Poltronova is synonymous with unconventional design. Right from the outset [1957], the Italian brand has sought out collaborations with revolutionary artists and designers, including Archizoom, Superstudio, Vignelli, Aulenti, Ernst, Michelucci, DDL, Hollein, Coates and Arad.
Despite being an outsider, Poltronova in fact played a key role in an epochal revolution. Based in provincial Tuscany, where the mass production of objects and furniture was virtually unknown, it rode the wave of rebellion that was breaking onto the international style scene.
Under Ettore Sottsass’ artistic direction from 1957 to 1972, Poltronova laid the groundwork for postmodernism applied to objects for everyday use. The result was iconic products like the Joe armchair, the Ultrafragola lamp/mirror, the Superonda dynamic sofa and the Mies armchair. And although they were created in a certain sense for fun, all these products are still in production as singular and offbeat centrepieces for domestic settings. Today, under the dedicated and passionate leadership of Roberta Meloni, Poltronova continues to be one of the most prestigious “Made in Italy” brands, keeping alive its unusual identity made up of fantastic objects handcrafted from high quality materials.
Joe, Joe Gold, Joe Jeans, Joe Plush, Joe Whip, Joe Ball, Mies, Mitzi, Plasma, Rumble, Safari, Saratoga, Sofo, Superonda, Superonda Babele Decoded, Superonda Dressing, Superonda No-Stop, Superonda Pois, Superonda Spots, Superonda Stripes, Farfalla, Terrazzo, Gherpe, Passiflora, Sanremo, Ultrafragola, Cessato Allarme, Canton, Split, Ofelia, Spera, Vanitas, Autostrada, Tappeto Cielo, Tappeto Farfalla, Tappeto Prato, Tappeto Sofo, Tappeto Stella e Stellina…