![Mies by Archizoom Associati, 1969.
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A small and different entrepreneur. Text by Paolo Deganello (Archizoom Associati).
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In 1957, Sergio Cammilli rented a small workshop with three or four upholsterers, in Agliana, a small town outside Pistoia near Quarrata. Since the early 1950s it had been an important production area in post-war Tuscany for cushioned furniture. He called it “Poltronova,” “nova,” or “new,” to make it stand out from the old manufacturing of padded and “traditional” furniture, which at the time reigned supreme in Quarrata. One year later he appointed Ettore Sottsass Art Director of Poltronova. That same year Adriano Olivetti asked Sottsass to work together and eventually replace Nizzoli as AD for his company, too. Olivetti’s factory — the grand Fordist one that in “Olivetti’s vision” [Marco Revelli, Il vento di Adriano. La comunità concreta di Olivetti tra non più e non ancora, Derive Approdi, Rome] was an internal version of Fordism, or “soft Fordism,” able to reconcile mass production with beauty, profit with culture, while putting art at the industry’s service.
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Design break. We offer you a pleasant biweekly reading on the history of our iconic products. Just sign up here and you're done! >>> http://eepurl.com/gxXn_z
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#designbreak #poltronova #archizoom #mieschair #design #architecture #art #interiordesign #designer #interior #home #homedecor #italy](https://www.poltronova.it/wp-content/plugins/instagram-feed/img/placeholder.png)
Design Break 14 — Cristina Morozzi: Radical memories
Poltronova Backstage. Fortino Editions, 2016. Curated by Francesca Balena Arista www.fortinoeditions.com www.garmentory.com Continental, facing their home, and have some chicken broth, because Nanda had such a delicate stomach. I recall other heartier dinners with Sergio Cammilli on red gingham tablecloths at the Osteria del contadino
Poltronova at Contemporary Cluster in Rome
The Contemporary Cluster will be celebrating the fiftieth anniversary of two cult Poltronova items: the Ultrafragola mirror by Ettore Sottsass jr. and the Joe armchair by De Pas, D’Urbino, Lomazzi. From September 24 to October 23, the whole Poltronova collection will be hosted in the evocative spaces
Design Break 13 — Ultrafragola and the Mobili Grigi series
Lo specchio Ultrafragola è l’unico elemento entrato in produzione tra i Mobili Grigi di Ettore Sottsass, tutti gli altri sono stati realizzati in pochissimi esemplari. Le parole con cui Sottsass descrive questa serie, caratterizzata da «forme tondeggianti e gonfiate (per sempre) forme
MD Journal
In the September issue of the trade magazine MD Journal, Elisabetta Trincherini wrote an article about Poltronova entitled "Design Centro Studi Poltronova per il Design—Dall’Archivio storico alle riedizioni. Il design come crescita culturale”. The article provide an interesting eye on
Design Break 12 — Dario Bartolini, Archizoom Associati: Photos at Poltronova in Agliana
Poltronova Backstage. Fortino Editions, 2016. Curated by Francesca Balena Arista www.fortinoeditions.com www.garmentory.com 1967: In order to reach Agliana we traveled by car from Prato, heading for the outskirts of the textile factories, a trip that soon became familiar to us. There’d be at least two
Design Break 11 — D’Urbino and Lomazzi interview conducted by Francesca Balena Arista
Let’s start from the beginning: how did Joe and your connection to Poltronova come about? Did the idea come from Sergio Cammilli, director of the company, or was this a project on which you were already working? Paolo Lomazzi → «Joe
Design Break 10 — A SMALL AND DIFFERENT ENTREPRENEUR, Paolo Deganello
Poltronova Backstage. Fortino Editions, 2016. Curated by Francesca Balena Arista www.fortinoeditions.com www.garmentory.com In 1957, Sergio Cammilli rented a small workshop with three or four upholsterers, in Agliana, a small town outside Pistoia near Quarrata. Since the early 1950s it had been an important production area
Design Break 09 — The big wave
The shape of the future Superonda sofa was created for the historic 1966 exhibition Superarchitettura at Galleria Jolly 2 in Pistoia. The event was regarded as the founding moment of the so—called Radical Architecture movement, which was given its name by art
Design Break 08 — The story of a lamp, Christmas 1967. Dario Bartolini, Archizoom Associati
Before the Christmas holidays with my family, I gather together everything needed to build what I have in mind - a light source able to activate one of my creatures. The light source is a palm, that absurd, branchless tree which
Design Break 07 — Ettore Sottsass jr. interviewed by Francesca Balena Arista
From Ettore Sottsass. A private scrapbook. 1957—2007 How did your relationship with Poltronova begin? «As I think I’ve written somewhere, my story with Poltronova began in 1956—57. In 1956 I was in the United States and more or less unemployed both when I went