CORRIERE DELLA SERA STYLE MAGAZINE 14.06.2018 By ceciona 0 All News, Exhibitions, Poltronova, Press The Italian magazine “Style” by Corriere della sera has just published Superonda Stripes, designed by Andrea Branzi in the occasion of Superonda fiftieth birthday.
![Durga Temple [aka Monkey Temple] in Varanasi, India.
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Ultrafragola and the “Mobili Grigi” series, in “Ultrafragola:ettoreSottsass jr., “The monographs of Poltronova”, 2020, text by @francescabalenaarista.
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It was in May 1970 at Eurodomus 3, the forerunner of what would become Milan’s Salone del Mobile, that Poltronova presented this series made from fiberglass, which was a material commonly used for boat hulls but unusual in the world of design. The series bore the brand of the Design Centre, the division created a few years previously in Poltronova to market advanced technology designs.
The stand designed by Sottsass was a space in semi—darkness illuminated only by the neon lights that emerge from the furniture «like Japanese fireflies, which transform May nights into solid matter». The Mobili Grigi series of furnishings emerge from the darkness of this metaphysical space like alienating apparitions.
Sottsass’s original idea was for three—dimensional contoured shapes fixed to the wall, but although the technology to make them this way didn’t exist at the time, it can clearly be seen in the Ultrafragola mirror.
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