![Mies by Archizoom Associati, 1969.
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A small and different entrepreneur. Text by Paolo Deganello (Archizoom Associati).
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In 1957, Sergio Cammilli rented a small workshop with three or four upholsterers, in Agliana, a small town outside Pistoia near Quarrata. Since the early 1950s it had been an important production area in post-war Tuscany for cushioned furniture. He called it “Poltronova,” “nova,” or “new,” to make it stand out from the old manufacturing of padded and “traditional” furniture, which at the time reigned supreme in Quarrata. One year later he appointed Ettore Sottsass Art Director of Poltronova. That same year Adriano Olivetti asked Sottsass to work together and eventually replace Nizzoli as AD for his company, too. Olivetti’s factory — the grand Fordist one that in “Olivetti’s vision” [Marco Revelli, Il vento di Adriano. La comunità concreta di Olivetti tra non più e non ancora, Derive Approdi, Rome] was an internal version of Fordism, or “soft Fordism,” able to reconcile mass production with beauty, profit with culture, while putting art at the industry’s service.
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SPERA
Mirror and photo holder designed by Superstudio
Spera is a small mirror and a photo holder by Superstudio began with the idea of using scraps from the processing of marble. An operation of bricolage, rather than creation, as the Florence-based group stated at the time. Careful milling of the irregular marble pieces makes them become the precious support for a mirror and for two sheets of methacrylate to use as photo frames. “Ofelia, Spera and Vanitas” series, ahead of their time, represent a project of transformation capable of granting a new, refined aesthetic to industrial scrap.
To request a quote, please write to the following email address: info@poltronova.it
year
1968
typology
small mirrors and photo holders
dimension
[S] 16 x 10 x 40[h] cm
materials and colours
[S] pink plexiglas, mirror and “nero marquina” [black] marble
2016 International Salone del Mobile, Milan / Superstudio 50, MAXXI, Rome 2017 Superstudio – Mobili 1966-2016, Ungers Archiv für Architekturwissenschaft Köln
