Whon!Design — Poltronova

Poltronova

Radical Iconic Italian Design

🦄 ULTRAFAVOLA: Poltronova beyond the mirror Mil

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl#superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

🦄 ULTRAFAVOLA: Poltronova beyond the mirror Mil

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl#superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

🦄 ULTRAFAVOLA: Poltronova beyond the mirror Mil

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl#superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

🔆 Elle Decor Italia “The Art of Light” 17-2 $🔆 Elle Decor Italia “The Art of Light” 17-23 April Milano Design Week 2023 Elle Decor – The Art of Light Palazzo Bovara, Corso Venezia 51, Milan . A project by @elledecoritalia Interior Design @giulianoandreadelluva Lighting Design Metis Lighting Landscape Design @antonio.perazzi Styling @micolcerani Photo @stefanogiuliopavesi . Poltronova presents SOFO I T02 by Superstudio RUMBLE Sofa by Gianni Pettena . For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell’Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena). . Color Experience. One of the focal themes of ‘The Art of Light’ exhibition is the relationship between light and colour, together with the refraction of light on surfaces and textiles. In the room in which the Rumble (Gianni Pettena) stands, white light projectors gradually bring out the royal blue colour of the historic Casentino cloth with which the sofa is upholstered. The design of this item derives from the experience of living in a large place, originally a 19th-century atelier for artists, where the furniture had to be conceived on the scale of the place and not on a human scale. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions. . . . . . #poltronova #giannipettena #superstudio #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly$

🔆 Elle Decor Italia “The Art of Light” 17-2

🔆 Elle Decor Italia “The Art of Light”
17-23 April
Milano Design Week 2023
Elle Decor – The Art of Light
Palazzo Bovara, Corso Venezia 51, Milan
.
A project by @elledecoritalia
Interior Design @giulianoandreadelluva
Lighting Design Metis Lighting
Landscape Design @antonio.perazzi
Styling @micolcerani
Photo @serenaeller
.
Poltronova presents
SOFO I T02 by Superstudio
RUMBLE Sofa by Gianni Pettena
.
For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell’Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena).
.
Disco Room.
Correctly catching its playful vein, Sofo (Superstudio) becomes the protagonist of a room dedicated to the private disco of an art collector. The block obtained by means of an “S” cut from a polyurethane cube, covered with a fabric furrowed by two large stripes, in two different versions, Rosancio and Verosa, can be lined up like a train or stacked like a tower. The outcome is always an abstract and colourful ambience that conveys joie de vivre and fun.
.
.
.
.
#poltronova #giannipettena #superstudio #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly

🔆 Elle Decor Italia “The Art of Light” 17-2

🔆 Elle Decor Italia “The Art of Light”
17-23 April
Milano Design Week 2023
Elle Decor – The Art of Light
Palazzo Bovara, Corso Venezia 51, Milan
.
A project by @elledecoritalia
Interior Design @giulianoandreadelluva
Lighting Design Metis Lighting
Landscape Design @antonio.perazzi
Styling @micolcerani
Photo @serenaeller
.
Poltronova presents
SOFO I T02 by Superstudio
RUMBLE Sofa by Gianni Pettena
.
For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell’Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena).
.
Disco Room.
Correctly catching its playful vein, Sofo (Superstudio) becomes the protagonist of a room dedicated to the private disco of an art collector. The block obtained by means of an “S” cut from a polyurethane cube, covered with a fabric furrowed by two large stripes, in two different versions, Rosancio and Verosa, can be lined up like a train or stacked like a tower. The outcome is always an abstract and colourful ambience that conveys joie de vivre and fun.
.
.
.
.
#poltronova #giannipettena #superstudio #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly

🦄 ULTRAFAVOLA: Poltronova beyond the mirror Mil

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc_tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl#superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

🦄 ULTRAFAVOLA: Poltronova beyond the mirror Mil

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc_tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl#superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

🦄 ULTRAFAVOLA: Poltronova beyond the mirror Mil

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
.
.
.
.
#poltronova #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl#superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

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