Elle — Poltronova

Poltronova

Radical Iconic Italian Design

🪞 Vanitas Small mirror and photo holder designe

🪞 Vanitas
Small mirror and photo holder designed by Superstudio
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Vanitas is part of a series of small mirrors and a photo holder by Superstudio. The series began with the idea of using scraps from the processing of marble. An operation of bricolage, rather than creation, as the Florence—based group stated at the time. Careful milling of the irregular marble piece makes it become the precious support for a mirror and for two sheets of methacrylate to use as a photo frame. Ofelia, Spera and Vanitas, ahead of their time, represent a project of transformation capable of granting a new, refined aesthetic to industrial scrap.
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#poltronova #superstudio #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly #photoholder #smallmirror

📣 Cessato Allarme
Clothes—stand by De Pas, D’Urbino, Lomazzi
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The Cessato Allarme clothes—stand, created in 1986 by the De Pas, D’Urbino, Lomazzi studio, put into production by Poltronova in 1991, reveals its source of inspiration in its name [“Alarm Over!”]: the alarm— trumpets placed on light poles during the last war. Made of metal, available in bright colours, there is nothing warlike about it, indeed it has a cheerful pop touch, emphasised by the unusual name which, as Paolo Lomazzi suggests, in this beginning of winter 2020, is a metaphorical call to “go and blow the trumpets again”.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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🙏 Rug by @cc_tapis
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#poltronova #studioDDL #cessatoallarme #clothesstand #colorful #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #pop #madeinitaly #coathanger #hatstand #cctapis

📣 Cessato Allarme
Clothes—stand by De Pas, D’Urbino, Lomazzi
.
The Cessato Allarme clothes—stand, created in 1986 by the De Pas, D’Urbino, Lomazzi studio, put into production by Poltronova in 1991, reveals its source of inspiration in its name [“Alarm Over!”]: the alarm— trumpets placed on light poles during the last war. Made of metal, available in bright colours, there is nothing warlike about it, indeed it has a cheerful pop touch, emphasised by the unusual name which, as Paolo Lomazzi suggests, in this beginning of winter 2020, is a metaphorical call to “go and blow the trumpets again”.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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🙏 Rugs by @cc_tapis
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#poltronova #studioDDL #cessatoallarme #clothesstand #colorful #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #pop #madeinitaly #coathanger #hatstand #cctapis

📣 Cessato Allarme
Clothes—stand by De Pas, D’Urbino, Lomazzi
.
The Cessato Allarme clothes—stand, created in 1986 by the De Pas, D’Urbino, Lomazzi studio, put into production by Poltronova in 1991, reveals its source of inspiration in its name [“Alarm Over!”]: the alarm— trumpets placed on light poles during the last war. Made of metal, available in bright colours, there is nothing warlike about it, indeed it has a cheerful pop touch, emphasised by the unusual name which, as Paolo Lomazzi suggests, in this beginning of winter 2020, is a metaphorical call to “go and blow the trumpets again”.
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#poltronova #studioDDL #cessatoallarme #clothesstand #colorful #radicaldesign #popdesign #design #italiandesign #pop #madeinitaly #coathanger #hatstand

🐌 Gherpe Table lamp designed by Superstudio . T

🐌 Gherpe
Table lamp designed by Superstudio
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The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.
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📷 Photo by @psavorelli
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#poltronova #superstudio #gherpe
#lamp #radicaldesign #design #italiandesign #madeinitaly

🐌 Gherpe Table lamp designed by Superstudio . T

🐌 Gherpe
Table lamp designed by Superstudio
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The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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#poltronova #superstudio #gherpe
#radicaldesign #design #italiandesign #madeinitaly

🐌 Gherpe Table lamp designed by Superstudio . T

🐌 Gherpe
Table lamp designed by Superstudio
.
The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.
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#poltronova #superstudio #gherpe
#lamp #radicaldesign #design #italiandesign #madeinitaly

🦋Superonda sofa + Farfalla fabric by Archizoom

🦋Superonda sofa + Farfalla fabric by Archizoom Associati
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«I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova... The idea was to make decorations with flowers, but crossed with pop decorations, like Liechtenstein’s, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the “pop” theme... In reality, the result was a lively fabric but not as acid as we expected; the “Over—the—Top Generation” of Archizoom was not yet mature...»
[Andrea Branzi]
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A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti—system art of American artists such as Liechtenstein and, more generally, of Pop Art continues to develop. The butterfly pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova’s nascent fabric catalogue.
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📍 @5vie_milano
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📷 Photo by @amirfarzad88
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#poltronova #archizoom #archizoomassociati #superonda #farfalla #andreabranzi #radicaldesign #popdesign #design #popart #furniture #sofa #furnituredesign #italiandesign #madeinitaly #timelessdesign #60sstyle #60sdesign #antidesign #designicon #collectibledesign #radicalmovement #acid #floral #theme #sky #polkadots #flowers #stars

🦋 Superonda sofa + Farfalla fabric by Archizoom

🦋 Superonda sofa + Farfalla fabric by Archizoom Associati
.
«I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova... The idea was to make decorations with flowers, but crossed with pop decorations, like Liechtenstein’s, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the “pop” theme... In reality, the result was a lively fabric but not as acid as we expected; the “Over—the—Top Generation” of Archizoom was not yet mature...». [Andrea Branzi]
.
A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti—system art of American artists such as Liechtenstein and, more generally, of Pop Art continues to develop. The butterfly pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova’s nascent fabric catalogue.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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#poltronova #archizoom #archizoomassociati #superonda #farfalla #andreabranzi #radicaldesign #popdesign #design #popart #furniture #sofa #furnituredesign #italiandesign #madeinitaly #timelessdesign #60sstyle #60sdesign #antidesign #designicon #collectibledesign #designclassic #radicalmovement #acid #floral #theme #sky #polkadots #flowers #stars

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