Cortona on the move 2017

$🔆 Elle Decor Italia “The Art of Light” 17-23 April Milano Design Week 2023 Elle Decor – The Art of Light Palazzo Bovara, Corso Venezia 51, Milan . A project by @elledecoritalia Interior Design @giulianoandreadelluva Lighting Design Metis Lighting Landscape Design @antonio.perazzi Styling @micolcerani Photo @stefanogiuliopavesi . Poltronova presents SOFO I T02 by Superstudio RUMBLE Sofa by Gianni Pettena . For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell’Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena). . Color Experience. One of the focal themes of ‘The Art of Light’ exhibition is the relationship between light and colour, together with the refraction of light on surfaces and textiles. In the room in which the Rumble (Gianni Pettena) stands, white light projectors gradually bring out the royal blue colour of the historic Casentino cloth with which the sofa is upholstered. The design of this item derives from the experience of living in a large place, originally a 19th-century atelier for artists, where the furniture had to be conceived on the scale of the place and not on a human scale. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions. . . . . . #poltronova #giannipettena #rumble #rumblesofa #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly$

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🔆 Elle Decor Italia “The Art of Light”
17-23 April
Milano Design Week 2023
Elle Decor – The Art of Light
Palazzo Bovara, Corso Venezia 51, Milan
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A project by @elledecoritalia
Interior Design @giulianoandreadelluva
Lighting Design Metis Lighting
Landscape Design @antonio.perazzi
Styling @micolcerani
Photo @serenaeller
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Poltronova presents
SOFO I T02 by Superstudio
RUMBLE Sofa by Gianni Pettena
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For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell’Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena).
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Disco Room.
Correctly catching its playful vein, Sofo (Superstudio) becomes the protagonist of a room dedicated to the private disco of an art collector. The block obtained by means of an “S” cut from a polyurethane cube, covered with a fabric furrowed by two large stripes, in two different versions, Rosancio and Verosa, can be lined up like a train or stacked like a tower. The outcome is always an abstract and colourful ambience that conveys joie de vivre and fun.
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#poltronova #superstudio #sofo #sofosofa #t02 #t02table #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly

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🦄 Our @bethanlaurawood is so FABULOUS!!!

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$🔆 Elle Decor Italia “The Art of Light” 17-23 April Milano Design Week 2023 Elle Decor – The Art of Light Palazzo Bovara, Corso Venezia 51, Milan . A project by @elledecoritalia Interior Design @giulianoandreadelluva Lighting Design Metis Lighting Landscape Design @antonio.perazzi Styling @micolcerani Photo @stefanogiuliopavesi . Poltronova presents SOFO I T02 by Superstudio RUMBLE Sofa by Gianni Pettena . For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell'Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena). . Color Experience. One of the focal themes of 'The Art of Light' exhibition is the relationship between light and colour, together with the refraction of light on surfaces and textiles. In the room in which the Rumble (Gianni Pettena) stands, white light projectors gradually bring out the royal blue colour of the historic Casentino cloth with which the sofa is upholstered. The design of this item derives from the experience of living in a large place, originally a 19th-century atelier for artists, where the furniture had to be conceived on the scale of the place and not on a human scale. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions. . . . . . #poltronova #giannipettena #rumble #rumblesofa #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly$

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🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
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Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #superstudio #sofo #sofosofa #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly

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🧸 Joe Plush
Armchair designed by Superstudio
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To celebrate the fiftieth anniversary of the armchair Joe designed by DDL Studio, Centro Studi Poltronova has created some special editions for a must-have item which has never gone out of the catalogue. Joe Plush, entirely clad in high quality faux fur, aspires to becoming an interior decoration toy, very soft and embracing, and is dedicated to all those who have a dreamer’s soul.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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🙏 Rug by @cc_tapis
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #studioDDL #joearmchair #joechair #joeplush #radicaldesign #popdesign #design #architecture #italiandesign #madeinitaly

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🧸 Joe Plush
Armchair designed by DDL Studio
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To celebrate the fiftieth anniversary of the armchair Joe designed by DDL Studio, Centro Studi Poltronova has created some special editions for a must-have item which has never gone out of the catalogue. Joe Plush, entirely clad in high quality faux fur, aspires to becoming an interior decoration toy, very soft and embracing, and is dedicated to all those who have a dreamer’s soul.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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🙏 Rug by @cc_tapis
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #studioDDL #joearmchair #joechair #joeplush #radicaldesign #popdesign #design #architecture #italiandesign #madeinitaly

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🐌 Gherpe
Table lamp designed by Superstudio
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The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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📍 Budini Gattai Palace, Rome
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#poltronova #superstudio #gherpe #radicaldesign #popdesign #design #italiandesign #madeinitaly

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🌴Sanremo
Floor lamp designed by Archizoom Associati
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The prototype of the Sanremo floor lamp was an engagement present from Dario Bartolini to Lucia Morozzi, given to her in the villa in Roccamare designed by Ernesto Nathan Rogers. Sanremo is composed of a slender metal trunk topped by “foliage” like that of a stylized palm tree, formed by lanceolate transparent or fluorescent green methacrylate leaves that radiate light. The prototype also called for a sound similar to the song of a cricket, eliminated in the production version.
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«Since we were supposed to be practising architects, many people couldn’t grasp what we were up to. In reality many of our objects were created for reasons other than that of architecture: an engagement party, a wedding. Any opportunity was good enough to materialise our vision of the world». [Lucia Bartolini, 2007]
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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🙏 Rug by @cc_tapis
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #archizoom #archizoomassociati #sanremo #sanremolamp #radicaldesign #popdesign #design #italiandesign #madeinitaly

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📐Mies
Armchair and footrest designed by Archizoom Associati
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The Mies armchair was born in 1969 from the idea of using a strip of para rubber or India rubber —strong, elastic materials— as a seat. The structure, a triangle in chrome—plated metal, brings out the purity of the silhouette. The headrest and footrest cushions are in ponyskin. The name emphasizes the similarity of the structure to the projects of Mies van der Rohe, as a tribute to the great master who died that same year. With its rigorous geometric design, the Mies armchair sums up the philosophy of Archizoom Associati, leading figures of the Italian Radical movement starting in the second half of the 1960s.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #archizoom #archizoomassociati #mieschair #miesarmchair #radicaldesign #popdesign #design #italiandesign #madeinitaly #chair #armchair

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Cortona on the move 2017

09.07.2017

By ceciona

All News, Press

Centro Studi Poltronova becomes festival official partner. Indeed, selected artworks from the well-known Tuscan company will be materially visible in some of the locations.