Poltronova

Radical Iconic Italian Design

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Set design by D’Apostrophe

Giardino della Triennale di Milano
viale Alemagna 6, 20121 Milano

17th/22nd April 2018

press preview, Monday 16th April, 11:00 a.m./6:00 p.m.
opening, Tuesday 17th April, 10:30 a.m./0:00 a.m.
from Wednesday 18th to Sunday 22th, 10:30 a.m./10:00 p.m.

 

Fifty years ago, Archizoom Associati created Superonda, one of the very first sofa designed with no inner structure. It was indeed a polyurethane parallelepipedon split in two parts by a waved cut. A simple gesture that challenged the bourgeois living habits, a timeless symbol of a new, freer lifestyle.

Poltronova pays tribute to Superonda —an anti-design iconic piece of furniture that fully preserves its outrageously playful nature— by calling on all members of the Radical team to design a new, celebrative outfit for the event Poltronova Superonda Special.

“Obviously we couldn’t think of anything else but a party in a garden. Originally it was the garden of Villa
Strozzi in Florence, where Archizoom studio was located. This year it will be the Triennale Garden in Milan”
Poltronova President Roberta Meloni says.

6 new outfit for POLTRONOVA SUPERONDA SPECIAL

— Babele decoded by Dario Bartolini
— Dressing by Dario Bartolini per Lucia Bartolini
— No—stop by Gilberto Corretti
— Pois by Cristina Morozzi per Massimo Morozzi
— Spots by Paolo Deganello
— Stripes by Andrea Branzi

11 pieces of furniture for each one of the 6 Limited Edition pattern