Poltronova

Radical Iconic Italian Design

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Archizoom associati

1966 — 1974
Designed for Poltronova
Mies, Sanremo, Superonda, Tizio Caio Sempronio

This group, founded in Florence in 1966 by Andrea Branzi, Gilberto Corretti, Paolo Deganello and Massimo Morozzi, followed in 1968 by Dario and Lucia Bartolini, was one of the most authoritative voices of the whole radical architecture movement. Together with Superstudio, in 1966, they organised the show Superarchitettura. In 1968, they took part in the 14th Triennale with the Centro di Cospirazione Eclettica project; in 1972, they took part in the show Italy: The New Domestic Landscape at the New York MoMA, and in 1973 they founded Global Tools together with the main representatives of the radical area. Between 1966 and 1973, they made some provocative furniture for Poltronova, which opened the season of new design: the Superonda and Safari couches [1966—67], the Sanremo lamp [1968] and the Mies armchair [1969]. The Gazebo series was published in 1968 in the first issue of Ettore Sottsass jr’s magazine, “Pianeta Fresco”. Parallel to experimental work in the field of design, Archizoom carried out research on the city, the environment and mass culture which peaked in the great project for a No—Stop City. Theoretical research work by Archizoom addressed some themes of the radical movement, especially Branzi’s Radical Notes on “Casabella”. The group broke up in 1974.