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Radical Iconic Italian Design

Superonda + Farfalla, dynamic sofa + fabric by Arc

Superonda + Farfalla, dynamic sofa + fabric by Archizoom, 5vie, Correnti 14, Milan Design Week 2022.
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Centro Studi Poltronova presented a reading corner at 5vie Head Quarter, where it was possible to check out two volumes of the series The Monographs of Poltronova, Superonda: Archizoom Associati and the latest release Mies + Sanremo: Archizoom Associati. Everyone was able to relax browsing books on the iconic Superonda by Archizoom in the Farfalla indoor/outdoor version. A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti-system art of American artists such as Roy Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova's nascent fabric catalog.
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“Florentine butterflies“
I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova…
The idea was to make decorations with flowers, but crossed with pop patterns, like Lichtenstein's, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the "pop" theme…
In reality, the result was a lively fabric but not as acid as we expected; the “Over-the-Top Generation” of Archizoom was not yet mature… (Andrea Branzi, 2022)
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📍 5vie Headquarter, Correnti 14, Milan
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📷 Photo by @serenaeller
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🙏 Thanks to @5vie_milano
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#poltronova #archizoom #archizoomassociati #andreabranzi #superonda #superondafarfalla #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #5vie #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

Superonda + Farfalla, dynamic sofa + fabric by Arc

Superonda + Farfalla, dynamic sofa + fabric by Archizoom, 5vie, Correnti 14, Milan Design Week 2022.
.
Centro Studi Poltronova presented a reading corner at 5vie Head Quarter, where it was possible to check out two volumes of the series The Monographs of Poltronova, Superonda: Archizoom Associati and the latest release Mies + Sanremo: Archizoom Associati. Everyone was able to relax browsing books on the iconic Superonda by Archizoom in the Farfalla indoor/outdoor version. A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti-system art of American artists such as Roy Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova's nascent fabric catalog.
.
“Florentine butterflies“
I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova…
The idea was to make decorations with flowers, but crossed with pop patterns, like Lichtenstein's, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the "pop" theme…
In reality, the result was a lively fabric but not as acid as we expected; the “Over-the-Top Generation” of Archizoom was not yet mature… (Andrea Branzi, 2022)
.
.
.
.
.
.
📍 5vie Headquarter, Correnti 14, Milan
.
📷 Photo by @serenaeller
.
🙏 Thanks to @5vie_milano
.
#poltronova #archizoom #archizoomassociati #andreabranzi #superonda #superondafarfalla #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #5vie #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

Superonda + Farfalla, dynamic sofa + fabric by Arc

Superonda + Farfalla, dynamic sofa + fabric by Archizoom, 5vie, Correnti 14, Milan Design Week 2022.
.
Centro Studi Poltronova presented a reading corner at 5vie Head Quarter, where it was possible to check out two volumes of the series The Monographs of Poltronova, Superonda: Archizoom Associati and the latest release Mies + Sanremo: Archizoom Associati. Everyone was able to relax browsing books on the iconic Superonda by Archizoom in the Farfalla indoor/outdoor version. A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti-system art of American artists such as Roy Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova's nascent fabric catalog.
.
“Florentine butterflies“
I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova…
The idea was to make decorations with flowers, but crossed with pop patterns, like Lichtenstein's, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the "pop" theme…
In reality, the result was a lively fabric but not as acid as we expected; the “Over-the-Top Generation” of Archizoom was not yet mature… (Andrea Branzi, 2022)
.
.
.
.
.
.
📍 5vie Headquarter, Correnti 14, Milan
.
📷 Photo by @serenaeller
.
🙏 Thanks to @5vie_milano
.
#poltronova #archizoom #archizoomassociati #andreabranzi #superonda #superondafarfalla #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #5vie #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

🐆 Safari imperial sofa by Archizoom Associati .

Sanremo, floor lamp by Archizoom, Elle Decor Desig

Sanremo, floor lamp by Archizoom, Elle Decor Design Forever, Palazzo Bovara, Milan Design Week 2022.
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Studio Calvi Brambilla choosed Poltronova for Palazzo Bovara. The exhibition curated by one of the most eclectic and interesting realities of the Italian scene, showed PASSIFLORA by Superstudio in the Pure Room.
The PASSIFLORA lighting fixture originated from a cardboard model painted for the exhibition “Superarchitecture” (1966) manifesto of Radical Design. The cardboard was replaced by a material transparent to light, transforming Passiflora into a luminous column trunk: a column whose deformed shape oscillates between the natural and the artificial, in a game of allusions and ambiguity, corresponding to Superstudio's declaration of intent, summarized in the text Design d'invenzione e design d'evasione.

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📍 Palazzo Bovara, corso Venezia 51, Milan
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💡 Exhibition design by @calvibrambilla
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📷 Photo by @serenaeller
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🙏 Thanks to @elledecoritalia
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#poltronova #archizoom #archizoomassociati #sanremo #sanremolamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #elledecoritalia #elledecor #calvibrambilla #designforever #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

Passiflora, lamp by Superstudio, Elle Decor Design

Passiflora, lamp by Superstudio, Elle Decor Design Forever, Palazzo Bovara, Milan Design Week 2022.
.
Studio Calvi Brambilla choosed Poltronova for Palazzo Bovara. The exhibition curated by one of the most eclectic and interesting realities of the Italian scene, showed PASSIFLORA by Superstudio in the Pure Room. The PASSIFLORA lighting fixture originated from a cardboard model painted for the exhibition “Superarchitecture” (1966) manifesto of Radical Design. The cardboard was replaced by a material transparent to light, transforming Passiflora into a luminous column trunk: a column whose deformed shape oscillates between the natural and the artificial, in a game of allusions and ambiguity, corresponding to Superstudio's declaration of intent, summarized in the text Design d'invenzione e design d'evasione.

.
.
.
.
.
.
📍 Palazzo Bovara, corso Venezia 51, Milan
.
💡 Exhibition design by @calvibrambilla
.
📷 Photo by @serenaeller
.
🙏 Thanks to @elledecoritalia
.
#poltronova #superstudio #passiflora #passifloralamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #elledecoritalia #elledecor #calvibrambilla #designforever #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

Mies, armchair by Archizoom Associati, Elle Decor

Mies, armchair by Archizoom Associati, Elle Decor Design Forever, Palazzo Bovara, Milan Design Week 2022.
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Studio Calvi Brambilla choosed Poltronova for Palazzo Bovara. The exhibition curated by one of the most eclectic and interesting realities of the Italian scene, showed MIES by Archizoom Associati in the Hybrid Room. A seat dedicated to Mies van der Rohe, created in the year of his death (1969), and two light points to illuminate, ideally, the direction taken sixty years ago by the Tuscan company in interior design.
MIES is made of a strip of para rubber or caoutchouc, resistant elastic materials, fixed to a chromed metal triangle that highlights the purity of the shape. The headrest cushion and the illuminated footrest are in pony skin. In its rigorous geometry, the Mies armchair synthesizes the philosophy of Archizoom Associati, leading exponents of the Italian Radical Movement, born around the second half of the Sixties.
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📍 Palazzo Bovara, corso Venezia 51, Milan
.
💡 Exhibition design by @calvibrambilla
.
📷 Photo by @stefanogiuliopavesi
.
🙏 Thanks to @elledecoritalia
.
#poltronova #archizoom #archizoomassociati #mies #miesarmchair #radicaldesign #popdesign #design #italiandesign #madeinitaly #elledecoritalia #elledecor #calvibrambilla #designforever #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

💭 Rumble playful sofa by Gianni Pettena . The d

💭 Rumble
playful sofa by Gianni Pettena
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The design of this sofa derives from the experience of living in a large place, originally a 19th century atelier for artists, where the furniture had to be conceived on the scale of the place and not on a human scale. It is an object that dialogues with the volume of the overall space and takes into account the fact that that is where it is used. The sofa is a simple, original form, a womb where everything happens or has already happened, but which still suggests possibilities, other things that can happen there. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions.
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📍 @spaziomariacalderara, via Lazzaretto 15, Milan
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
.
🙏 Thanks to @galleriagiovannibonelli
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#poltronova #giannipettena #pettena #rumble #rumblesofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #fondazionesozzani #10corsocomo #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

💭 Rumble playful sofa by Gianni Pettena . The d

💭 Rumble
playful sofa by Gianni Pettena
.
The design of this sofa derives from the experience of living in a large place, originally a 19th century atelier for artists, where the furniture had to be conceived on the scale of the place and not on a human scale. It is an object that dialogues with the volume of the overall space and takes into account the fact that that is where it is used. The sofa is a simple, original form, a womb where everything happens or has already happened, but which still suggests possibilities, other things that can happen there. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions.
.
.
.
.
.
.
📍 @spaziomariacalderara, via Lazzaretto 15, Milan
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
🙏 Thanks to @galleriagiovannibonelli
.
#poltronova #giannipettena #pettena #rumble #rumblesofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #fondazionesozzani #10corsocomo #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

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