Safari

Too much? Exactly.
Not furniture. A manifesto.

An imperial presence in the dream of domestic walls.
Safari is not discreet.
Leopard skin. Modular excess. A composition that occupies space with intention.

Sanremo stands beside it. Vertical. Luminous. A palm transformed into a symbol.
Designed to disturb complacency.
Designed to endure.

Clear your sitting room.
Would you make space for these two?

—

Radical Italian design by Archizoom Associati for Poltronova. The Safari imperial sofa and Sanremo floor lamp embody 1960s Italian Radical Design, Pop Art influence, and collectible furniture. Originally conceived as a critique of bourgeois interiors, these iconic pieces remain central to Milan Design Week conversations and contemporary design collecting.

📸 @serenaeller
🎨 @_d_apostrophe_

—

#poltronova #sanremo #safari #archizoomassociati #milandesignweek

Our carefully crafted miniatures celebrate iconic modular designs at an exact 1:8 scale, allowing you to explore and appreciate their versatility in compact form.
Presented in exclusive packaging that highlights their collectible charm, these miniatures are ideal for showrooms, educational settings, or simply as unique additions for design enthusiasts who seek extraordinary pieces.
Experience the joy of modularity from a fresh perspective.

📸 Photos by Francesco Marano — Eller Studio
@francesco_marano8 @ellerstudio

#Poltronova #MiniatureDesign #CollectibleDesign #DesignLovers #DesignCollectibles #Rumble #Safari #Sofo #Superonda #Design #Miniatures #RumbleSofa #SofoSofa #SafariSofa #SuperondaSofa

Rumble by Gianni Pettena | Safari by Archizoom Associati | Sofo by Superstudio | Superonda by Archizoom Associati | Made in Italy | Poltronova Miniatures

Elle Decor: Alchemica

Poltronova was present at Palazzo Bovara for the exhibition ALCHEMICA, curated by Patricia Urquiola. The installation featured a composition of two complete SAFARI sofas (Archizoom Associati), specially upholstered in custom violet eco-fur for the occasion, and the PASSIFLORA table lamps (Superstudio).
For the 2025 Milano Design Week, Elle Decor intertwined its vision with the metaphor of alchemy—an ancient practice exploring the transformation of matter as both a physical process and a symbol of growth and change. The exhibition was structured around the three fundamental stages of the alchemical process—Nigredo, Albedo, and Rubedo—each represented through spaces evoking the most symbolic rooms of the home.

—

📸 Photo credits @serenaeller : @ellerstudio

Centro Studi Poltrova presented:
🌼 PASSIFLORA, table lamp by Superstudio
🐆 SAFARI, imperial sofa by Archizoom Associati

Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio

#Poltronova #ElleDecor #Alchemica #PatriciaUrquiola #SafariSofa #PassifloraLamp #Superstudio #ArchizoomAssociati #PalazzoBovara #MDW25

Elle Decor: Alchemica

Poltronova was present at Palazzo Bovara for the exhibition ALCHEMICA, curated by Patricia Urquiola. The installation featured a composition of two complete SAFARI sofas (Archizoom Associati), specially upholstered in custom violet eco-fur for the occasion, and the PASSIFLORA table lamps (Superstudio).
For the 2025 Milano Design Week, Elle Decor intertwined its vision with the metaphor of alchemy—an ancient practice exploring the transformation of matter as both a physical process and a symbol of growth and change. The exhibition was structured around the three fundamental stages of the alchemical process—Nigredo, Albedo, and Rubedo—each represented through spaces evoking the most symbolic rooms of the home.

—

Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio

📸 Photo credits @serenaeller : @ellerstudio

Centro Studi Poltrova presented:
🌼 PASSIFLORA, table lamp by Superstudio
🐆 SAFARI, imperial sofa by Archizoom Associati

#Poltronova #ElleDecor #Alchemica #PatriciaUrquiola #SafariSofa #PassifloraLamp #Superstudio #ArchizoomAssociati #PalazzoBovara #MDW25

ＸＳ = ᴇxᴛʀᴀꜱᴍᴀʟʟ
— Poltronova embraces the world of collectibles with its first series of realistic miniatures. Rumble, Safari, Sofo, and Superonda become (almost) pocket-sized in faithful 1:8 scale reproductions.

— Great design, scaled down.
The iconic modular designs you love are now available as miniatures: small in size, big in detail.
Each piece is meticulously handcrafted to precisely reflect the original colors, materials, and proportions. Not just collectible items, but an invitation to explore new combinations and configurations, right in the palm of your hand.

📸 Photos by Francesco Marano — Eller Studio
@francesco_marano8 @ellerstudio

#Poltronova #MiniatureDesign #CollectibleDesign #DesignLovers #DesignCollectibles #Rumble #Safari #Sofo #Superonda #Design

Rumble by Gianni Pettena | Safari by Archizoom Associati | Sofo by Superstudio | Superonda by Archizoom Associati | Made in Italy | Poltronova Miniatures

What happens when the domestic landscape dissolves—what remains?

Centro Studi Poltronova presents

XS
Salone Internazionale del Mobile
Rho Fiera Milano, Hall 24 | Booth D33

Milano Design Week 2025
April 7-13

Don’t miss:

@elledecoritalia
Elle Decor: Alchemica
A project by Elle Decor Italia
Palazzo Bovara, corso Venezia 51, Milan
April 7-13
Interior and Exhibition Design Patricia Urquiola
Lighting Design Valerio Tiberi
Landscape Design Studio Antonio Perazzi
Interior Design Coordination Netsuke Studio
-- #safarisofa by Archizoom Associati
-- #passifloralamp by Superstudio

@adidesignmuseum
Best of Both Worlds: ITALY. Art and Design in Italy 1915 – 2025 
April 1 – June 15, 2025
Conceived and curated by Stefano Casciani
Exhibition and graphic design by Piero Lissoni / GraphX 
Ph. Credits Michele Nastasi, Courtesy of ADI Design museum
-- #gherpelamp by Superstudio
-- #sanremolamp by Archizoom Associati
-- #ultrafragolamirror by Ettore Sottsass jr.

@triennalemilano
Franco Raggi: Unstable Thoughts
Triennale di Milano, Design Platform
Until April 13
Curated by Marco Sammicheli e Francesca Pellicciari
Exhibition project by Piovenefabi
-- #cantonbench by Franco Raggi

@triennalemilano
Forme Mobili
Triennale di Milano, Museo del Design Italiano
Until April 13
Curated by Marco Sammicheli
Exhibition project Luca Stoppini
-- #gherpelamp by Superstudio
-- #miesarmchair by Archizoom Associati
-- #ultrafragolamirror by Ettore Sottsass jr.

#Poltronova #MilanoDesignWeek2025 #MDW25 #SaloneDelMobile2025 #SaloneDelMobile #SaloneDelMobileMilano #TriennaleMilano #Adi #ElleDecor #AdiDesignMuseum #TriennaleMilano #EttoreSottsass