Milano Design Week 2022
Turn on, Tune in, Drop by… 5 5vie Design Week
Correnti 14 / 5vie Head Quarter, Milan
Centro Studi Poltronova presents
SUPERONDA + FARFALLA Archizoom Associati
The Monographs of Poltronova
Centro Studi Poltronova will present a reading corner at 5vie Head Quarter, where it will be possible to check out two volumes of the series The Monographs of Poltronova, Superonda: Archizoom Associati and the latest release Mies + Sanremo: Archizoom Associati. Everyone will be able to relax browsing books on the iconic Superonda by Archizoom in the Farfalla indoor/outdoor version. A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti-system art of American artists such as Roy Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova’s nascent fabric catalog.