Ultrafragola

The Dream Factory. The Dream Team.
Our team is not behind the scenes.
It is the scene.
Every product we make carries their expertise, their care, their hands.
Always close, always by us, always with our CEO by our side, during every phase.

🇮🇹 Made in Italy.
🌎 Loved all over the world.

📸 Ph. @fabio_bortot_dop

#Poltronova #MadeInItaly #MadeInTuscany #ItalianDesign #FurnitureDesign #BehindTheScenes #Craftsmanship #Ultrafragola #Design

Not fully visible, nor entirely absent. 
These objects aren’t simply on display: they hide, reveal, refract, disappear and reappear among textures and reflections.
Sensitive presences—engaged in a dialogue with surfaces, imagination, and time.

You don’t look at them. They observe you.

1. Ultrafragola mirror/lamp by Ettore Sottsass jr., 1970
2. Joe armchair by De Pas, D’Urbino, Lomazzi, 1970 and Joe Ball by D’Urbino, Lomazzi, 2020 in vintage leather
3. Mies armchair by Archizoom Associati, 1969
4. Passiflora table lamp by Superstudio, 1967

📸 Photo credits @serenaeller : @ellerstudio

#Poltronova #Ultrafragola #UltrafragolaMirror #EttoreSottsass #JoeArmchair #JoeChair #JoeBall #MiesArmchair #PassifloraLamp
#DDL #Superstudio #ArchizoomAssociati #DePasDUrbinoLomazzi #Design #Furniture #InteriorDesign

SALONE DEL MOBILE 2025:
ＸＳ ＝ ＥＸＴＲＡ ＳＵＲＦＡＣＥ

Under the creative direction of Donatello D’Angelo, Poltronova continues this exploration,
transforming the exhibition space into an undomestic landscape—an environment that rejects
the functional order of the home to explore new perceptions of dwelling.
The display unfolds through reflective and fragmented planes, embossed panels that break
up the light, curtains and drapes that create unstable depths. A matter in tension, in
constant mutation. In this scenario, Poltronova’s iconic pieces are not mere displayed objects
but sensitive presences, elements that rewrite the concept of domestic space.

Come by – see/experience our products and meet our team 👋

@isaloniofficial
Rho Fiera Milano
April 8th/13th
Hall 24 Booth D33

— 📸 Photos by @serenaeller @ellerstudio
— 🎨 Art direction @donutsinho / @_d_apostrophe
— 💡 Exhibition setup @pietrograssi_ / @studio_grassi_design

#Poltronova #Ultrafragola #UltrafragolaMirror #JoeChair #JoeBall #Mies #MiesArmchair #SanremoLamp #MitziSofa #Saratoga #RumbleSofa #ArchizoomAssociati #GianniPettena #DDL #HansHollein #EttoreSottsass #EttoreSottsassjr #MilanoDesignWeek #SaloneDelMobile2025 #MDW2025 #DesignWeek2025 #SaloneDelMobile

Ettore Sottsass | Interior Design | Italian Design | Sofa | Salone del Mobile 2025 | Milan Design Week | Made In Italy | Centro Studi Poltronova

“Forme mobili”

📍 @triennalemilano
⏳ Until April 13 2025

“Forme mobili is an invitation to think of movement as a design action. It explores the relationships between body and silhouette, gesture and structure, in a path in which objects from the collections of Triennale are organized in ten sections and in which the chosen themes represent constants in Italian design. Three new areas of research and dissemination enrich the collections: fashion, which in each section is related to the museum’s works by compositional assonances between forms, materials, historical periods and design ideas; boating, with drawings and models of boats, between ingenuity, technology and interior culture; and illustration and drawing for magazines and newspapers. The itinerary culminates in the Design Platform, a dynamic space dedicated to temporary exhibitions of contemporary designers and new forms, where there is an exhibition on fashion designer Monica Bolzoni.”

Artwork: Luca Stoppini Studio @lucastoppinistudio

#Poltronova
#Design
#ItalianDesign
#Exhibition
#Museum
#Milan
#DesignExhibition
#FormeMobili
#DesignMovement
#Triennale
#Gherpe
#GherpeLamp
#UltrafragolaMirror
#Ultrafragola
#Superstudio
#EttoreSottsass
#RadicalDesign
#MonicaBolzoni