Press Archivi — Page 2 of 15

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SOME PROJECTS LIVE BEYOND THE OBJECT. 🍅

During Milan Design Week 2026, Tomato brought together many of the things we care about most: design history, contemporary culture, craftsmanship, conversation and people.

Originally designed in 1970 by French designer Christian Adam, the Tomato Armchair returned through an exclusive collaboration between @chloe and Poltronova. Developed and produced by Poltronova in collaboration with the designer’s heirs, the project carefully translates Adam’s original vision into contemporary production while preserving its distinctive sculptural identity.
Crafted in naturally tanned leather and available in cream, cognac, sand and black, Tomato transforms a familiar organic form into a soft, oversized seating object that sits somewhere between furniture, sculpture and design statement.
Presented inside Chloé’s boutique on Via della Spiga during Milan Design Week, the project became the setting for an evening of encounters, conversations and shared enthusiasm for design.
Moments like these remind us that design is never only about objects. It is also about the communities that gather around them, the dialogues they generate and the new connections they make possible.

Thank you to everyone who joined us and helped make this remarkable project part of the present once again.

📍 Chloé Boutique, Via della Spiga, Milan 🍅 Tomato armchair by Christian Adam (1970) 📸 Cover photography by Camille Vivier @camille_vivier

#Poltronova #TomatoArmchair #ChristianAdam #Chloé #MilanDesignWeek2026

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WE’RE STILL THINKING ABOUT THIS PROJECT. 🍅

Some collaborations deserve more than a week of attention.

Originally designed in 1970 by French designer Christian Adam, the Tomato Armchair returns today through an exclusive collaboration between @chloe and Poltronova.

Developed and produced by Poltronova in collaboration with the designer’s heirs, Tomato is far more than a re-edition. It belongs to a design language where seating has never been just seating.

Think of Joe.
Superonda.
Safari.

Objects that challenged the conventional idea of furniture through form, scale and behaviour.

Tomato follows the same path. Its soft, sculptural silhouette transforms comfort into something expressive, symbolic and unexpectedly contemporary.

Redeveloping Tomato for contemporary production meant translating a remarkable design from 1970 into today’s manufacturing standards while preserving the integrity of Christian Adam’s original vision. It is this dialogue between archive, research and industrial expertise that allows important projects to return without losing what made them extraordinary in the first place.

Some objects belong to history.

Others keep making history.

📸 Photography/video overlay:
- Camille Vivier @camille_vivier
- @gianlucagaru
- Archive material / found

#Poltronova #TomatoArmchair #Chloé #DesignHistory #MilanDesignWeek2026

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⬜️ Light that thinks. A table that moves.

Gherpe doesn’t illuminate a room — it occupies it.
Superstudio’s 1968 lamp reads as pure sculpture until it wakes up.
Crazy Horse does the same from below: Sottsass gave four legs a posture, not just a function.

Both pieces were made the same year. Both refuse to stand still.

At UN—, Poltronova’s installation at @isaloniofficial 2026, nothing was placed to be admired.
Everything was placed to be questioned.

◻️ Gherpe by Superstudio 1968
◻️ Crazy Horse by Ettore Sottsass jr. 1968

📸 Serena Eller Vainicher / Eller Studio @serenaeller @ellerstudio
🎨 Exhibition Creative Direction: @_d_apostrophe_ @donutsinho

⬜️ The Crazy Horse table, designed in 1968 by Ettore Sottsass for Poltronova, returns to production in 2025. Its slender laminated top is supported by four bold, painted metal legs. The geometric essentiality of the form plays against the dynamic tilt of the legs—true protagonists of this project named after the iconic Parisian cabaret founded in 1951. This piece feels strikingly contemporary and proves that great design continues to tell stories—beyond trends and passing fads.

⬜️ The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.

⬜️ Domestic space is no longer defined.

Poltronova returns to Salone del Mobile with UN—, an installation that takes shape from a condition that is unstable, open, and in constant transformation.

Following XS from the previous edition, where surface generated space, UN— operates through subtraction: not what is shown, but what remains incomplete, suspended, in progress.

Space no longer presents itself as a finished form, but as a process.

It is constructed as it unfolds.

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#poltronova #gherpe #crazyhorse #EttoreSottsass #superstudio

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IT’S GIVING PLAY + PLEASURE. (ON A DESIGN ICON) 🖤

Not every design object asks you to sit properly. Some invite you to climb, play, disappear into them for a while.
Joe — originally designed in 1970 by De Pas, D’Urbino, Lomazzi for Poltronova — transforms a baseball glove into an oversized domestic landscape: somewhere between soft sculpture, pop imagery and anti-bourgeois provocation.
Shown here in vintage leather upholstery.

Half furniture, half visual statement. 100% comfort. 0% possible to ignore.

📸 Cover shot by Serena Eller Vainicher @serenaeller : Eller Studio @ellerstudio

Joe is a big comfortable chair in the form of a giant baseball glove, mounted on invisible wheels. Inspired by the poetics of Pop Art, the designers gave material form to their admiration for the legendary American baseball player Joe DiMaggio. Through a radical shift in scale, the glove becomes an inhabitable object, bringing a hyperreal image from the world of art into the domestic landscape.
For the fiftieth anniversary of Joe, Poltronova introduced Joe Ball: a leather pouf and footrest shaped like a baseball, designed by D’Urbino and Lomazzi in 2020. Conceived as the natural completion of the armchair, Joe Ball combines comfort, irony and sculptural presence.
Joe Ball pouf/footrest By D’Urbino, Lomazzi for Poltronova, 2020

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#Poltronova #JoeChair #ItalianDesign #JoeBall #DesignIcons

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GRAPHIC. GEOMETRIC. GESTURE.

Canton: wooden bench by Franco Raggi, 1988

@kinraggi

Originally designed by Franco Raggi in 1988, Canton emerges from a graphic gesture transformed into space. A continuous black line draws two squares connected by a horizontal segment; pulled into three dimensions, that abstract sign becomes a bench.

Conceived for temporary use rather than comfort, Canton sacrifices ergonomics in favour of a rigorous, almost neoplastic presence. The structure functions simultaneously as seat and container: the lateral squares open into compartments designed to host books, magazines, objects, and traces of everyday life.

More than furniture, Canton behaves as a spatial drawing. The object retains the immediacy of a sketch while becoming architecture, structure, and image at once.

Canton transforms a simple line into an inhabitable structure: graphic, architectural, and deliberately uncompromising.

📸 Serena Eller : Eller Studio @serenaeller @ellerstudio  📍Salone Internazionale del Mobile 2026 @isaloniofficial

#Poltronova #CantonBench #FrancoRaggi #PostmodernDesign #GraphicFurniture

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SIT ON THE LANDSCAPE.

Terrazzo Quarry: seating system by Bethan Laura Wood, 2026

@bethanlaurawood

Terrazzo Quarry transforms terrazzo from surface into inhabitable landscape. Conceived as a soft yet monumental seating system, the project unfolds as a cluster of upholstered volumes that can exist as a composed environment or disperse freely throughout space, like fragments of an imaginary quarry.

Developed by Bethan Laura Wood following her residency in a Venetian palazzo, the exclusive upholstery originates from an obsession with the endless variations of traditional terrazzo floors. Here, gemstone-like fragments appear to detach themselves from the aggregate, surfacing as chromatic eruptions across the fabric.

The project blurs the boundary between pattern and architecture, between two-dimensional illusion and physical volume. The elements resemble artificial rocks emerging from a psychedelic terrain, inviting interaction, climbing, gathering, and rest.

Described by the designer as a “super fake” terrazzo, Terrazzo Quarry embraces artifice as language. Material becomes narrative, decoration becomes topography, and the domestic landscape turns into an immersive, playful environment that echoes the radical visions embedded within the Poltronova archive.

📸 @serenaeller : @ellerstudio
📍Salone Internazionale del Mobile 2026 @isaloniofficial

#Poltronova #TerrazzoQuarry #BethanLauraWood #RadicalDesign #DesignLandscape

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PART 2 — Imagery & references

A “super fake” terrazzo.
Gemstones breaking free from the surface.
Rocks from a psychedelic quarry.

Terrazzo Quarry turns decoration into volume, pattern into terrain.
Somewhere between illusion and structure.

More landscape than object.
More fiction than function.

@bethanlaurawood for @poltronova

— Stay tuned for part 3! 💎🪨🫟

#Poltronova #TerrazzoQuarry #BethanLauraWood #TerrazzoFabric #ContemporaryDesign

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MIRROR, IN THE MIRROR.

A glow too perfect to belong to reality. Ultrafragola by Ettore Sottsass jr. reflects itself endlessly beside Regolo by Gianfranco Fini and the translucent rhythm of Andrea Mancuso’s Pluriball table.

Liquid pink. Lacquered silence.
Objects that don’t simply furnish a room. They alter the atmosphere. ✦

📸 Shot by @serenaeller : @ellerstudio
🎨 Exhibition design creative direction by @_d_apostrophe_ @donutsinho
📍 Salone del Mobile 2026 @isaloniofficial

#Ultrafragola #EttoreSottsass #PluriballTable #RegoloArmchair #Pink

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Part 1 — How did it come to life?

Terrazzo Quarry didn’t start as an object.
It started as a memory.

During a residency in a Venetian palazzo, @bethanlaurawood became obsessed with terrazzo floors — endless variations, fragments, surfaces that never repeat.

From that obsession, a fabric.
From that fabric, a landscape.

Not designed as furniture, but as something that could emerge.

#Poltronova #TerrazzoQuarry #BethanLauraWood #salonedelmobile #mdw2026

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Join us on Saturday, April 25th at 11:30 AM at Fondazione Sozzani, Milan
for the screening of

SuperDesign. Italian Radical Design 1965–75
Presented within RACCONTI DI DESIGN E CITTÀ.
Film Screenings + Talks, the project curated by Francesca Molteni with @musefactoryofprojects in collaboration with @fondazionesozzani.

With Elisabetta Trincherini, Francesca Balena Arista, Maria Cristina Didero, and Nicoletta Morozzi.
@francescabalenaarista @nicolettamorozzi

A film by Maria Cristina Didero and Francesca Molteni, directed by Francesca Molteni, retracing the history and legacy of Italian Radical Design through the voices of 19 of its protagonists.

📍Fondazione Sozzani Via Bovisasca 87, Milan

Free admission 🔴 Registration required at fondazionesozzani.org / museweb.it

#Poltronova #SuperDesign #RadicalItalianDesign #FondazioneSozzani #MilanDesignWeek

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〰 Superonda is not just a sofa.

It is a new way of living.
Designed in 1967 by Archizoom Associati, this modular system redefined comfort through movement, freedom, and play. a radical icon of Italian design that still feels ahead of its time.
This monograph by Centro Studi Poltronova explores its story and lasting impact.

☞ Discover more on our website. link in bio.

⸺

#ItalianDesign #RadicalDesign #Superonda #DesignHistory #Poltronova

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Not just a chair. A statement. ⚫️

The Plasma armchair and footrest by Nigel Coates redefine comfort through sculptural form and bold presence. Wrapped in rich leather and supported by a striking metal frame, this piece blurs the line between furniture and art.
Designed to be experienced, not just seen.

Because great design doesn’t whisper. It speaks.

✨ Do you like this leather version?

#Poltronova #PlasmaArmchair #NigelCoates #PlasmaChair #HighEndDesign

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What is Rumble by Gianni Pettena? 💭
A sofa or a space to experience?

Rumble isn’t just design. It’s architecture you can live in.
Born from a 19th-century artist studio, this iconic sofa breaks scale, rules, and expectations.

It doesn’t follow function. It questions it.
A primal form. A womb. A place where gestures, ideas, and possibilities take shape.

Rumble becomes what you make of it.
That’s the point.

Designed by Gianni Pettena for Poltronova
Casentino fabric. Timeless colors. Endless interpretations.

Would you sit… or experience it?

#poltronova #rumble #giannipettena #designstorytelling #pannocasentino

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Rumble playful sofa by Gianni Pettena ✧

Casa Italia returned to the Winter Olympic Games Milano Cortina 2026.
A project by CONI – the Italian National Olympic Committee that brought together culture, hospitality and Olympic values. Three venues — Milan, Livigno, Cortina — one shared vision. The theme MUSA celebrated Italy as a source of inspiration, creativity and beauty.
In this context, Poltronova contributed to Casa Italia with two white Superonda sofas and a green Rumble sofa, shaping informal and dynamic spaces where sport, culture and contemporary design met.
On the occasion of the XXV Winter Olympic Games Milano Cortina 2026, Casa Italia stood as the symbolic place of Italian excellence, a space of encounter between culture, vision and Olympic values.
A project by CONI, Casa Italia interpreted and told the story of the country’s identity through hospitality and the values of sport, art, architecture and design.
Present in three key locations — Triennale Milano, the Aquagranda Olympic Preparation Centre in Livigno, and Farsettiarte in Cortina d’Ampezzo — Casa Italia welcomed Italy Team athletes, partners and an international audience, offering an experience that conveyed Italy’s cultural heritage to the world.
The project was developed under the coordination of Lorenzo Pellicelli, within a unified vision that connected the different venues.

Ph. Roberto di Tondo / CONI Pietro Savorelli

#CasaItaliaMiCo2026 #Poltronova #SuperondaSofa #RumbleSofa #MilanoCortina2026

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IO SONO UN ARCHITETTO. ETTORE SOTTSASS

From 7 March to 26 July 2026, Palazzo Buontalenti in Pistoia presents a major exhibition dedicated to Ettore Sottsass, one of the most influential figures in twentieth-century architecture and design.
Painter, graphic designer, photographer and visionary designer, Sottsass (1917–2007) moved through the entire twentieth century with a perspective that was critical, observant and deeply sensitive to the cultural and social changes of his time.

Curated by Enrico Morteo and organised by @pistoiamusei, @fondazionecaript with @electaeditore, the exhibition explores three decades of Sottsass’s work. From the immediate post-war years to the early 1970s. Drawings, photographs, ceramics, objects and archival materials reveal the development of his ideas, many of them presented to the public for the first time.
Special attention is given to Sottsass’s relationship with Tuscany and with the artisans and companies that helped shape his vision.  Projects developed with Poltronova — including Ultrafragola, Crazy Horse, Califfo and Superbox — stand as iconic examples of a design language grounded in experimentation, colour and symbolic form.
The exhibition presents both original pieces and archival materials preserved at @csac_parma and within the Centro Studi Poltronova Archive.

📍 Palazzo Buontalenti, Pistoia  📅 7 March – 26 July 2026

#EttoreSottsass #DesignExhibition #DesignHistory #Poltronova #CrazyHorse

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Too much? Exactly.
Not furniture. A manifesto.

An imperial presence in the dream of domestic walls.
Safari is not discreet. Leopard skin. Modular excess. A composition that occupies space with intention.

Sanremo stands beside it. Vertical. Luminous. A palm transformed into a symbol.
Designed to disturb complacency. Designed to endure.

Clear your sitting room.
Would you make space for these two?

—

Radical Italian design by Archizoom Associati for Poltronova. The Safari imperial sofa and Sanremo floor lamp embody 1960s Italian Radical Design, Pop Art influence, and collectible furniture. Originally conceived as a critique of bourgeois interiors, these iconic pieces remain central to Milan Design Week conversations and contemporary design collecting.

📸 @serenaeller
🎨 @_d_apostrophe_

—

#poltronova #sanremo #safari #archizoomassociati #milandesignweek

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Why is it called the Sanremo floor lamp?

Because Sanremo is more than a place. It’s a symbol. 🌴✨

Inspired by Sanremo in Liguria, host of the legendary Italian music festival, this Poltronova piece turns the palm tree into a glowing manifesto of Radical Design.
A minimal metal trunk. Fluorescent green or transparent methacrylate leaves.
 A theatrical presence that feels ironic, bold, and unforgettable.
Sanremo embodies Italian pop culture reinterpreted for the home.
A palm tree that radiates light and attitude.
 Follow for iconic Italian design pieces.

#Poltronova #SanremoFloorLamp #Sanremo #Sanremo2026 #SanremoFestival

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& you just can’t live without it 😮‍💨

— Superonda dynamic sofa by Archizoom Associati ❣️

Would you bring your Superonda everywhere with you?

… did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.

—-

#poltronova #superonda #pov #designlover #superondasofa

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Casa Italia returns to the Winter Olympic Games Milano Cortina 2026.

A project by CONI – the Italian National Olympic Committee that brings together culture, hospitality and Olympic values.
Three venues — Milan, Livigno, Cortina — one shared vision.
The theme MUSA celebrates Italy as a source of inspiration, creativity and beauty.
In this context, Poltronova contributes to Casa Italia with two white Superonda sofas and a green Rumble sofa, shaping informal and dynamic spaces where sport, culture and contemporary design meet.
On the occasion of the XXV Winter Olympic Games Milano Cortina 2026, Casa Italia stands as the symbolic place of Italian excellence, a space of encounter between culture, vision and Olympic values.
A project by CONI, Casa Italia interprets and tells the story of the country’s identity through hospitality and the values of sport, art, architecture and design.
Present in three key locations — Triennale Milano, the Aquagranda Olympic Preparation Centre in Livigno, and Farsettiarte in Cortina d’Ampezzo — Casa Italia welcomes Italy Team athletes, partners and an international audience, offering an experience that conveys Italy’s cultural heritage to the world.
The project is developed under the coordination of Lorenzo Pellicelli, within a unified vision that connects the different venues.

Ph. Roberto di Tondo/CONI
3rd picture: Ruggero Tita and Elia Viviani

—-
#CasaItaliaMiCo2026 #Poltronova #SuperondaSofa #RumbleSofa #MilanoCortina2026

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🍬 Plasma
Armchair and footrest by Nigel Coates

In the context of Nigel Coates’ growing interest in furniture, the Plasma armchair reflects the English designer’s taste for designing essential forms by digital means. Composed of a set of cushions in different tones placed on a slender metal structure with harmonious curves, Plasma combines the simplicity of a continuous graphic sign with the complex technology of the structure, made with computerized methods of bending and welding.

Plasma armchair comes with a footrest, and it’s also available in leather.

—
#poltronova #nigelcoates #plasma #plasmaarmchair #armchair

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Swipe right to light it up →

The iconic Ultrafragola mirror by Ettore Sottsass jr. inside Ca’ Nichetto, the Venetian home of @lucanichetto

A sculptural presence where light becomes atmosphere, and design becomes part of daily life.
Because great design doesn’t decorate a space.
It defines it.

Ph. credit Max Rommel @max_rommel
Studio Nichetto®
IG. @nichettostudio

Designed in the early 1970s by Ettore Sottsass jr., Ultrafragola is one of the most recognizable mirrors in Italian design history. Known for its sculptural silhouette and integrated lighting, it blurs the line between mirror and lamp, object and atmosphere. More than a functional piece, Ultrafragola explores how light interacts with space, creating mood, rhythm, and presence. Today, it remains a reference point for collectors, designers, and interior architects seeking iconic lighting design that feels both expressive and timeless.

—
#Poltronova #Ultrafragola #ItalianDesign #LucaNichetto #VenetianInteriors

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It’s always a ‘perfect day’ with Superonda 🥐

The Superonda doesn’t ask you to sit properly. It asks you to rethink sitting altogether.
A sofa that behaves more like a thought than a piece of furniture.

Designed in 1967 by Archizoom Associati, this Radical Italian icon folds, flips, and flows. No front. No back. No instructions. Just a soft rebellion in red.

Public space becomes a living room.
Design becomes a question, do you answer?

📍 Piazza del Carmine, Florence

🎨 How would you use it. Lounge, climb, or completely ignore the idea of a sofa?

📸 Pictures by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

⸻
#Poltronova
#Superonda
#ArchizoomAssociati
#RadicalDesign
#FlorenceDesign

Superonda sofa Archizoom Associati, Radical Italian design Florence, Poltronova Superonda sofa, 1960s Radical Design movement, modular Italian furniture, Piazza del Carmine Florence, Italian pop design furniture, Archizoom Superonda

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Florence 🤝 Radical Design.

Right in front of Santa Maria del Carmine, the Superonda by Archizoom Associati takes over the piazza – where pop meets poetry, and design breaks all rules.

Created in 1967, this anti-design icon from the Florentine Radical group Archizoom Associati still dares to be playful, modular, and free. No frame, no limits. Just imagination in motion.

📍 Piazza del Carmine, Florence
🎨 Which color would you choose? Red, white, black… or a special edition?

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

--

#Superonda #ArchizoomAssociati #RadicalDesign #Poltronova #madeinitaly

Superonda sofa, Archizoom Associati, Poltronova, radical Italian design, 1960s 1970s furniture icons, Piazza del Carmine Florence, modular sofa, Italian pop design, Archizoom Superonda colors

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Superonda by Archizoom Associati 🛑✋

Would you bring your Superonda anywhere with you?

… did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.

📸 Cover Shot @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

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#poltronova #superonda #archizoom #archizoomassociati #superondasofa

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🧡 Sink into iconic comfort. The JOE armchair paired with the JOE pouf / footrest is where sculptural design meets everyday lounging.
Soft curves. Grounded presence. Effortless style.
 Designed to anchor a space while inviting you to stay a little longer.
This is modern comfort that looks as good as it feels.
 🟠 Would you style this set in a living room or a reading corner?

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni

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JOE armchair, JOE pouf, modern armchair, designer lounge chair, contemporary seating, statement armchair, modern living room furniture, luxury home interiors, sculptural furniture design, De Pas, D’Urbino, Lomazzi, DDL

#Poltronova
#joearmchair
#joeball  #ModernInteriors #DesignerFurniture #ContemporaryLiving

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Joe: an icon that refuses to sit still 🤎
 Joe armchair (1970) + Joe Ball pouf/footrest (2020): same irreverent spirit, shared attitude, comfort made in Italy. What started as a radical gesture becomes a dialogue across time: playful, bodily, unmistakably pop. After more than 50 years, Joe is still challenging how we inhabit objects and space, with Joe Ball by its side.

Both upholstered in vintage leather. Other options available.

📸 Shot by @kaylaraquel.studio  💡Production by @emmabyvanck.dvd

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#poltronova #joearmchair #joeball #popdesign #designicon

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Tension. Dimension. Subversion. Flexible when it needs to.

◿ Mies by Archizoom Associati

Designed in 1969, the Mies armchair transforms geometry into an active system. An elastic rubber seat suspended within a chromed triangular structure allows the body to interact with space, balance, and gravity. An icon of Italian Radical design. Available today.

📸 Cover Shot by @kaylaraquel.studio 💡 Shooting production @emmabyvanck.dvd ✍️ Edit @gianlucagarupaionni

— #Poltronova #MiesArmchair #ArchizoomAssociati #ItalianDesign #FurnitureDesign

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