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Poltronova

Radical Iconic Italian Design

🟪🟧 Sofo 🟩🟪 Armchair and sofa designed

🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
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Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #superstudio #sofo

🟪🟧 Sofo 🟩🟪 Armchair and sofa designed

🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
.
Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
📍 @contemporary_cluster, Brancaccio Palace, Rome
.
#poltronova #superstudio #sofo #sofosofa

🟪🟧 Sofo 🟩🟪 Armchair and sofa designed

🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
.
Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
.
#poltronova #superstudio #sofo #sofosofa

👀 Welcome back Mitzi! 👀 Straight from the 80

👀 Welcome back Mitzi! 👀
Straight from the 80’s the sofa designed by Hans Hollein for Poltronova is back.
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The Mitzi sofa, part of the rich production of the Austrian master Hans Hollein, highlights a rigorous design while staging of a dialectic between different connotations and symbolisms. Soft and rigid elements are present together in the materials and forms. Upholstered cushions and soft wool cloth come alongside the walnut, both solid and in sheets, of the structure, and the curved line of the backrest coexists with the straight line at the base, masculine and feminine together: a sofa with a woman’s name.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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🙏 Rug by @cc_tapis
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📍 @contemporary_cluster Brancaccio Palace, Rome
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#poltronova #hanshollein #mitzi #mitzisofa

👀 Welcome back Mitzi! 👀 Straight from the 80

👀 Welcome back Mitzi! 👀
Straight from the 80’s the sofa designed by Hans Hollein for Poltronova is back.
.
The Mitzi sofa, part of the rich production of the Austrian master Hans Hollein, highlights a rigorous design while staging of a dialectic between different connotations and symbolisms. Soft and rigid elements are present together in the materials and forms. Upholstered cushions and soft wool cloth come alongside the walnut, both solid and in sheets, of the structure, and the curved line of the backrest coexists with the straight line at the base, masculine and feminine together: a sofa with a woman’s name.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
🙏 Rug by @cc_tapis
.
📍 @contemporary_cluster Brancaccio Palace, Rome
.
#poltronova #hanshollein #mitzi #mitzisofa

👀 Welcome back Mitzi! 👀 Straight from the 80

👀 Welcome back Mitzi! 👀
Straight from the 80’s the sofa designed by Hans Hollein for Poltronova is back.
.
The Mitzi sofa, part of the rich production of the Austrian master Hans Hollein, highlights a rigorous design while staging of a dialectic between different connotations and symbolisms. Soft and rigid elements are present together in the materials and forms. Upholstered cushions and soft wool cloth come alongside the walnut, both solid and in sheets, of the structure, and the curved line of the backrest coexists with the straight line at the base, masculine and feminine together: a sofa with a woman’s name.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
#poltronova #hanshollein #mitzi #mitzisofa

To celebrate the fiftieth anniversary of the armch

To celebrate the fiftieth anniversary of the armchair Joe designed by DDL Studio, Centro Studi Poltronova has created four special editions for a must-have item which has never gone out of the catalogue. JOE PLUSH, entirely clad in high quality faux fur, aspires to becoming an interior decoration toy, very soft and embracing, and is dedicated to all those who have a dreamer’s soul.
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#poltronova #studioDDL #joearmchair #joechair #joeplush #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly

To celebrate the fiftieth anniversary of the armch

To celebrate the fiftieth anniversary of the armchair Joe designed by DDL Studio, Centro Studi Poltronova has created some special editions for a must-have item which has never gone out of the catalogue. JOE PLUSH, entirely clad in high quality faux fur, aspires to becoming an interior decoration toy, very soft and embracing, and is dedicated to all those who have a dreamer’s soul.
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#poltronova #studioDDL #joearmchair #joechair #joeplush #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly

Here is “Joe”, the book entirely dedicated to

Here is “Joe”, the book entirely dedicated to the iconic armchair designed by De Pas, D’Urbino and Lomazzi. Buy it now on our new online store!
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#poltronova #studioDDL #joearmchair #joechair #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly #designbook #designbooks

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