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DeSiGN PaRaDe 03 EXHIBITS INTERNATIONAL DESIGN FESTIVAL JULY 4, 5 & 6, 2008 HYèReS CONTESTS EXHIBITS ENCOUNTERS FROM JULY 6 TO SEPTEMBER 21, 2008 In the Tour des Templiers: Superarchitettura 66 reloaded, the revival of a major critical Installation from 1966: the first exhibit of Superstudio

With the opera "Joe" the designers De Pas, D’Urbino and Lomazzi, in 1970 wanted to express their admiration for one of the great myths of the American collective imagination, the baseball champion Joe DiMaggio. On the model we worked a lot:

Perhaps influenced by my keen interest in marine biology, one summer morning in 1967 I dreamt of a shape half animal, half artificial. Once in my studio I immediately set to work, and built a model with several progressively lengthening

Superarchitecture is the architecture of super production, superconsumption, of the superinduction for consumption, the supermarket, the superman and the superpetrol. So reads the poster for the exhibition in 1966 marking the official birth of Archizoom and Superstudio, the two most influential

White body and yellow flower. Adolfo Natalini designed Passiflora, a diagonal cut at the base would give the object a pseudo natural state, somewhere between the artificial and the natural, in a playful game of illusion. It's a floor lamp,