Superonda No-Stop

Casa Italia returns to the Winter Olympic Games Milano Cortina 2026.

A project by CONI – the Italian National Olympic Committee that brings together culture, hospitality and Olympic values.
Three venues — Milan, Livigno, Cortina — one shared vision.
The theme MUSA celebrates Italy as a source of inspiration, creativity and beauty.
In this context, Poltronova contributes to Casa Italia with two white Superonda sofas and a green Rumble sofa, shaping informal and dynamic spaces where sport, culture and contemporary design meet.
On the occasion of the XXV Winter Olympic Games Milano Cortina 2026, Casa Italia stands as the symbolic place of Italian excellence, a space of encounter between culture, vision and Olympic values.
A project by CONI, Casa Italia interprets and tells the story of the country’s identity through hospitality and the values of sport, art, architecture and design.
Present in three key locations — Triennale Milano, the Aquagranda Olympic Preparation Centre in Livigno, and Farsettiarte in Cortina d’Ampezzo — Casa Italia welcomes Italy Team athletes, partners and an international audience, offering an experience that conveys Italy’s cultural heritage to the world.
The project is developed under the coordination of Lorenzo Pellicelli, within a unified vision that connects the different venues.

Ph. Roberto di Tondo/CONI
3rd picture: Ruggero Tita and Elia Viviani

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It’s always a ‘perfect day’ with Superonda 🥐

The Superonda doesn’t ask you to sit properly. It asks you to rethink sitting altogether.
A sofa that behaves more like a thought than a piece of furniture.

Designed in 1967 by Archizoom Associati, this Radical Italian icon folds, flips, and flows. No front. No back. No instructions. Just a soft rebellion in red.

Public space becomes a living room.
Design becomes a question, do you answer?

📍 Piazza del Carmine, Florence

🎨 How would you use it. Lounge, climb, or completely ignore the idea of a sofa?

📸 Pictures by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

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#Poltronova
#Superonda
#ArchizoomAssociati
#RadicalDesign
#FlorenceDesign

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Florence 🤝 Radical Design.

Right in front of Santa Maria del Carmine, the Superonda by Archizoom Associati takes over the piazza – where pop meets poetry, and design breaks all rules.

Created in 1967, this anti-design icon from the Florentine Radical group Archizoom Associati still dares to be playful, modular, and free. No frame, no limits. Just imagination in motion.

📍 Piazza del Carmine, Florence
🎨 Which color would you choose? Red, white, black… or a special edition?

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

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#Superonda #ArchizoomAssociati #RadicalDesign #Poltronova #madeinitaly

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Superonda, dynamic sofa by Archizoom Associati

· Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame.

· It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. 

· The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue.

· Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. 

· The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.

📸 Photo credits: 
From the archive: © Dario Bartolini
Ph. Kayla Raquel Studio @kaylaraquel.studio — Photoshoot production @emmabyvanck.dvd 

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