Ultrafragola

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
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On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city`s oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll`s novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
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💡 Art direction by @_d_apostrophe_
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👯 Rug by @poltronova | @cc-tapis
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📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #soforug #superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

🍓 Ultrafragola
Mirror/lamp designed by Ettore Sottsass jr.
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Ultrafragola mirror/lamp, with its sinuous profile that suggests long wavy hair, belongs to the Mobili Grigi series of complete bedroom and living room furnishings designed by Ettore Sottsass for Poltronova and presented at the third edition of Eurodomus in 1970. With the exception of Ultrafragola, the models never got beyond the prototype phase.
«As for the lights that are coming out of “The grey furniture”, don’t tombs always have a trembling light to illuminate the blue of the spirits wandering in the valley of dust? Don’t submarines have a trembling green light in their belly? The lights anyway are supposed to come out from the fibreglass bodies, like the ever—glowing of the breast’s white skin, like the ever—glowing of the penis red head in pornographic nights, something of this kind: I mean something like the Japanese lights of the glow worm that are turning the nights into matter.» [Ettore Sottsass jr., 1970]
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #ettoresottsass #sottsass #ultrafragola #ultrafragolamirror #radicaldesign #popdesign #design #italiandesign #madeinitaly

🍓 Ultrafragola
Mirror/lamp designed by Ettore Sottsass jr.
.
Ultrafragola mirror/lamp, with its sinuous profile that suggests long wavy hair, belongs to the Mobili Grigi series of complete bedroom and living room furnishings designed by Ettore Sottsass for Poltronova and presented at the third edition of Eurodomus in 1970. With the exception of Ultrafragola, the models never got beyond the prototype phase.
«As for the lights that are coming out of “The grey furniture”, don’t tombs always have a trembling light to illuminate the blue of the spirits wandering in the valley of dust? Don’t submarines have a trembling green light in their belly? The lights anyway are supposed to come out from the fibreglass bodies, like the ever—glowing of the breast’s white skin, like the ever—glowing of the penis red head in pornographic nights, something of this kind: I mean something like the Japanese lights of the glow worm that are turning the nights into matter.» [Ettore Sottsass jr., 1970]
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #ettoresottsass #sottsass #ultrafragola #ultrafragolamirror #radicaldesign #popdesign #design #italiandesign #madeinitaly

🍓 Ultrafragola
Mirror/lamp designed by Ettore Sottsass jr.
.
Ultrafragola mirror/lamp, with its sinuous profile that suggests long wavy hair, belongs to the Mobili Grigi series of complete bedroom and living room furnishings designed by Ettore Sottsass for Poltronova and presented at the third edition of Eurodomus in 1970. With the exception of Ultrafragola, the models never got beyond the prototype phase.
«As for the lights that are coming out of “The grey furniture”, don’t tombs always have a trembling light to illuminate the blue of the spirits wandering in the valley of dust? Don’t submarines have a trembling green light in their belly? The lights anyway are supposed to come out from the fibreglass bodies, like the ever—glowing of the breast’s white skin, like the ever—glowing of the penis red head in pornographic nights, something of this kind: I mean something like the Japanese lights of the glow worm that are turning the nights into matter.» [Ettore Sottsass jr., 1970]
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #ettoresottsass #sottsass #ultrafragola #ultrafragolamirror #radicaldesign #popdesign #design #italiandesign #madeinitaly

“Design for fun”
MAP – Museum of Art Pudong, Shanghai
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#poltronova #ultrafragola #ettoresottsass #sottsass #designforfun #colorful #radicaldesign #popdesign #design #italiandesign #pop #madeinitaly #map #museumofartpudong #shanghai #cibicworkshop #aldocibic #josephdejardin

“Design for fun”
MAP – Museum of Art Pudong, Shanghai
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#poltronova #ultrafragola #ettoresottsass #sottsass #designforfun #colorful #radicaldesign #popdesign #design #italiandesign #pop #madeinitaly #map #museumofartpudong #shanghai #icbicworkshop #aldocibic #josephdejardin

🍓 Ultrafragola
Mirror/lamp designed by Ettore Sottsass jr.
.
Ultrafragola mirror/lamp, with its sinuous profile that suggests long wavy hair, belongs to the Mobili Grigi series of complete bedroom and living room furnishings designed by Ettore Sottsass for Poltronova and presented at the third edition of Eurodomus in 1970. With the exception of Ultrafragola, the models never got beyond the prototype phase.
«As for the lights that are coming out of “The grey furniture”, don’t tombs always have a trembling light to illuminate the blue of the spirits wandering in the valley of dust? Don’t submarines have a trembling green light in their belly? The lights anyway are supposed to come out from the fibreglass bodies, like the ever—glowing of the breast’s white skin, like the ever—glowing of the penis red head in pornographic nights, something of this kind: I mean something like the Japanese lights of the glow worm that are turning the nights into matter.» [Ettore Sottsass jr., 1970]
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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📍 @contemporary_cluster, Cavallerini Lazzaroni Palace, Rome
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#poltronova #ettoresottsass #sottsass #ultrafragola #ultrafragolamirror #radicaldesign #popdesign #design #italiandesign #madeinitaly