Il Modo Italiano

poltronova

904 35,604

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Our carefully crafted miniatures celebrate iconic modular designs at an exact 1:8 scale, allowing you to explore and appreciate their versatility in compact form.
Presented in exclusive packaging that highlights their collectible charm, these miniatures are ideal for showrooms, educational settings, or simply as unique additions for design enthusiasts who seek extraordinary pieces.
Experience the joy of modularity from a fresh perspective.  📸 Photos by Francesco Marano — Eller Studio
@francesco_marano8 @ellerstudio
 #Poltronova #MiniatureDesign #CollectibleDesign #DesignLovers #DesignCollectibles #Rumble #Safari #Sofo #Superonda #Design #Miniatures #RumbleSofa #SofoSofa #SafariSofa #SuperondaSofa

Rumble by Gianni Pettena | Safari by Archizoom Associati | Sofo by Superstudio | Superonda by Archizoom Associati | Made in Italy | Poltronova Miniatures

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$Not fully visible, nor entirely absent.  These objects aren’t simply on display: they hide, reveal, refract, disappear and reappear among textures and reflections. Sensitive presences—engaged in a dialogue with surfaces, imagination, and time. You don’t look at them. They observe you. 1. Ultrafragola mirror/lamp by Ettore Sottsass jr., 1970 2. Califfo sofa by Ettore Sottsass jr., 1964 3. Joe armchair by De Pas, D’Urbino, Lomazzi, 1970 and Joe Ball by D’Urbino, Lomazzi, 2020 in vintage leather 4. Mies armchair by Archizoom Associati, 1969 5. Passiflora table lamp by Superstudio, 1967 📸 Photo credits @serenaeller : @ellerstudio #Poltronova #Ultrafragola #UltrafragolaMirror #EttoreSottsass #CaliffoSofa #JoeArmchair #JoeChair #JoeBall #MiesArmchair #PassifloraLamp #DDL #Superstudio #ArchizoomAssociati #DePasDUrbinoLomazzi #Design #Furniture #InteriorDesign$

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Radical in form. Regal in hue.
Designed by Archizoom in 1967, the Safari sofa is now available cloaked in violet eco-fur.
 📍 Elle Decor: Alchemica, Palazzo Bovara (Milano)
📸 Photo credits @serenaeller : @ellerstudio

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Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio

#Poltronova #ElleDecor #PatriciaUrquiola #SafariSofa #ArchizoomAssociati #PalazzoBovara #MDW25 #DesignArchives #RadicalDesign #DesignHistory #1960sDesign #FurnitureCollectors

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ＸＳ stands for ＥＸＴＲＡＳＨＡＰＥ

Salone Internazionale del Mobile Rho Fiera, Milan Hall 24, Booth D33   April 8–13 / 9.30 am – 6.30 pm  XS is an exhibition presenting a selection of Poltronova’s iconic designs — like Mies by Archizoom Associati, 1969 — alongside something unexpected.

📐 The Mies armchair was born in 1969 from the idea of using a strip of para rubber or India rubber –strong, elastic materials– as a seat. The structure, a triangle in chrome–plated metal, brings out the purity of the silhouette. The headrest and footrest–lamp cushions are in ponyskin. The name emphasizes the similarity of the structure to the projects of Mies van der Rohe, as a tribute to the great master who died that same year.

🔗 The prototype, which is the gift made by Paolo Deganello to Dario Bartolini and Lucia Morozzi for their wedding, was born from the idea of using the typical element of industrial conveyor belts as a seat. It is a strip of natural rubber that is grafted onto the trapezoidal steel frame, fixing itself to two cylindrical sticks. In contrast with the seat, the headrest is in pony leather. The armchair is listed in the catalog by the company along with a luminous footrest with the same steel and pony finishes.

🎵 Audio track by Tyops — @TyopsSounds on YouTube

#Poltronova #RadicalDesign #MiesChair #Archizoom #ArchizoomAssociati #Design #SaloneDelMobile2025 #InteriorDesign #MiesArmchair #ItalianDesign #RadicalDesign #Chair #MadeInItaly #MiesVanDerRohe #MilanoDesignWeek2025 #Fuorisalone2025 #DesignWeek2025 #SaloneDelMobile #MDW2025 #MDW   Poltronova Design Furniture | Radical Design Movement | Mies armchair by Archizoom | Salone del Mobile 2025 Preview | Interior Design Trends 2025 | Mies van der Rohe influence in design | Timeless Italian design pieces

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🌟 Our beloved @bethanlaurawood! 🌟

From the Terrazzo Quarry at the Design Museum to the cover of Door Magazine, Bethan keeps inspiring us with her vibrant, playful vision.

— Designed for the Platform exhibition, Terrazzo Quarry is a interactive soft sculpture that show cases the Terrazzo pattern developed for Poltronova.
Giant rocks extrude out from the ground blurring the line between 2D and 3D pattern and form inviting the public to sit lean and explore their soft forms. Bethan decided to create a super fake terrazzo who’s precious stones could have been mined from the psychedelic landscape that many of the icon designs from Poltronova’s catalogue evoke.

Terrazzo Quarry, Designed by Bethan Laura Wood Studio in collaboration with Poltronova, 2024
Courtesy of Poltronova & Bethan Laura Wood Studio

PLATFORM: Bethan Laura Wood
14 FEBRUARY 2025 — 25 JANUARY 2026
PLATFORM is an annual display dedicated to showcasing contemporary design practice.
@designmuseum

📸 PLATFORM: Bethan Laura Wood 2025 © Jo Underhill for the Design Museum @jounderhill

— 𝗢𝗩𝗘𝗥 𝗔𝗡𝗗 𝗢𝗩𝗘𝗥 - 𝗕𝗘𝗧𝗛𝗔𝗡 𝗟𝗔𝗨𝗥𝗔 𝗪𝗢𝗢𝗗 @door_repubblica
“People are afraid of color. I don’t know why, as this feeling doesn’t belong to me. What I do know is that color is powerful. Most people think they have no opinion about it, but put them in a colorful environment and, even if they don’t know why, they will have an emotional reaction”.
📖 Written by Marta Galli @lilahaus 📸 Photography by Alexander Coggin @alexandercoggin

— Terrazzo Printed Fabric by Bethan Laura Wood, 2022
Bethan Laura Wood’s residency in a Venetian palazzo in 2010 inspired a kaleidoscopic terrazzo pattern. The precious stones, freed from the floor and landscape, are reinterpreted in a printed fabric for Poltronova, offering a unique tactile and visual experience.

#BethanLauraWood
#Poltronova
#TerrazzoQuarry
#Design
#PatternDesign
#DesignMuseum
#TheDesignMuseum
#ContemporaryDesign
#InteractiveDesign
#DoorLaRep
#InteriorDesign

Poltronova | Bethan Laura Wood | Terrazzo Quarry | Textile Design | Design Museum London

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📣 Whatever you need to hang.. 🧢⛑️👜👔👕👟🧥

Cessato Allarme by De Pas, D’Urbino, Lomazzi

— Crafted from durable metal and available in vibrant colors, this clothes stand perfectly balances functionality with playful pop aesthetics.

— Cessato Allarme features a distinctive trumpet-shaped design reminiscent of its historical reference, adding a whimsical yet practical touch to any interior.

— Available in: 🔴🔵⚪️🟢🟡

#Poltronova
#CessatoAllarme
#DePasDUrbinoLomazzi
#DDL
#ClothesStand
#MadeInItaly

Poltronova | Cessato Allarme | Clothes Stand | Interior Design | Made In Italy | Furniture | De Pas, D’Urbino, Lomazzi | Design

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⭐️ ⓙⓞⓔ + ⓙⓞⓔ ⓑⓐⓛⓛ ⚾️

💫 Joe is a big comfortable chair in the form of a giant baseball glove.
Inspired by Pop Art, the designers paid tribute to the legendary Joe DiMaggio.

🎨 Borrow from the world of art and bring Joe in your domestic environment!

🧢 For the fiftieth anniversary of Joe, Joe Ball was released.
A leather footrest and pouf, whose shape and stitches are those of the classic baseball.

— Joe Armchair (1970) – by De Pas, D’Urbino, Lomazzi
— Joe Ball (2020) – by D’Urbino, Lomazzi

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🌱Tappeto Prato
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
Tappeto Prato is a hand-tufted wool rug inspired by the Archizoom group’s 1967 Farfalla pattern, blending Art Nouveau floral motifs with Pop Art experimentation.

#JoeChair #JoeBall #Poltronova #Design #InteriorDesign #DDL #DePasDurbinoLomazzi #PopArt

Poltronova | Design | Joe | Joe ball | Interior Design

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🌴 ꜱᴀɴʀᴇᴍᴏ 🌴
Floor lamp designed by Archizoom Associati

Swipe ➡ to find out more

Sanremo is composed of a slender metal trunk topped by “foliage” like that of a stylized palm tree, formed by lanceolate transparent or fluorescent green methacrylate leaves that radiate light.
The prototype of the Sanremo floor lamp was an engagement present from Dario Bartolini to Lucia Morozzi, given to her in the villa in Roccamare designed by Ernesto Nathan Rogers.
The prototype also called for a sound similar to the song of a cricket, eliminated in the production version.
Floor lamp with indirect light Sanremo is a floor lamp more than two meters high with a phytomorphic shape. A square base supports a long stem made with a lacquered steel tube onto which a luminous crown composed of 12 perspex leaves is grafted in the green or transparent versions.
«Many people couldn’t grasp what we were up to. In reality many of our objects were created for reasons other than that of architecture: an engagement party, a wedding. Any opportunity was good enough to materialise our vision of the world».
[Lucia Bartolini, 2007] 
— Available in: transparent / fluorescent green

📷 Photos by @serenaeller @ellerstudio / Dario Bartolini

#Poltronova #Archizoom #ArchizoomAssociati #Sanremo #SanremoLamp #RadicalDesign #PopDesign #Design #ItalianDesign #MadeInItaly #DesignHistory #PalmTree

Design | Home | Furniture | Floor Lamp | Interior | Radical Design | DesignHistory

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Feeling PINK? 🍸🍒✨

💖✨ Not just a shade, but a whole mood: from soft pastels to bold hues, enjoy our pink products and their timeless design. 💕🎀

💗 Which shade of pink fits your vibe? Tell us your favorite product in the comments! 👇✨

↓ In order of appearance:  
💭 Rumble – playful sofa by Gianni Pettena 
🪞 Ultrafragola – mirror/lamp by Ettore Sottsass jr. 
🌊 Superonda + Terrazzo – dynamic sofa by Archizoom Associati + fabric pattern by @bethanlaurawood  
🍬 Plasma – armchair and footrest by Nigel Coates 
🧸 Joe Plush 50th Anniversary – armchair by De Pas, D’Urbino, Lomazzi 
🟢🟣 Sofo – armchair and sofa by Superstudio 
👙 Superonda Pois by Cristina Morozzi for Massimo Morozzi – dynamic sofa by Archizoom Associati 
0️⃣2️⃣ T02 – coffee table by Superstudio 
🟣🟠 Tappeto Sofo – rug design by Superstudio, made by @poltronova with @cc_tapis

💕🌸💗💖🦩🩰🍑🌷💞 🎀👙🍬🧞‍♀️👚💘🩷👛💝

#Poltronova #Ultrafragola #RumbleSofa #Rumble #Sofa #Mirror #Design #PinkVibes #InteriorDesign #SuperondaSpecial #Superonda #Plasma #T02 #Sofo #TappetoSofo #SofoSofa #JoePlush #JoeChair #UltrafragolaMirror #PinkMood

Poltronova | Design | Interior design | Ultrafragola | Home Design | Furniture | Pink | Mood

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⭐️ 𝗝𝗢𝗘 𝗝𝗢𝗘 𝗝𝗢𝗘! + 𝗝𝗢𝗘 𝗕𝗔𝗟𝗟 ⚾️
Which one is your favorite? Let us know in the comments below! ⬇️

— Joe Armchair* (1970) – by De Pas, D’Urbino, Lomazzi

50th Anniversary Special Editions (2020):
⚾️ Joe Ball – a leather pouf shaped like a baseball
🧸 Joe Plush – entirely clad in high quality faux fur
⚫️ Joe Whip – made of black leather
👖 Joe Jeans – an elegant high quality denim version
⭐️ Joe Gold – made of leather with a sparkling finish

💡 *More than a chair: Joe is a tribute to Pop Art and the legendary baseball icon Joe DiMaggio. Combining art, comfort, and style, this masterpiece remains a timeless design statement!

📩 Want to discover more? DM us “JOE” and get our catalogue in .pdf format!

— Enjoy a family portrait at the end: a special picture of our team 💙

#Poltronova #JoeChair #DDL #Design #MadeInItaly #PopDesign #JoeBall #JoeGold #JoeJeans #JoePlush #JoeWhip

Poltronova | Joe Chair | Joe Ball | Interior | Design | Furniture | Home Design | ArmChair

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📣 Cessato Allarme by De Pas, D’Urbino, Lomazzi

— The Cessato Allarme is an iconic clothes stand designed in 1986 by De Pas, D’Urbino, Lomazzi and manufactured by Poltronova in 1991.

— 🚨 Its name, which translates to “All Clear,” takes inspiration from the alarm sirens mounted on streetlights during war.
Crafted from durable metal and available in vibrant colors, this coat stand perfectly balances functionality with playful pop aesthetics.

— It features a distinctive trumpet-shaped design reminiscent of its historical reference, adding a whimsical yet practical touch to any interior.

— Available in: 🔴🔵⚪️🟢🟡

📷 Photos by @serenaeller @ellerstudio w/ 🎨 Art Direction by @_d_apostrophe_
🙏 Rugs by @cc_tapis

Cessato Allarme | Poltronova | Design | Furniture | De Pas, D’Urbino, Lomazzi

#Poltronova
#CessatoAllarme
#DePasDUrbinoLomazzi
#ClothesStand
#MadeInItaly

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💭 Dreaming of a vibrant 2025 with our Superonda sofa + Farfalla fabric and Tappeto Prato 🦋🌼

— Transform your space, transform your year! 💫

(🐶 Nina approves 🐾)

— 🦋 Superonda sofa + Farfalla fabric by Archizoom Associati
In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti—system art of American artists such as Liechtenstein and, more generally, of Pop Art continues to develop. The butterfly pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova’s fabric catalogue.

— 🌼 Tappeto Prato
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
Prato is a hand-tufted wool rug inspired by the Archizoom group’s 1967 Farfalla pattern, blending Art Nouveau floral motifs with Pop Art experimentation. It features bold primary colors, geometric shapes, and decorative elements like checks and stripes, echoing the styles of Roy Lichtenstein and Andy Warhol.

— On the plate you can spot a piece of “Cassata Fiorenza”, a classic Florentine dessert: a thin layer of hazelnut fills the wafer, which is then coated in chocolate. One of our favorites! It’s a must at the office 🧏

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#Poltronova
#CCtapis
#Archizoom
#ArchizoomAssociati
#PratoRug
#FurnitureDesign
#RadicalDesign
#PopDesign
#Design
#Interior
#Rug
#Superonda
#FarfallaFabric
#AndreaBranzi
#PopArt

Poltronova | Handmade | Art Design | Sofa | Rug | Interior Design

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🐆Superonda Spots by Paolo Deganello
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🧡 Superonda by Archizoom Associati - Special Edition
In celebration of the 50th anniversary of the Superonda, Roberta Meloni, CEO of Poltronova, collaborated with Archizoom Associati to create new celebrative outfits for this iconic product. Six special versions were designed, each reinterpreting the past of the Archizoom members, in this case, Paolo Deganello.
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5️⃣0️⃣ Since 1967 - 2017 Edition
In 2017, Poltronova launched six limited editions of Superonda, honoring its playful, anti-design nature. These editions were unveiled at the 2018 Milan Triennale during Design Week.
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🌊* Superonda is a dynamic sofa - the two “waves” that compose it, the result of the cutting of a parallelepiped as well as making possible various positions and functions, represent a synthetic gesture in the production logics.
*In Italian “onda” means “wave”!
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📷 Photos by @serenaeller @ellerstudio w/ 🎨 Art Direction by @_d_apostrophe_
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📍 Budini Gattai Palace, Florence
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#Poltronova
#Archizoom
#Superonda
#PaoloDeganello
#RadicalDesign
#PopDesign
#Design
#Architecture
#Furniture
#ItalianDesign
#MadeInItaly
#DesignLovers
#Iconic
#InteriorDesign
#HomeStyle
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Interior | Design | Furniture | Superonda | Home design | Archizoom Associati | Sofa | Poltronova

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🧸 Joe Plush, fully dressed in high-quality faux fur, aspires to become an interior decoration ᴘʟᴜꜱʜ ᴛᴏʏ—soft and comforting—and is dedicated to all those with a dreamer’s soul.
🩵 Joe armchair designed by DDL Studio - Plush Edition
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📷 Photos by @serenaeller @ellerstudio
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#Poltronova
#StudioDDL
#JoeArmchair
#JoeChair
#JoePlush
#InteriorDesign
#HighEndFurniture
#Cozy
#FauxFur
#DesignLovers
#PopDesign
#MadeInItaly
#GenZ
#FunFurniture
#HomeStyle
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Interior | Design | Furniture | Home design | Cozy Home | ArmChair | Poltronova

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💭 Rumble by Gianni Pettena is a playful sofa – your personal playground of endless possibilities. Arrange the cushions however you like. Move them, stack them, change them up – it’s all about your mood. Comfort, conversation, connection… Take your pick.
Whether you’re surrounded by your favorite people or on your own, unforgettable moments are just a seat away. Relax, rejoice, repeat.
✨ Anything can happen on Rumble. Maybe it already has…
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🇮🇹 Cover in Casentino wool, a fabric that encapsulates the artisanal tradition and warmth of Tuscany. Available in pink / green / blue / white.
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📷 Photos by @serenaeller @ellerstudio
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📍 Budini Gattai Palace, Florence
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🐰 Headpieces @caccia_grossa
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#Poltronova
#GianniPettena
#Pettena
#Rumble
#RumbleSofa
#Design
#InteriorDesign
#Sofa
#MadeInItaly
#DesignAddict
#PopDesign
#PannoCasentino
#ItalianCraftsmanship
#InteriorStyling
#DesignCulture
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home decor | interior | made in italy | sofa | design

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Rumble by Gianni Pettena
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💭 Rumble is a playful sofa - swipe ➡ to find out more
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🙏 Rug by @cc_tapis
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📷 Photos by @serenaeller @ellerstudio / Aurelio Amendola / Christian Bruni @christianbruni_
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*also available in blue / green / white
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#Poltronova
#GianniPettena
#Pettena
#Rumble
#RumbleSofa
#Design
#InteriorDesign
#HomeDecor
#MadeInItaly
#DesignAddict
#ModernDesign
#FurnitureDesign
#PopDesign
#PannoCasentino
#ItalianCraftsmanship
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design | home | furniture | sofa | interior

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📸 Rumble by Gianni Pettena: the only sofa that flips your world around. 🌎🔃
(Boots? Optional. Attitude? A must.)
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📩 DM “boot” for the catalog link 📖
(you can also download it)
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#Poltronova
#GianniPettena
#Pettena
#Rumble
#RumbleSofa
#PopDesign
#Design
#CollectibleDesign
#Design
#Interior
#Decor
#HandMade
#PannoCasentino
#MidCenturyModern
#DesignAddict
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home | interiors | furniture | vintage home | design inspo

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‼️ This is how we do it—crafted with love and our own hands. Bold, red* and unique.
🐚 The Gherpe table lamp stands out for its shell-like shape and the use of methacrylate. It is one of the first examples of an interactive luminous object.
🔴 Gherpe table lamp designed by Superstudio, 1968
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*available in fluorescent red or opaline white
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🎥 Video shooting by @pietrosavorelli_associati
✍️ Edit by @gianlucagaruart
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#gherpe
#gherpelamp
#madeinitaly
#italiandesign
#artisanal
#lighting
#design
#interiorDesign
#lighting
#madewithlove

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GHERPE + PASSIFLORA: SUPERSTUDIO 🐌🌼📖
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Check our monograph to dive into the spirit of the eclectic lamps Gherpe and Passiflora by radical group Superstudio.
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➡️ Send LINK to our DMs to get the link 📩
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#poltronova
#superstudio
#gherpe
#gherpelamp
#passiflora
#passifloralamp
#design
#architecture
#furnituredesign
#book
#booklovers
#italiandesign
#madeinitaly
#instabook
#designbook

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Our mood lately has been very brat, very bold. What about you?
Bold mood feat.
🐚 Gherpe table lamp by Superstudio
🟥 Canton wooden bench by Franco Raggi
🪞 Spera mirror / photo holder by Superstudio
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#gherpelamp
#poltronova
#poltronovarevolution
#cantonbench
#italiandesign
#mirror
#design
#furnituredesign
#digitalcamera
#madeinitaly
#interiordesign
#superstudio
#architecture
#spera
#brat

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Did you know that Safari sofa is composed by two armchair modules and two sofa modules? 🦏
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💡 Art direction by @_d_apostrophe_
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#Poltronova #Safari #SafariSofa #Archizoom #ArchizoomAssociati #InteriorDesign #DesignIcon #PoltronovaRevolution #ItalianDesign #HomeDecor #DesignInspiration #FurnitureDesign #DesignInspo #DesignLovers #UniqueDesign #IconicFurniture #DesignClassics

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Did you know that Canton wooden bench, designed by Franco Raggi in 1988, was born from a graphic exercise? ⬛
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📐 Design by @kinraggi
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📷 Photo by @serenaeller @ellerstudio
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💡 Art direction by @_d_apostrophe_
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🙏 Rug by @cc_tapis
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#Poltronova #Canton #CantonBench #FrancoRaggi #InteriorDesign #Design #PoltronovaRevolution #ItalianDesign #HomeDecor #Home #DesignInspo #DesignLovers #DesignStudent #Iconic #Wood #Minimal

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Did you know that Passiflora lamp comes from a painted cardboard prototype made for the exhibition “Superarchitettura” in 1966? 🌼
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#Poltronova #Passiflora #PassifloraLamp #Superstudio #InteriorDesign #Design #Aesthetic #PoltronovaRevolution #ItalianDesign #HomeDecor #DesignInspiration #FurnitureDesign #DesignInspo #DesignLovers #Tuscany

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🌟 DESIGN REVOLUTION 🌟

Take a good look at this image: what do you see? It’s not just a chair, it’s not just a footrest. It’s a piece of history, a statement of style, and a provocative homage. Donatello D’Angelo, our art director, relaxes on the Mies chair, merging audacity and modernity with effortless flair.

The Mies chair, designed in 1969 by the revolutionary Archizoom Associati, is an irreverent tribute to Mies van der Rohe, one of the pillars of modernism. The chromed steel footrest with a pony skin cushion isn’t just a furniture accessory, it’s a challenge to conventions, an invitation to think beyond limits.

🚀 Do you want to be part of this revolution? 🚀

Share your vision with us. How would you transform your space with a touch of boldness and provocation? Tag us in your photos and use the hashtag #PoltronovaRevolution to be featured on our pages.

Don’t stay in the past. Sit on the Mies chair and look into the future. With style. With provocation. With Poltronova. 💥
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#DesignRevolution #Poltronova #MiesChair #Archizoom #Modernism #InteriorDesign #BoldDesign #FutureOfDesign

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🍬 Plasma
Armchair and footrest by Nigel Coates
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In the context of Nigel Coates’ growing interest in furniture, the Plasma armchair reflects the English designer’s taste for designing essential forms by digital means. Composed of a set of cushions in different tones placed on a slender metal structure with harmonious curves, Plasma combines the simplicity of a continuous graphic sign with the complex technology of the structure, made with computerized methods of bending and welding. With a footrest, it is also available for outdoor use.
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#poltronova #archizoom #nigelcoates #plasma #plasmaarmchair #plasmachair #radicaldesign #popdesign #design #italiandesign #madeinitaly #chair #armchair#cushions #interior

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📐Mies
Armchair and footrest designed by Archizoom Associati
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The Mies armchair was born in 1969 from the idea of using a strip of para rubber or India rubber —strong, elastic materials— as a seat. The structure, a triangle in chrome—plated metal, brings out the purity of the silhouette. The headrest and footrest cushions are in ponyskin. The name emphasizes the similarity of the structure to the projects of Mies van der Rohe, as a tribute to the great master who died that same year. With its rigorous geometric design, the Mies armchair sums up the philosophy of Archizoom Associati, leading figures of the Italian Radical movement starting in the second half of the 1960s.
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💡 Art direction by @donutsinho / @_d_apostrophe_
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📷 Photo by @serenaeller / @ellerstudio
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#poltronova #archizoom #archizoomassociati #mieschair #miesarmchair #radicaldesign #popdesign #design #italiandesign #madeinitaly #chair #armchairair

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capsule.global Capsule Plaza
c/o Spazio Maiocchi
Poltronova
feat. Harry Nuriev
photo @serenaeller @ellerstudio
2024 marks sixty years since Italian-born husband and wife team, Lella and Massimo Vignelli, designed the Saratoga sofa for their New York home. In its geometric simplicity it remains a masterpiece of mid-century minimalism. To celebrate this anniversary, @poltronova and Capsule invite artist and designer @harrynuriev to reimagine the Saratoga, using what he calls “transformism” to imbue this timeless design with novel aesthetic and material qualities. The resulting installation, taking inspiration from the mundane and unpoetic, will host Capsule Plaza’s daily program of talks, tapping into a wide range of creators to question the notion of radical design for today.

03.03.2007

By admin

All News, Exhibitions

Il Modo Italiano
Italian design and the avant-garde in the 20th century

Mart Rovereto
03 MARCH 2007 / 03 JUNE 2007

The Mart, with “Il modo italiano” focuses on the theme of design and its links with the visual arts and industrial production during the 20th century, with an innovative and wide-ranging exhibition.