Poltronova

Radical Iconic Italian Design

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Superarchitecture is the architecture of super production, superconsumption, of the superinduction for consumption, the supermarket, the superman and the superpetrol.

So reads the poster for the exhibition in 1966 marking the official birth of Archizoom and Superstudio, the two most influential groups of the radical avant-garde movement.


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Superarchitettura, 1966, an installation manifesto by Archizoom and Superstudio