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Superonda

by Archizoom Associati

Disegnato nel 1967 dal gruppo radicale fiorentino Archizoom, è il primo divano privo di scocca. È costituito da due onde, ricavate da un blocco di poliuretano segato in due parti da un taglio a “S”, che s’incastrano e si sovrappongono, modellando differenti configurazioni. Leggerezza e componibilità consentono di variarne l’uso: Superonda può essere divano, letto e chaise longue. Come molti dei pezzi disegnati dal gruppo Archizoom, si rivela una sfida alle convenzioni borghesi, stimolando la creatività e la fantasia dell’utente. Il rivestimento in sky lucido, nei colori primari bianco, nero e rosso, accentua la sua immagine pop.

 

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Chart

  • anno1967
  • tipologiadivano componibile
  • dimensioni240[l] x 36[p] x 100[a] cm
  • peso34 kg
  • materiali[struttura] ricavata da un blocco di poliuretano
    [rivestimento] tessuto rivestito in PVC lucido
  • coloribianco, rosso o nero
  • downloadscheda prodotto | istruzioni

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Mostre

  • 1966Prototype Exhibited In Superarchitettura, Pistoia, Italy
  • 1967First Presented at the 7th Salone del Mobile, Milan
  • 1972Italy. The New Domestic Landscape, MoMa, New York
  • 20031945—2000 Il Design In Italia: 100 Oggetti della Collezione Permanente del Design Italiano, Triennale di Milano, Milan | La Fabbrica Bella, Centro Cultural Justiça Federal, Rio de Janeiro + Altman Building, New York
  • 2004Radical Design, Casa Masaccio, San Giovanni Valdarno, Italy
  • 2005Italian Beauty: 100 esemplari al top. Trasformazioni nel design moderno, Florence and Calenzano, Italy
  • 200650+2y Italian Design, Namoc, Beijing
  • 2007Superarchitettura: Archizoom e Superstudio, Carla Sozzani Gallery, Milan | Speed: A Arte da Velocidade, Casa Fiat de Cultura, Belo Horizonte, Brazil | Archizoom Associati 1966—1974, École Polytechnique Fédérale De Lausanne, Lausanne | Italian Genius Now, Museum of Fine Arts, Hanoi + White House, Singapore
  • 2008Design Parade, Villa Noailles, Hyères, France | Milano—Torino 1958—1968, Moderne Museet, Stockholm | Italian Genius Now, Korean Design Centre, Seoul + Italian Cultural Institute, Tokyo + Xue—Xue Centre, Taipei + Italian Cultural Institute, New Delhi
  • 2009Italian Genius Now, MACRO, Rome
  • 2010Biennale Internazionale del Design, Palazzo dei Capitani, Ascoli, Italy
  • 2011Le Fabbriche dei Sogni, Palazzo della Triennale, Milan
  • 2012Italian Genius Now, Santander Cultural, Porto Alegre, Brasil
  • 2013Radical Mind—Radical Design, MuSA, Pietrasanta, Italy
  • 2014Radical Tools, Base progetti per l’arte, Florence | A Misura di Libro, Ente Cassa Risparmio, Museo Marino Marini, Florence | Festival Cortona On The Move, IV Edition, Cortona, Italy | Andrea Branzi, pleased to meet you: 50 years of creation, Museum of Decorative Arts and Design, Bordeaux | Heretical Design, MARCA, Catanzaro, Italy
  • 2015Internazionali Tennis BNL, Foro Italico, Rome | Creativa Produzione: La Toscana e il design Italiano 1950–1990, Fondazione Ragghianti, Lucca, Italy | Festival Cortona On The Move, V Edition, Cortona, Italy | Hungry Eyes, Area 35, Milan
  • 2016Domestic Icons, Milan Design Week, Milan
  • 2017Waiting for the sun, Galleria SpazioA, Pistoia, Italy | Radical Utopias. Beyond Architecture: Florence 1966–1976, Fondazione Palazzo Strozzi, Florence
  • 2018Poltronova Superonda Special: Limited edition by Archizoom, Triennale Design Week, Milan | Utopie Radicali: Florence 1966–1976, Canadian Centre for Architecture, Montreal | Joeuts à Jouer: Oggetti nella foresta, Istituto Italiano di Cultura, Brussels | Home Futures, The Design Museum, London
  • 2019Museo del Design Italiano, Triennale, Milan
  • 2020Pistoia Novecento: Sguardi sull’arte del secondo dopoguerra, Palazzo de’ Rossi, Pistoia, Italy | Poltronova: La casa non domestica, Contemporary Cluster, Rome
  • 2022Design Italiano. La bellezza del quotidiano tra Italia e Argentina, Museo Nacional de Arte Decorativo, Buenos Aires
  • 2023Ultrafavola. Poltronova beyond the mirror, Milano Design Week, Milano

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#superonda on Instagram

🌊 Superonda
dynamic sofa by Archizoom Associati
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Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.
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#poltronova #archizoom #archizoomassociati #superonda #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #sofa #superondafarfalla #interior
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music track by @infractionimhere
“Design for fun”
MAP – Museum of Art Pudong, Shanghai
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#poltronova #superonda #superondapois #superondaspecial #archizoomassociati #archizoom #designforfun #colorful #radicaldesign #popdesign #design #italiandesign #pop #madeinitaly #map #museumofartpudong #shanghai #cibicworkshop #aldocibic #josephdejardin
🌊 Superonda
dynamic sofa by Archizoom Associati
.
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.
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❤️ Adv campaign by @emiliocavallini
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💡 Art direction by @PierFioraso
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📷 Photo by @raffgrosso
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#poltronova #archizoom #archizoomassociati #superonda #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #sofa
Superonda + Farfalla, dynamic sofa + fabric by Archizoom, 5vie, Correnti 14, Milan Design Week 2022.
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Centro Studi Poltronova presented a reading corner at 5vie Head Quarter, where it was possible to check out two volumes of the series The Monographs of Poltronova, Superonda: Archizoom Associati and the latest release Mies + Sanremo: Archizoom Associati. Everyone was able to relax browsing books on the iconic Superonda by Archizoom in the Farfalla indoor/outdoor version. A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti-system art of American artists such as Roy Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova's nascent fabric catalog.
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“Florentine butterflies“
I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova…
The idea was to make decorations with flowers, but crossed with pop patterns, like Lichtenstein's, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the "pop" theme…
In reality, the result was a lively fabric but not as acid as we expected; the “Over-the-Top Generation” of Archizoom was not yet mature… (Andrea Branzi, 2022)
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📍 5vie Headquarter, Correnti 14, Milan
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📷 Photo by @serenaeller
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🙏 Thanks to @5vie_milano
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#poltronova #archizoom #archizoomassociati #andreabranzi #superonda #superondafarfalla #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #5vie #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

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