@poltronova on Instagram
Before smartphones. Before social media. ⚡️🍓 Ultrafragola was born. Today, this mirror/lamp is an icon. ✍️ Text & voice over by Cecilia Marzocchi @cclmrz 📖 Discover more in our Ultrafragola Monography, available on our store. 🔗 Link in bio. #Poltronova #Ultrafragola #DesignIcon #EttoreSottsass #Mirror #TikTokDesign #PinkWavyMirror #UltrafragolaMirror
🟩🟪 Sofo. Born in the sixties, yet still moving, shifting, surprising.
💭 From interiors to imagination—Sofo turns any space into a playground.
Armchair, sofa, miniature or rug: which one would you pick?
[All of them?]
🛋️ Armchair and sofa by Superstudio
🤏 Sofo miniature, scale 1:8 — now available
🌀 Tappeto Sofo / rug design by Superstudio — Made by Poltronova with @cc_tapis
🔗 Link in bio to discover more!
📸 Pictures by @kaylaraquel.studio
💡 Shooting production by @emmabyvanck.dvd
#Poltronova #Superstudio #SofoSofa #Sofa #RadicalDesign #PopDesign #Design #CollectibleDesign #Furniture #MadeInItaly
🟩🟪 Sofo. Not your ordinary sofa.
🤍 Designed in 1968 by Superstudio
💚 Covered in bold pop stripes
🩷 Stackable, playful, radical
— Armchair and sofa by Superstudio
— Sofo miniature, scale 1:8 — now available
— Tappeto Sofo / rug design by Superstudio — Made by Poltronova with @cc_tapis
🔗 Link in bio to discover more
📸 Pictures by @kaylaraquel.studio
💡 Shooting production by @emmabyvanck.dvd
#Poltronova #Superstudio #SofoSofa #Sofa #RadicalDesign #PopDesign #Design #CollectibleDesign #Furniture #MadeInItaly
Surfin’ on Superonda 🏄🏻♀️
In Italian, Superonda means “super wave” — and that’s exactly how it moves.
This iconic sofa by Archizoom Associati isn’t just a sofa: it’s a chaise longue, a bed, a wave of radical design. 🌊
✨ Swipe through our catalog to discover all the available covers.
🔗 Link in bio!
Superonda by Archizoom Associati
🎞️ Photos by @kaylaraquel.studio
👩🎨 Shooting production by @emmabyvanck.dvd
#Poltronova #Superonda #ArchizoomAssociati #ItalianDesign #ModularSofa #RadicalDesign #PopDesign #DesignIcon #InteriorInspo
Superonda, dynamic sofa by Archizoom Associati
· Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame.
· It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations.
· The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue.
· Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user.
· The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.
📸 Photo credits:
From the archive: © Dario Bartolini
Ph. Kayla Raquel Studio @kaylaraquel.studio — Photoshoot production @emmabyvanck.dvd
#Poltronova #Superonda #Sofa #RadicalDesign #ArchizoomAssociati #PopDesign #Design #Architecture #Furniture #ItalianDesign #MadeInItaly #DesignLovers #Iconic #InteriorDesign #ModularDesign
～ design that moves with you ～
More than a sofa — a radical landscape to explore. Superonda adapts to your energy, defying stillness with every curve.
Born in 1967 to question the ordinary, it still refuses to play by the rules.
Own a piece of revolution.
📸 Photo credits: @kaylaraquel.studio
🎨 Art direction: @emmabyvanck.dvd
#Poltronova #Superonda #ArchizoomAssociati #RadicalDesign #DesignIcon #ModularSofa #ItalianDesign #InteriorDesign #Furniture #PopDesign
