MIRROR, IN THE MIRROR.

A glow too perfect to belong to reality.
Ultrafragola by Ettore Sottsass jr. reflects itself endlessly beside Regolo by Gianfranco Fini and the translucent rhythm of Andrea Mancuso’s Pluriball table.

Liquid pink. Lacquered silence.
Objects that don’t simply furnish a room.
They alter the atmosphere. ✦

📸 Shot by @serenaeller : @ellerstudio
🎨 Exhibition design creative direction by @_d_apostrophe_ @donutsinho
📍 Salone del Mobile 2026 @isaloniofficial

#Ultrafragola #EttoreSottsass #PluriballTable #RegoloArmchair #Pink

IO SONO UN ARCHITETTO. ETTORE SOTTSASS

From 7 March to 26 July 2026, Palazzo Buontalenti in Pistoia presents a major exhibition dedicated to Ettore Sottsass, one of the most influential figures in twentieth-century architecture and design.
Painter, graphic designer, photographer and visionary designer, Sottsass (1917–2007) moved through the entire twentieth century with a perspective that was critical, observant and deeply sensitive to the cultural and social changes of his time.

Curated by Enrico Morteo and organised by @pistoiamusei, @fondazionecaript with @electaeditore, the exhibition explores three decades of Sottsass’s work. From the immediate post-war years to the early 1970s.
Drawings, photographs, ceramics, objects and archival materials reveal the development of his ideas, many of them presented to the public for the first time.
Special attention is given to Sottsass’s relationship with Tuscany and with the artisans and companies that helped shape his vision.

Projects developed with Poltronova — including Ultrafragola, Crazy Horse, Califfo and Superbox — stand as iconic examples of a design language grounded in experimentation, colour and symbolic form.
The exhibition presents both original pieces and archival materials preserved at @csac_parma and within the Centro Studi Poltronova Archive.

📍 Palazzo Buontalenti, Pistoia
 📅 7 March – 26 July 2026

#EttoreSottsass #DesignExhibition #DesignHistory #Poltronova #Ultrafragola

Swipe right to light it up →

The iconic Ultrafragola mirror by Ettore Sottsass jr. inside Ca’ Nichetto, the Venetian home of @lucanichetto

A sculptural presence where light becomes atmosphere, and design becomes part of daily life.
Because great design doesn’t decorate a space.
It defines it.

Ph. credit Max Rommel @max_rommel
Studio Nichetto®
IG. @nichettostudio

Designed in the early 1970s by Ettore Sottsass jr., Ultrafragola is one of the most recognizable mirrors in Italian design history. Known for its sculptural silhouette and integrated lighting, it blurs the line between mirror and lamp, object and atmosphere. More than a functional piece, Ultrafragola explores how light interacts with space, creating mood, rhythm, and presence. Today, it remains a reference point for collectors, designers, and interior architects seeking iconic lighting design that feels both expressive and timeless.

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#Poltronova #Ultrafragola #ItalianDesign #LucaNichetto #VenetianInteriors

🩶 Ultrafragola mirror/lamp by Ettore Sottsass jr.

#Poltronova #Ultrafragola #UltrafragolaMirror #EttoreSottsass #EttoreSottsassDesign

📍 XS, @isaloniofficial April 8–13 2025
📸 @serenaeller @francesco_marano8 : @ellerstudio

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ULTRAFRAGOLA mirror/lamp by Ettore Sottsass jr. , Ultrafragola mirror lamp Poltronova by Ettore Sottsass, wavy illuminated mirror 1970s, neon-edge mirror, cult collectible design, Italian lighting furniture, pink wavy mirror

The Dream Factory. The Dream Team.
Our team is not behind the scenes.
It is the scene.
Every product we make carries their expertise, their care, their hands.
Always close, always by us, always with our CEO by our side, during every phase.

🇮🇹 Made in Italy.
🌎 Loved all over the world.

📸 Ph. @fabio_bortot_dop

#Poltronova #MadeInItaly #MadeInTuscany #ItalianDesign #FurnitureDesign #BehindTheScenes #Craftsmanship #Ultrafragola #Design

Not fully visible, nor entirely absent. 
These objects aren’t simply on display: they hide, reveal, refract, disappear and reappear among textures and reflections.
Sensitive presences—engaged in a dialogue with surfaces, imagination, and time.

You don’t look at them. They observe you.

1. Ultrafragola mirror/lamp by Ettore Sottsass jr., 1970
2. Joe armchair by De Pas, D’Urbino, Lomazzi, 1970 and Joe Ball by D’Urbino, Lomazzi, 2020 in vintage leather
3. Mies armchair by Archizoom Associati, 1969
4. Passiflora table lamp by Superstudio, 1967

📸 Photo credits @serenaeller  @francesco_marano8 : @ellerstudio

#Poltronova #Ultrafragola #UltrafragolaMirror #EttoreSottsass #JoeArmchair #JoeChair #JoeBall #MiesArmchair #PassifloraLamp
#DDL #Superstudio #ArchizoomAssociati #DePasDUrbinoLomazzi #Design #Furniture #InteriorDesign

SALONE DEL MOBILE 2025:
ＸＳ ＝ ＥＸＴＲＡ ＳＵＲＦＡＣＥ

Under the creative direction of Donatello D’Angelo, Poltronova continues this exploration,
transforming the exhibition space into an undomestic landscape—an environment that rejects
the functional order of the home to explore new perceptions of dwelling.
The display unfolds through reflective and fragmented planes, embossed panels that break
up the light, curtains and drapes that create unstable depths. A matter in tension, in
constant mutation. In this scenario, Poltronova’s iconic pieces are not mere displayed objects
but sensitive presences, elements that rewrite the concept of domestic space.

Come by – see/experience our products and meet our team 👋

@isaloniofficial
Rho Fiera Milano
April 8th/13th
Hall 24 Booth D33

— 📸 Photos by @serenaeller @ellerstudio
— 🎨 Art direction @donutsinho / @_d_apostrophe
— 💡 Exhibition setup @pietrograssi_ / @studio_grassi_design

#Poltronova #Ultrafragola #UltrafragolaMirror #JoeChair #JoeBall #Mies #MiesArmchair #SanremoLamp #MitziSofa #Saratoga #RumbleSofa #ArchizoomAssociati #GianniPettena #DDL #HansHollein #EttoreSottsass #EttoreSottsassjr #MilanoDesignWeek #SaloneDelMobile2025 #MDW2025 #DesignWeek2025 #SaloneDelMobile

Ettore Sottsass | Interior Design | Italian Design | Sofa | Salone del Mobile 2025 | Milan Design Week | Made In Italy | Centro Studi Poltronova