Massimo Morozzi Archivi

poltronova

958 55.425

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🧢 Joe Armchair by De Pas, D’Urbino, Lomazzi
⚾️ Joe Ball pouf/footrest by D’Urbino, Lomazzi

📍 XS, @isaloniofficial Milano April 8–13 2025
📸 @serenaeller : @ellerstudio

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#Poltronova #JoeArmchair #JoeBall #DDL #designicon

Joe armchair Poltronova by De Pas D’Urbino Lomazzi, giant baseball glove chair, homage to Joe DiMaggio, radical Pop design, collectible Italian armchair, polyurethane foam armchair on wheels

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We love all our pieces as if they were our own children — but these three have definitely made history.

✨ Ultrafragola, Joe and Superonda.

Which one is your icon of choice?  Let us know in the comments down below! ↓

#Poltronova #DesignIcons #ItalianDesign #MadeInTuscany #DesignHeritage

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🎨 A “super fake” terrazzo, quarried from a psychedelic landscape.

With Terrazzo Quarry, Bethan Laura Wood echoes the radical visions of the Poltronova archive.
A cluster of sculptural seats — soft yet monumental — where surface becomes volume, and materiality becomes experience, play, and narrative.

An invitation to inhabit an imaginary landscape that celebrates both illusion and structure.

Available soon as part of the Poltronova collection.

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#Poltronova #BethanLauraWood #TerrazzoQuarry #MadeInItaly #ItalianDesign #EDITNapoli2025

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⚾️ Joe Ball by D’Urbino, Lomazzi

Not just a pop object.
Joe Ball completes the iconic armchair: a leather pouf with hidden weight inside, steady as a seat, ironic as a baseball.
Radical Pop meets everyday comfort.

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#Poltronova #JoeBall #DDL #DePasDUrbinoLomazzi #ItalianDesign #MadeInItaly

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⚾️ Joe Ball by D’Urbino, Lomazzi

From the baseball in your hand →
to a pop icon you can sit on.
Joe Ball: the witty, radical footrest that completes Joe.

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#Poltronova #JoeBall #DDL #DePasDUrbinoLomazzi #ItalianDesign #MadeInItaly

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📐 Regolo today.

Not just a seat, but a living system: compact volumes, integrated bookcases, and cushions upholstered in glossy leather, linen or recycled wool.

Halfway between design and architecture, Regolo embodies Gianfranco Fini’s vision — a furniture piece that is also sculpture, a domestic landscape, a cultural statement.

From 1975 to 2025: a re-edition that looks back to radical design while speaking directly to today.

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#Poltronova #Regolo #GianfrancoFini #ItalianDesign #MadeInItaly

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🖤 Cessato Allarme by De Pas, D’Urbino, Lomazzi

The Cessato Allarme clothes stand, created in 1986 by the De Pas, D’Urbino, Lomazzi studio and produced by Poltronova since 1991, takes its inspiration directly from its name [“All Clear!”]: the alarm trumpets mounted on light poles during the last war.

Now also available in black, this iconic piece preserves its playful pop spirit—far from anything warlike. As Paolo Lomazzi suggested in 2020, it is a metaphorical invitation to «go and blow the trumpets again.»

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#Poltronova #CessatoAllarme #DePasDUrbinoLomazzi #DDL #ClothesStand #ItalianDesign #MadeInItaly

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🖤🤎 Plasma by Nigel Coates

From digital lines to living matter: Nigel Coates’ Plasma, armchair and footrest, now comes in new leather versions.
Three types of leather – suede/nubuck, vintage, and aniline – woven into two tonal combinations of deep black and warm brown.
A dialogue between graphic lightness and tactile intensity.

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#Poltronova #NigelCoates #Plasma #PlasmaArmchair #PlasmaChair #MadeInItaly

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🟩🟪 Sofo 🟪🟧
armchair and sofa by Superstudio, 1968

«Sofo is a seat that you can put in a row like a train, or use to build mountains and thrones, mountains and pyramids firmly planed in the ground.
But at the end it is only a polyurethane block, a cube split in two parts by an “s” and then covered by material with two big stripes.
It is the result of a very simple operation, without any material or intellectual waste.
It appears like a big colored object, a little abstract maybe, like all the things with a bit of joy that look like things from another world».
 Adolfo Natalini, Superstudio

Available colors:  — verosa [green/pink]
— rosancio [pink/orange]

 📸 Archival picture credits: © Cristiano Toraldo di Francia

#Poltronova #Superstudio #SofoSofa #Sofa

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Before smartphones. Before social media.   ⚡️🍓 Ultrafragola was born.   Today, this mirror/lamp is an icon.  ✍️ Text & voice over by Cecilia Marzocchi @cclmrz  📖 Discover more in our Ultrafragola Monography, available on our store.   🔗 Link in bio.   #Poltronova #Ultrafragola #DesignIcon #EttoreSottsass #Mirror #TikTokDesign #PinkWavyMirror #UltrafragolaMirror

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🟩🟪 Sofo. Born in the sixties, yet still moving, shifting, surprising.

💭 From interiors to imagination—Sofo turns any space into a playground.

Armchair, sofa, miniature or rug: which one would you pick?
[All of them?]

🛋️ Armchair and sofa by Superstudio
🤏 Sofo miniature, scale 1:8 — now available
🌀 Tappeto Sofo / rug design by Superstudio — Made by Poltronova with @cc_tapis

🔗 Link in bio to discover more!

📸 Pictures by @kaylaraquel.studio
💡 Shooting production by @emmabyvanck.dvd

#Poltronova #Superstudio #SofoSofa #Sofa #RadicalDesign #PopDesign #Design #CollectibleDesign #Furniture #MadeInItaly

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🟩🟪 Sofo. Not your ordinary sofa.    🤍 Designed in 1968 by Superstudio
💚 Covered in bold pop stripes  🩷 Stackable, playful, radical   — Armchair and sofa by Superstudio
— Sofo miniature, scale 1:8 — now available
— Tappeto Sofo / rug design by Superstudio — Made by Poltronova with @cc_tapis
  🔗 Link in bio to discover more 
📸 Pictures by @kaylaraquel.studio
💡 Shooting production by @emmabyvanck.dvd

#Poltronova #Superstudio #SofoSofa #Sofa #RadicalDesign #PopDesign #Design #CollectibleDesign #Furniture #MadeInItaly

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Surfin’ on Superonda 🏄🏻‍♀️ 
In Italian, Superonda means “super wave” — and that’s exactly how it moves.
This iconic sofa by Archizoom Associati isn’t just a sofa: it’s a chaise longue, a bed, a wave of radical design. 🌊 
✨ Swipe through our catalog to discover all the available covers.
🔗 Link in bio! 
Superonda by Archizoom Associati 
🎞️ Photos by @kaylaraquel.studio  
👩‍🎨 Shooting production by @emmabyvanck.dvd

#Poltronova #Superonda #ArchizoomAssociati #ItalianDesign #ModularSofa #RadicalDesign #PopDesign #DesignIcon #InteriorInspo

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Superonda, dynamic sofa by Archizoom Associati  · Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame.

· It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations.   · The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue.
 · Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user.   · The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.  📸 Photo credits:  From the archive: © Dario Bartolini Ph. Kayla Raquel Studio @kaylaraquel.studio — Photoshoot production @emmabyvanck.dvd   #Poltronova #Superonda #Sofa #RadicalDesign #ArchizoomAssociati #PopDesign #Design #Architecture #Furniture #ItalianDesign #MadeInItaly #DesignLovers #Iconic #InteriorDesign #ModularDesign

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～ design that moves with you ～

More than a sofa — a radical landscape to explore. Superonda adapts to your energy, defying stillness with every curve.  Born in 1967 to question the ordinary, it still refuses to play by the rules.

Own a piece of revolution.  
 📸 Photo credits: @kaylaraquel.studio
🎨 Art direction: @emmabyvanck.dvd

#Poltronova #Superonda #ArchizoomAssociati #RadicalDesign #DesignIcon #ModularSofa #ItalianDesign #InteriorDesign #Furniture #PopDesign

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🫳 ᵐⁱⁿⁱ ➡️ ＭＡＸＩ➡️ Repeat 🔄 

The radical charm of Sofo goes both ways — miniature or full-size, it’s always iconic.

Perfect for collectors, showrooms owners, design schools and design lovers, our miniatures bring iconic modularity into the realm of display, study, and collecting.

🍬 Sofo Sofa by Superstudio
🍬🤏 Miniature Sofo scale 1:8 now available
🍬🌀 Tappeto Sofo -- Rug design by Superstudio -- Made by Poltronova with @cc_tapis

 📸 Cover: Photo by Francesco Marano — Eller Studio
@francesco_marano8 @ellerstudio

#Poltronova #SofoSofa #Superstudio #MiniatureDesign #RadicalDesign #CollectibleDesign #DesignIcons #ModularDesign #TappetoSofo #cctapis

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Ettore Sottsass
June 27 – July 26, 2025
📍 Studio Casoli, Via Pecorini a Mare, Filicudi (ME), Italy

Studio Casoli dedicates a special exhibition to Ettore Sottsass — architect, artist, and visionary able to transform everyday objects into powerful narratives of memory and meaning.

In the 1980s, Sottsass found a refuge on Filicudi, among volcanic stones, whitewashed walls, and a Mediterranean light that shaped his creative language.

Here, place, ritual, and memory come together — and so do his most iconic works.

On display:
▫️ Torno Subito (Superbox), the 1966 tower cabinet clad in plastic laminate for Poltronova
▫️ Crazy Horse table, designed in 1968 by Ettore Sottsass for Poltronova, which returned to production in 2025

As a historic partner of Sottsass and a pioneer of Italian design experimentation since 1957, Poltronova continues to champion a vision where furniture becomes a poetic architecture of living.

📸 Ph. Luisa Porta @luisa.porta.p

@studiocasoli @ettoresottsass_official

#Poltronova #EttoreSottsass #StudioCasoli #Filicudi #Design #ItalianDesign #Exhibition

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Not just a factory. The Dream Factory.

Where hands, minds, and materials meet.
Every detail takes shape just a few kilometers from our studio.

We don’t rely on long supply chains.
We rely on people.

📸 Ph. @fabio_bortot_dop

#Poltronova #TheDreamFactory #TheDreamTeam #MadeInTuscany #HumanTouch #Craftsmanship #BehindTheScenes #ItalianDesign #FurnitureMakers #MadeInItaly

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The Dream Factory, the dream team 🤝

Our products wouldn’t be what they are without our Head of Textiles, Laura. Every piece is handcrafted and upholstered by our small team of artisans, all under her expert guidance, all done right here in Italy. 🇮🇹✨

🎥 Filmed by @emmabyvanck.dvd

#Poltronova #MadelnItaly #Tuscany #ItalianDesign #FurnitureDesign #BehindTheScenes #Craftsmanship #Saratoga #Design

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The Dream Factory. The Dream Team. Our team is not behind the scenes. It is the scene. Every product we make carries their expertise, their care, their hands.
Always close, always by us, always with our CEO by our side, during every phase.

🇮🇹 Made in Italy.
🌎 Loved all over the world.

📸 Ph. @fabio_bortot_dop

#Poltronova #MadeInItaly #MadeInTuscany #ItalianDesign #FurnitureDesign #BehindTheScenes #Craftsmanship #Ultrafragola #Design

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✨ Margherissima is open at the Venice Architecture Biennale 2025!

We’re thrilled to share our collaboration with @nigelcoates_projects and the Architectural Association @aaschool for this visionary exhibition, curated by Carlo Ratti @crassociati and focused on the urban revitalization of Marghera.

Poltronova contributed to the large-scale model on display at the Polveriera Austriaca, Forte Marghera, crafting a miniature park designed by Coates—leather-covered foam hills shaped with artisanal care and precision.

This marks a new chapter in our long-standing creative dialogue with Nigel Coates, whose iconic works for Poltronova include the Gallo series and the Plasma armchair, which remains a celebrated part of our catalog.

📍Margherissima runs until November 23, 2025 – Venice Architecture Biennale, Forte Marghera open daily (except Mondays)
⏰ 10.00 until 19.00, easily reached on tram T1 from Piazzale Roma   @labiennale @grymsdykefarm 

#Poltronova #NigelCoates #Margherissima #BiennaleArchitettura2025 #CarloRatti #ArchitecturalAssociation #ForteMarghera #DesignCraftsmanship #UrbanRegeneration #Design

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➡️ Swipe through a few moments with the things—and the people—that make it all happen.
360° and 365 days a year.

We love what we do.
We love what we make.
And most of all—we love being part of it.
From design to logistics, from creative to production—everyone plays a role.

Because great design isn’t just built.
It’s lived.
🇮🇹 Made in Italy.
🌎 Loved all over the world.

@simone_capaccioli @gianlucagaru @senza.rancore @giadacovri @francescotoselli @sarrimeloni @emmabyvanck

#Poltronova #MadeInItaly #Design #InteriorDesign #Furniture #ItalianDesign #UnconventionalDesign #DesignLovers #HomeDecor #FurnitureDesign #ModernInteriors #InteriorLovers #LuxuryInteriors #InteriorDesigner #Decor

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Bold. Bright. Iconic.
Crafted from radical visions, these design pieces weren’t made to follow rules.
They wrote them.

— 📐 Mies armchair by Archizoom Associati, 1969
— 💭 Rumble sofa by Gianni Pettena, 1967 — ⚾️ Joe armchair by De Pas, D’Urbino, Lomazzi, 1970
— ⭕️ Mitzi sofa by Hans Hollein, 1981
— 🛋️ Saratoga sofa by Lella and Massimo Vignelli, 1964
— 🍓Ultrafragola mirror/lamp by Ettore Sottsass jr., 1970

📸 Photo credits @serenaeller : @ellerstudio

#Poltronova #JoeArmChair #MiesArmchair #DDL #ArchizoomAssociati #DePasDUrbinoLomazzi #Design #Furniture #InteriorDesign #HansHollein #Vignelli #GianniPettena #RumbleSofa #Saratoga #MitziSofa

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Our carefully crafted miniatures celebrate iconic modular designs at an exact 1:8 scale, allowing you to explore and appreciate their versatility in compact form.
Presented in exclusive packaging that highlights their collectible charm, these miniatures are ideal for showrooms, educational settings, or simply as unique additions for design enthusiasts who seek extraordinary pieces.
Experience the joy of modularity from a fresh perspective.  📸 Photos by Francesco Marano — Eller Studio
@francesco_marano8 @ellerstudio
 #Poltronova #MiniatureDesign #CollectibleDesign #DesignLovers #DesignCollectibles #Rumble #Safari #Sofo #Superonda #Design #Miniatures #RumbleSofa #SofoSofa #SafariSofa #SuperondaSofa

Rumble by Gianni Pettena | Safari by Archizoom Associati | Sofo by Superstudio | Superonda by Archizoom Associati | Made in Italy | Poltronova Miniatures

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$Not fully visible, nor entirely absent.  These objects aren’t simply on display: they hide, reveal, refract, disappear and reappear among textures and reflections. Sensitive presences—engaged in a dialogue with surfaces, imagination, and time. You don’t look at them. They observe you. 1. Ultrafragola mirror/lamp by Ettore Sottsass jr., 1970 2. Joe armchair by De Pas, D’Urbino, Lomazzi, 1970 and Joe Ball by D’Urbino, Lomazzi, 2020 in vintage leather 3. Mies armchair by Archizoom Associati, 1969 4. Passiflora table lamp by Superstudio, 1967 📸 Photo credits @serenaeller : @ellerstudio #Poltronova #Ultrafragola #UltrafragolaMirror #EttoreSottsass #JoeArmchair #JoeChair #JoeBall #MiesArmchair #PassifloraLamp #DDL #Superstudio #ArchizoomAssociati #DePasDUrbinoLomazzi #Design #Furniture #InteriorDesign$

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