Centro Studi Poltronova for

CASVA – Centro di Alti Studi sulle Arti Visive

via Isernia 5, Milan
on view until April

curated by: Maria Teresa Feraboli
exhibition design: Andrea Gianni

Joe + Joe Ball De Pas, D’Urbino, Lomazzi

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Fantasticamente effervescenti, curated by Maria Teresa Feraboli with exhibition design by Andrea Gianni, takes the public beyond the object, tracing a creative trajectory that has redefined spatial possibilities and transformed the way domestic environments are experienced.

Before forming as a group in 1966, the three designers initiated a sharp critique of traditional housing typologies, with a clear aim: to free the home from the rigidity of rooms and restore flexibility and freedom to interior spaces. From holiday houses such as Villa Panceri on the island of Elba, to the retirement home on Via Leone XIII in Milan, and on to pneumatic structures and the project of a residential hypercube for 1,500 people, their work moves between pragmatism and vision, in a continuous process of experimentation that also implies an awareness of environmental concerns.

Their informal, affordable, and transformable objects – including the Joe armchair and the Joe Ball footstool – became a manifesto of their commitment to redefining domestic space, allowing inhabitants to shape their environment with freedom, pleasure, and a sense of play.