raggi
Mies armchair/footrest by Archizoom Associati
Saratoga armchair by Lella & Massimo Vignelli
Superonda dynamic sofa by Archizoom Associati
Ultrafragola mirror/lamp by Ettore Sottsass jr.
Vanitas mirror/photo holder by Superstudio 
.
Poltronova renews its synergy with Elle Decor, once again crossing the threshold of Palazzo Bovara for the ‘Material Home’ exhibition curated by Elisa Ossino Studio.
.
During the Milano Design Week 2024, Elle Decor Italia tackles the theme of material in a synthetic and sensory journey that leads the visitor room by room through abstract installations and spatial suggestions. 
.
SOFT
Fabrics and upholstery take shape in surprising sculptural elements. In the bedroom space, the Ultrafragola and Vanitas mirrors, the Mies armchair, and the Canton bench mark the perimeter of the room, where geometries merge seamlessly to create a “smooth” effect.
.
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#poltronova #metislighting #milandesignweek2024 #milanodesignweek2024 #milan #design #mdw2024 #mdw24 #elledecoritalia #materialhome #radicaldesign #popdesign #design #italiandesign #madeinitaly #superstudio #vanitas #ultrafragola #sottsass
🎈 H Y P E R poltronova
16-21 April
Milano Design Week 2024
@isaloniofficial Salone del Mobile, Rho Fiera, Hall 24 Booth D01
.
During the Milano Design Week 2024, Centro Studi Poltronova returns to the ‘Salone del Mobile’ after thirty years with a “Hyper” exhibition to showcase its iconic collection. From April 16 to 21, the Tuscan brand will once again be among the protagonists at Hall 24, Booth D01. Poltronova presents the installation “Hyper Poltronova,” designed by Art Director Donatello D’Angelo and inspired by the 1972 exhibition “L’invenzione della superficie neutra” featuring various radical groups. The showcase is the result of a dematerialization of the exhibited products: the graphic elements and patterns defining the Poltronova collection lose their three-dimensionality to become surfaces. The change in dimension gives life to a single large pattern, which we could define as “neutral” in its heterogeneity, representing a synthesis of the brand’s diverse identity. The result is an immersive container of creativity with hyper pop style where one can discover and rediscover Poltronova’s design. The visual and performative journey unfolds through environments that recall, in form or color, the objects on display - more than 20 including Ettore Sottsass jr.’s Ultrafragola mirror, Safari, Superonda, and Mies seats by Archizoom Associati, Gianni Pettena’s Rumble sofa, and Franco Raggi’s Canton bench.
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Art Direction by @donutsinho / @_d_apostrophe_
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Photo @serenaeller / @ellerstudio 
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#poltronova #salonedelmobile #salone24 #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl #superstudio #milandesignweek2024 #milandesignweek2024 #milan #design #mdw2024 #radicaldesign #popdesign #design #italiandesign #madeinitaly
🎈 H Y P E R poltronova
16-21 April
Milano Design Week 2024
@isaloniofficial Salone del Mobile, Rho Fiera, Hall 24 Booth D01
.
During the Milano Design Week 2024, Centro Studi Poltronova returns to the ‘Salone del Mobile’ after thirty years with a “Hyper” exhibition to showcase its iconic collection. From April 16 to 21, the Tuscan brand will once again be among the protagonists at Hall 24, Booth D01. Poltronova presents the installation “Hyper Poltronova,” designed by Art Director Donatello D’Angelo and inspired by the 1972 exhibition “L’invenzione della superficie neutra” featuring various radical groups. The showcase is the result of a dematerialization of the exhibited products: the graphic elements and patterns defining the Poltronova collection lose their three-dimensionality to become surfaces. The change in dimension gives life to a single large pattern, which we could define as “neutral” in its heterogeneity, representing a synthesis of the brand’s diverse identity. The result is an immersive container of creativity with hyper pop style where one can discover and rediscover Poltronova’s design. The visual and performative journey unfolds through environments that recall, in form or color, the objects on display - more than 20 including Ettore Sottsass jr.’s Ultrafragola mirror, Safari, Superonda, and Mies seats by Archizoom Associati, Gianni Pettena’s Rumble sofa, and Franco Raggi’s Canton bench.
.
Art Direction by @donutsinho / @_d_apostrophe_
.
Photo @serenaeller / @ellerstudio 
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. 
.
.
.
#poltronova #salonedelmobile #salone24 #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl #superstudio #milandesignweek2024 #milandesignweek2024 #milan #design #mdw2024 #radicaldesign #popdesign #design #italiandesign #madeinitaly
🎈 H Y P E R poltronova
16-21 April
Milano Design Week 2024
@isaloniofficial Salone del Mobile, Rho Fiera, Hall 24 Booth D01
.
During the Milano Design Week 2024, Centro Studi Poltronova returns to the ‘Salone del Mobile’ after thirty years with a “Hyper” exhibition to showcase its iconic collection. From April 16 to 21, the Tuscan brand will once again be among the protagonists at Hall 24, Booth D01. Poltronova presents the installation “Hyper Poltronova,” designed by Art Director Donatello D’Angelo and inspired by the 1972 exhibition “L’invenzione della superficie neutra” featuring various radical groups. The showcase is the result of a dematerialization of the exhibited products: the graphic elements and patterns defining the Poltronova collection lose their three-dimensionality to become surfaces. The change in dimension gives life to a single large pattern, which we could define as “neutral” in its heterogeneity, representing a synthesis of the brand’s diverse identity. The result is an immersive container of creativity with hyper pop style where one can discover and rediscover Poltronova’s design. The visual and performative journey unfolds through environments that recall, in form or color, the objects on display - more than 20 including Ettore Sottsass jr.’s Ultrafragola mirror, Safari, Superonda, and Mies seats by Archizoom Associati, Gianni Pettena’s Rumble sofa, and Franco Raggi’s Canton bench.
.
Art Direction by @donutsinho / @_d_apostrophe_
.
Photo @serenaeller / @ellerstudio 
.
. 
.
.
.
#poltronova #salonedelmobile #salone24 #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl #superstudio #milandesignweek2024 #milandesignweek2024 #milan #design #mdw2024 #radicaldesign #popdesign #design #italiandesign #madeinital y
🎈 H Y P E R poltronova
16-21 April
Milano Design Week 2024
@isaloniofficial Salone del Mobile, Rho Fiera, Hall 24 Booth D01
.
During the Milano Design Week 2024, Centro Studi Poltronova returns to the ‘Salone del Mobile’ after thirty years with a “Hyper” exhibition to showcase its iconic collection. From April 16 to 21, the Tuscan brand will once again be among the protagonists at Hall 24, Booth D01. Poltronova presents the installation “Hyper Poltronova,” designed by Art Director Donatello D’Angelo and inspired by the 1972 exhibition “L’invenzione della superficie neutra” featuring various radical groups. The showcase is the result of a dematerialization of the exhibited products: the graphic elements and patterns defining the Poltronova collection lose their three-dimensionality to become surfaces. The change in dimension gives life to a single large pattern, which we could define as “neutral” in its heterogeneity, representing a synthesis of the brand’s diverse identity. The result is an immersive container of creativity with hyper pop style where one can discover and rediscover Poltronova’s design. The visual and performative journey unfolds through environments that recall, in form or color, the objects on display - more than 20 including Ettore Sottsass jr.’s Ultrafragola mirror, Safari, Superonda, and Mies seats by Archizoom Associati, Gianni Pettena’s Rumble sofa, and Franco Raggi’s Canton bench.
.
Art Direction by @donutsinho / @_d_apostrophe_
.
Photo @serenaeller / @ellerstudio 
.
. 
.
.
.
#poltronova #salonedelmobile #salone24 #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl #superstudio #milandesignweek2024 #milandesignweek2024 #milan #design #mdw2024 #radicaldesign #popdesign #design #italiandesign #madeinitaly
🎈 H Y P E R poltronova
16-21 April
Milano Design Week 2024
@isaloniofficial Salone del Mobile, Rho Fiera, Hall 24 Booth D01
.
During the Milano Design Week 2024, Centro Studi Poltronova returns to the ‘Salone del Mobile’ after thirty years with a “Hyper” exhibition to showcase its iconic collection. From April 16 to 21, the Tuscan brand will once again be among the protagonists at Hall 24, Booth D01. Poltronova presents the installation “Hyper Poltronova,” designed by Art Director Donatello D’Angelo and inspired by the 1972 exhibition “L’invenzione della superficie neutra” featuring various radical groups. The showcase is the result of a dematerialization of the exhibited products: the graphic elements and patterns defining the Poltronova collection lose their three-dimensionality to become surfaces. The change in dimension gives life to a single large pattern, which we could define as “neutral” in its heterogeneity, representing a synthesis of the brand’s diverse identity. The result is an immersive container of creativity with hyper pop style where one can discover and rediscover Poltronova’s design. The visual and performative journey unfolds through environments that recall, in form or color, the objects on display - more than 20 including Ettore Sottsass jr.’s Ultrafragola mirror, Safari, Superonda, and Mies seats by Archizoom Associati, Gianni Pettena’s Rumble sofa, and Franco Raggi’s Canton bench.
.
Art Direction by @donutsinho / @_d_apostrophe_
.
Photo @serenaeller / @ellerstudio 
.
. 
.
.
.
#poltronova #salonedelmobile #salone24 #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl #superstudio #milandesignweek2024 #milandesignweek2024 #milan #design #mdw2024 #radicaldesign #popdesign #design #italiandesign #madeinitaly
🎈 H Y P E R poltronova
16-21 April
Milano Design Week 2024
@isaloniofficial Salone del Mobile, Rho Fiera, Hall 24 Booth D01
.
During the Milano Design Week 2024, Centro Studi Poltronova returns to the ‘Salone del Mobile’ after thirty years with a “Hyper” exhibition to showcase its iconic collection. From April 16 to 21, the Tuscan brand will once again be among the protagonists at Hall 24, Booth D01. Poltronova presents the installation “Hyper Poltronova,” designed by Art Director Donatello D’Angelo and inspired by the 1972 exhibition “L’invenzione della superficie neutra” featuring various radical groups. The showcase is the result of a dematerialization of the exhibited products: the graphic elements and patterns defining the Poltronova collection lose their three-dimensionality to become surfaces. The change in dimension gives life to a single large pattern, which we could define as “neutral” in its heterogeneity, representing a synthesis of the brand’s diverse identity. The result is an immersive container of creativity with hyper pop style where one can discover and rediscover Poltronova’s design. The visual and performative journey unfolds through environments that recall, in form or color, the objects on display - more than 20 including Ettore Sottsass jr.’s Ultrafragola mirror, Safari, Superonda, and Mies seats by Archizoom Associati, Gianni Pettena’s Rumble sofa, and Franco Raggi’s Canton bench.
.
Art Direction by @donutsinho / @_d_apostrophe_
.
Photo @serenaeller / @ellerstudio 
.
. 
.
.
.
#poltronova #salonedelmobile #salone24 #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl #superstudio #milandesignweek2024 #milandesignweek2024 #milan #design #mdw2024 #radicaldesign #popdesign #design #italiandesign #madeinitaly
Elle Decor Italia - Material Home
16-21 April
Milano Design Week 2024
Palazzo Bovara, Corso Venezia 51, Milan
.
A project by Elle Decor Italia @elledecoritalia 
Exhibition and interior design Elisa Ossino Studio @elisaossinostudio 
Lighting design Rossi Biachi Lighting Design @rossi_bianchi_lightingdesign
Exhibition design coordination netsuke studio @netsuke_studio 
Photo credit Serena Eller Vainicher @serenaeller @ellerstudio 
.
Poltronova presents
Canton bench by Franco Raggi
Mies armchair/footrest by Archizoom Associati
Saratoga armchair by Lella & Massimo Vignelli
Superonda dynamic sofa by Archizoom Associati
Ultrafragola mirror/lamp by Ettore Sottsass jr.
Vanitas mirror/photo holder by Superstudio 
.
Poltronova renews its synergy with Elle Decor, once again crossing the threshold of Palazzo Bovara for the ‘Material Home’ exhibition curated by Elisa Ossino Studio.
.
During the Milano Design Week 2024, Elle Decor Italia tackles the theme of material in a synthetic and sensory journey that leads the visitor room by room through abstract installations and spatial suggestions. 
.
SOFT
Fabrics and upholstery take shape in surprising sculptural elements. In the bedroom space, the Ultrafragola and Vanitas mirrors, the Mies armchair, and the Canton bench mark the perimeter of the room, where geometries merge seamlessly to create a “smooth” effect.
.
.
.
.
#poltronova #metislighting #milandesignweek2024 #milanodesignweek2024 #milan #design #mdw2024 #mdw24 #elledecoritalia #materialhome #radicaldesign #popdesign #design #italiandesign #madeinitaly #sottsass #ettoresottsass #ultrafragola  #miesarmchair #archizoom

To request information, please write to info@poltronova.it, for a quote to sales@poltronova.it.