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✨ Again, Regolo.
Designed in 1975 by Gianfranco Fini, Regolo re-enters the Poltronova collection as a modular seating system where geometric rigor meets versatile comfort.
Available as one-, two- or three-seater, its solid ash structure integrates bookcases on the sides and back, making it a micro-architecture to live in — functional from every angle, timeless in its proportions.
Reissued today with updated materials, Regolo celebrates Poltronova’s unconventional vision: radical, sculptural, and unapologetically modern.
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#Poltronova #Regolo #GianfrancoFini #ItalianDesign #MadeInItaly

🖤 Cessato Allarme by De Pas, D’Urbino, Lomazzi
The Cessato Allarme clothes stand, created in 1986 by the De Pas, D’Urbino, Lomazzi studio and produced by Poltronova since 1991, takes its inspiration directly from its name [“All Clear!”]: the alarm trumpets mounted on light poles during the last war.
Now also available in black, this iconic piece preserves its playful pop spirit—far from anything warlike. As Paolo Lomazzi suggested in 2020, it is a metaphorical invitation to «go and blow the trumpets again.»
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#Poltronova #CessatoAllarme #DePasDUrbinoLomazzi #DDL #ClothesStand #ItalianDesign #MadeInItaly
![🖤 Cessato Allarme by De Pas, D’Urbino, Lomazzi
The Cessato Allarme clothes stand, created in 1986 by the De Pas, D’Urbino, Lomazzi studio and produced by Poltronova since 1991, takes its inspiration directly from its name [“All Clear!”]: the alarm trumpets mounted on light poles during the last war.
Now also available in black, this iconic piece preserves its playful pop spirit—far from anything warlike. As Paolo Lomazzi suggested in 2020, it is a metaphorical invitation to «go and blow the trumpets again.»
—
#Poltronova #CessatoAllarme #DePasDUrbinoLomazzi #DDL #ClothesStand #ItalianDesign #MadeInItaly](https://www.poltronova.it/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
🖤🤎 Plasma by Nigel Coates
From digital lines to living matter: Nigel Coates’ Plasma, armchair and footrest, now comes in new leather versions.
Three types of leather – suede/nubuck, vintage, and aniline – woven into two tonal combinations of deep black and warm brown.
A dialogue between graphic lightness and tactile intensity.
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#Poltronova #NigelCoates #Plasma #PlasmaArmchair #PlasmaChair #MadeInItaly

📐 Mies by Archizoom Associati for Poltronova
— Designed in 1969: a chrome-plated metal triangle, a rubber strip seat, and ponyskin cushions with essential lines.
— A subtle tribute to Mies van der Rohe, who passed away that same year.
💡 The footrest adds effortless comfort and light.
#Poltronova #ArchizoomAssociati #miesarmchair #miesvanderrohe #furnituredesign

🟩🟪 Sofo 🟪🟧
armchair and sofa by Superstudio, 1968
«Sofo is a seat that you can put in a row like a train, or use to build mountains and thrones, mountains and pyramids firmly planed in the ground.
But at the end it is only a polyurethane block, a cube split in two parts by an “s” and then covered by material with two big stripes.
It is the result of a very simple operation, without any material or intellectual waste.
It appears like a big colored object, a little abstract maybe, like all the things with a bit of joy that look like things from another world».
Adolfo Natalini, Superstudio
Available colors:
— verosa [green/pink]
— rosancio [pink/orange]
📸 Archival picture credits: © Cristiano Toraldo di Francia
#Poltronova #Superstudio #SofoSofa #Sofa
![🟩🟪 Sofo 🟪🟧
armchair and sofa by Superstudio, 1968
«Sofo is a seat that you can put in a row like a train, or use to build mountains and thrones, mountains and pyramids firmly planed in the ground.
But at the end it is only a polyurethane block, a cube split in two parts by an “s” and then covered by material with two big stripes.
It is the result of a very simple operation, without any material or intellectual waste.
It appears like a big colored object, a little abstract maybe, like all the things with a bit of joy that look like things from another world».
Adolfo Natalini, Superstudio
Available colors:
— verosa [green/pink]
— rosancio [pink/orange]
📸 Archival picture credits: © Cristiano Toraldo di Francia
#Poltronova #Superstudio #SofoSofa #Sofa](https://www.poltronova.it/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
Before smartphones. Before social media. ⚡️🍓 Ultrafragola was born. Today, this mirror/lamp is an icon. ✍️ Text & voice over by Cecilia Marzocchi @cclmrz 📖 Discover more in our Ultrafragola Monography, available on our store. 🔗 Link in bio. #Poltronova #Ultrafragola #DesignIcon #EttoreSottsass #Mirror #TikTokDesign #PinkWavyMirror #UltrafragolaMirror
