More than a bench. A drawing brought to life.

Canton: wooden bench by Franco Raggi @francoraggistudio, 1988

Some designs don’t need to move to captivate us. They simply wait for the right moment to appear.
Designed by Franco Raggi for Poltronova in 1988, Canton is much more than a bench. It is an architectural idea, born from a simple sketch of two connected squares. By extending that single black line into three dimensions, Raggi transformed a graphic concept into a functional sculpture where geometry becomes the true protagonist.

Created for the entrance of the home, Canton also reflects the way we once lived. Its open side compartments were designed to hold magazines, books, and even telephone directories, turning everyday objects into part of the composition rather than something to hide.
In 2023, Centro Studi Poltronova, working alongside Franco Raggi, faithfully reissued Canton with a philological re-edition. The original design remains untouched, while bold contemporary colour pairings. Red and green. Blue and orange. Available in both positive and negative versions. The result is a timeless icon with renewed energy for contemporary interiors.

This reel celebrates that same transformation. One snap, and Canton appears. Another, and it disappears. Like a drawing stepping out of the page before quietly returning to a single line.
The most memorable design isn’t always the loudest. Sometimes, it changes a space simply by being there.

@kinraggi
@francoraggistudio

@francescotoselli

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#Poltronova #FrancoRaggi #Canton #ItalianDesign #CollectibleDesign

SPIN FASTER. ↻

How fast can you make it spin? 👀
Tap the button, imagine giving it another push, and watch Cessato Allarme come to life. Because sometimes even a coat stand deserves a little drama.
Designed to rotate, collect, organize and surprise, Cessato Allarme transforms an everyday object into something playful, kinetic and unexpectedly theatrical. Hanging bags suddenly become part of the composition, while its rotating upper section invites interaction almost as if it were asking to be played with.

Cessato Allarme clothes-stand by De Pas, D’Urbino, Lomazzi, 1991.

The Cessato Allarme clothes stand, created in 1986 by the De Pas, D’Urbino, Lomazzi studio and put into production by Poltronova in 1991, takes its name from the Italian expression meaning “All Clear!”—the signal announcing the end of an air-raid alert during World War II. Its inspiration comes from the warning trumpets once mounted on street poles, yet there is nothing military about its character.
Made entirely of painted metal and available in vibrant colours, Cessato Allarme replaces anxiety with optimism. It turns a functional object into a joyful presence, embracing the playful language that has always distinguished Italian design. As Paolo Lomazzi later suggested, its name becomes a metaphorical invitation to “go and blow the trumpets again,” celebrating creativity, freedom and the pleasure of living with design.

More than a coat rack or clothes stand, it is a collectible design object that brings movement into the home. Every rotation changes the composition. Every bag, jacket or hat becomes part of the project. Functional, sculptural and unmistakably Poltronova.
Designed by De Pas, D’Urbino, Lomazzi and produced by Poltronova, Cessato Allarme continues to embody the spirit of innovative Italian furniture design, where irony, experimentation and everyday functionality coexist in a single iconic object.

Now... be honest.

Did you click to make it spin faster? 😉

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#Poltronova #CessatoAllarme #ItalianDesign #DesignFurniture #MadeInItaly

RING RING. ☎️ Design is calling. Are you picking up?

Some phone calls change your day. Others changed the history of design.

What looks like a playful joke is actually one of the most revolutionary sofas ever conceived.

Originally designed by Archizoom Associati for Poltronova in 1967, Superonda overturned the very idea of what a sofa could be. Rather than prescribing a single way of sitting, it introduced freedom. Made from just two wave-shaped polyurethane blocks, it can be endlessly recomposed into a sofa, a chaise longue, a bed, two independent seats or countless unexpected configurations. There is no “correct” way to use it—only the one you invent.

Created during the birth of the radical Italian design movement, Superonda rejected the rigid functionalism that had defined furniture until then. It transformed the domestic landscape into something fluid, playful and constantly evolving, proving that design could question conventions instead of simply following them.

More than half a century later, Superonda remains one of the most influential icons of twentieth-century design, still produced in Italy by Poltronova with the same experimental spirit that made it a cultural landmark.

And yes… apparently, it still answers calls.

Our 1:8 Superonda Miniature faithfully reproduces the proportions, geometry, colours and modular composition of the original design, allowing collectors, architects, museums, universities, galleries, design schools and enthusiasts to experience one of the greatest icons of Italian design from an entirely new perspective.

Small enough to fit in your hands.
Big enough to change the way you think about furniture.

#Poltronova #Superonda #ArchizoomAssociati #ItalianDesign #RadicalDesign

POV: your “small” design obsession is getting out of hand. 🤏❤️

Some people collect stamps. Others collect icons.

Originally designed by Archizoom Associati for Poltronova in 1967, Superonda completely redefined what a sofa could be. Not by adding functions, but by removing rules. Made from just two wave-shaped polyurethane blocks, it can become a sofa, a chaise longue, a bed, two separate seats, or simply an invitation to play with space. More than a piece of furniture, Superonda became one of the founding symbols of Italian Radical Design, proving that design could be ironic, provocative and constantly changing.
Now imagine all of that... fitting in the palm of your hand.

Our 1:8 Superonda Miniature faithfully reproduces the original proportions, colour and details, transforming one of Radical Design’s greatest icons into a collectible object. Small enough for a desk. Significant enough to start conversations.
Created for collectors, architects, interior designers, universities, design schools, museums, galleries and showrooms, Poltronova Miniatures are also educational tools: they make it possible to study modularity, composition and the history of Italian design through physical interaction. They are just as at home in a private collection as they are in a design library, a creative studio or an exhibition display.

Because sometimes understanding an icon begins by holding it in your hands.
Faithful in every detail, Rumble, Safari, Sofo and Superonda condense the same radical attitude into a new scale, proving that reducing dimensions doesn’t reduce ideas—it often amplifies them.

🇮🇹 Designed by Archizoom Associati for Poltronova, 1967
📍 Handcrafted in Italy


#Poltronova #Superonda #DesignMiniatures #ItalianDesign #DesignCollectibles