@poltronova on Instagram
Superonda, dynamic sofa by Archizoom Associati
· Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame.
· It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations.
· The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue.
· Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user.
· The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.
📸 Photo credits:
From the archive: © Dario Bartolini
Ph. Kayla Raquel Studio @kaylaraquel.studio — Photoshoot production @emmabyvanck.dvd
#Poltronova #Superonda #Sofa #RadicalDesign #ArchizoomAssociati #PopDesign #Design #Architecture #Furniture #ItalianDesign #MadeInItaly #DesignLovers #Iconic #InteriorDesign #ModularDesign
～ design that moves with you ～
More than a sofa — a radical landscape to explore. Superonda adapts to your energy, defying stillness with every curve.
Born in 1967 to question the ordinary, it still refuses to play by the rules.
Own a piece of revolution.
📸 Photo credits: @kaylaraquel.studio
🎨 Art direction: @emmabyvanck.dvd
#Poltronova #Superonda #ArchizoomAssociati #RadicalDesign #DesignIcon #ModularSofa #ItalianDesign #InteriorDesign #Furniture #PopDesign
🫳 ᵐⁱⁿⁱ ➡️ ＭＡＸＩ➡️ Repeat 🔄
The radical charm of Sofo goes both ways — miniature or full-size, it’s always iconic.
Perfect for collectors, showrooms owners, design schools and design lovers, our miniatures bring iconic modularity into the realm of display, study, and collecting.
🍬 Sofo Sofa by Superstudio
🍬🤏 Miniature Sofo scale 1:8 now available
🍬🌀 Tappeto Sofo -- Rug design by Superstudio -- Made by Poltronova with @cc_tapis
📸 Cover: Photo by Francesco Marano — Eller Studio
@francesco_marano8 @ellerstudio
#Poltronova #SofoSofa #Superstudio #MiniatureDesign #RadicalDesign #CollectibleDesign #DesignIcons #ModularDesign #TappetoSofo #cctapis
Ettore Sottsass
June 27 – July 26, 2025
📍 Studio Casoli, Via Pecorini a Mare, Filicudi (ME), Italy
Studio Casoli dedicates a special exhibition to Ettore Sottsass — architect, artist, and visionary able to transform everyday objects into powerful narratives of memory and meaning.
In the 1980s, Sottsass found a refuge on Filicudi, among volcanic stones, whitewashed walls, and a Mediterranean light that shaped his creative language.
Here, place, ritual, and memory come together — and so do his most iconic works.
On display:
▫️ Torno Subito (Superbox), the 1966 tower cabinet clad in plastic laminate for Poltronova
▫️ Crazy Horse table, designed in 1968 by Ettore Sottsass for Poltronova, which returned to production in 2025
As a historic partner of Sottsass and a pioneer of Italian design experimentation since 1957, Poltronova continues to champion a vision where furniture becomes a poetic architecture of living.
📸 Ph. Luisa Porta @luisa.porta.p
@studiocasoli @ettoresottsass_official
#Poltronova #EttoreSottsass #StudioCasoli #Filicudi #Design #ItalianDesign #Exhibition
Poltronova. The Dream Factory.
From radical visions to iconic forms - Poltronova reshaped the rules of living.
Born in Tuscany, Italy, it turned everyday objects into cult design pieces.
Featuring Archizoom, Superstudio, Sottsass & more.
Breaking Design Rules Since 1957.
🇮🇹 Made in Italy.
🌍 Loved all over the world.
Enter the dream factory and follow for more ✨
Not just a factory. The Dream Factory.
Where hands, minds, and materials meet.
Every detail takes shape just a few kilometers from our studio.
We don’t rely on long supply chains.
We rely on people.
📸 Ph. @fabio_bortot_dop
#Poltronova #TheDreamFactory #TheDreamTeam #MadeInTuscany #HumanTouch #Craftsmanship #BehindTheScenes #ItalianDesign #FurnitureMakers #MadeInItaly
