Farfalla

In the Farfalla the anti–system art of American artists such as Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1967, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova’s nascent fabric catalogue.

«I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric “Le farfalle”, [The Butterflies], by Poltronova… The idea was to make decorations with flowers, but crossed with pop decorations, like Lichtenstein’s, that imitated printers’ designs, creating [in our intent] a contrast between the floral theme and the “pop” theme… In reality, the result was a lively fabric but not as acid as we expected; the “Over–the–Top Generation” of Archizoom was not yet mature…»
[Andrea Branzi, 2022]