Poltronova

Radical Iconic Italian Design

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Centro Studi Poltronova presents “Re-value, the new mis-assembly line”, factory workshop from 2008 to… the end of orphaned manufactures.

Creative director : Pier Paolo Taddei (Avatar Architettura)
Creative system management: Peter Lang

THE NEW MIS-ASSEMBLY LINE FOR THE NEW ECONOMY SYSTEM > NEW MATERIAL ECONOMY> RE-VALUED MEANS OF PRODUCTION – SUSTAINABLE POLITICAL SUPERSTRUCTURE
I was always totally astonished looking at the Poltronova warehouse: dozens and dozens of cubic meters, improbable stratifications of all kinds of different materials, from wooden table tops to the skeleton of a sofa, from an aluminum casting for a bookcase to a plastic chair body; big or very small parts of objects that have been produced in 50 years of business, which by now are no longer needed, and which could be the illustrations in a book on technology.
Re-Value means giving a new identity to all of these pieces, which are part of a whole that is no more. The concept of “design bricolage” is not new to Poltronova – just look at the Olok lamp by Superstudio from 1967, or the Tizio-Caio-Sempronio “cans” by Archizoom from 1968.
(Roberta Meloni, Centro Studi Poltronova, 2008)

“Re-value system”
A. ORPHANED MANUFACTURES ENTER THE MIS-ASSEMBLY LINE FROM FACTORY OR WAREHOUSE STOCK-ROOMS (COSTS DETERMINED BY WEIGHT, MATERIAL CONTENT).
B. SCATTERED, LOST, OBSOLETE, DISFUNCTIONAL PARTS ARE BROUGHT ONTO THE MIS-ASSMEBLY LINE FLOOR AND ARE GROUPED INTO RANDOM INDETERMINATE PACKAGES.
C. MIS-MATCHED, RE-TOOLED PARTS AND EQUIPMENT, AS WELL AS PREVIOUSLY FETISHIZED SIGNATURE UNITS ARE PROCESSED INTO NEW RE-VALUED DESIGN UNITS.
D. RE-VALUED DESIGN ELEMENTS ARE RE-FINISHED, DRILLED, CUT, PLANED, BORED, ANCHORED, HINGED, POLISHED.
E. NEW RE-EVALUED DESIGN ELEMENT IS BRANDED WITH A SEAL OF RE-VALUE.
F. NEW RE-VALUED DESIGN ELEMENTS EXITS MIS-ASSEMBLY LINE AND IS INTRODUCED INTO THE NEW ECONOMY SYSTEM. (Peter Lang, 2008)

First step on 31 May 2009, projects by:
Peter T. Lang, Pierpaolo Taddei (Avatar Architettura), Nicola Santini (Avatar Architettura), Jacopo Giagnoni, Arabeschi di Latte, Katia Giuliani (Frigo+), Andreas Schwarzkopf (Frigo+), Elena Mariani.

FIRST EXHIBITION:
Beyond Media – Festival Internazionale di architettura e media, Firenze, Stazione Leopolda, 9-17 Luglio 2009


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Dada sofa by Andreas Schwarzkopf (Frigo+)

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Brunella chair by Arabeschi di Latte

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Dolly by Jacopo Giagnoni

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Dress for Chair by Katia Giuliani (Frigo+)

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