Elle Decor: Alchemica

Poltronova was present at Palazzo Bovara for the exhibition ALCHEMICA, curated by Patricia Urquiola. The installation featured a composition of two complete SAFARI sofas (Archizoom Associati), specially upholstered in custom violet eco-fur for the occasion, and the PASSIFLORA table lamps (Superstudio).
For the 2025 Milano Design Week, Elle Decor intertwined its vision with the metaphor of alchemy—an ancient practice exploring the transformation of matter as both a physical process and a symbol of growth and change. The exhibition was structured around the three fundamental stages of the alchemical process—Nigredo, Albedo, and Rubedo—each represented through spaces evoking the most symbolic rooms of the home.

—

📸 Photo credits @serenaeller : @ellerstudio

Centro Studi Poltrova presented:
🌼 PASSIFLORA, table lamp by Superstudio
🐆 SAFARI, imperial sofa by Archizoom Associati

Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio

#Poltronova #ElleDecor #Alchemica #PatriciaUrquiola #SafariSofa #PassifloraLamp #Superstudio #ArchizoomAssociati #PalazzoBovara #MDW25

Elle Decor: Alchemica

Poltronova was present at Palazzo Bovara for the exhibition ALCHEMICA, curated by Patricia Urquiola. The installation featured a composition of two complete SAFARI sofas (Archizoom Associati), specially upholstered in custom violet eco-fur for the occasion, and the PASSIFLORA table lamps (Superstudio).
For the 2025 Milano Design Week, Elle Decor intertwined its vision with the metaphor of alchemy—an ancient practice exploring the transformation of matter as both a physical process and a symbol of growth and change. The exhibition was structured around the three fundamental stages of the alchemical process—Nigredo, Albedo, and Rubedo—each represented through spaces evoking the most symbolic rooms of the home.

—

Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio

📸 Photo credits @serenaeller : @ellerstudio

Centro Studi Poltrova presented:
🌼 PASSIFLORA, table lamp by Superstudio
🐆 SAFARI, imperial sofa by Archizoom Associati

#Poltronova #ElleDecor #Alchemica #PatriciaUrquiola #SafariSofa #PassifloraLamp #Superstudio #ArchizoomAssociati #PalazzoBovara #MDW25

ＸＳ = ᴇxᴛʀᴀꜱᴍᴀʟʟ
— Poltronova embraces the world of collectibles with its first series of realistic miniatures. Rumble, Safari, Sofo, and Superonda become (almost) pocket-sized in faithful 1:8 scale reproductions.

— Great design, scaled down.
The iconic modular designs you love are now available as miniatures: small in size, big in detail.
Each piece is meticulously handcrafted to precisely reflect the original colors, materials, and proportions. Not just collectible items, but an invitation to explore new combinations and configurations, right in the palm of your hand.

📸 Photos by Francesco Marano — Eller Studio
@francesco_marano8 @ellerstudio

#Poltronova #MiniatureDesign #CollectibleDesign #DesignLovers #DesignCollectibles #Rumble #Safari #Sofo #Superonda #Design

Rumble by Gianni Pettena | Safari by Archizoom Associati | Sofo by Superstudio | Superonda by Archizoom Associati | Made in Italy | Poltronova Miniatures

SALONE DEL MOBILE 2025:
ＸＳ ＝ ＥＸＴＲＡ ＳＵＲＦＡＣＥ

Under the creative direction of Donatello D’Angelo, Poltronova continues this exploration,
transforming the exhibition space into an undomestic landscape—an environment that rejects
the functional order of the home to explore new perceptions of dwelling.
The display unfolds through reflective and fragmented planes, embossed panels that break
up the light, curtains and drapes that create unstable depths. A matter in tension, in
constant mutation. In this scenario, Poltronova’s iconic pieces are not mere displayed objects
but sensitive presences, elements that rewrite the concept of domestic space.

Come by – see/experience our products and meet our team 👋

@isaloniofficial
Rho Fiera Milano
April 8th/13th
Hall 24 Booth D33

— 📸 Photos by @serenaeller @ellerstudio
— 🎨 Art direction @donutsinho / @_d_apostrophe
— 💡 Exhibition setup @pietrograssi_ / @studio_grassi_design

#Poltronova #Ultrafragola #UltrafragolaMirror #JoeChair #JoeBall #Mies #MiesArmchair #SanremoLamp #MitziSofa #Saratoga #RumbleSofa #ArchizoomAssociati #GianniPettena #DDL #HansHollein #EttoreSottsass #EttoreSottsassjr #MilanoDesignWeek #SaloneDelMobile2025 #MDW2025 #DesignWeek2025 #SaloneDelMobile

Ettore Sottsass | Interior Design | Italian Design | Sofa | Salone del Mobile 2025 | Milan Design Week | Made In Italy | Centro Studi Poltronova