![Mies by Archizoom Associati, 1969.
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A small and different entrepreneur. Text by Paolo Deganello (Archizoom Associati).
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In 1957, Sergio Cammilli rented a small workshop with three or four upholsterers, in Agliana, a small town outside Pistoia near Quarrata. Since the early 1950s it had been an important production area in post-war Tuscany for cushioned furniture. He called it “Poltronova,” “nova,” or “new,” to make it stand out from the old manufacturing of padded and “traditional” furniture, which at the time reigned supreme in Quarrata. One year later he appointed Ettore Sottsass Art Director of Poltronova. That same year Adriano Olivetti asked Sottsass to work together and eventually replace Nizzoli as AD for his company, too. Olivetti’s factory — the grand Fordist one that in “Olivetti’s vision” [Marco Revelli, Il vento di Adriano. La comunità concreta di Olivetti tra non più e non ancora, Derive Approdi, Rome] was an internal version of Fordism, or “soft Fordism,” able to reconcile mass production with beauty, profit with culture, while putting art at the industry’s service.
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Design break. We offer you a pleasant biweekly reading on the history of our iconic products. Just sign up here and you're done! >>> http://eepurl.com/gxXn_z
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Anteprima Pop-Up
Poltronova is present with Ultrafragola and Superonda in the context of the Fall Edition of the pop-up store in Soho, at 498 Broome St from October 29th to November 10th. The new Anteprima concept (this is the name of the pop-up)
Florence Biennale
Poltronova has been invited to expose some of its products among ADI Toscana selected projects in the context of XIIth Florence Biennale. Our brand is present with Sofo and Passiflora by Superstudio and Panchetto by Luciano Nustrini, Compasso d'Oro winner in
Remembering Cristiano Toraldo di Francia
On the occasion of the event, held at Triennale di Milano, Roberta Meloni, CEO of Poltronova, will donate a Gherpe to the Italian Design Museum of Triennale Milano, a lamp designed in 1968 by Superstudio, which will become part of the
Porto Design Biennale
Porto Design Biennale intends to promote, revitalize and internationalize the thinking and practice in design. The first edition takes place between September and December 2019 in several locations of Matosinhos and Porto. To speak of new millennium tensions is to enunciate a diffuse
I–MADE — Italian manufacture art & design exhibition
Poltronova will take part in the new exhibition curated by Giulio Cappellini during the London Design Festival 2019 Hosted at Saatchi Gallery during the annual London Design Festival, I-MADE is the first London exhibition solely dedicated to Italian innovation and design
Mākslas vēsture un teorija
The "Mies" armchair and the "Superonda" seat, designed by Archizoom Associati, together with the "Passiflora" lamp by Superstudio, are published in the art book "Makslas Vesture un Teorija" 2019 edition.
Vitra — Salone del Mobile 2019
During last Salone del Mobile Vitra shows four scenes. Featuring new products, they provide insights into four different lifestyles. We're really happy to see our Sanremo lamp by Archizoom Associati exhibited among one of the scenes to create the right mood.
D Casa
Superonda, the iconic piece created by the Archizoom Associati group in 1966, appears in an article dedicated to pop trends in the April 2019 issue of the magazine "La Casa" of the group La Repubblica.
The Good Life Italia
Ultrafragola mirror lamp, designed by Ettore Sottsass Jr, and Joe armchair by De Pas, D’Urbino, Lomazzi appear on the April 2019 cover of “The Good Life Italia” illustrated by the talented Marco Goran Romano.
Triennale di Milano — Italian Design Museum
Triennale Museo del Design Italiano, opened on April 8, 2019 and located in the evocative spaces of the Curva on the ground floor of the Triennale, presents a selection of the most iconic and representative pieces of Italian design, for