Poltronova

Radical Iconic Italian Design

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Analogia Project
by Andrea Mancuso and Emilia Serra

June 18th 2013
SPAZIO GRID #01/02,
Borgo Ognissanti 28, Florence

Some iconic furniture of historical company Poltronova are sketched in the air by using black wool on a transparent threads web, creating an imaginary world that goes straight to your emotions. Chance upon a drawing in the air that traces the fine line between abstract thought and concrete reality. Analogia Project
explore the materialization of the imaginary using the simplest of materials – wool string. Starring projects by Ettore Sottsass, Ron Arad, Archizoom Associati, Superstudio.

Analogia Project is the result of a long-term collaboration between designer Andrea Mancuso and architect Emilia Serra. Their different backgrounds have allowed them to experiment a visual language able to explore at the same time both the space and the objects. Analogia Project is a fictional interpretation of design that integrate a real space with unreal entities exploring the consequential relationship between them.
Last works.

– Milan Fuorisalone – Ventura Lambrate. April 2013
– Maison Hermès featuring Analogia Project. March-May 2013
– Design Days Dubai 2013. March 2013
– Victoria & Albert Museum- London. February 2012

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invito-definitivo