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Autostrada

by Lapo Binazzi
Firmato per Poltronova da Lapo Binazzi, il tappeto Autostrada è esattamente quello che promette: una carreggiata modulata in curve e rettilinei, disponibile in tre differenti combinazioni di colori nella versione rieditata dal visionario designer fiorentino, ex membro dello storico collettivo radicale degli anni Sessanta UFO, sulla base di un disegno conservato nell’archivio del Centro Studi Poltronova per il Design. Prodotto in un unico esemplare da Poltronova nel 1990 in occasione della mostra “Il Dolce Stil Novo [della casa]” curata da Andrea Branzi alla Fondazione Palazzo Strozzi di Firenze, il tappeto torna centrale per indagare la dimensione del progetto, ovvero la casa, «cioè la nostra sopravvivenza all’interno dell’universo artificiale, dentro la violenza e alla volgarità dei tempi, nello sradicamento compiuto dai flussi invadenti dell’informazione».
...
anno[1990] 2023
tipologiatappeto
dimensioni[rettilineo] 240[l] x 170[p] cm ± 2%
[curva] 235[l] x 235[p] cm ± 2%
materiali100% lana
colori[A61] grigio corazzata / rosa lampone / giallo indiano, [A62] grigio pastello / telemagenta / turchese, [A63] grigio tortora / blu zaffiro / verde germoglio
peso[rettilineo] 19 kg, [curva] 27 kg
Chart design
...

#autostrada on Instagram

ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
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On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue. 
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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📆 2023 April 17–23 
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #canton #cantonbench #francoraggi #autostrada #autostradarug #lapobinazzi #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict  #radicaldesign #popdesign #design #italiandesign #madeinitaly
🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue. 
.
💡 Art direction by @_d_apostrophe_
.
📸 Photo by ruy_teixeira 
.
📆 2023 April 17–23 
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
. 
.
.
.
#poltronova #ultrafavola #autostrada #autostradarug #lapobinazzi #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict  #radicaldesign #popdesign #design #italiandesign #madeinitaly
🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue. 
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23 
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
.
. 
.
.
.
#poltronova #ultrafavola #autostrada #autostradarug #lapobinazzi #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict  #radicaldesign #popdesign #design #italiandesign #madeinitaly

Lapo Binazzi

1943

Designed for Poltronova:
Autostrada

To request information, please write to info@poltronova.it, for a quote to sales@poltronova.it.