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Superonda Tag

Recognizing that the object in our society often serves as a fetish, some designers underscore that the quality by assigning to their designs an explicitly ritualistic quality. The object is given sculptural form and conceived as an altarpiece for the

Superarchitecture is the architecture of super production, superconsumption, of the superinduction for consumption, the supermarket, the superman and the superpetrol. So reads the poster for the exhibition in 1966 marking the official birth of Archizoom and Superstudio, the two most influential