Colorfully Subversive: Poltronova’s Radical Designs – Poltronova

poltronova

856 23,740

146 0

$🍬 Plasma Armchair and footrest by Nigel Coates . In the context of Nigel Coates’ growing interest in furniture, the Plasma armchair reflects the English designer’s taste for designing essential forms by digital means. Composed of a set of cushions in different tones placed on a slender metal structure with harmonious curves, Plasma combines the simplicity of a continuous graphic sign with the complex technology of the structure, made with computerized methods of bending and welding. With a footrest, it is also available for outdoor use. . . . . . . #poltronova #archizoom #nigelcoates #plasma #plasmaarmchair #plasmachair #radicaldesign #popdesign #design #italiandesign #madeinitaly #chair #armchair#cushions #interior . . . music track by @infractionimhere$

94 0

🐌 Gherpe
Table lamp designed by Superstudio
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The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.
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#poltronova #archizoom #superstudio #gherpe #gherpelamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #lamp #light #dynamiclamp #interior

119 0

🐌 Gherpe
Table lamp designed by Superstudio
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The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.
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#poltronova #archizoom #superstudio #gherpe #gherpelamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #lamp #light #dynamiclamp #interior

141 4

$🐌 Gherpe Table lamp designed by Superstudio . The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space. . . . . . . . #poltronova #archizoom #superstudio #gherpe #gherpelamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #lamp #light #dynamiclamp #interior . . . music track by @infractionimhere$

67 0

🌊 Superonda
dynamic sofa by Archizoom Associati
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Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.
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#poltronova #archizoom #archizoomassociati #superonda #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #sofa #superondafarfalla #interior

258 2

🌊 Superonda
dynamic sofa by Archizoom Associati
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Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.
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#poltronova #archizoom #archizoomassociati #superonda #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #sofa #superondafarfalla #interior

312 2

$🌊 Superonda dynamic sofa by Archizoom Associati . Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image. . . . . . . . #poltronova #archizoom #archizoomassociati #superonda #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #sofa #superondafarfalla #interior . . . music track by @infractionimhere$

42 0

💭 Rumble: playful sofa by Gianni Pettena
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The design of this sofa derives from the experience of living in a large place, originally a 19th century atelier for artists, where the furniture had to be conceived on the scale of the place and not on a human scale. It is an object that dialogues with the volume of the overall space and takes into account the fact that that is where it is used. The sofa is a simple, original form, a womb where everything happens or has already happened, but which still suggests possibilities, other things that can happen there. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions.
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#poltronova #giannipettena #pettena #rumble #rumblesofa #popdesign #collectibledesign #design #interior #décor #handmade #pannocasentino

45 0

💭 Rumble: playful sofa by Gianni Pettena
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The design of this sofa derives from the experience of living in a large place, originally a 19th century atelier for artists, where the furniture had to be conceived on the scale of the place and not on a human scale. It is an object that dialogues with the volume of the overall space and takes into account the fact that that is where it is used. The sofa is a simple, original form, a womb where everything happens or has already happened, but which still suggests possibilities, other things that can happen there. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions.
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#poltronova #giannipettena #pettena #rumble #rumblesofa #popdesign #collectibledesign #design #interior #décor #handmade #pannocasentino

727 17

$💭 Rumble: playful sofa by Gianni Pettena . The design of this sofa derives from the experience of living in a large place, originally a 19th century atelier for artists, where the furniture had to be conceived on the scale of the place and not on a human scale. It is an object that dialogues with the volume of the overall space and takes into account the fact that that is where it is used. The sofa is a simple, original form, a womb where everything happens or has already happened, but which still suggests possibilities, other things that can happen there. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions. . . . . . . . #poltronova #giannipettena #pettena #rumble #rumblesofa #popdesign #collectibledesign #design #interior #décor #handmade #pannocasentino . . . music track by @infractionimhere$

114 1

🥢 Canton
Bench designed by Franco Raggi
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The Canton wooden bench, designed by Franco Raggi in 1988, fitted out with two spaces on the sides—containers for magazines, books and phone directories, still in use at the time—ideally designed for home entrances, «was born, —Franco Raggi writes—, from a graphic exercise: a black line which in its continuous path creates two squares connected by a horizontal line. Dragging this line into the third dimension, I realised that the solid thus obtained could be a bench, not a comfortable seat, but for temporary use, where ergonomics could be sacrifice in favour of an abstract, almost neoplastic image. Books and things could be put in the squares transformed into open compartments.»
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After putting the project in their catalogue — in the usual philological fashion — Centro Studi Poltronova, together with the architect Franco Raggi, has brought out a new version of Canton, in two combinations, red and green, blue and orange, each with a positive and a negative version.
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#poltronova #francoraggi #canton #cantonbench #radicaldesign #popdesign #design #italiandesign #madeinitaly #bench #furnituredesign #collectibledesign #design #interior #décor #handmade

74 1

🥢 Canton
Bench designed by Franco Raggi
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The Canton wooden bench, designed by Franco Raggi in 1988, fitted out with two spaces on the sides—containers for magazines, books and phone directories, still in use at the time—ideally designed for home entrances, «was born, —Franco Raggi writes—, from a graphic exercise: a black line which in its continuous path creates two squares connected by a horizontal line. Dragging this line into the third dimension, I realised that the solid thus obtained could be a bench, not a comfortable seat, but for temporary use, where ergonomics could be sacrifice in favour of an abstract, almost neoplastic image. Books and things could be put in the squares transformed into open compartments.»
.
After putting the project in their catalogue — in the usual philological fashion — Centro Studi Poltronova, together with the architect Franco Raggi, has brought out a new version of Canton, in two combinations, red and green, blue and orange, each with a positive and a negative version.
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#poltronova #francoraggi #canton #cantonbench #radicaldesign #popdesign #design #italiandesign #madeinitaly #bench #furnituredesign #collectibledesign #design #interior #décor #handmade #autostradarug

222 4

🥢 Canton
Bench designed by Franco Raggi
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The Canton wooden bench, designed by Franco Raggi in 1988, fitted out with two spaces on the sides—containers for magazines, books and phone directories, still in use at the time—ideally designed for home entrances, «was born, —Franco Raggi writes—, from a graphic exercise: a black line which in its continuous path creates two squares connected by a horizontal line. Dragging this line into the third dimension, I realised that the solid thus obtained could be a bench, not a comfortable seat, but for temporary use, where ergonomics could be sacrifice in favour of an abstract, almost neoplastic image. Books and things could be put in the squares transformed into open compartments.»
.
After putting the project in their catalogue — in the usual philological fashion — Centro Studi Poltronova, together with the architect Franco Raggi, has brought out a new version of Canton, in two combinations, red and green, blue and orange, each with a positive and a negative version.
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#poltronova #francoraggi #canton #cantonbench #radicaldesign #popdesign #design #italiandesign #madeinitaly #bench #furnituredesign #collectibledesign #design #interior #décor #handmade

118 0

🚙 Autostrada
Rug system designed by Lapo Binazzi
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Signed for Poltronova by Lapo Binazzi, Autostrada is exactly what it promises: a roadway modulated in curves and straight lines, available in the three different colour combinations in the version reissued by the visionary Florentine designer on the basis of a drawing kept in the archives of the Centro Studi Poltronova per il Design. Produced in a single copy by Poltronova in 1990 on the occasion of the exhibition Il Dolce Stil Novo (della casa) curated by Andrea Branzi at the Fondazione Palazzo Strozzi in Florence, the rug returns to show itself as one of the objects that were put on display to investigate the central dimension of the project, the home, “that is, our survival within the artificial universe, within the violence and vulgarity of the times, in the uprooting accomplished by the intrusive flows of information”.
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#poltronova #lapobinazzi #autostrada #autostradarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #nepal #handknotted #handmade #rugs #gruppoufo

362 3

🚙 Autostrada
Rug system designed by Lapo Binazzi
.
Signed for Poltronova by Lapo Binazzi, Autostrada is exactly what it promises: a roadway modulated in curves and straight lines, available in the three different colour combinations in the version reissued by the visionary Florentine designer on the basis of a drawing kept in the archives of the Centro Studi Poltronova per il Design. Produced in a single copy by Poltronova in 1990 on the occasion of the exhibition Il Dolce Stil Novo (della casa) curated by Andrea Branzi at the Fondazione Palazzo Strozzi in Florence, the rug returns to show itself as one of the objects that were put on display to investigate the central dimension of the project, the home, “that is, our survival within the artificial universe, within the violence and vulgarity of the times, in the uprooting accomplished by the intrusive flows of information”.
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#poltronova #lapobinazzi #autostrada #autostradarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #nepal #handknotted #handmade #rugs #gruppoufo

125 1

🚙 Autostrada
Rug system designed by Lapo Binazzi
.
Signed for Poltronova by Lapo Binazzi, Autostrada is exactly what it promises: a roadway modulated in curves and straight lines, available in the three different colour combinations in the version reissued by the visionary Florentine designer on the basis of a drawing kept in the archives of the Centro Studi Poltronova per il Design. Produced in a single copy by Poltronova in 1990 on the occasion of the exhibition Il Dolce Stil Novo (della casa) curated by Andrea Branzi at the Fondazione Palazzo Strozzi in Florence, the rug returns to show itself as one of the objects that were put on display to investigate the central dimension of the project, the home, “that is, our survival within the artificial universe, within the violence and vulgarity of the times, in the uprooting accomplished by the intrusive flows of information”.
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#poltronova #lapobinazzi #autostrada #autostradarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #nepal #handknotted #handmade #rugs #gruppoufo

98 0

⭐️ Tappeto Stella & Stellina
Rug design by D’Urbino Lomazzi
Made by @poltronova with @cc_tapis
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The star symbol, often used in team sports to indicate victories in particular competitions, has always been a distinguishing feature of the Joe armchair designed by De Pas, D’Urbino, Lomazzi. First branded on leather, then embroidered in special editions in denim and faux fur, today it is the generating sign of the rugs dedicated to the iconic armchair. Stella and Stellina, in grey and navy blue hues, are a tribute to the historic uniform of the New York Yankees, just as the armchair for which the star was born is itself a tribute to a myth of American popular culture, the key player of the New York team, Joe DiMaggio.
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#poltronova #cctapis #durbinolomazzi #stellinarug #stellarug #stellinarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs #joeball #cessatoallarme #joechair #joearmchair

67 1

⭐️ Tappeto Stella & Stellina
Rug design by D’Urbino Lomazzi
Made by @poltronova with @cc_tapis
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The star symbol, often used in team sports to indicate victories in particular competitions, has always been a distinguishing feature of the Joe armchair designed by De Pas, D’Urbino, Lomazzi. First branded on leather, then embroidered in special editions in denim and faux fur, today it is the generating sign of the rugs dedicated to the iconic armchair. Stella and Stellina, in grey and navy blue hues, are a tribute to the historic uniform of the New York Yankees, just as the armchair for which the star was born is itself a tribute to a myth of American popular culture, the key player of the New York team, Joe DiMaggio.
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#poltronova #cctapis #durbinolomazzi #stellinarug #stellarug #stellinarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs #miesarmchair #mieschair #archizzom #archizzomassociati

60 0

⭐️ Tappeto Stella & Stellina
Rug design by D’Urbino Lomazzi
Made by @poltronova with @cc_tapis
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The star symbol, often used in team sports to indicate victories in particular competitions, has always been a distinguishing feature of the Joe armchair designed by De Pas, D’Urbino, Lomazzi. First branded on leather, then embroidered in special editions in denim and faux fur, today it is the generating sign of the rugs dedicated to the iconic armchair. Stella and Stellina, in grey and navy blue hues, are a tribute to the historic uniform of the New York Yankees, just as the armchair for which the star was born is itself a tribute to a myth of American popular culture, the key player of the New York team, Joe DiMaggio.
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#poltronova #cctapis #durbinolomazzi #stellinarug #stellarug #stellinarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

629 5

💚🩷 Tappeto Sofo 🩷🧡
Rug design by Superstudio
Made by @poltronova with @cc_tapis
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Dedicated to the homonymous hyperpop modular system by Superstudio, the Sofo rug is the result of research in the archives of Centro Studi Poltronova. Its shape is none other than the marking, designed in the 1960s by the same members of Superstudio, which characterized the product’s shipping packages. A composition of concentric circles with, in the central part, typographic shapes of a geometric nature declaring the name of the product. The rug is available in two variants that take up the typical colour scores of the sofa: verosa and rosancio.
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#poltronova #cctapis #superstudio #soforug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs #ultrafragola #ultrafragolamirror #sottsass #ettoresottsass

110 1

💚🩷 Tappeto Sofo 🩷🧡
Rug design by Superstudio
Made by @poltronova with @cc_tapis
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Dedicated to the homonymous hyperpop modular system by Superstudio, the Sofo rug is the result of research in the archives of Centro Studi Poltronova. Its shape is none other than the marking, designed in the 1960s by the same members of Superstudio, which characterized the product’s shipping packages. A composition of concentric circles with, in the central part, typographic shapes of a geometric nature declaring the name of the product. The rug is available in two variants that take up the typical colour scores of the sofa: verosa and rosancio.
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#poltronova #cctapis #superstudio #soforug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

45 1

💚🩷 Tappeto Sofo 🩷🧡
Rug design by Superstudio
Made by @poltronova with @cc_tapis
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Dedicated to the homonymous hyperpop modular system by Superstudio, the Sofo rug is the result of research in the archives of Centro Studi Poltronova. Its shape is none other than the marking, designed in the 1960s by the same members of Superstudio, which characterized the product’s shipping packages. A composition of concentric circles with, in the central part, typographic shapes of a geometric nature declaring the name of the product. The rug is available in two variants that take up the typical colour scores of the sofa: verosa and rosancio.
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#poltronova #cctapis #superstudio #soforug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

211 2

🌼 Tappeto Prato
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
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Prato is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Prato is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as checks and oblique stripes.
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#poltronova #cctapis #archizoom #archizoomassociati #pratorug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

76 0

🌼 Tappeto Prato
Rug design by Archizoom Associati
Made by @poltronovan with @cc_tapis
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Prato is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Prato is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as checks and oblique stripes.
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#poltronova #cctapis #archizoom #archizoomassociati #pratorug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

60 1

🌼 Tappeto Prato
Rug design by Archizoom Associati
Made by @poltronovan with @cc_tapis
.
Prato is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Prato is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as checks and oblique stripes.
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#poltronova #cctapis #archizoom #archizoomassociati #pratorug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

186 0

⭐️ Tappeto Cielo
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
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Cielo is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Cielo is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as polka dots and oblique stripes.
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#poltronova #cctapis #archizoom #archizoomassociati #cielorug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs #rumble #rumblesofa #giannipettena

80 0

⭐️ Tappeto Cielo
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
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Cielo is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Cielo is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as polka dots and oblique stripes.
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#poltronova #cctapis #archizoom #archizoomassociati #cielorug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

64 0

⭐️ Tappeto Cielo
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
.
Cielo is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Cielo is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as polka dots and oblique stripes.
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#poltronova #cctapis #archizoom #archizoomassociati #cielorug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

265 2

🦋 Tappeto Farfalla
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
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Farfalla is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Farfalla is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol.
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#poltronova #cctapis #archizoom #archizoomassociati #farfallarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs #gherpe #gherpelamp #superonda #superondasofa

117 2

🦋 Tappeto Farfalla
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
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Farfalla is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Farfalla is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol.
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#poltronova #cctapis #archizoom #archizoomassociati #farfallarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs #superonda #superondasofa

78 2

🦋 Tappeto Farfalla
Rug design by Archizoom Associati
Made bu @poltronova with @cc_tapis
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Farfalla is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Farfalla is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol.
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#poltronova #cctapis #archizoom #archizoomassociati #farfallarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

57 3

🚙 Autostrada
Rug system designed by Lapo Binazzi
.
Signed for Poltronova by Lapo Binazzi, Autostrada is exactly what it promises: a roadway modulated in curves and straight lines, available in the three different colour combinations in the version reissued by the visionary Florentine designer on the basis of a drawing kept in the archives of the Centro Studi Poltronova per il Design. Produced in a single copy by Poltronova in 1990 on the occasion of the exhibition Il Dolce Stil Novo (della casa) curated by Andrea Branzi at the Fondazione Palazzo Strozzi in Florence, the rug returns to show itself as one of the objects that were put on display to investigate the central dimension of the project, the home, “that is, our survival within the artificial universe, within the violence and vulgarity of the times, in the uprooting accomplished by the intrusive flows of information”.
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#poltronova #lapobinazzi #autostrada #autostradarug #rug #carpet #radicaldesign #popdesign #design #italiandesign #madeinitaly music by Zuka Channel: 8-bit music

67 1

🚙 Autostrada
Rug system designed by Lapo Binazzi
.
Signed for Poltronova by Lapo Binazzi, Autostrada is exactly what it promises: a roadway modulated in curves and straight lines, available in the three different colour combinations in the version reissued by the visionary Florentine designer on the basis of a drawing kept in the archives of the Centro Studi Poltronova per il Design. Produced in a single copy by Poltronova in 1990 on the occasion of the exhibition Il Dolce Stil Novo (della casa) curated by Andrea Branzi at the Fondazione Palazzo Strozzi in Florence, the rug returns to show itself as one of the objects that were put on display to investigate the central dimension of the project, the home, “that is, our survival within the artificial universe, within the violence and vulgarity of the times, in the uprooting accomplished by the intrusive flows of information”.
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.
#poltronova #lapobinazzi #autostrada #autostradarug #rug #carpet #radicaldesign #popdesign #design #italiandesign #madeinitaly music by Zuka Channel: 8-bit music

78 1

🚙 Autostrada
Rug system designed by Lapo Binazzi
.
Signed for Poltronova by Lapo Binazzi, Autostrada is exactly what it promises: a roadway modulated in curves and straight lines, available in the three different colour combinations in the version reissued by the visionary Florentine designer on the basis of a drawing kept in the archives of the Centro Studi Poltronova per il Design. Produced in a single copy by Poltronova in 1990 on the occasion of the exhibition Il Dolce Stil Novo (della casa) curated by Andrea Branzi at the Fondazione Palazzo Strozzi in Florence, the rug returns to show itself as one of the objects that were put on display to investigate the central dimension of the project, the home, “that is, our survival within the artificial universe, within the violence and vulgarity of the times, in the uprooting accomplished by the intrusive flows of information”.
.
.
.
.
.
#poltronova #lapobinazzi #autostrada #autostradarug #rug #carpet #radicaldesign #popdesign #design #italiandesign #madeinitaly music by Zuka Channel: 8-bit music

281 10

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #joearmchair #joechair #joeball #cessatoallarme #stellastellina #stellastellinarug #ddl #studioddl #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

297 6

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #archizoom #archizoomassociati #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #safari #safarisofa #sanremo #sanremolamp

757 7

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #soforug #superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

127 1

$🔆 Elle Decor Italia “The Art of Light” 17-23 April Milano Design Week 2023 Elle Decor – The Art of Light Palazzo Bovara, Corso Venezia 51, Milan . A project by @elledecoritalia Interior Design @giulianoandreadelluva Lighting Design Metis Lighting Landscape Design @antonio.perazzi Styling @micolcerani Photo @stefanogiuliopavesi . Poltronova presents SOFO I T02 by Superstudio RUMBLE Sofa by Gianni Pettena . For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell’Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena). . Color Experience. One of the focal themes of ‘The Art of Light’ exhibition is the relationship between light and colour, together with the refraction of light on surfaces and textiles. In the room in which the Rumble (Gianni Pettena) stands, white light projectors gradually bring out the royal blue colour of the historic Casentino cloth with which the sofa is upholstered. The design of this item derives from the experience of living in a large place, originally a 19th-century atelier for artists, where the furniture had to be conceived on the scale of the place and not on a human scale. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions. . . . . . #poltronova #giannipettena #rumble #rumblesofa #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly$

363 4

🔆 Elle Decor Italia “The Art of Light”
17-23 April
Milano Design Week 2023
Elle Decor – The Art of Light
Palazzo Bovara, Corso Venezia 51, Milan
.
A project by @elledecoritalia
Interior Design @giulianoandreadelluva
Lighting Design Metis Lighting
Landscape Design @antonio.perazzi
Styling @micolcerani
Photo @serenaeller
.
Poltronova presents
SOFO I T02 by Superstudio
RUMBLE Sofa by Gianni Pettena
.
For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell’Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena).
.
Disco Room.
Correctly catching its playful vein, Sofo (Superstudio) becomes the protagonist of a room dedicated to the private disco of an art collector. The block obtained by means of an “S” cut from a polyurethane cube, covered with a fabric furrowed by two large stripes, in two different versions, Rosancio and Verosa, can be lined up like a train or stacked like a tower. The outcome is always an abstract and colourful ambience that conveys joie de vivre and fun.
.
.
.
.
#poltronova #superstudio #sofo #sofosofa #t02 #t02table #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly

463 4

🔆 Elle Decor Italia “The Art of Light”
17-23 April
Milano Design Week 2023
Elle Decor – The Art of Light
Palazzo Bovara, Corso Venezia 51, Milan
.
A project by @elledecoritalia
Interior Design @giulianoandreadelluva
Lighting Design Metis Lighting
Landscape Design @antonio.perazzi
Styling @micolcerani
Photo @serenaeller
.
Poltronova presents
SOFO I T02 by Superstudio
RUMBLE Sofa by Gianni Pettena
.
For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell’Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena).
.
Disco Room.
Correctly catching its playful vein, Sofo (Superstudio) becomes the protagonist of a room dedicated to the private disco of an art collector. The block obtained by means of an “S” cut from a polyurethane cube, covered with a fabric furrowed by two large stripes, in two different versions, Rosancio and Verosa, can be lined up like a train or stacked like a tower. The outcome is always an abstract and colourful ambience that conveys joie de vivre and fun.
.
.
.
.
#poltronova #superstudio #sofo #sofosofa #t02 #t02table #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly

316 2

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc_tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #archizoom #archizoomassociati #mies #mieschair #miesarmchair #stellastellina #stellastellinarug #ddl #studioddl #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #autostrada #autostradarug #lapobinazzi

405 5

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc_tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #superonda #superondasofa #farfallarug #archizoom #archizoomassociati #superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

1090 17

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #soforug #superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

283 7

ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #canton #cantonbench #francoraggi #autostrada #autostradarug #lapobinazzi #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

325 4

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
.
📸 Photo by ruy_teixeira
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #rumble #rumblesofa #cielo #cielorug #archizoom #archizoomassociati #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

642 2

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📸 Photo by ruy_teixeira
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #autostrada #autostradarug #lapobinazzi #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

158 1

🦄 Our @bethanlaurawood is so FABULOUS!!!

237 3

$🔆 Elle Decor Italia “The Art of Light” 17-23 April Milano Design Week 2023 Elle Decor – The Art of Light Palazzo Bovara, Corso Venezia 51, Milan . A project by @elledecoritalia Interior Design @giulianoandreadelluva Lighting Design Metis Lighting Landscape Design @antonio.perazzi Styling @micolcerani Photo @stefanogiuliopavesi . Poltronova presents SOFO I T02 by Superstudio RUMBLE Sofa by Gianni Pettena . For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell'Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena). . Color Experience. One of the focal themes of 'The Art of Light' exhibition is the relationship between light and colour, together with the refraction of light on surfaces and textiles. In the room in which the Rumble (Gianni Pettena) stands, white light projectors gradually bring out the royal blue colour of the historic Casentino cloth with which the sofa is upholstered. The design of this item derives from the experience of living in a large place, originally a 19th-century atelier for artists, where the furniture had to be conceived on the scale of the place and not on a human scale. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions. . . . . . #poltronova #giannipettena #rumble #rumblesofa #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly$

628 6

🔆 Elle Decor Italia “The Art of Light”
17-23 April
Milano Design Week 2023
Elle Decor – The Art of Light
Palazzo Bovara, Corso Venezia 51, Milan
.
A project by @elledecoritalia
Interior Design @giulianoandreadelluva
Lighting Design Metis Lighting
Landscape Design @antonio.perazzi
Styling @micolcerani
Photo @stefanogiuliopavesi
.
Poltronova presents
SOFO I T02 by Superstudio
RUMBLE Sofa by Gianni Pettena
.
For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell'Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena).
.
Disco Room.
Correctly catching its playful vein, Sofo (Superstudio) becomes the protagonist of a room dedicated to the private disco of an art collector. The block obtained by means of an “S” cut from a polyurethane cube, covered with a fabric furrowed by two large stripes, in two different versions, Rosancio and Verosa, can be lined up like a train or stacked like a tower. The outcome is always an abstract and colourful ambience that conveys joie de vivre and fun. .
.
.
.
.
.
#poltronova #sofo #sofosofa #t02 #t02table #superstudio #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly

950 12

🔆 Elle Decor Italia “The Art of Light”
17-23 April
Milano Design Week 2023
Elle Decor – The Art of Light
Palazzo Bovara, Corso Venezia 51, Milan
.
A project by @elledecoritalia
Interior Design @giulianoandreadelluva
Lighting Design Metis Lighting
Landscape Design @antonio.perazzi
Styling @micolcerani
Photo @stefanogiuliopavesi
.
Poltronova presents
SOFO I T02 by Superstudio
RUMBLE Sofa by Gianni Pettena
.
For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell'Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena).
.
Disco Room.
Correctly catching its playful vein, Sofo (Superstudio) becomes the protagonist of a room dedicated to the private disco of an art collector. The block obtained by means of an “S” cut from a polyurethane cube, covered with a fabric furrowed by two large stripes, in two different versions, Rosancio and Verosa, can be lined up like a train or stacked like a tower. The outcome is always an abstract and colourful ambience that conveys joie de vivre and fun.
.
.
.
.
#poltronova #sofo #sofosofa #t02 #t02table #superstudio #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly

210 7

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
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On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
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💡 Art direction by @_d_apostrophe_
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👯 Rug by @poltronova | @cc-tapis
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📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #soforug #superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

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🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #safari #safarisofa #sanremo #sanremolamp #archizoom #archizoomassociati #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #safari #safarisofa #sanremo #sanremolamp

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🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
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💡 Art direction by @_d_apostrophe_
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👯 Rug by @poltronova | @cc-tapis
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📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #prato #pratorug #plasma #plasmachair #plasmaarmchair #passiflora #passifloralamp #archizoom #archizoomassociati #nigelcoates #superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

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🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #autostrada #autostradarug #lapobinazzi #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

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🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

264 5

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

67 1

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city’s oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll’s novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #artificialintelligence

92 2

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city’s oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll’s novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #artificialintelligence

169 8

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city’s oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll’s novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #artificialintelligence #modulartype #modulartypeface

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🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
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Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #superstudio #sofo #sofosofa #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly

Colorfully Subversive: Poltronova’s Radical Designs

By ceciona

All News, Exhibitions, Poltronova, Press

Fun, bright and subversive, TLmag talks to Poltronova owner Roberta Meloni and designer Donatello D’Angelo about the radical Italian design movement

Hundreds of black beach balls fill the floor. Textured black curtains enclose the space. Out of this darkness, glimpses of color catch the eye. Mysterious in their form, they invite you in. A shiny red surface protrudes from the black spheres. A pink squiggle too. A yellow cloud-like shape glows from a plinth and a giant brown leather hand seems to wave hello. But what is this surreal space, at once enticingly inviting and slightly menacing? This is JOUETS À JOUER: Oggetti Nella Foresta [Toys for Play: Objects in the Forest], an exhibition about the radical designs and designers of the Italian furniture company Poltronova in the late 1960s and 70s.Held at the Italian Cultural Institute and organized by Centro Studi Poltronova for Design September Brussels, the exhibition brings together iconic design objects from Ettore Sottsass, Archizoom, Superstudio, D’Urbino and Lomazzi and more. The exhibition invites visitors to revel in a sense of fun whilst also considering the deeper societal unrest that these subversive pieces of work responded to.TLmag talks to Poltronova’s owner, Roberta Meloni and the exhibition’s art director Donatello D’Angelo, who is the creative director of Florence-based communication and design studio D’Apostrophe about the fantastical exhibition.Click here to read the full article