Whon!Design — Poltronova

poltronova

904 35,604

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Our carefully crafted miniatures celebrate iconic modular designs at an exact 1:8 scale, allowing you to explore and appreciate their versatility in compact form.
Presented in exclusive packaging that highlights their collectible charm, these miniatures are ideal for showrooms, educational settings, or simply as unique additions for design enthusiasts who seek extraordinary pieces.
Experience the joy of modularity from a fresh perspective.  📸 Photos by Francesco Marano — Eller Studio
@francesco_marano8 @ellerstudio
 #Poltronova #MiniatureDesign #CollectibleDesign #DesignLovers #DesignCollectibles #Rumble #Safari #Sofo #Superonda #Design #Miniatures #RumbleSofa #SofoSofa #SafariSofa #SuperondaSofa

Rumble by Gianni Pettena | Safari by Archizoom Associati | Sofo by Superstudio | Superonda by Archizoom Associati | Made in Italy | Poltronova Miniatures

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$Not fully visible, nor entirely absent.  These objects aren’t simply on display: they hide, reveal, refract, disappear and reappear among textures and reflections. Sensitive presences—engaged in a dialogue with surfaces, imagination, and time. You don’t look at them. They observe you. 1. Ultrafragola mirror/lamp by Ettore Sottsass jr., 1970 2. Califfo sofa by Ettore Sottsass jr., 1964 3. Joe armchair by De Pas, D’Urbino, Lomazzi, 1970 and Joe Ball by D’Urbino, Lomazzi, 2020 in vintage leather 4. Mies armchair by Archizoom Associati, 1969 5. Passiflora table lamp by Superstudio, 1967 📸 Photo credits @serenaeller : @ellerstudio #Poltronova #Ultrafragola #UltrafragolaMirror #EttoreSottsass #CaliffoSofa #JoeArmchair #JoeChair #JoeBall #MiesArmchair #PassifloraLamp #DDL #Superstudio #ArchizoomAssociati #DePasDUrbinoLomazzi #Design #Furniture #InteriorDesign$

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Radical in form. Regal in hue.
Designed by Archizoom in 1967, the Safari sofa is now available cloaked in violet eco-fur.
 📍 Elle Decor: Alchemica, Palazzo Bovara (Milano)
📸 Photo credits @serenaeller : @ellerstudio

—

Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio

#Poltronova #ElleDecor #PatriciaUrquiola #SafariSofa #ArchizoomAssociati #PalazzoBovara #MDW25 #DesignArchives #RadicalDesign #DesignHistory #1960sDesign #FurnitureCollectors

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Elle Decor: Alchemica

Poltronova was present at Palazzo Bovara for the exhibition ALCHEMICA, curated by Patricia Urquiola. The installation featured a composition of two complete SAFARI sofas (Archizoom Associati), specially upholstered in custom violet eco-fur for the occasion, and the PASSIFLORA table lamps (Superstudio).
For the 2025 Milano Design Week, Elle Decor intertwined its vision with the metaphor of alchemy—an ancient practice exploring the transformation of matter as both a physical process and a symbol of growth and change. The exhibition was structured around the three fundamental stages of the alchemical process—Nigredo, Albedo, and Rubedo—each represented through spaces evoking the most symbolic rooms of the home.

—

📸 Photo credits @serenaeller : @ellerstudio

Centro Studi Poltrova presented:
🌼 PASSIFLORA, table lamp by Superstudio
🐆 SAFARI, imperial sofa by Archizoom Associati

Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio

#Poltronova #ElleDecor #Alchemica #PatriciaUrquiola #SafariSofa #PassifloraLamp #Superstudio #ArchizoomAssociati #PalazzoBovara #MDW25

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Elle Decor: Alchemica

Poltronova was present at Palazzo Bovara for the exhibition ALCHEMICA, curated by Patricia Urquiola. The installation featured a composition of two complete SAFARI sofas (Archizoom Associati), specially upholstered in custom violet eco-fur for the occasion, and the PASSIFLORA table lamps (Superstudio).
For the 2025 Milano Design Week, Elle Decor intertwined its vision with the metaphor of alchemy—an ancient practice exploring the transformation of matter as both a physical process and a symbol of growth and change. The exhibition was structured around the three fundamental stages of the alchemical process—Nigredo, Albedo, and Rubedo—each represented through spaces evoking the most symbolic rooms of the home.

—

Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio

📸 Photo credits @serenaeller : @ellerstudio

Centro Studi Poltrova presented:
🌼 PASSIFLORA, table lamp by Superstudio
🐆 SAFARI, imperial sofa by Archizoom Associati

#Poltronova #ElleDecor #Alchemica #PatriciaUrquiola #SafariSofa #PassifloraLamp #Superstudio #ArchizoomAssociati #PalazzoBovara #MDW25

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For those who didn’t have the chance to visit Salone del Mobile 2025 — or just want to relive the dream — here’s your personal tour.  Poltronova’s XS – ExtraSurface wasn’t just an exhibition. It was a dissolution of the domestic, a shimmering space of drapes, mirrors, and radical memories.
From Superstudio to Sottsass, from Pettena to Hollein — a landscape of icons in constant flux. No longer a home. Not quite a museum. But a tactile fiction that still lingers, long after the fair is wrapped up.

XS is over. But it keeps resonating.

Intro: Roberta Meloni, CEO of Poltronova
Voiceover: Donatello D’Angelo, Art Director of Poltronova

#Poltronova #SaloneDelMobile2025 #RadicalDesign #Design #Superstudio #ArchizoomAssociati #EttoreSottsass #Vignelli #MadeInItaly #DesignWeek2025

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ＸＳ = ᴇxᴛʀᴀꜱᴍᴀʟʟ
— Poltronova embraces the world of collectibles with its first series of realistic miniatures. Rumble, Safari, Sofo, and Superonda become (almost) pocket-sized in faithful 1:8 scale reproductions.  — Great design, scaled down.
The iconic modular designs you love are now available as miniatures: small in size, big in detail.
Each piece is meticulously handcrafted to precisely reflect the original colors, materials, and proportions. Not just collectible items, but an invitation to explore new combinations and configurations, right in the palm of your hand. 
📸 Photos by Francesco Marano — Eller Studio
@francesco_marano8 @ellerstudio
 #Poltronova #MiniatureDesign #CollectibleDesign #DesignLovers #DesignCollectibles #Rumble #Safari #Sofo #Superonda #Design

Rumble by Gianni Pettena | Safari by Archizoom Associati | Sofo by Superstudio | Superonda by Archizoom Associati | Made in Italy | Poltronova Miniatures

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SALONE DEL MOBILE 2025:
ＸＳ＝ＥＸＴＲＡＳＵＲＦＡＣＥ

Under the creative direction of Donatello D’Angelo, Poltronova continues this exploration,
transforming the exhibition space into an undomestic landscape—an environment that rejects
the functional order of the home to explore new perceptions of dwelling.
The display unfolds through reflective and fragmented planes, embossed panels that break
up the light, curtains and drapes that create unstable depths. A matter in tension, in
constant mutation. In this scenario, Poltronova’s iconic pieces are not mere displayed objects
but sensitive presences, elements that rewrite the concept of domestic space.

Come by – see/experience our products and meet our team 👋

@isaloniofficial
Rho Fiera Milano
April 8th/13th
Hall 24 Booth D33

— 📸 Photos by @serenaeller @ellerstudio
— 🎨 Art direction @donutsinho / @_d_apostrophe
— 💡 Exhibition setup @pietrograssi_ / @studio_grassi_design

#Poltronova #Ultrafragola #UltrafragolaMirror #JoeChair #JoeBall #Mies #MiesArmchair #SanremoLamp #MitziSofa #Saratoga #RumbleSofa #ArchizoomAssociati #GianniPettena #DDL #HansHollein #EttoreSottsass #EttoreSottsassjr #MilanoDesignWeek #SaloneDelMobile2025 #MDW2025 #DesignWeek2025 #SaloneDelMobile

Ettore Sottsass | Interior Design | Italian Design | Sofa | Salone del Mobile 2025 | Milan Design Week | Made In Italy | Centro Studi Poltronova

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ＸＳ = ＥＸＴＲＡＳＯＴＴＳＡＳＳ

More than fifty years later, two icons by Ettore Sottsass return to the Poltronova catalog: “After seventeen years, Ettore is still missed… so we thought, together with Studio Sottsass, of bringing back these two pieces: the Califfo sofa from 1964 and the Crazy Horse table from 1968. They’re simple and strong, as if they were designed yesterday.”
(Roberta Meloni, Director of Centro Studi Poltronova, 2025)

Centro Studi Poltronova presents

XS
Salone Internazionale del Mobile
Rho Fiera Milano, Hall 24 | Booth D33
📅 April 8–13 | 🕘 9.30 am – 6.30 pm

We look forward to seeing you there.

#Poltronova #EttoreSottsass #EttoreSottsassjr #ItalianDesign #MadeInItaly #MilanoDesignWeek #SaloneDelMobile2025 #MDW2025
#Fuorisalone2025 #DesignWeek2025 #SaloneDelMobile #CrazyHorse #CrazyHorseTable #CaliffoSofa #Califfo

Ettore Sottsass | Interior Design | Table | Sofa | Salone del Mobile 2025 | Milan Design Week

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What happens when the domestic landscape dissolves—what remains?

Centro Studi Poltronova presents

XS
Salone Internazionale del Mobile
Rho Fiera Milano, Hall 24 | Booth D33

Milano Design Week 2025
April 7-13

Don’t miss:

@elledecoritalia
Elle Decor: Alchemica
A project by Elle Decor Italia
Palazzo Bovara, corso Venezia 51, Milan
April 7-13
Interior and Exhibition Design Patricia Urquiola Lighting Design Valerio Tiberi Landscape Design Studio Antonio Perazzi Interior Design Coordination Netsuke Studio
-- #safarisofa by Archizoom Associati
-- #passifloralamp by Superstudio

@adidesignmuseum
Best of Both Worlds: ITALY. Art and Design in Italy 1915 – 2025  April 1 – June 15, 2025
Conceived and curated by Stefano Casciani Exhibition and graphic design by Piero Lissoni / GraphX
Ph. Credits Michele Nastasi, Courtesy of ADI Design museum
-- #gherpelamp by Superstudio
-- #sanremolamp by Archizoom Associati
-- #ultrafragolamirror by Ettore Sottsass jr.

@triennalemilano
Franco Raggi: Unstable Thoughts
Triennale di Milano, Design Platform
Until April 13
Curated by Marco Sammicheli e Francesca Pellicciari
Exhibition project by Piovenefabi
-- #cantonbench by Franco Raggi

@triennalemilano
Forme Mobili
Triennale di Milano, Museo del Design Italiano
Until April 13
Curated by Marco Sammicheli
Exhibition project Luca Stoppini
-- #gherpelamp by Superstudio
-- #miesarmchair by Archizoom Associati
-- #ultrafragolamirror by Ettore Sottsass jr.

#Poltronova #MilanoDesignWeek2025 #MDW25 #SaloneDelMobile2025 #SaloneDelMobile #SaloneDelMobileMilano #TriennaleMilano #Adi #ElleDecor #AdiDesignMuseum #TriennaleMilano #EttoreSottsass

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XS is an exhibition presenting a selection of Poltronova’s iconic designs like: 
— 🐚 Gherpe, table lamp by Superstudio 1968
— 🌴 Sanremo, floor lamp by Archizoom Associati 1968
— 📐 Mies, armchair and footrest by Archizoom Associati, 1969

+ alongside something unexpected. Are you ready?
 XS
Salone Internazionale del Mobile Rho Fiera, Milan Hall 24, Booth D33   April 8–13 / 9.30 am – 6.30 pm 

#Poltronova #Superstudio #Gherpe #GherpeLamp
#SanremoLamp #MiesArmchair #Mies #ArchizoomAssociati #RadicalDesign #PopDesign #Design #ItalianDesign #MadeInItaly #MilanoDesignWeek #MilanoDesignWeek2025 #Fuorisalone2025 #DesignWeek2025 #SaloneDelMobile #MDW2025 #MDW #SaloneDelMobile2025

Poltronova | Gherpe Lamp | Table Lamp | Superstudio | Sanremo Floor Lamp | Interior Design | Salone del Mobile 2025 | Radical Design | Mies armchair and footrest | Archizoom Associati

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ＸＳ stands for ＥＸＴＲＡＳＯＦＴ

XS is an exhibition presenting a selection of Poltronova’s iconic designs — like Rumble by Gianni Pettena, 1967 — alongside something unexpected.

☁️ Gianni Pettena’s Rumble sofa gets a new soul: its modular structure is dressed in white panno casentino fabric, enhancing the play of deconstructed volumes in a dialogue between softness and architecture.

Salone Internazionale del Mobile Rho Fiera, Milan Hall 24, Booth D33 April 8–13
9.30 am – 6.30 pm 
🤍 Rumble is a playful sofa. It is a simple, original form, a womb where everything happens or has already happened, but which still suggests possibilities, other things that can happen there. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions.

#Poltronova #GianniPettena #RumbleSofa #SaloneDelMobile2025 #MilanDesignWeek2025 #MDW2025 #ItalianDesign #PannoCasentino #Sofa
#InteriorDesign #Design #DesignWeek2025 #MilanoDesignWeek2025 #FurnitureDesign #FuoriSalone

Poltronova | Sofa | Interior Design | Salone del Mobile 2025 | Furniture Design | Interior Design

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ＸＳ stands for ＥＸＴＲＡＳＹＭＢＯＬＩＳＭ

XS is an exhibition presenting a selection of Poltronova’s iconic designs — like Mitzi sofa by Hans Hollein, 1981 — alongside something unexpected.

⭕️ The Mitzi sofa, designed by Hans Hollein, makes its debut to the general public with its distinctive érable burlwood finish. An object that challenges the dichotomy between function and symbol.

Salone Internazionale del Mobile 
Rho Fiera, Milan 
Hall 24, Booth D33   April 8–13
9.30 am – 6.30 pm 

🔻 The Mitzi sofa, part of the rich production of the Austrian master Hans Hollein, highlights a rigorous design while staging of a dialectic between different connotations and symbolisms. Soft and rigid elements are present together in the materials and forms. Upholstered cushions and soft wool cloth come alongside the walnut, both solid and in sheets, of the structure, and the curved line of the backrest coexists with the straight line at the base, masculine and feminine together: a sofa with a woman’s name.

#Poltronova #HansHollein #MitziSofa#Design #MilanDesignWeek2025 #SaloneDelMobile2025 #PostmodernDesign #MilanoDesignWeek2025 #Fuorisalone2025 #DesignWeek2025 #SaloneDelMobile #MDW2025 #MDW #Mitzi #InteriorDesign 

Poltronova Furniture | Hans Hollein | Sofa | Salone del Mobile 2025 | Furniture Design | Interior Design

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ＸＳ stands for ＥＸＴＲＡＳＨＡＰＥ

Salone Internazionale del Mobile Rho Fiera, Milan Hall 24, Booth D33   April 8–13 / 9.30 am – 6.30 pm  XS is an exhibition presenting a selection of Poltronova’s iconic designs — like Mies by Archizoom Associati, 1969 — alongside something unexpected.

📐 The Mies armchair was born in 1969 from the idea of using a strip of para rubber or India rubber –strong, elastic materials– as a seat. The structure, a triangle in chrome–plated metal, brings out the purity of the silhouette. The headrest and footrest–lamp cushions are in ponyskin. The name emphasizes the similarity of the structure to the projects of Mies van der Rohe, as a tribute to the great master who died that same year.

🔗 The prototype, which is the gift made by Paolo Deganello to Dario Bartolini and Lucia Morozzi for their wedding, was born from the idea of using the typical element of industrial conveyor belts as a seat. It is a strip of natural rubber that is grafted onto the trapezoidal steel frame, fixing itself to two cylindrical sticks. In contrast with the seat, the headrest is in pony leather. The armchair is listed in the catalog by the company along with a luminous footrest with the same steel and pony finishes.

🎵 Audio track by Tyops — @TyopsSounds on YouTube

#Poltronova #RadicalDesign #MiesChair #Archizoom #ArchizoomAssociati #Design #SaloneDelMobile2025 #InteriorDesign #MiesArmchair #ItalianDesign #RadicalDesign #Chair #MadeInItaly #MiesVanDerRohe #MilanoDesignWeek2025 #Fuorisalone2025 #DesignWeek2025 #SaloneDelMobile #MDW2025 #MDW   Poltronova Design Furniture | Radical Design Movement | Mies armchair by Archizoom | Salone del Mobile 2025 Preview | Interior Design Trends 2025 | Mies van der Rohe influence in design | Timeless Italian design pieces

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Poltronova presents: ＸＳ

Salone Internazionale del Mobile Rho Fiera, Milan Hall 24, Booth D33   April 8–13 / 9.30 am – 6.30 pm  ExtraSurface is an exhibition presenting a selection of Poltronova’s iconic designs—alongside something unexpected.  ––– Info and registration: www.salonemilano.it

#Salonedelmobile #MilanDesignWeek #MDW #Poltronova #EttoreSottsass

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ᴘᴏʟᴛʀᴏɴᴏᴠᴀ: Breaking Design Rules Since 1957
From the start, Poltronova has redefined design with bold collaborations featuring Archizoom, Superstudio, Sottsass & more.
Born in Tuscany, yet shaping the global scene, it turned everyday objects into icons.

In order of appearance:

— 💭 Rumble, playful sofa by Gianni Pettena

— 🐚 Gherpe, table lamp by Superstudio

— 🌊 Superonda + 🦋 Farfalla fabric, dynamic sofa by Archizoom Associati

— 🍬 Plasma, armchair and footrest by Nigel Coates

Follow us for more ↓

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🌟 Our beloved @bethanlaurawood! 🌟

From the Terrazzo Quarry at the Design Museum to the cover of Door Magazine, Bethan keeps inspiring us with her vibrant, playful vision.

— Designed for the Platform exhibition, Terrazzo Quarry is a interactive soft sculpture that show cases the Terrazzo pattern developed for Poltronova.
Giant rocks extrude out from the ground blurring the line between 2D and 3D pattern and form inviting the public to sit lean and explore their soft forms. Bethan decided to create a super fake terrazzo who’s precious stones could have been mined from the psychedelic landscape that many of the icon designs from Poltronova’s catalogue evoke.

Terrazzo Quarry, Designed by Bethan Laura Wood Studio in collaboration with Poltronova, 2024
Courtesy of Poltronova & Bethan Laura Wood Studio

PLATFORM: Bethan Laura Wood
14 FEBRUARY 2025 — 25 JANUARY 2026
PLATFORM is an annual display dedicated to showcasing contemporary design practice.
@designmuseum

📸 PLATFORM: Bethan Laura Wood 2025 © Jo Underhill for the Design Museum @jounderhill

— 𝗢𝗩𝗘𝗥 𝗔𝗡𝗗 𝗢𝗩𝗘𝗥 - 𝗕𝗘𝗧𝗛𝗔𝗡 𝗟𝗔𝗨𝗥𝗔 𝗪𝗢𝗢𝗗 @door_repubblica
“People are afraid of color. I don’t know why, as this feeling doesn’t belong to me. What I do know is that color is powerful. Most people think they have no opinion about it, but put them in a colorful environment and, even if they don’t know why, they will have an emotional reaction”.
📖 Written by Marta Galli @lilahaus 📸 Photography by Alexander Coggin @alexandercoggin

— Terrazzo Printed Fabric by Bethan Laura Wood, 2022
Bethan Laura Wood’s residency in a Venetian palazzo in 2010 inspired a kaleidoscopic terrazzo pattern. The precious stones, freed from the floor and landscape, are reinterpreted in a printed fabric for Poltronova, offering a unique tactile and visual experience.

#BethanLauraWood
#Poltronova
#TerrazzoQuarry
#Design
#PatternDesign
#DesignMuseum
#TheDesignMuseum
#ContemporaryDesign
#InteractiveDesign
#DoorLaRep
#InteriorDesign

Poltronova | Bethan Laura Wood | Terrazzo Quarry | Textile Design | Design Museum London

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LINEAPELLE INTERIORS:
Poltronova | Conceria Tris @conceriatris

Covered in pony-like bovine leather with shaved and dyed hair produced by Conceria Tris on the occasion of Lineapelle Interiors 2025, Joe is a large, comfortable armchair shaped like a giant baseball glove mounted on invisible wheels.
With this 1970 project, the designers, inspired by the poetics of Pop Art, materialized their admiration for the legendary American baseball champion Joe DiMaggio, introducing hyper-realistic figurations belonging to the world of art into the domestic environment. Joe is one of the icons of Italian design: exhibited in various museums dedicated to art and design, it is part of the permanent collection of the Triennale Design Museum and the MoMA in New York.

Design: De Pas-D’Urbino-Lomazzi
Project: Studio Molini @studio.molini

@lineapellefair

LINEAPELLE is an international exhibition of leather, accessories, components, fabrics, synthetics & models.
⌛️25 - 27 February 2025📍Fiera Milano Rho, Milan, Italy

#Poltronova #JoeChair #LINEAPELLEFair #MadeInItaly #Cavallino #InteriorDesign #Furniture #ArmChair #HighEnd #Craftsmanship #DesignExcellence

Poltronova | Design | Interior | Furniture | Made in Italy

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📣 Whatever you need to hang.. 🧢⛑️👜👔👕👟🧥

Cessato Allarme by De Pas, D’Urbino, Lomazzi

— Crafted from durable metal and available in vibrant colors, this clothes stand perfectly balances functionality with playful pop aesthetics.

— Cessato Allarme features a distinctive trumpet-shaped design reminiscent of its historical reference, adding a whimsical yet practical touch to any interior.

— Available in: 🔴🔵⚪️🟢🟡

#Poltronova
#CessatoAllarme
#DePasDUrbinoLomazzi
#DDL
#ClothesStand
#MadeInItaly

Poltronova | Cessato Allarme | Clothes Stand | Interior Design | Made In Italy | Furniture | De Pas, D’Urbino, Lomazzi | Design

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⭐️ ⓙⓞⓔ + ⓙⓞⓔ ⓑⓐⓛⓛ ⚾️

💫 Joe is a big comfortable chair in the form of a giant baseball glove.
Inspired by Pop Art, the designers paid tribute to the legendary Joe DiMaggio.

🎨 Borrow from the world of art and bring Joe in your domestic environment!

🧢 For the fiftieth anniversary of Joe, Joe Ball was released.
A leather footrest and pouf, whose shape and stitches are those of the classic baseball.

— Joe Armchair (1970) – by De Pas, D’Urbino, Lomazzi
— Joe Ball (2020) – by D’Urbino, Lomazzi

+

🌱Tappeto Prato
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
Tappeto Prato is a hand-tufted wool rug inspired by the Archizoom group’s 1967 Farfalla pattern, blending Art Nouveau floral motifs with Pop Art experimentation.

#JoeChair #JoeBall #Poltronova #Design #InteriorDesign #DDL #DePasDurbinoLomazzi #PopArt

Poltronova | Design | Joe | Joe ball | Interior Design

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🌴 ꜱᴀɴʀᴇᴍᴏ 🌴
Floor lamp designed by Archizoom Associati

Swipe ➡ to find out more

Sanremo is composed of a slender metal trunk topped by “foliage” like that of a stylized palm tree, formed by lanceolate transparent or fluorescent green methacrylate leaves that radiate light.
The prototype of the Sanremo floor lamp was an engagement present from Dario Bartolini to Lucia Morozzi, given to her in the villa in Roccamare designed by Ernesto Nathan Rogers.
The prototype also called for a sound similar to the song of a cricket, eliminated in the production version.
Floor lamp with indirect light Sanremo is a floor lamp more than two meters high with a phytomorphic shape. A square base supports a long stem made with a lacquered steel tube onto which a luminous crown composed of 12 perspex leaves is grafted in the green or transparent versions.
«Many people couldn’t grasp what we were up to. In reality many of our objects were created for reasons other than that of architecture: an engagement party, a wedding. Any opportunity was good enough to materialise our vision of the world».
[Lucia Bartolini, 2007] 
— Available in: transparent / fluorescent green

📷 Photos by @serenaeller @ellerstudio / Dario Bartolini

#Poltronova #Archizoom #ArchizoomAssociati #Sanremo #SanremoLamp #RadicalDesign #PopDesign #Design #ItalianDesign #MadeInItaly #DesignHistory #PalmTree

Design | Home | Furniture | Floor Lamp | Interior | Radical Design | DesignHistory

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Feeling PINK? 🍸🍒✨

💖✨ Not just a shade, but a whole mood: from soft pastels to bold hues, enjoy our pink products and their timeless design. 💕🎀

💗 Which shade of pink fits your vibe? Tell us your favorite product in the comments! 👇✨

↓ In order of appearance:  
💭 Rumble – playful sofa by Gianni Pettena 
🪞 Ultrafragola – mirror/lamp by Ettore Sottsass jr. 
🌊 Superonda + Terrazzo – dynamic sofa by Archizoom Associati + fabric pattern by @bethanlaurawood  
🍬 Plasma – armchair and footrest by Nigel Coates 
🧸 Joe Plush 50th Anniversary – armchair by De Pas, D’Urbino, Lomazzi 
🟢🟣 Sofo – armchair and sofa by Superstudio 
👙 Superonda Pois by Cristina Morozzi for Massimo Morozzi – dynamic sofa by Archizoom Associati 
0️⃣2️⃣ T02 – coffee table by Superstudio 
🟣🟠 Tappeto Sofo – rug design by Superstudio, made by @poltronova with @cc_tapis

💕🌸💗💖🦩🩰🍑🌷💞 🎀👙🍬🧞‍♀️👚💘🩷👛💝

#Poltronova #Ultrafragola #RumbleSofa #Rumble #Sofa #Mirror #Design #PinkVibes #InteriorDesign #SuperondaSpecial #Superonda #Plasma #T02 #Sofo #TappetoSofo #SofoSofa #JoePlush #JoeChair #UltrafragolaMirror #PinkMood

Poltronova | Design | Interior design | Ultrafragola | Home Design | Furniture | Pink | Mood

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⭐️ 𝗝𝗢𝗘 𝗝𝗢𝗘 𝗝𝗢𝗘! + 𝗝𝗢𝗘 𝗕𝗔𝗟𝗟 ⚾️
Which one is your favorite? Let us know in the comments below! ⬇️

— Joe Armchair* (1970) – by De Pas, D’Urbino, Lomazzi

50th Anniversary Special Editions (2020):
⚾️ Joe Ball – a leather pouf shaped like a baseball
🧸 Joe Plush – entirely clad in high quality faux fur
⚫️ Joe Whip – made of black leather
👖 Joe Jeans – an elegant high quality denim version
⭐️ Joe Gold – made of leather with a sparkling finish

💡 *More than a chair: Joe is a tribute to Pop Art and the legendary baseball icon Joe DiMaggio. Combining art, comfort, and style, this masterpiece remains a timeless design statement!

📩 Want to discover more? DM us “JOE” and get our catalogue in .pdf format!

— Enjoy a family portrait at the end: a special picture of our team 💙

#Poltronova #JoeChair #DDL #Design #MadeInItaly #PopDesign #JoeBall #JoeGold #JoeJeans #JoePlush #JoeWhip

Poltronova | Joe Chair | Joe Ball | Interior | Design | Furniture | Home Design | ArmChair

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Installation view, Molto Bello: Icons of Modern Italian Design, 2024, Heide Museum of Modern Art, photograph: Christian Capurro

⏳ 26 October 2024 – 23 March 2025

📍 @heidemoma

📸 Christian Capurro

Molto Bello: Icons of Modern Italian Design showcases some of the most significant achievements in the history of twentieth-century Italian design spanning the sixty year period from the first Milan Design Triennale in the 1930s to the Memphis Group of the 1980s. The exhibition tells the remarkable story of how, through the marriage of Italy’s rich craft tradition, technological and industrial advances and a capacity for creativity, experimentation and invention, Italian design became admired throughout the world. Drawn from public and private collections across Australia, the objects in the exhibition include classic chairs, lamps, homeware, etc.

Molto Bello celebrates key proponents in the industry and their enduring contribution to global culture; from the elegant and dynamic early work of architect–designers such as Gio Ponti and Carlo Mollino, through the ingenious and stylish creations of Gae Aulenti, Joe Colombo, and the Castiglioni brothers, to the quirky and provocative Radical Design movement, Memphis Milano, prominent design figures Ettore Sottsass, Nanda Vigo, Gaetano Pesce, and more.

— 🪞 Ultrafragola Mirror/Lamp by Ettore Sottsass jr.

— ⚾️ Joe Armchair by De Pas, D’Urbino, Lomazzi

#Poltronova
#UltrafragolaMirror
#JoeChair
#MoltoBello
#HeideMOMA

Poltronova | Ultrafragola Mirror Lamp | Joe Chair | Heide Museum | Italian Design Icons

167 8

📣 Cessato Allarme by De Pas, D’Urbino, Lomazzi

— The Cessato Allarme is an iconic clothes stand designed in 1986 by De Pas, D’Urbino, Lomazzi and manufactured by Poltronova in 1991.

— 🚨 Its name, which translates to “All Clear,” takes inspiration from the alarm sirens mounted on streetlights during war.
Crafted from durable metal and available in vibrant colors, this coat stand perfectly balances functionality with playful pop aesthetics.

— It features a distinctive trumpet-shaped design reminiscent of its historical reference, adding a whimsical yet practical touch to any interior.

— Available in: 🔴🔵⚪️🟢🟡

📷 Photos by @serenaeller @ellerstudio w/ 🎨 Art Direction by @_d_apostrophe_
🙏 Rugs by @cc_tapis

Cessato Allarme | Poltronova | Design | Furniture | De Pas, D’Urbino, Lomazzi

#Poltronova
#CessatoAllarme
#DePasDUrbinoLomazzi
#ClothesStand
#MadeInItaly

200 8

💭 Dreaming of a vibrant 2025 with our Superonda sofa + Farfalla fabric and Tappeto Prato 🦋🌼

— Transform your space, transform your year! 💫

(🐶 Nina approves 🐾)

— 🦋 Superonda sofa + Farfalla fabric by Archizoom Associati
In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti—system art of American artists such as Liechtenstein and, more generally, of Pop Art continues to develop. The butterfly pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova’s fabric catalogue.

— 🌼 Tappeto Prato
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
Prato is a hand-tufted wool rug inspired by the Archizoom group’s 1967 Farfalla pattern, blending Art Nouveau floral motifs with Pop Art experimentation. It features bold primary colors, geometric shapes, and decorative elements like checks and stripes, echoing the styles of Roy Lichtenstein and Andy Warhol.

— On the plate you can spot a piece of “Cassata Fiorenza”, a classic Florentine dessert: a thin layer of hazelnut fills the wafer, which is then coated in chocolate. One of our favorites! It’s a must at the office 🧏

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#Poltronova
#CCtapis
#Archizoom
#ArchizoomAssociati
#PratoRug
#FurnitureDesign
#RadicalDesign
#PopDesign
#Design
#Interior
#Rug
#Superonda
#FarfallaFabric
#AndreaBranzi
#PopArt

Poltronova | Handmade | Art Design | Sofa | Rug | Interior Design

100 6

🪩 💤 Whether you’d like to sleep all day or party all night (or both), Poltronova wishes you Happy Holidays — featuring our iconic Superonda in shiny red 🔴

Cheers!🥂✨

〰️ Superonda Dynamic Sofa by Archizoom Associati, 1967 〰️ Cover Material: shiny PVC coated fabric
〰️ Available in: red, white or black (also check out our Special Editions!)

*fun fact: in Italian “onda” means “wave”! 🌊
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#Archizoom
#ArchizoomAssociati
#Superonda
#SuperondaSofa
#RadicalDesign
#PopDesign
#Design
#ItalianDesign
#MadeInItaly
#Sofa
#Party
#FurnitureDesign
#Christmas2024
#DigitalCollage
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Poltronova | Superonda | Italian Design | Retro Design | Sofa

138 9

💝 Get the party started with Poltronova ✨
🪞A kitschy retro vibe featuring Ultrafragola Mirror Lamp and T02 Coffee Table.
A Manhattan mocktail, an empty ashtray, and our Ultrafragola Monograph as a gift.
🍸 Nothing’s missing. Are you ready? 📕🎁
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Products:
T02 Coffee Table by Superstudio — 1968
Ultrafragola Mirror/Lamp by Ettore Sottsass jr. — 1970
ULTRAFRAGOLA: ETTORE SOTTSASS JR. Monograph:
📩 Send “ULTRA” to our DMs and get the link to our store
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#EttoreSottsass
#Kitsch
#Party
#Superstudio
#Design
#AllPinkEverything
#RetroDesign
#70sVibes
#Ultrafragola
#SottsassDesign
#MirrorLamp
#DesignIcon
#Vintage
#Design
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Poltronova | Ultrafragola Mirror Lamp | Italian Design | Books | Design History

127 10

𝗦𝗨𝗣𝗘𝗥𝗡𝗢𝗩𝗔

⏳ 07/12/24 — 08/02/25

@fondazionezimei in collaboration with @poltronova and @spaziourbangallery

curated by Massimiliano Scuderi @massimilianoscuderi and Elisabetta Trincherini

📍MICHETTI THEATER
V.le Gabriele D’Annunzio, 28
Pescara, Italy
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#FondazioneZimei
#UrbanGallery
#ContemporaryArt
#Art
#Design
#AlekO
#Archizoom
#CélineCondorelli
#LazarLyutakov
#GianniPettena
#AlfredoPirri
#LiliReynaudDewar
#TomásSaraceno
#FranckScurti
#EttoreSottsass
#DavideStucchi
#Superstudio

143 14

299 12

🐆Superonda Spots by Paolo Deganello
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🧡 Superonda by Archizoom Associati - Special Edition
In celebration of the 50th anniversary of the Superonda, Roberta Meloni, CEO of Poltronova, collaborated with Archizoom Associati to create new celebrative outfits for this iconic product. Six special versions were designed, each reinterpreting the past of the Archizoom members, in this case, Paolo Deganello.
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5️⃣0️⃣ Since 1967 - 2017 Edition
In 2017, Poltronova launched six limited editions of Superonda, honoring its playful, anti-design nature. These editions were unveiled at the 2018 Milan Triennale during Design Week.
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🌊* Superonda is a dynamic sofa - the two “waves” that compose it, the result of the cutting of a parallelepiped as well as making possible various positions and functions, represent a synthetic gesture in the production logics.
*In Italian “onda” means “wave”!
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📷 Photos by @serenaeller @ellerstudio w/ 🎨 Art Direction by @_d_apostrophe_
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📍 Budini Gattai Palace, Florence
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#Archizoom
#Superonda
#PaoloDeganello
#RadicalDesign
#PopDesign
#Design
#Architecture
#Furniture
#ItalianDesign
#MadeInItaly
#DesignLovers
#Iconic
#InteriorDesign
#HomeStyle
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Interior | Design | Furniture | Superonda | Home design | Archizoom Associati | Sofa | Poltronova

221 16

🧸 Joe Plush, fully dressed in high-quality faux fur, aspires to become an interior decoration ᴘʟᴜꜱʜ ᴛᴏʏ—soft and comforting—and is dedicated to all those with a dreamer’s soul.
🩵 Joe armchair designed by DDL Studio - Plush Edition
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#StudioDDL
#JoeArmchair
#JoeChair
#JoePlush
#InteriorDesign
#HighEndFurniture
#Cozy
#FauxFur
#DesignLovers
#PopDesign
#MadeInItaly
#GenZ
#FunFurniture
#HomeStyle
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Interior | Design | Furniture | Home design | Cozy Home | ArmChair | Poltronova

107 10

💭 Rumble by Gianni Pettena is a playful sofa – your personal playground of endless possibilities. Arrange the cushions however you like. Move them, stack them, change them up – it’s all about your mood. Comfort, conversation, connection… Take your pick.
Whether you’re surrounded by your favorite people or on your own, unforgettable moments are just a seat away. Relax, rejoice, repeat.
✨ Anything can happen on Rumble. Maybe it already has…
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🇮🇹 Cover in Casentino wool, a fabric that encapsulates the artisanal tradition and warmth of Tuscany. Available in pink / green / blue / white.
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📷 Photos by @serenaeller @ellerstudio
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📍 Budini Gattai Palace, Florence
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🐰 Headpieces @caccia_grossa
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#GianniPettena
#Pettena
#Rumble
#RumbleSofa
#Design
#InteriorDesign
#Sofa
#MadeInItaly
#DesignAddict
#PopDesign
#PannoCasentino
#ItalianCraftsmanship
#InteriorStyling
#DesignCulture
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home decor | interior | made in italy | sofa | design

476 30

Rumble by Gianni Pettena
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💭 Rumble is a playful sofa - swipe ➡ to find out more
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🙏 Rug by @cc_tapis
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📷 Photos by @serenaeller @ellerstudio / Aurelio Amendola / Christian Bruni @christianbruni_
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#GianniPettena
#Pettena
#Rumble
#RumbleSofa
#Design
#InteriorDesign
#HomeDecor
#MadeInItaly
#DesignAddict
#ModernDesign
#FurnitureDesign
#PopDesign
#PannoCasentino
#ItalianCraftsmanship
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design | home | furniture | sofa | interior

108 22

📸 Rumble by Gianni Pettena: the only sofa that flips your world around. 🌎🔃
(Boots? Optional. Attitude? A must.)
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📩 DM “boot” for the catalog link 📖
(you can also download it)
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#GianniPettena
#Pettena
#Rumble
#RumbleSofa
#PopDesign
#Design
#CollectibleDesign
#Design
#Interior
#Decor
#HandMade
#PannoCasentino
#MidCenturyModern
#DesignAddict
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home | interiors | furniture | vintage home | design inspo

169 13

‼️ This is how we do it—crafted with love and our own hands. Bold, red* and unique.
🐚 The Gherpe table lamp stands out for its shell-like shape and the use of methacrylate. It is one of the first examples of an interactive luminous object.
🔴 Gherpe table lamp designed by Superstudio, 1968
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*available in fluorescent red or opaline white
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🎥 Video shooting by @pietrosavorelli_associati
✍️ Edit by @gianlucagaruart
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#gherpe
#gherpelamp
#madeinitaly
#italiandesign
#artisanal
#lighting
#design
#interiorDesign
#lighting
#madewithlove

42 12

GHERPE + PASSIFLORA: SUPERSTUDIO 🐌🌼📖
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Check our monograph to dive into the spirit of the eclectic lamps Gherpe and Passiflora by radical group Superstudio.
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#poltronova
#superstudio
#gherpe
#gherpelamp
#passiflora
#passifloralamp
#design
#architecture
#furnituredesign
#book
#booklovers
#italiandesign
#madeinitaly
#instabook
#designbook

168 18

Poltronova, the only place that 𝘵𝘳𝘶𝘭𝘺 gets you. 🔑
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#gherpelamp
#poltronova
#poltronovarevolution
#cantonbench
#italiandesign
#mirror
#design
#furnituredesign
#home
#madeinitaly
#interiordesign
#superstudio
#architecture
#spera
#brat

241 11

Our mood lately has been very brat, very bold. What about you?
Bold mood feat.
🐚 Gherpe table lamp by Superstudio
🟥 Canton wooden bench by Franco Raggi
🪞 Spera mirror / photo holder by Superstudio
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#italiandesign
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#digitalcamera
#madeinitaly
#interiordesign
#superstudio
#architecture
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#brat

109 1

My sofa is a jungle, Safari is the king of the jungle. 🐆
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#Poltronova
#Safari
#SafariSofa
#Archizoom
#ArchizoomAssociati
#InteriorDesign
#DesignIcon
#PoltronovaRevolution
#ItalianDesign
#HomeDecor
#DesignInspiration
#FurnitureDesign
#Kitsch
#Kitschy
#VintageKitsch

71 1

Everyone, please, take your seats. THIS IS SAFARI SOFA 🐆
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#Poltronova #Safari #SafariSofa #Archizoom #ArchizoomAssociati #InteriorDesign #DesignIcon #PoltronovaRevolution #ItalianDesign #HomeDecor #DesignInspiration #FurnitureDesign #DesignInspo #DesignLovers #UniqueDesign #IconicFurniture #DesignClassics

177 4

Did you know that Safari sofa is composed by two armchair modules and two sofa modules? 🦏
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📷 Photo by @serenaeller @ellerstudio
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💡 Art direction by @_d_apostrophe_
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#Poltronova #Safari #SafariSofa #Archizoom #ArchizoomAssociati #InteriorDesign #DesignIcon #PoltronovaRevolution #ItalianDesign #HomeDecor #DesignInspiration #FurnitureDesign #DesignInspo #DesignLovers #UniqueDesign #IconicFurniture #DesignClassics

83 0

Stop and stare for a minute at Canton in all its versions ⬛
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#Poltronova
#Canton
#CantonBench
#FrancoRaggi
#InteriorDesign
#Design
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#ItalianDesign
#HomeDecor
#Furniture
#DesignInspo
#Minimalism
#Wood
#Madeinitaly
#Designfeed

63 0

Canton, the perfect place for your favorite books and objects 📚
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#Poltronova #Canton #CantonBench #FrancoRaggi #InteriorDesign #Design #PoltronovaRevolution #ItalianDesign #HomeDecor #DesignInspiration
#Wood #Minimal #Graphic #InteriorDecor #Minimalism

213 2

Did you know that Canton wooden bench, designed by Franco Raggi in 1988, was born from a graphic exercise? ⬛
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📐 Design by @kinraggi
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📷 Photo by @serenaeller @ellerstudio
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🙏 Rug by @cc_tapis
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63 2

Light up your day with Passiflora lamp 🌼 ☁️
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#PassifloraLamp
#Superstudio
#Poltronova
#PoltronovaRevolution
#VintageDesign
#ItalianDesign
#InteriorDesign
#Lamp
#Design
#DesignIcon
#Pop
#Fun
#Flower
#Clouds

160 6

Did you know that Passiflora lamp comes from a painted cardboard prototype made for the exhibition “Superarchitettura” in 1966? 🌼
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103 4

Enjoy Joe Gold, the one and the only ⚾✨
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#Poltronova
#PoltronovaRevolution
#JoeArmchair
#JoeChair
#DDL
#MidCenturyModern
#VintageDesign
#ItalianDesignClassic
#InteriorDesignInspiration
#HomeDecorIdeas
#DesignStudent
#Armchair
#Design
#DesignAddict
#Comfort
#DesignIcon
#Pop
#Fun
#Dog
#DogLover

46 1

Did you know that the Joe armchair comes in different materials and colors? THIS IS JOE GOLD ⚾✨
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236 9

Guess what? You can use Joe Ball as a footrest or a pouf! ⚾✨
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📷 Photo by @serenaeller @ellerstudio
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154 2

Poltronova presents some of its most iconic pieces at Casa Italia, at Le Pré Catelan, for the XXXIII Olympic Games in Paris from July 26 to August 11, 2024.
Poltronova is present with the Joe Jeans armchair, the Cessato Allarme clothes–stand, the Ultrafragola mirror, the Sofo modular seating system with T02 coffee tables and the Stella rug.
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#Paris2024 #Olympics #CasaItalia #MoreThanSport #OlympicGames #Poltronova #PoltronovaRevolution #Ultrafragola #SofoSofa #JoeJeans #Architecture #Design #CessatoAllarme #T02 #TappetoStella

224 2

Poltronova will present some of its most iconic pieces at Casa Italia, at Le Pré Catelan, for the XXXIII Olympic Games in Paris from July 26 to August 11, 2024. Poltronova is present with the Joe Jeans armchair, the Cessato Allarme clothes–stand, the Ultrafragola mirror, the Sofo modular seating system with T02 coffee tables and the Stella rug. The architectural project of Casa Italia combines new and existing elements, with spaces created through the use of a semi-transparent fabric that enhances the 19th-century architecture of Le Pré Catelan.
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#Paris2024 #Olympics #CasaItalia #MoreThanSport #OlympicGames #Poltronova #PoltronovaRevolution #Ultrafragola #SofoSofa #JoeJeans #Architecture #Design #CessatoAllarme #T02 #TappetoStella

314 3

🌟 DESIGN REVOLUTION 🌟

Take a good look at this image: what do you see? It’s not just a chair, it’s not just a footrest. It’s a piece of history, a statement of style, and a provocative homage. Donatello D’Angelo, our art director, relaxes on the Mies chair, merging audacity and modernity with effortless flair.

The Mies chair, designed in 1969 by the revolutionary Archizoom Associati, is an irreverent tribute to Mies van der Rohe, one of the pillars of modernism. The chromed steel footrest with a pony skin cushion isn’t just a furniture accessory, it’s a challenge to conventions, an invitation to think beyond limits.

🚀 Do you want to be part of this revolution? 🚀

Share your vision with us. How would you transform your space with a touch of boldness and provocation? Tag us in your photos and use the hashtag #PoltronovaRevolution to be featured on our pages.

Don’t stay in the past. Sit on the Mies chair and look into the future. With style. With provocation. With Poltronova. 💥
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124 2

🍬 Plasma
Armchair and footrest by Nigel Coates
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In the context of Nigel Coates’ growing interest in furniture, the Plasma armchair reflects the English designer’s taste for designing essential forms by digital means. Composed of a set of cushions in different tones placed on a slender metal structure with harmonious curves, Plasma combines the simplicity of a continuous graphic sign with the complex technology of the structure, made with computerized methods of bending and welding. With a footrest, it is also available for outdoor use.
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55 0

⭐️ Tappeto Cielo
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
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Cielo is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Cielo is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as polka dots and oblique stripes.
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87 3

📐Mies
Armchair and footrest designed by Archizoom Associati
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The Mies armchair was born in 1969 from the idea of using a strip of para rubber or India rubber —strong, elastic materials— as a seat. The structure, a triangle in chrome—plated metal, brings out the purity of the silhouette. The headrest and footrest cushions are in ponyskin. The name emphasizes the similarity of the structure to the projects of Mies van der Rohe, as a tribute to the great master who died that same year. With its rigorous geometric design, the Mies armchair sums up the philosophy of Archizoom Associati, leading figures of the Italian Radical movement starting in the second half of the 1960s.
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#poltronova #archizoom #archizoomassociati #mieschair #miesarmchair #radicaldesign #popdesign #design #italiandesign #madeinitaly #chair #armchairair

147 2

🌈 Step into Poltronova’s hyper pop world, curated by the visionary Donatello D’Angelo (@donutsinho) from D’Apostrophe (@_d_apostrophe_)! 🚀✨ Experience a burst of color and creativity at our latest Milano Design Week showcase. Our stand reimagines iconic Poltronova pieces with vibrant colors and bold patterns, creating an immersive hyper pop experience like no other.
🎨 From sofas to lamps, each item in our catalog is transformed into a work of art. Dive into our stand and let the fusion of styles transport you into a world of design reinvention!
💡 Which piece inspires you the most? Share your hyper pop vision with us! Tag #Poltronova and #HyperPoltronova to join our creative community and discover the most innovative fan creations.
🚀 Don’t miss out on this unique design experience. Join us in Poltronova’s hyper pop world, curated by Donatello D’Angelo, and prepare to be amazed! 🔥
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#sottsass #ultrafragola #cessatoallarme #superonda #archizoom #DesignInspiration #InteriorDesign #ModernDesign #ContemporaryArt #ArtisticFurniture #ColorfulDesign #DesignCommunity #CreativeSpaces #DesignLovers #HomeDecor #DesignGoals #ArtAndDesign #ArchitecturalDesign #FashionMeetsDesign #DesignTrends #InnovativeInteriors #FurnitureDesign #DesignInfluencers #InstaDesign #DesignCulture #CreativeMinds

63 1

capsule.global Capsule Plaza
c/o Spazio Maiocchi
Poltronova
feat. Harry Nuriev
photo @serenaeller @ellerstudio
2024 marks sixty years since Italian-born husband and wife team, Lella and Massimo Vignelli, designed the Saratoga sofa for their New York home. In its geometric simplicity it remains a masterpiece of mid-century minimalism. To celebrate this anniversary, @poltronova and Capsule invite artist and designer @harrynuriev to reimagine the Saratoga, using what he calls “transformism” to imbue this timeless design with novel aesthetic and material qualities. The resulting installation, taking inspiration from the mundane and unpoetic, will host Capsule Plaza’s daily program of talks, tapping into a wide range of creators to question the notion of radical design for today.

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Joe on Whon!Design
1/2014 Jan/Feb

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