🎈 H Y P E R poltronova
16-21 April
Milano Design Week 2024
@isaloniofficial Salone del Mobile, Rho Fiera, Hall 24 Booth D01
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During the Milano Design Week 2024, Centro Studi Poltronova returns to the ‘Salone del Mobile’ after thirty years with a “Hyper” exhibition to showcase its iconic collection. From April 16 to 21, the Tuscan brand will once again be among the protagonists at Hall 24, Booth D01. Poltronova presents the installation “Hyper Poltronova,” designed by Art Director Donatello D’Angelo and inspired by the 1972 exhibition “L’invenzione della superficie neutra” featuring various radical groups. The showcase is the result of a dematerialization of the exhibited products: the graphic elements and patterns defining the Poltronova collection lose their three-dimensionality to become surfaces. The change in dimension gives life to a single large pattern, which we could define as “neutral” in its heterogeneity, representing a synthesis of the brand’s diverse identity. The result is an immersive container of creativity with hyper pop style where one can discover and rediscover Poltronova’s design. The visual and performative journey unfolds through environments that recall, in form or color, the objects on display - more than 20 including Ettore Sottsass jr.’s Ultrafragola mirror, Safari, Superonda, and Mies seats by Archizoom Associati, Gianni Pettena’s Rumble sofa, and Franco Raggi’s Canton bench.
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Art Direction by @donutsinho / @_d_apostrophe_
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Photo @serenaeller
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#poltronova #salonedelmobile #salone24 #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl #superstudio #milandesignweek2024 #milandesignweek2024 #milan #design #mdw2024 #radicaldesign #popdesign #design #italiandesign #madeinitaly

🎈 H Y P E R poltronova
16-21 April
Milano Design Week 2024
@isaloniofficial Salone del Mobile, Rho Fiera, Hall 24 Booth D01
.
During the Milano Design Week 2024, Centro Studi Poltronova returns to the ‘Salone del Mobile’ after thirty years with a “Hyper” exhibition to showcase its iconic collection. From April 16 to 21, the Tuscan brand will once again be among the protagonists at Hall 24, Booth D01. Poltronova presents the installation “Hyper Poltronova,” designed by Art Director Donatello D’Angelo and inspired by the 1972 exhibition “L’invenzione della superficie neutra” featuring various radical groups. The showcase is the result of a dematerialization of the exhibited products: the graphic elements and patterns defining the Poltronova collection lose their three-dimensionality to become surfaces. The change in dimension gives life to a single large pattern, which we could define as “neutral” in its heterogeneity, representing a synthesis of the brand’s diverse identity. The result is an immersive container of creativity with hyper pop style where one can discover and rediscover Poltronova’s design. The visual and performative journey unfolds through environments that recall, in form or color, the objects on display - more than 20 including Ettore Sottsass jr.’s Ultrafragola mirror, Safari, Superonda, and Mies seats by Archizoom Associati, Gianni Pettena’s Rumble sofa, and Franco Raggi’s Canton bench.
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Art Direction by @donutsinho / @_d_apostrophe_
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Photo @serenaeller
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.
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#poltronova #salonedelmobile #salone24 #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl #superstudio #milandesignweek2024 #milandesignweek2024 #milan #design #mdw2024 #radicaldesign #popdesign #design #italiandesign #madeinitaly

Elle Decor Italia - Material Home
16-21 April
Milano Design Week 2024
Palazzo Bovara, Corso Venezia 51, Milan
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A project by Elle Decor Italia @elledecoritalia 
Exhibition and interior design Elisa Ossino Studio @elisaossinostudio 
Lighting design Rossi Biachi Lighting Design @rossi_bianchi_lightingdesign
Exhibition design coordination netsuke studio @netsuke_studio 
Photo credit Serena Eller Vainicher @serenaeller
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Poltronova presents
Canton bench by Franco Raggi
Mies armchair/footrest by Archizoom Associati
Saratoga armchair by Lella & Massimo Vignelli
Superonda dynamic sofa by Archizoom Associati
Ultrafragola mirror/lamp by Ettore Sottsass jr.
Vanitas mirror/photo holder by Superstudio
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Poltronova renews its synergy with Elle Decor, once again crossing the threshold of Palazzo Bovara for the ‘Material Home’ exhibition curated by Elisa Ossino Studio.
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During the Milano Design Week 2024, Elle Decor Italia tackles the theme of material in a synthetic and sensory journey that leads the visitor room by room through abstract installations and spatial suggestions.
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ORGANIC
A winter garden represents the final stage of material, a return to contact with nature through an installation where cork coverings and hemp brick walls create an intimate space for personal and universal reflection on resource sustainability and the future of construction. At the center, illuminated only by natural light, a white Saratoga armchair with custom butter-colored upholstery.
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#poltronova #metislighting #milandesignweek2024 #milanodesignweek2024 #milan #design #mdw2024 #mdw24 #elledecoritalia #materialhome #radicaldesign #popdesign #design #italiandesign #madeinitaly #saratoga #vignelli

Elle Decor Italia - Material Home
16-21 April
Milano Design Week 2024
Palazzo Bovara, Corso Venezia 51, Milan
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A project by Elle Decor Italia @elledecoritalia 
Exhibition and interior design Elisa Ossino Studio @elisaossinostudio 
Lighting design Rossi Biachi Lighting Design @rossi_bianchi_lightingdesign
Exhibition design coordination netsuke studio @netsuke_studio 
Photo credit Serena Eller Vainicher @serenaeller
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Poltronova presents
Canton bench by Franco Raggi
Mies armchair/footrest by Archizoom Associati
Saratoga armchair by Lella & Massimo Vignelli
Superonda dynamic sofa by Archizoom Associati
Ultrafragola mirror/lamp by Ettore Sottsass jr.
Vanitas mirror/photo holder by Superstudio
.
Poltronova renews its synergy with Elle Decor, once again crossing the threshold of Palazzo Bovara for the ‘Material Home’ exhibition curated by Elisa Ossino Studio.
.
During the Milano Design Week 2024, Elle Decor Italia tackles the theme of material in a synthetic and sensory journey that leads the visitor room by room through abstract installations and spatial suggestions.
.
REFLECTIONS
A gallery of light and glass narrates the reflections and illusions of material. Light itself, an intangible material, gives three-dimensionality to surfaces and follows the sinuous line of the Superonda sofa, which invades the gallery’s path with multiple units, creating a “wave effect.”
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#poltronova #metislighting #milandesignweek2024 #milanodesignweek2024 #milan #design #mdw2024 #mdw24 #elledecoritalia #materialhome #radicaldesign #popdesign #design #italiandesign #madeinitaly #archizoom #superonda #superondasofa

Elle Decor Italia - Material Home
16-21 April
Milano Design Week 2024
Palazzo Bovara, Corso Venezia 51, Milan
.
A project by Elle Decor Italia @elledecoritalia 
Exhibition and interior design Elisa Ossino Studio @elisaossinostudio 
Lighting design Rossi Biachi Lighting Design @rossi_bianchi_lightingdesign
Exhibition design coordination netsuke studio @netsuke_studio 
Photo credit Serena Eller Vainicher @serenaeller
.
Poltronova presents
Canton bench by Franco Raggi
Mies armchair/footrest by Archizoom Associati
Saratoga armchair by Lella & Massimo Vignelli
Superonda dynamic sofa by Archizoom Associati
Ultrafragola mirror/lamp by Ettore Sottsass jr.
Vanitas mirror/photo holder by Superstudio
.
Poltronova renews its synergy with Elle Decor, once again crossing the threshold of Palazzo Bovara for the ‘Material Home’ exhibition curated by Elisa Ossino Studio.
.
During the Milano Design Week 2024, Elle Decor Italia tackles the theme of material in a synthetic and sensory journey that leads the visitor room by room through abstract installations and spatial suggestions.
.
SOFT
Fabrics and upholstery take shape in surprising sculptural elements. In the bedroom space, the Ultrafragola and Vanitas mirrors, the Mies armchair, and the Canton bench mark the perimeter of the room, where geometries merge seamlessly to create a “smooth” effect.
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#poltronova #metislighting #milandesignweek2024 #milanodesignweek2024 #milan #design #mdw2024 #mdw24 #elledecoritalia #materialhome #radicaldesign #popdesign #design #italiandesign #madeinitaly #sottsass #ettoresottsass #ultrafragola #miesarmchair #archizoom