Superonda Babele Decoded

It’s always a ‘perfect day’ with Superonda 🥐

The Superonda doesn’t ask you to sit properly. It asks you to rethink sitting altogether.
A sofa that behaves more like a thought than a piece of furniture.

Designed in 1967 by Archizoom Associati, this Radical Italian icon folds, flips, and flows. No front. No back. No instructions. Just a soft rebellion in red.

Public space becomes a living room.
Design becomes a question, do you answer?

📍 Piazza del Carmine, Florence

🎨 How would you use it. Lounge, climb, or completely ignore the idea of a sofa?

📸 Pictures by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

⸻
#Poltronova
#Superonda
#ArchizoomAssociati
#RadicalDesign
#FlorenceDesign

Superonda sofa Archizoom Associati, Radical Italian design Florence, Poltronova Superonda sofa, 1960s Radical Design movement, modular Italian furniture, Piazza del Carmine Florence, Italian pop design furniture, Archizoom Superonda

Florence 🤝 Radical Design.

Right in front of Santa Maria del Carmine, the Superonda by Archizoom Associati takes over the piazza – where pop meets poetry, and design breaks all rules.

Created in 1967, this anti-design icon from the Florentine Radical group Archizoom Associati still dares to be playful, modular, and free. No frame, no limits. Just imagination in motion.

📍 Piazza del Carmine, Florence
🎨 Which color would you choose? Red, white, black… or a special edition?

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

--

#Superonda #ArchizoomAssociati #RadicalDesign #Poltronova #madeinitaly

Superonda sofa, Archizoom Associati, Poltronova, radical Italian design, 1960s 1970s furniture icons, Piazza del Carmine Florence, modular sofa, Italian pop design, Archizoom Superonda colors

Superonda, dynamic sofa by Archizoom Associati

· Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame.

· It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. 

· The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue.

· Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. 

· The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.

📸 Photo credits: 
From the archive: © Dario Bartolini
Ph. Kayla Raquel Studio @kaylaraquel.studio — Photoshoot production @emmabyvanck.dvd 

#Poltronova #Superonda #Sofa #RadicalDesign #ArchizoomAssociati #PopDesign #Design #Architecture #Furniture #ItalianDesign #MadeInItaly #DesignLovers #Iconic #InteriorDesign #ModularDesign

～ design that moves with you ～

More than a sofa — a radical landscape to explore. Superonda adapts to your energy, defying stillness with every curve. 
Born in 1967 to question the ordinary, it still refuses to play by the rules.

Own a piece of revolution. 


📸 Photo credits: @kaylaraquel.studio
🎨 Art direction: @emmabyvanck.dvd

#Poltronova #Superonda #ArchizoomAssociati #RadicalDesign #DesignIcon #ModularSofa #ItalianDesign #InteriorDesign #Furniture #PopDesign