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Analogia Project
by Andrea Mancuso and Emilia Serra

June 18th 2013
Borgo Ognissanti 28, Florence

Some iconic furniture of historical company Poltronova are sketched in the air by using black wool on a transparent threads web, creating an imaginary world that goes straight to your emotions. Chance upon a drawing in the air that traces the fine line between abstract thought and concrete reality. Analogia Project
explore the materialization of the imaginary using the simplest of materials – wool string. Starring projects by Ettore Sottsass, Ron Arad, Archizoom Associati, Superstudio.

Analogia Project is the result of a long-term collaboration between designer Andrea Mancuso and architect Emilia Serra. Their different backgrounds have allowed them to experiment a visual language able to explore at the same time both the space and the objects. Analogia Project is a fictional interpretation of design that integrate a real space with unreal entities exploring the consequential relationship between them.
Last works.

– Milan Fuorisalone – Ventura Lambrate. April 2013
– Maison Hermès featuring Analogia Project. March-May 2013
– Design Days Dubai 2013. March 2013
– Victoria & Albert Museum- London. February 2012