Poltronova

Radical Iconic Italian Design

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Massimo Morozzi Tag

Archizoom Associati was founded in Florence in 1966 by Andrea Branzi, Gilberto Corretti, Paolo Deganello and Massimo Morozzi, and in 1968 Dario and Lucia Bartolini also became involved. The group was one of the founding elements of the Florentine Radical movement

Superarchitecture is the architecture of super production, superconsumption, of the superinduction for consumption, the supermarket, the superman and the superpetrol. So reads the poster for the exhibition in 1966 marking the official birth of Archizoom and Superstudio, the two most influential