Poltronova

The Dream Factory.

poltronova

1,023 61,665

View Instagram post by poltronova

31 0

Open post by poltronova with ID 17911153134223879

SHADOWS OF A RADICAL ICON. 🖤

At Milan Design Week 2026, the Sanremo Floor Lamp by Archizoom Associati for Poltronova reveals one of the most fascinating aspects of its design: its ability to shape space through shadow as much as through light.
Originally conceived in 1968, during the height of Italy’s Radical Design movement, Sanremo transforms illumination into a visual event. Its transparent elements diffuse light outward, generating graphic, almost botanical shadows that extend across surrounding surfaces and become part of the object itself.
Rather than simply lighting a room, Sanremo creates an atmosphere. Light, reflection and projection interact continuously, blurring the boundaries between functional object, sculpture and environmental installation.
More than five decades after its creation, the lamp remains a powerful expression of the experimental vision that defined Archizoom Associati and helped reshape the language of contemporary Italian design.
A reminder that sometimes the most compelling part of an object is not the object itself, but the space it transforms.

✨ Where does the lamp end, and where does its shadow begin?

📍 Salone del Mobile, Milan Design Week 2026 @isaloniofficial
📸 Serena Eller Vainicher / Eller Studio @serenaeller @ellerstudio
🎨 Exhibition Creative Direction: @d_apostrophe @donutsinho 
————————

#Poltronova #SanremoLamp #ArchizoomAssociati #Sanremo #FloorLamp

View Instagram post by poltronova

77 5

Open post by poltronova with ID 18122206960659027

Surface becomes volume. Pattern becomes landscape.

Terrazzo Quarry: a seating system by Bethan Laura Wood for Poltronova

Soft and monumental, the upholstered elements evoke rocks emerging from an imaginary ground, where material and decoration merge.
Configurable as a compact arrangement or scattered across a space, Terrazzo Quarry is a new entry in the Poltronova collection.

The Terrazzo pattern, developed by Bethan Laura Wood in 2022 from a Venetian residency, takes inspiration from seminato floors and translates into an exclusive textile where gem-like fragments surface across the fabric — a “super fake” terrazzo in dialogue with Poltronova’s experimental vision.

For Milan Design Week 2026, the project came to life as an immersive installation at Serapian’s boutique in via della Spiga 42 — created for the Mestieri d’Arte Bokashi SS26 capsule collection, transforming one of Milan’s most iconic addresses into a vibrant, otherworldly landscape.

@serapianmilano @bethanlaurawood

📸 Courtesy of Serapian

#Poltronova #BethanLauraWood #TerrazzoQuarry #Terrazzo #Serapian

View Instagram post by poltronova

81 0

Open post by poltronova with ID 18376401226161102

⬜️ Light that thinks. A table that moves.

Gherpe doesn’t illuminate a room — it occupies it.
Superstudio’s 1968 lamp reads as pure sculpture until it wakes up.
Crazy Horse does the same from below: Sottsass gave four legs a posture, not just a function.

Both pieces were made the same year. Both refuse to stand still.

At UN—, Poltronova’s installation at @isaloniofficial 2026, nothing was placed to be admired.
Everything was placed to be questioned.

◻️ Gherpe by Superstudio 1968
◻️ Crazy Horse by Ettore Sottsass jr. 1968

📸 Serena Eller Vainicher / Eller Studio @serenaeller @ellerstudio
🎨 Exhibition Creative Direction: @_d_apostrophe_ @donutsinho

⬜️ The Crazy Horse table, designed in 1968 by Ettore Sottsass for Poltronova, returns to production in 2025. Its slender laminated top is supported by four bold, painted metal legs. The geometric essentiality of the form plays against the dynamic tilt of the legs—true protagonists of this project named after the iconic Parisian cabaret founded in 1951. This piece feels strikingly contemporary and proves that great design continues to tell stories—beyond trends and passing fads.

⬜️ The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.

⬜️ Domestic space is no longer defined.

Poltronova returns to Salone del Mobile with UN—, an installation that takes shape from a condition that is unstable, open, and in constant transformation.

Following XS from the previous edition, where surface generated space, UN— operates through subtraction: not what is shown, but what remains incomplete, suspended, in progress.

Space no longer presents itself as a finished form, but as a process.

It is constructed as it unfolds.

————————————————

#poltronova #gherpe #crazyhorse #EttoreSottsass #superstudio

View Instagram post by poltronova

107 8

Open post by poltronova with ID 17888257296545900

IT’S GIVING PLAY + PLEASURE. (ON A DESIGN ICON) 🖤

Not every design object asks you to sit properly. Some invite you to climb, play, disappear into them for a while.
Joe — originally designed in 1970 by De Pas, D’Urbino, Lomazzi for Poltronova — transforms a baseball glove into an oversized domestic landscape: somewhere between soft sculpture, pop imagery and anti-bourgeois provocation.
Shown here in vintage leather upholstery.

Half furniture, half visual statement. 100% comfort. 0% possible to ignore.

📸 Cover shot by Serena Eller Vainicher @serenaeller : Eller Studio @ellerstudio

Joe is a big comfortable chair in the form of a giant baseball glove, mounted on invisible wheels. Inspired by the poetics of Pop Art, the designers gave material form to their admiration for the legendary American baseball player Joe DiMaggio. Through a radical shift in scale, the glove becomes an inhabitable object, bringing a hyperreal image from the world of art into the domestic landscape.
For the fiftieth anniversary of Joe, Poltronova introduced Joe Ball: a leather pouf and footrest shaped like a baseball, designed by D’Urbino and Lomazzi in 2020. Conceived as the natural completion of the armchair, Joe Ball combines comfort, irony and sculptural presence.
Joe Ball pouf/footrest By D’Urbino, Lomazzi for Poltronova, 2020

——————————————————————————————

#Poltronova #JoeChair #ItalianDesign #JoeBall #DesignIcons

View Instagram post by poltronova

121 8

Open post by poltronova with ID 17947644591177208

Safari, imperial sofa by Archizoom Associati for Poltronova, 1967 🖤

Originally designed in 1967 by Archizoom Associati for Poltronova, Safari transforms the sofa into an open, informal landscape for conversation, rest and collective living.

Conceived during the years of Superarchitettura and radical experimentation, Safari rejects rigid domestic codes in favour of a freer and more fluid way of inhabiting space. Its oversized proportions and soft modular structure turn comfort into attitude.

In this version, the deep black leather upholstery amplifies the object’s sculptural presence, balancing softness and visual intensity. More than a sofa, Safari becomes a platform for gathering, talking, waiting, lounging, existing together.

A timeless icon from the Poltronova collection, still radically contemporary.

#Poltronova #SafariSofa #Archizoom #ItalianDesign #radicaldesign

View Instagram post by poltronova

137 4

Open post by poltronova with ID 17867132007682778

View Instagram post by poltronova

104 8

Open post by poltronova with ID 17919339975366397

PART 3 — 🪹 A NEST TO REST, TO LOVE OR...

Terrazzo Quarry is a sculptural seating system you can inhabit. Designed by Bethan Laura Wood for Poltronova, the project transforms terrazzo into an artificial landscape made of soft, monumental upholstered forms.
Inspired by the endless variations of Venetian terrazzo floors discovered during the designer’s residency in a historic palazzo, the system translates surface into volume and pattern into space. The exclusive textile evokes gemstone fragments escaping from the aggregate, settling across the seating elements like pieces of a psychedelic quarry.
The modules can be composed together or scattered freely throughout the environment, encouraging interaction, climbing, rest, and play. Somewhere between furniture, landscape, and installation, Terrazzo Quarry blurs the boundary between illusion and structure, decoration and inhabitation.

🪨 Terrazzo Quarry by Bethan Laura Wood for Poltronova, 2025

#Poltronova #BethanLauraWood #TerrazzoQuarry #TerrazzoFabric #ContemporaryDesign

View Instagram post by poltronova

181 2

Open post by poltronova with ID 18075482291389947

PINK. GLOSSY. GLASS.

Pluriball: coffee table by Andrea Mancuso, 2026

@andreamancuso_studio

Pluriball is a table that embodies Poltronova’s experimental and ironic spirit, transforming an everyday pop reference into a design object. Its top is created through the fusion of coloured glass circles onto a transparent glass sheet, generating a three-dimensional surface punctuated by chromatic reliefs that recall bubble wrap.

The process involves an initial fusion of the circles onto transparent glass, followed by their pairing with a second coloured glass sheet. This step introduces a tonal variation that enhances depth and the perception of relief, making the surface more vibrant and layered. Rather than adopting a monomaterial solution, the structure is supported by transparent borosilicate glass legs, which visually lighten the object and emphasize its optical dimension.

The table appears to emerge in space, allowing the top to define rhythm, density, and presence. Colour behaves as a stratification, surfacing through the glass and shifting according to light and viewpoint.

The project unfolds as a family of chromatic variations, including Tangerine, Tuscan Green, Sicilia Bronze, and Pink. In this version, the glossy pink tone amplifies the table’s playful and luminous quality, turning the surface into a field of reflections, bubbles, and chromatic depth.

Pluriball thus takes shape as an active surface, where a repeated gesture becomes structure and detail turns into language.

📸 Serena Eller : Eller Studio
@serenaeller : @ellerstudio
📍Salone Internazionale del Mobile 2026
@isaloniofficial

#Poltronova #PluriballTable #AndreaMancuso #GlassTable #IronicDesign

View Instagram post by poltronova

197 8

Open post by poltronova with ID 17924368632122993

🚨 WHITE ZONE. RED SIGNAL.
 Domestic space is no longer fixed. It bends, shifts, opens, questions itself.
At Salone del Mobile 2026, Poltronova presented UN—, an unfinished landscape where radical icons and new experiments exist in constant transformation.

Not continuity. An opening. A system returning to experiment.

On display: • Superonda + Sanremo • Archizoom Associati • Crazy Horse • Ettore Sottsass jr. • Gherpe • Superstudio • Cessato Allarme • De Pas, D’Urbino, Lomazzi
…and more.

📍 Salone Internazionale del Mobile @isaloniofficial  Rho Fiera Milano, April 21–26

📸 Serena Eller Vainicher : Eller Studio
@serenaeller : @ellerstudio

🎨 Exhibition Creative Direction: @_d_apostrophe_ @donutsinho

🎬 Animation: @gianlucagarupaionni

#Poltronova #SaloneDelMobile #MilanDesignWeek #DesignWeek #SuperondaSofa

View Instagram post by poltronova

92 2

Open post by poltronova with ID 18062498429448278

GRAPHIC. GEOMETRIC. GESTURE.

Canton: wooden bench by Franco Raggi, 1988

@kinraggi

Originally designed by Franco Raggi in 1988, Canton emerges from a graphic gesture transformed into space. A continuous black line draws two squares connected by a horizontal segment; pulled into three dimensions, that abstract sign becomes a bench.

Conceived for temporary use rather than comfort, Canton sacrifices ergonomics in favour of a rigorous, almost neoplastic presence. The structure functions simultaneously as seat and container: the lateral squares open into compartments designed to host books, magazines, objects, and traces of everyday life.

More than furniture, Canton behaves as a spatial drawing. The object retains the immediacy of a sketch while becoming architecture, structure, and image at once.

Canton transforms a simple line into an inhabitable structure: graphic, architectural, and deliberately uncompromising.

📸 Serena Eller : Eller Studio @serenaeller @ellerstudio  📍Salone Internazionale del Mobile 2026 @isaloniofficial

#Poltronova #CantonBench #FrancoRaggi #PostmodernDesign #GraphicFurniture

View Instagram post by poltronova

66 6

Open post by poltronova with ID 18099916916104016

SIT ON THE LANDSCAPE.

Terrazzo Quarry: seating system by Bethan Laura Wood, 2026

@bethanlaurawood

Terrazzo Quarry transforms terrazzo from surface into inhabitable landscape. Conceived as a soft yet monumental seating system, the project unfolds as a cluster of upholstered volumes that can exist as a composed environment or disperse freely throughout space, like fragments of an imaginary quarry.

Developed by Bethan Laura Wood following her residency in a Venetian palazzo, the exclusive upholstery originates from an obsession with the endless variations of traditional terrazzo floors. Here, gemstone-like fragments appear to detach themselves from the aggregate, surfacing as chromatic eruptions across the fabric.

The project blurs the boundary between pattern and architecture, between two-dimensional illusion and physical volume. The elements resemble artificial rocks emerging from a psychedelic terrain, inviting interaction, climbing, gathering, and rest.

Described by the designer as a “super fake” terrazzo, Terrazzo Quarry embraces artifice as language. Material becomes narrative, decoration becomes topography, and the domestic landscape turns into an immersive, playful environment that echoes the radical visions embedded within the Poltronova archive.

📸 @serenaeller : @ellerstudio
📍Salone Internazionale del Mobile 2026 @isaloniofficial

#Poltronova #TerrazzoQuarry #BethanLauraWood #RadicalDesign #DesignLandscape

View Instagram post by poltronova

98 2

Open post by poltronova with ID 18587769148033274

BOLD LINES. TIMELESS PRESENCE.

📏 Regolo: armchair/sofa by Gianfranco Fini for Poltronova, 1975

Designed by Gianfranco Fini for Poltronova in 1975, Regolo explores modular seating through clean geometric repetition and generous proportions.

Sofa or armchair, conceived as both function and form, rooted in Fini’s artistic background and architectural approach.

Regolo is now reissued in solid ashwood with upholstery options in linen, recycled wool, and velour.

Designed to live at the center of a room, and to be admired from every angle.

📸 @serenaeller : @ellerstudio
📍UN—, @isaloniofficial Salone del Mobile Milano 2026, 🗓️ April 21-26th

#Poltronova #GianfrancoFini #ItalianDesign #RegoloArmchair #RegoloSofa

View Instagram post by poltronova

95 6

Open post by poltronova with ID 17940082473038588

PART 2 — Imagery & references

A “super fake” terrazzo.
Gemstones breaking free from the surface.
Rocks from a psychedelic quarry.

Terrazzo Quarry turns decoration into volume, pattern into terrain.
Somewhere between illusion and structure.

More landscape than object.
More fiction than function.

@bethanlaurawood for @poltronova

— Stay tuned for part 3! 💎🪨🫟

#Poltronova #TerrazzoQuarry #BethanLauraWood #TerrazzoFabric #ContemporaryDesign

View Instagram post by poltronova

226 12

Open post by poltronova with ID 17961119550004302

MIRROR, IN THE MIRROR.

A glow too perfect to belong to reality. Ultrafragola by Ettore Sottsass jr. reflects itself endlessly beside Regolo by Gianfranco Fini and the translucent rhythm of Andrea Mancuso’s Pluriball table.

Liquid pink. Lacquered silence.
Objects that don’t simply furnish a room. They alter the atmosphere. ✦

📸 Shot by @serenaeller : @ellerstudio
🎨 Exhibition design creative direction by @_d_apostrophe_ @donutsinho
📍 Salone del Mobile 2026 @isaloniofficial

#Ultrafragola #EttoreSottsass #PluriballTable #RegoloArmchair #Pink

View Instagram post by poltronova

40 2

Open post by poltronova with ID 18089323238358480

Poltronova: MORE IS MORE.

During Milano Design Week 2026, Poltronova extended its presence across the city, entering different contexts and activating new spatial narratives.
At Palazzo Litta, within MoscaPartners Variations – Metamorphosis, an open composition of Poltronova icons inhabited the Sala Rossa as a dynamic, non-hierarchical system.
Not a fixed display, but a constellation of forms, colours and attitudes: objects in dialogue, constructing the space through accumulation, intensity and transformation.

On view: Rumble by Gianni Pettena, Ultrafragola by Ettore Sottsass jr., Canton by Franco Raggi, and Superonda Spots by Archizoom Associati, special edition by Paolo Deganello.

Poltronova: More than More
🪰 MoscaPartners Variations – Metamorphosis @moscapartners 📍Palazzo Litta, Milan
📸 Cover Photo: Nathalie Krag, courtesy of MoscaPartners @nathaliekragphotographer

#Poltronova #MoscaPartners #PalazzoLitta #MilanoDesignWeek2026 #MDW2026

View Instagram post by poltronova

66 6

Open post by poltronova with ID 17869377729613338

Poltronova: More than More.

During Milano Design Week 2026, Poltronova extended its presence across the city, entering different contexts and activating new spatial narratives.
At Palazzo Litta, within MoscaPartners Variations – Metamorphosis, an open composition of Poltronova icons inhabited the Sala Rossa as a dynamic, non-hierarchical system.
Not a fixed display, but a constellation of forms, colours and attitudes: objects in dialogue, constructing the space through accumulation, intensity and transformation.

On view: Rumble by Gianni Pettena, Ultrafragola by Ettore Sottsass jr., Canton by Franco Raggi, and Superonda Spots by Archizoom Associati, special edition by Paolo Deganello.

Poltronova: More than More 🪰 MoscaPartners Variations – Metamorphosis @moscapartners  📍Palazzo Litta, Milan
📸 Photo: @donutsinho @gianlucagaru

#Poltronova #MoscaPartners #PalazzoLitta #MilanoDesignWeek2026 #MDW2026

View Instagram post by poltronova

218 4

Open post by poltronova with ID 18114241951834088

Poltronova: More than More.

During Milano Design Week 2026, Poltronova extended its presence across the city, entering different contexts and activating new spatial narratives.
At Palazzo Litta, within MoscaPartners Variations – Metamorphosis, an open composition of Poltronova icons inhabited the Sala Rossa as a dynamic, non-hierarchical system.
Not a fixed display, but a constellation of forms, colours and attitudes: objects in dialogue, constructing the space through accumulation, intensity and transformation.

On view: Rumble by Gianni Pettena, Ultrafragola by Ettore Sottsass jr., Canton by Franco Raggi, and Superonda Spots by Archizoom Associati, special edition by Paolo Deganello.

Poltronova: More than More 🪰 MoscaPartners Variations – Metamorphosis @moscapartners  📍Palazzo Litta, Milan
📸 Photo: Nathalie Krag, courtesy of MoscaPartners @nathaliekragphotographer

#Poltronova #MoscaPartners #PalazzoLitta #MilanoDesignWeek2026 #MDW2026

View Instagram post by poltronova

315 10

Open post by poltronova with ID 18024027362827481

Pluriball: coffee table by Andrea Mancuso, 2026

@andreamancuso_studio

Pluriball is a table that embodies Poltronova’s experimental and ironic spirit, transforming an everyday, pop reference into a design object. The top is created through the fusion of coloured glass circles onto a transparent glass sheet, generating a three-dimensional surface punctuated by chromatic reliefs that recall bubble wrap.

The process involves an initial fusion of the circles onto transparent glass, followed by their pairing with a second coloured glass sheet. This step introduces a tonal variation that enhances depth and the perception of reliet, making the surface more vibrant and layered. Rather than adopting a monomaterial solution, the structure is supported by transparent borosilicate glass legs, which visually lighten the object and emphasize its optical dimension.

The table appears to emerge in space, allowing the top to define rhythm, density, and presence. The surface operates through a relationship of tones: the base, lighter and slightly opaline, hosts bubbles of a more intense colour, generating a variable sense of depth. Colour behaves as a stratification, emerging through the glass and shifting according to light and viewpoint.

The project unfolds as a family of chromatic variations, including Tangerine, Tuscan Green, and Sicilia Bronze, each capable of altering the perception of the object-making it more vibrant, more atmospheric, or more material. In every version, the dialogue between surface and bubbles remains central, defining a balance between rhythm, light, and three-dimensionality.

Pluriball thus takes shape as an active surface, where a repeated gesture becomes structure and detail turns into language.

📸 Serena Eller : Eller Studio
@serenaeller : @ellerstudio
📍Salone Internazionale del Mobile 2026
@isaloniofficial

#Poltronova #PluriballTable #AndreaMancuso #GlassTable #IronicDesign

View Instagram post by poltronova

96 7

Open post by poltronova with ID 18334438048220542

Part 1 — How did it come to life?

Terrazzo Quarry didn’t start as an object.
It started as a memory.

During a residency in a Venetian palazzo, @bethanlaurawood became obsessed with terrazzo floors — endless variations, fragments, surfaces that never repeat.

From that obsession, a fabric.
From that fabric, a landscape.

Not designed as furniture, but as something that could emerge.

#Poltronova #TerrazzoQuarry #BethanLauraWood #salonedelmobile #mdw2026

View Instagram post by poltronova

168 6

Open post by poltronova with ID 18585755488047254

PAST AND PRESENT SHARE THE SAME ROOM.

At Salone del Mobile.Milano 2026, Poltronova brought together historical icons and new productions inside an UN—defined environment: unstable, open, unfinished.

In this temporary landscape, objects are not isolated pieces. They compose the space. They activate it. They transform it by being there.

Ultrafragola, designed by Ettore Sottsass jr. in 1970, meets Terrazzo Quarry, the new seating system by Bethan Laura Wood, 2025.
Two different moments in Poltronova’s history. One shared condition.
A design icon and a new project living inside the same undefined domestic scenario, where past and present do not follow one another, but shape the space together.

📍UN— Salone del Mobile.Milano 2026 Rho Fiera Milano
@isaloniofficial  
📸 Serena Eller : Eller Studio
@serenaeller : @ellerstudio

🎨 Creative Direction: Donatello D’Angelo
@donutsinho @_d_apostrophe_

— Ultrafragola mirror/lamp by Ettore Sottsass jr. @ettoresottsass_official  — Terrazzo Quarry by Bethan Laura Wood @bethanlaurawood

#Poltronova #SaloneDelMobile2026 #MilanoDesignWeek #TerrazzoQuarry #Ultrafragola

View Instagram post by poltronova

73 4

Open post by poltronova with ID 17881171011418357

THE WEEK IS OVER. THE STORY IS NOT.

After UN—, nothing is really finished.
At Salone del Mobile.Milano 2026, Poltronova presented an installation shaped by subtraction, instability and transformation.
An UN—defined domestic landscape, where surfaces opened, structures remained exposed, and objects became part of a space in progress.

Not a finished interior. Not a fixed scenario. A temporary state.

UN— was conceived as a place where Poltronova’s radical heritage meets a new generation of design: historical icons, re-editions and new projects coexisting inside the same unfinished story.

Because after UN—, space keeps changing.
 And so does Poltronova.

— Ultrafragola mirror/lamp by Ettore Sottsass jr. @ettoresottsass_official  — Terrazzo Quarry by Bethan Laura Wood @bethanlaurawood

📍 @isaloniofficial
📸 Photography: Serena Eller @serenaeller : Eller Studio @ellerstudio  🎨 Creative direction: Donatello D’Angelo @donutsinho @_d_apostrophe_

#Poltronova #SaloneDelMobile2026 #MilanoDesignWeek #RadicalDesign #DesignInstallation

View Instagram post by poltronova

92 10

Open post by poltronova with ID 17925401394276029

View Instagram post by poltronova

45 2

Open post by poltronova with ID 18388566487088034

WHERE TO SEE POLTRONOVA DURING MDW26 ↓

From the fair to exhibitions, installations, screenings and special collaborations, Poltronova unfolds across Milan in 8 different moments during Milano Design Week 2026.

1. UN—  
@isaloniofficial
Salone Internazionale del Mobile 2026
📍 Rho Fiera Milano, Hall 24 | Booth D33 
⏳ April 21–26
📸 @serenaeller : @ellerstudio

2. Andrea Branzi by Toyo Ito. A Continuous Present 
📍 @triennalemilano, Viale Alemagna 6 
⏳ March 19 – October 4, 2026

3. Lella and Massimo Vignelli: A Language of Clarity 
📍 @triennalemilano, Viale Alemagna 6, Milan 
⏳ On view until September 6th

4. Metamorphosis — @moscapartners Variations 
📍 Palazzo Litta, Corso Magenta 24, Milan 
⏳ April 21–26, 2026

5. De Pas, D’Urbino, Lomazzi: Fantasticamente effervescenti 
📍 @casvamilano – Centro di Alti Studi sulle Arti Visive, Via Isernia 5, Milan 
⏳ On view until 26th of April

6. @chloe presents Tomato chair On the occasion of Milan Design Week, Chloé, under the creative direction of @chemena Kamali, unveils an exclusive re-edition of the Tomato chair, originally designed in 1970 by Christian Adam, in collaboration with Poltronova. 
📍 Chloé Milan, Via della Spiga 30, Milan
 ⏳ April 22–26, 2026

7. Landscape of Mestieri d’Arte — @serapianmilano
To celebrate the Mestieri d’Arte Bokashi SS26 Capsule Collection designed by @bethanlaurawood for Serapian Milano, the boutique becomes an immersive rocky landscape brought to life with Poltronova. 
📍 Serapian Boutique, Via della Spiga 42, Milan 
⏳ April 20–26 
🕒 Mon, Tue, Fri, Sat, Sun 10:00–19:00 / Wed, Thu 10:00–17:00

+

8. SuperDesign. Italian Radical Design 1965–75 
A screening presented within RACCONTI DI DESIGN E CITTÀ.
Film Screenings + Talks, curated by @francescamuse with @musefactoryofprojects in collaboration with @fondazionesozzani. 
📍 Fondazione Sozzani, Via Bovisasca 87, Milan 
⏳ Saturday, April 25th, 11:30 AM 
🔴 Free admission / Registration required at fondazionesozzani.org / museweb.it

See you around Milan.

#Poltronova #MDW2026 #MilanoDesignWeek2026 #MilanDesignWeek #SaloneDelMobile2026

View Instagram post by poltronova

88 13

Open post by poltronova with ID 18584164336039634

Poltronova is UN—Expected, but you are expected.
See you there.

View Instagram post by poltronova

35 4

Open post by poltronova with ID 18584519713014295

Join us on Saturday, April 25th at 11:30 AM at Fondazione Sozzani, Milan
for the screening of

SuperDesign. Italian Radical Design 1965–75
Presented within RACCONTI DI DESIGN E CITTÀ.
Film Screenings + Talks, the project curated by Francesca Molteni with @musefactoryofprojects in collaboration with @fondazionesozzani.

With Elisabetta Trincherini, Francesca Balena Arista, Maria Cristina Didero, and Nicoletta Morozzi.
@francescabalenaarista @nicolettamorozzi

A film by Maria Cristina Didero and Francesca Molteni, directed by Francesca Molteni, retracing the history and legacy of Italian Radical Design through the voices of 19 of its protagonists.

📍Fondazione Sozzani Via Bovisasca 87, Milan

Free admission 🔴 Registration required at fondazionesozzani.org / museweb.it

#Poltronova #SuperDesign #RadicalItalianDesign #FondazioneSozzani #MilanDesignWeek

View Instagram post by poltronova

37 0

Open post by poltronova with ID 17921367225124920

UN—Poltronova at Salone del Mobile 2026

Milano Design Week installation at Rho Fiera Milano.
 Domestic space is no longer defined. At Salone Internazionale del Mobile 2026, Poltronova presents UN—, an installation shaped by an unstable, open, constantly transforming condition.

✳︎ UN— 📍 Rho Fiera Milano, Hall 24 | Booth D33 ⏳ April 21st–26th

Featuring Archizoom Associati, Nigel Coates, De Pas, D’Urbino, Lomazzi, Gianfranco Fini, Andrea Mancuso, Franco Raggi, Ettore Sottsass jr., Superstudio, Bethan Laura Wood.
Following XS, where surface generated space, UN— operates through subtraction, not what is shown, but what remains incomplete, suspended, in progress. Space no longer presents itself as a finished form, but as a process built as it unfolds.
UN— marks a new phase for Poltronova. Alongside historical icons, a new generation of projects interprets the present through experimental, ironic, and radical languages. New productions by Bethan Laura Wood and Andrea Mancuso open a path beyond re-edition.
Under the creative direction of Donatello D’Angelo, the installation becomes an UN—finished environment in constant mutation. There is no definitive form. Only temporary states.
On display includes Ultrafragola, Superonda, Gherpe, Joe, Canton and more alongside new productions Terrazzo Quarry, Pluriball, Regolo, Plasma and Safari in new upholsteries.
A renewed focus on customisation introduces variable configurations and a more direct relationship between object and user. Miniatures and objects expand the reflection on scale, perception, and reality.

#Poltronova #SaloneDelMobile2026 #MilanoDesignWeek2026 #MilanDesignWeek #MDW2026

View Instagram post by poltronova

58 0

Open post by poltronova with ID 18042277823782526

UN—Poltronova at MDW 2026

Inside De Pas, D’Urbino, Lomazzi: Fantasticamente effervescenti at @casvamilano – Centro di Alti Studi sulle Arti Visive, the work of one of the most significant Italian design groups is traced through a trajectory that moves beyond the object and redefines the experience of domestic space.

⚾️ De Pas, D’Urbino, Lomazzi: Fantasticamente effervescenti 📍 @casvamilano – Centro di Alti Studi sulle Arti Visive, Via Isernia 5, Milan ⏳ on view until April
Curated by Maria Teresa Feraboli Exhibition design: Andrea Gianni

On view: ★Joe — De Pas, D’Urbino, Lomazzi
★Joe Ball — D’Urbino, Lomazzi

Fantasticamente effervescenti, curated by Maria Teresa Feraboli with exhibition design by Andrea Gianni, takes the public beyond the object, tracing a creative trajectory that has redefined spatial possibilities and transformed the way domestic environments are experienced.
Before forming as a group in 1966, the three designers initiated a sharp critique of traditional housing typologies, with a clear aim: to free the home from the rigidity of rooms and restore flexibility and freedom to interior spaces. From holiday houses such as Villa Panceri on the island of Elba, to the retirement home on Via Leone XIII in Milan, and on to pneumatic structures and the project of a residential hypercube for 1,500 people, their work moves between pragmatism and vision, in a continuous process of experimentation that also implies an awareness of environmental concerns.
Their informal, affordable, and transformable objects — including the Joe armchair and the Joe Ball footstool — became a manifesto of their commitment to redefining domestic space, allowing inhabitants to shape their environment with freedom, pleasure, and a sense of play.

#Poltronova #CASVA #JoeArmchair #DePasDUrbinoLomazzi #MilanoDesignWeek2026

View Instagram post by poltronova

57 0

Open post by poltronova with ID 18034728752602627

UN—Poltronova at MDW 2026

Inside Metamorphosis, a project by @moscapartners Variations at Palazzo Litta, Centro Studi Poltronova presents an open composition of icons in the Red Room.

Metamorphosis
🪰 A project by @moscapartners Variations
📍 Palazzo Litta, Corso Magenta 24, Milan
⏳ April 21–26, 2026

On view: ★ Canton — Franco Raggi ★ Rumble — Gianni Pettena ★Superonda Spots, special edition — Paolo Deganello, Archizoom Associati ★ Ultrafragola — Ettore Sottsass jr.

More than More. An open composition of Poltronova icons activates the Red Room: Rumble by Gianni Pettena defines its centre, while Ultrafragola mirror/lamp by Ettore Sottsass, Canton bench by Franco Raggi, and a special edition of Superonda sofa by Paolo Deganello are arranged throughout the space.

Not an exhibition, but a condition in which objects construct space.
The theme chosen for 2026 by MoscaPartners, Metamorphosis, is conceived as a transformation driven by experimentation, the development of new materials, and the technologies available to us today. The challenge for the design world is to interpret contemporary scenarios and envision future ones. If, on the one hand, the human being remains the central reference — with their needs and desires — on the other, it is essential to reflect on our relationship with the planet, its resources, and the way we engage with what surrounds us, fostering a virtuous connection between the many dimensions of life.

#Poltronova #MoscaPartners #Metamorphosis #PalazzoLitta #MilanoDesignWeek2026

View Instagram post by poltronova

83 0

Open post by poltronova with ID 18105298970490847

View Instagram post by poltronova

193 2

Open post by poltronova with ID 17998680551752185

UN—Poltronova at MDW 2026

Inside Andrea Branzi by Toyo Ito. A Continuous Present at @triennalemilano, a key chapter of Radical Design unfolds through more than sixty years of Andrea Branzi’s research, interpreted through the vision of Toyo Ito.
The exhibition traces a biographical journey from Archizoom and Superarchitettura to Branzi’s anthropological approach to design. Themes of fragility, hybridization, ecology, and coexistence shape a fluid exhibition conceived as a continuous present. Over 400 works. Installations, objects, models, drawings, videos, and archival materials build an evolving landscape of ideas.
Within this radical moment, Poltronova’s dialogue with Archizoom emerges.

On view: Superonda (1967). The modular anti-sofa redefining domestic space. Safari (1968). The “imperial sofa”. Afro-Tyrolean kitsch. Radical irony.
Two manifesto pieces. One decisive collaboration. A new idea of living.

Andrea Branzi by Toyo Ito. A Continuous Present 📍Triennale Milano, Viale Alemagna 6 ⏳March 19th — October 4th 2026

Produced by Triennale Milano and Fondation Cartier pour l’art contemporain Concept and exhibition design:Toyo Ito & Associates, Architects Curated by Nina Bassoli and Michela Alessandrini In collaboration with Lorenza Branzi and Nicoletta Morozzi

Slide n.7-8 photo credits:
Andrea Branzi by Toyo Ito. Continuous Present. Installation view. Triennale Milano 2026
Shot by Andrea Rossetti © Triennale Milano

#Poltronova #MilanoDesignWeek2026 #RadicalDesign #AndreaBranzi #TriennaleMilano

View Instagram post by poltronova

91 2

Open post by poltronova with ID 17908190958200539

Superonda???

Superonda can be…a sofa, a bed, a chaise longue, or… whatever you want.

Designed by Archizoom Associati for Poltronova, Superonda is a dynamic modular sofa made of two wave modules you can flip, stack and rearrange freely. Radical Italian design.

No rules… just positions.

#Superonda #ArchizoomAssociati #Poltronova #RadicalDesign #ItalianDesign

View Instagram post by poltronova

58 0

Open post by poltronova with ID 18068065142658404

UN—
Domestic space is no longer defined.

Poltronova returns to Salone del Mobile.Milano 2026 with an installation shaped by instability. Open. In constant transformation.

After XS, where surface generated space, UN— operates through subtraction.
Not what is shown. What remains incomplete. Suspended. In progress. Wrong?

Space is not presented as a finished form.
It is constructed as it unfolds.

April 21–26
Rho Fiera Milano | Hall 24 D33

Join us inside an UN-defined space. If you can.

—————————-///:::;;////////———————-///:::;;////////—

#Poltronova #SalonedelMobile #MDW2026 #MilanDesignWeek #Salone2026

View Instagram post by poltronova

28 0

Open post by poltronova with ID 18081250061577864

〰 Superonda is not just a sofa.

It is a new way of living.
Designed in 1967 by Archizoom Associati, this modular system redefined comfort through movement, freedom, and play. a radical icon of Italian design that still feels ahead of its time.
This monograph by Centro Studi Poltronova explores its story and lasting impact.

☞ Discover more on our website. link in bio.

⸺

#ItalianDesign #RadicalDesign #Superonda #DesignHistory #Poltronova

View Instagram post by poltronova

265 18

Open post by poltronova with ID 18058466198694344

two waves, one cut… infinite possibilities. 🌊🌊

Superonda by Archizoom Associati for Poltronova rewrites the rules of living.
Designed in 1967, it breaks structure, breaks function, breaks expectations.

No frame. No fixed position.
A sofa, a bed, a chaise longue. Whatever you decide in the moment.

Superonda doesn’t dictate.
It invites you to play.
Still challenging how we live today.

👉 Follow for more design stories that changed everything.

#superonda #radicaldesign #italiandesign #poltronova #designhistory

View Instagram post by poltronova

50 3

Open post by poltronova with ID 18043026446742838

Not just a chair. A statement. ⚫️

The Plasma armchair and footrest by Nigel Coates redefine comfort through sculptural form and bold presence. Wrapped in rich leather and supported by a striking metal frame, this piece blurs the line between furniture and art.
Designed to be experienced, not just seen.

Because great design doesn’t whisper. It speaks.

✨ Do you like this leather version?

#Poltronova #PlasmaArmchair #NigelCoates #PlasmaChair #HighEndDesign

View Instagram post by poltronova

249 16

Open post by poltronova with ID 18334007275170088

What is Rumble by Gianni Pettena? 💭
A sofa or a space to experience?

Rumble isn’t just design. It’s architecture you can live in.
Born from a 19th-century artist studio, this iconic sofa breaks scale, rules, and expectations.

It doesn’t follow function. It questions it.
A primal form. A womb. A place where gestures, ideas, and possibilities take shape.

Rumble becomes what you make of it.
That’s the point.

Designed by Gianni Pettena for Poltronova
Casentino fabric. Timeless colors. Endless interpretations.

Would you sit… or experience it?

#poltronova #rumble #giannipettena #designstorytelling #pannocasentino

View Instagram post by poltronova

81 0

Open post by poltronova with ID 18259087903292024

Rumble playful sofa by Gianni Pettena ✧

Casa Italia returned to the Winter Olympic Games Milano Cortina 2026.
A project by CONI – the Italian National Olympic Committee that brought together culture, hospitality and Olympic values. Three venues — Milan, Livigno, Cortina — one shared vision. The theme MUSA celebrated Italy as a source of inspiration, creativity and beauty.
In this context, Poltronova contributed to Casa Italia with two white Superonda sofas and a green Rumble sofa, shaping informal and dynamic spaces where sport, culture and contemporary design met.
On the occasion of the XXV Winter Olympic Games Milano Cortina 2026, Casa Italia stood as the symbolic place of Italian excellence, a space of encounter between culture, vision and Olympic values.
A project by CONI, Casa Italia interpreted and told the story of the country’s identity through hospitality and the values of sport, art, architecture and design.
Present in three key locations — Triennale Milano, the Aquagranda Olympic Preparation Centre in Livigno, and Farsettiarte in Cortina d’Ampezzo — Casa Italia welcomed Italy Team athletes, partners and an international audience, offering an experience that conveyed Italy’s cultural heritage to the world.
The project was developed under the coordination of Lorenzo Pellicelli, within a unified vision that connected the different venues.

Ph. Roberto di Tondo / CONI Pietro Savorelli

#CasaItaliaMiCo2026 #Poltronova #SuperondaSofa #RumbleSofa #MilanoCortina2026

View Instagram post by poltronova

85 8

Open post by poltronova with ID 17990584265931304

IO SONO UN ARCHITETTO. ETTORE SOTTSASS

From 7 March to 26 July 2026, Palazzo Buontalenti in Pistoia presents a major exhibition dedicated to Ettore Sottsass, one of the most influential figures in twentieth-century architecture and design.
Painter, graphic designer, photographer and visionary designer, Sottsass (1917–2007) moved through the entire twentieth century with a perspective that was critical, observant and deeply sensitive to the cultural and social changes of his time.

Curated by Enrico Morteo and organised by @pistoiamusei, @fondazionecaript with @electaeditore, the exhibition explores three decades of Sottsass’s work. From the immediate post-war years to the early 1970s. Drawings, photographs, ceramics, objects and archival materials reveal the development of his ideas, many of them presented to the public for the first time.
Special attention is given to Sottsass’s relationship with Tuscany and with the artisans and companies that helped shape his vision.  Projects developed with Poltronova — including Ultrafragola, Crazy Horse, Califfo and Superbox — stand as iconic examples of a design language grounded in experimentation, colour and symbolic form.
The exhibition presents both original pieces and archival materials preserved at @csac_parma and within the Centro Studi Poltronova Archive.

📍 Palazzo Buontalenti, Pistoia  📅 7 March – 26 July 2026

#EttoreSottsass #DesignExhibition #DesignHistory #Poltronova #CrazyHorse

View Instagram post by poltronova

311 6

Open post by poltronova with ID 18110083234667167

IO SONO UN ARCHITETTO. ETTORE SOTTSASS

From 7 March to 26 July 2026, Palazzo Buontalenti in Pistoia presents a major exhibition dedicated to Ettore Sottsass, one of the most influential figures in twentieth-century architecture and design.
Painter, graphic designer, photographer and visionary designer, Sottsass (1917–2007) moved through the entire twentieth century with a perspective that was critical, observant and deeply sensitive to the cultural and social changes of his time.

Curated by Enrico Morteo and organised by @pistoiamusei, @fondazionecaript with @electaeditore, the exhibition explores three decades of Sottsass’s work. From the immediate post-war years to the early 1970s. Drawings, photographs, ceramics, objects and archival materials reveal the development of his ideas, many of them presented to the public for the first time.
Special attention is given to Sottsass’s relationship with Tuscany and with the artisans and companies that helped shape his vision.  Projects developed with Poltronova — including Ultrafragola, Crazy Horse, Califfo and Superbox — stand as iconic examples of a design language grounded in experimentation, colour and symbolic form.
The exhibition presents both original pieces and archival materials preserved at @csac_parma and within the Centro Studi Poltronova Archive.

📍 Palazzo Buontalenti, Pistoia  📅 7 March – 26 July 2026

#EttoreSottsass #DesignExhibition #DesignHistory #Poltronova #Ultrafragola

View Instagram post by poltronova

84 4

Open post by poltronova with ID 18097781932767069

Great design can also be seriously fun 🩷

Rumble, the playful sofa designed by Gianni Pettena for Poltronova, transforms the living room into a space for creativity, comfort, and shared moments.

Its generous shape invites endless possibilities.
Stretch out alone with a book, gather with friends, or turn everyday relaxation into something a little more playful.

Designed in the spirit of bold Italian design, Rumble is not just furniture.
It is an experience.

✔️ Certified fun.

Discover more about the Rumble sofa in the Poltronova collection.

#RumbleSofa #ItalianDesign #Poltronova #PlayfulFurniture #InteriorDesign

View Instagram post by poltronova

82 2

Open post by poltronova with ID 17854286067672032

Too much? Exactly.
Not furniture. A manifesto.

An imperial presence in the dream of domestic walls.
Safari is not discreet. Leopard skin. Modular excess. A composition that occupies space with intention.

Sanremo stands beside it. Vertical. Luminous. A palm transformed into a symbol.
Designed to disturb complacency. Designed to endure.

Clear your sitting room.
Would you make space for these two?

—

Radical Italian design by Archizoom Associati for Poltronova. The Safari imperial sofa and Sanremo floor lamp embody 1960s Italian Radical Design, Pop Art influence, and collectible furniture. Originally conceived as a critique of bourgeois interiors, these iconic pieces remain central to Milan Design Week conversations and contemporary design collecting.

📸 @serenaeller
🎨 @_d_apostrophe_

—

#poltronova #sanremo #safari #archizoomassociati #milandesignweek

View Instagram post by poltronova

121 0

Open post by poltronova with ID 18063080867322160

Because Sanremo IS Sanremo 🌴✨

— Sanremo floor lamp by Archizoom Associati for Poltronova, 1968

#poltronova #sanremo #sanremo2026 #sanremolamp #festivaldisanremo

View Instagram post by poltronova

71 4

Open post by poltronova with ID 18098833867935992

Why is it called the Sanremo floor lamp?

Because Sanremo is more than a place. It’s a symbol. 🌴✨

Inspired by Sanremo in Liguria, host of the legendary Italian music festival, this Poltronova piece turns the palm tree into a glowing manifesto of Radical Design.
A minimal metal trunk. Fluorescent green or transparent methacrylate leaves.
 A theatrical presence that feels ironic, bold, and unforgettable.
Sanremo embodies Italian pop culture reinterpreted for the home.
A palm tree that radiates light and attitude.
 Follow for iconic Italian design pieces.

#Poltronova #SanremoFloorLamp #Sanremo #Sanremo2026 #SanremoFestival

View Instagram post by poltronova

419 25

Open post by poltronova with ID 18129353800541365

& you just can’t live without it 😮‍💨

— Superonda dynamic sofa by Archizoom Associati ❣️

Would you bring your Superonda everywhere with you?

… did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.

—-

#poltronova #superonda #pov #designlover #superondasofa

View Instagram post by poltronova

207 8

Open post by poltronova with ID 18106001947757772

Casa Italia returns to the Winter Olympic Games Milano Cortina 2026.

A project by CONI – the Italian National Olympic Committee that brings together culture, hospitality and Olympic values.
Three venues — Milan, Livigno, Cortina — one shared vision.
The theme MUSA celebrates Italy as a source of inspiration, creativity and beauty.
In this context, Poltronova contributes to Casa Italia with two white Superonda sofas and a green Rumble sofa, shaping informal and dynamic spaces where sport, culture and contemporary design meet.
On the occasion of the XXV Winter Olympic Games Milano Cortina 2026, Casa Italia stands as the symbolic place of Italian excellence, a space of encounter between culture, vision and Olympic values.
A project by CONI, Casa Italia interprets and tells the story of the country’s identity through hospitality and the values of sport, art, architecture and design.
Present in three key locations — Triennale Milano, the Aquagranda Olympic Preparation Centre in Livigno, and Farsettiarte in Cortina d’Ampezzo — Casa Italia welcomes Italy Team athletes, partners and an international audience, offering an experience that conveys Italy’s cultural heritage to the world.
The project is developed under the coordination of Lorenzo Pellicelli, within a unified vision that connects the different venues.

Ph. Roberto di Tondo/CONI
3rd picture: Ruggero Tita and Elia Viviani

—-
#CasaItaliaMiCo2026 #Poltronova #SuperondaSofa #RumbleSofa #MilanoCortina2026

View Instagram post by poltronova

168 2

Open post by poltronova with ID 18085193185942902

🍬 Plasma
Armchair and footrest by Nigel Coates

In the context of Nigel Coates’ growing interest in furniture, the Plasma armchair reflects the English designer’s taste for designing essential forms by digital means. Composed of a set of cushions in different tones placed on a slender metal structure with harmonious curves, Plasma combines the simplicity of a continuous graphic sign with the complex technology of the structure, made with computerized methods of bending and welding.

Plasma armchair comes with a footrest, and it’s also available in leather.

—
#poltronova #nigelcoates #plasma #plasmaarmchair #armchair

View Instagram post by poltronova

199 6

Open post by poltronova with ID 18204666121333402

Swipe right to light it up →

The iconic Ultrafragola mirror by Ettore Sottsass jr. inside Ca’ Nichetto, the Venetian home of @lucanichetto

A sculptural presence where light becomes atmosphere, and design becomes part of daily life.
Because great design doesn’t decorate a space.
It defines it.

Ph. credit Max Rommel @max_rommel
Studio Nichetto®
IG. @nichettostudio

Designed in the early 1970s by Ettore Sottsass jr., Ultrafragola is one of the most recognizable mirrors in Italian design history. Known for its sculptural silhouette and integrated lighting, it blurs the line between mirror and lamp, object and atmosphere. More than a functional piece, Ultrafragola explores how light interacts with space, creating mood, rhythm, and presence. Today, it remains a reference point for collectors, designers, and interior architects seeking iconic lighting design that feels both expressive and timeless.

—
#Poltronova #Ultrafragola #ItalianDesign #LucaNichetto #VenetianInteriors

View Instagram post by poltronova

144 4

Open post by poltronova with ID 18034880816750537

Staying soft for a hard impact.

Joe by De Pas, D’Urbino, Lomazzi for @poltronova — Plush Edition

Visual direction & AI scenario by @ludovica_canzutti

#Poltronova #JoePlush #SlowVisions #NarratedSpaces #EditorialAesthetic

View Instagram post by poltronova

118 2

Open post by poltronova with ID 17892076296419867

After the wave, what remains stays still. For a while. Maybe forever.

Superonda by Archizoom Associati for @poltronova — Spots Edition by Paolo Deganello

Visual direction & AI scenario by @ludovica_canzutti

#Poltronova #Superonda #SlowVisions #NarratedSpaces #EditorialAesthetic

View Instagram post by poltronova

14 0

Open post by poltronova with ID 18135881974501341

View Instagram post by poltronova

172 10

Open post by poltronova with ID 17960837204993597

It’s always a ‘perfect day’ with Superonda 🥐

The Superonda doesn’t ask you to sit properly. It asks you to rethink sitting altogether.
A sofa that behaves more like a thought than a piece of furniture.

Designed in 1967 by Archizoom Associati, this Radical Italian icon folds, flips, and flows. No front. No back. No instructions. Just a soft rebellion in red.

Public space becomes a living room.
Design becomes a question, do you answer?

📍 Piazza del Carmine, Florence

🎨 How would you use it. Lounge, climb, or completely ignore the idea of a sofa?

📸 Pictures by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

⸻
#Poltronova
#Superonda
#ArchizoomAssociati
#RadicalDesign
#FlorenceDesign

Superonda sofa Archizoom Associati, Radical Italian design Florence, Poltronova Superonda sofa, 1960s Radical Design movement, modular Italian furniture, Piazza del Carmine Florence, Italian pop design furniture, Archizoom Superonda

View Instagram post by poltronova

231 4

Open post by poltronova with ID 17879827221453544

Florence 🤝 Radical Design.

Right in front of Santa Maria del Carmine, the Superonda by Archizoom Associati takes over the piazza – where pop meets poetry, and design breaks all rules.

Created in 1967, this anti-design icon from the Florentine Radical group Archizoom Associati still dares to be playful, modular, and free. No frame, no limits. Just imagination in motion.

📍 Piazza del Carmine, Florence
🎨 Which color would you choose? Red, white, black… or a special edition?

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

--

#Superonda #ArchizoomAssociati #RadicalDesign #Poltronova #madeinitaly

Superonda sofa, Archizoom Associati, Poltronova, radical Italian design, 1960s 1970s furniture icons, Piazza del Carmine Florence, modular sofa, Italian pop design, Archizoom Superonda colors

View Instagram post by poltronova

270 12

Open post by poltronova with ID 18061739498313595

Superonda by Archizoom Associati 🛑✋

Would you bring your Superonda anywhere with you?

… did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.

📸 Cover Shot @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

—-

#poltronova #superonda #archizoom #archizoomassociati #superondasofa

View Instagram post by poltronova

76 2

Open post by poltronova with ID 17989643723914666

🧡 Sink into iconic comfort. The JOE armchair paired with the JOE pouf / footrest is where sculptural design meets everyday lounging.
Soft curves. Grounded presence. Effortless style.
 Designed to anchor a space while inviting you to stay a little longer.
This is modern comfort that looks as good as it feels.
 🟠 Would you style this set in a living room or a reading corner?

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni

—

JOE armchair, JOE pouf, modern armchair, designer lounge chair, contemporary seating, statement armchair, modern living room furniture, luxury home interiors, sculptural furniture design, De Pas, D’Urbino, Lomazzi, DDL

#Poltronova
#joearmchair
#joeball  #ModernInteriors #DesignerFurniture #ContemporaryLiving

View Instagram post by poltronova

102 7

Open post by poltronova with ID 18062485031558328

Joe: an icon that refuses to sit still 🤎
 Joe armchair (1970) + Joe Ball pouf/footrest (2020): same irreverent spirit, shared attitude, comfort made in Italy. What started as a radical gesture becomes a dialogue across time: playful, bodily, unmistakably pop. After more than 50 years, Joe is still challenging how we inhabit objects and space, with Joe Ball by its side.

Both upholstered in vintage leather. Other options available.

📸 Shot by @kaylaraquel.studio  💡Production by @emmabyvanck.dvd

—

#poltronova #joearmchair #joeball #popdesign #designicon

View Instagram post by poltronova

97 3

Open post by poltronova with ID 18072622820577648

Tension. Dimension. Subversion. Flexible when it needs to.

◿ Mies by Archizoom Associati

Designed in 1969, the Mies armchair transforms geometry into an active system. An elastic rubber seat suspended within a chromed triangular structure allows the body to interact with space, balance, and gravity. An icon of Italian Radical design. Available today.

📸 Cover Shot by @kaylaraquel.studio 💡 Shooting production @emmabyvanck.dvd ✍️ Edit @gianlucagarupaionni

— #Poltronova #MiesArmchair #ArchizoomAssociati #ItalianDesign #FurnitureDesign

View Instagram post by poltronova

122 6

Open post by poltronova with ID 18111320002621043

Tension. Interaction. Balance.

◿ Mies by Archizoom Associati

Designed in 1969. Available today.

—

Mies armchair by Archizoom Associati is an iconic example of Italian Radical design and furniture design. Featuring a chromed metal structure and an elastic rubber seat, it challenges traditional ideas of comfort. Made in Italy.

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni

—

#Poltronova #MiesArmchair #ArchizoomAssociati #InteriorDesign #FurnitureDesign

View Instagram post by poltronova

110 5

Open post by poltronova with ID 18551666569061638

Chromatic frame. Elastic tension.

◿ Mies by Archizoom Associati

Designed in 1969. Available today.

—

Mies armchair by Archizoom Associati is an iconic example of Italian Radical design and furniture design. Featuring a chromed metal structure and an elastic rubber seat, it challenges traditional ideas of shape and comfort. Made in Italy.

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni

—

#Poltronova #MiesArmchair #ArchizoomAssociati #InteriorDesign #FurnitureDesign

View Instagram post by poltronova

121 2

Open post by poltronova with ID 17874334335463008

📐 Mies armchair/footrest by Archizoom Associati

📍XS, @isaloniofficial Milano April 8–13 2025
📸 @serenaeller : @ellerstudio

—

#Poltronova #MiesArmchair #ItalianDesign #RadicalDesign #designicon

Mies armchair Poltronova, chrome-plated frame lounge chair, silicone sheet seating, 1970s Italian radical furniture, collectible chaise longue design

View Instagram post by poltronova

132 4

Open post by poltronova with ID 18068339663528242

🧢 Joe Armchair by De Pas, D’Urbino, Lomazzi
⚾️ Joe Ball pouf/footrest by D’Urbino, Lomazzi

📍 XS, @isaloniofficial Milano April 8–13 2025
📸 @serenaeller : @ellerstudio

—

#Poltronova #JoeArmchair #JoeBall #DDL #designicon

Joe armchair Poltronova by De Pas D’Urbino Lomazzi, giant baseball glove chair, homage to Joe DiMaggio, radical Pop design, collectible Italian armchair, polyurethane foam armchair on wheels

Follow Us

Products
Store
Company
- About us
- Designers
Contacts
News
- Exhibitions
- Press

IT

No products in the cart.

Menu

Products
Store
Company
- About us
- Designers
Contacts
News
- Exhibitions
- Press

Exhibitions

Museo Novecento

Museo Novecento - a Florence museum entirely dedicated to Italian 20th Century Art - opened to the public today: exhibition and museum design are by Avatar-Architettura. Centro Studi Poltronova is present in the collection of the museum with the reconstruction of

By admin

All News, Exhibitions

Habitat Jardin

Habitat Jardin 08.03.2014 - 16.03.2014 Expo Beaulieu, Lausanne

By admin

All News, Exhibitions

Pop Art Design

Pop Art Design 22 October 2013 - 9 February 2014 Art Gallery, Barbican, London Picture credits © Collection Vitra Design Museum

By admin

All News, Exhibitions

Stedelijk Museum

Superonda at Stedelijk Museum Amsterdam

By admin

All News, Exhibitions

Analogia Project

Analogia Project by Andrea Mancuso and Emilia Serra June 18th 2013 SPAZIO GRID #01/02, Borgo Ognissanti 28, Florence Some iconic furniture of historical company Poltronova are sketched in the air by using black wool on a transparent threads web, creating an imaginary world that goes

By admin

All News, Exhibitions

Radical Minds Radical Design

RADICAL MINDS RADICAL DESIGN 14th of June _ 21st of July, 2013 edited by Alessandro Romanini with Stefano Pezzato ARCHIZOOM NIGEL COATES GIANNI PETTENA ANDREA SALVETTI ETTORE SOTTSASS SUPERSTUDIO UFO Friday, 14th of June 2013 | h 17.30 M.U.S.A. Pietrasanta via S. Agostino, 61 angolo via Garibaldi

By admin

All News, Exhibitions

Superstudio Backstage 1966-1978

SUPERSTUDIO BACKSTAGE 1966-1978 28.04.2013 - 26.05.2013 edited by Cristiano Toraldo di Francia and Mariadele Conti Fondazione Pescheria, Centro Arti Visive, Pesaro

By admin

All News, Exhibitions

Donne in bottega

Donne in bottega (Women in shop) The presence of handicraft women / protodesigner / designer / entrepreneurs in Lombardy from 1906 to 2012 15.03.2013 - 21.04.2013 Milan, Palazzo Morando - Costume Moda Immagine

By admin

All News, Exhibitions

Pop Art Design

Pop Art Design 21.02.2013 - 09.06.2013 Louisiana Museum of Modern Art Humlebæk, Denmark

By admin

All News, Exhibitions

KAMA sesso e design

KAMA sesso e design (KAMA sex and design) December 5th, 2012 - March 10, 2013 Triennale Design Museum

By admin

All News, Exhibitions

Legal Area

© 2017-22 Centro Studi Poltronova | VAT IT05546650481 | All Rights Reserved | Art Direction by D’Apostrophe | Developed by Shambix

Follow Us