Design! Oggetti, processi, esperienze, esposizione — Poltronova

poltronova

837 23.396

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💚🩷 Tappeto Sofo 🩷🧡
Rug design by Superstudio
Made by @poltronova with @cc_tapis
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Dedicated to the homonymous hyperpop modular system by Superstudio, the Sofo rug is the result of research in the archives of Centro Studi Poltronova. Its shape is none other than the marking, designed in the 1960s by the same members of Superstudio, which characterized the product’s shipping packages. A composition of concentric circles with, in the central part, typographic shapes of a geometric nature declaring the name of the product. The rug is available in two variants that take up the typical colour scores of the sofa: verosa and rosancio.
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#poltronova #cctapis #superstudio #soforug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs #ultrafragola #ultrafragolamirror #sottsass #ettoresottsass

103 1

💚🩷 Tappeto Sofo 🩷🧡
Rug design by Superstudio
Made by @poltronova with @cc_tapis
.
Dedicated to the homonymous hyperpop modular system by Superstudio, the Sofo rug is the result of research in the archives of Centro Studi Poltronova. Its shape is none other than the marking, designed in the 1960s by the same members of Superstudio, which characterized the product’s shipping packages. A composition of concentric circles with, in the central part, typographic shapes of a geometric nature declaring the name of the product. The rug is available in two variants that take up the typical colour scores of the sofa: verosa and rosancio.
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#poltronova #cctapis #superstudio #soforug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

42 1

💚🩷 Tappeto Sofo 🩷🧡
Rug design by Superstudio
Made by @poltronova with @cc_tapis
.
Dedicated to the homonymous hyperpop modular system by Superstudio, the Sofo rug is the result of research in the archives of Centro Studi Poltronova. Its shape is none other than the marking, designed in the 1960s by the same members of Superstudio, which characterized the product’s shipping packages. A composition of concentric circles with, in the central part, typographic shapes of a geometric nature declaring the name of the product. The rug is available in two variants that take up the typical colour scores of the sofa: verosa and rosancio.
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#poltronova #cctapis #superstudio #soforug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

200 2

🌼 Tappeto Prato
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
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Prato is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Prato is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as checks and oblique stripes.
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#poltronova #cctapis #archizoom #archizoomassociati #pratorug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

74 0

🌼 Tappeto Prato
Rug design by Archizoom Associati
Made by @poltronovan with @cc_tapis
.
Prato is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Prato is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as checks and oblique stripes.
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#poltronova #cctapis #archizoom #archizoomassociati #pratorug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

57 1

🌼 Tappeto Prato
Rug design by Archizoom Associati
Made by @poltronovan with @cc_tapis
.
Prato is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Prato is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as checks and oblique stripes.
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#poltronova #cctapis #archizoom #archizoomassociati #pratorug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

183 0

⭐️ Tappeto Cielo
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
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Cielo is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Cielo is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as polka dots and oblique stripes.
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#poltronova #cctapis #archizoom #archizoomassociati #cielorug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs #rumble #rumblesofa #giannipettena

79 0

⭐️ Tappeto Cielo
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
.
Cielo is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Cielo is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as polka dots and oblique stripes.
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#poltronova #cctapis #archizoom #archizoomassociati #cielorug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

62 0

⭐️ Tappeto Cielo
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
.
Cielo is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Cielo is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol-such as polka dots and oblique stripes.
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#poltronova #cctapis #archizoom #archizoomassociati #cielorug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

263 2

🦋 Tappeto Farfalla
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
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Farfalla is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Farfalla is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol.
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#poltronova #cctapis #archizoom #archizoomassociati #farfallarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs #gherpe #gherpelamp #superonda #superondasofa

116 2

🦋 Tappeto Farfalla
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
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Farfalla is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Farfalla is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol.
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#poltronova #cctapis #archizoom #archizoomassociati #farfallarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs #superonda #superondasofa

76 2

🦋 Tappeto Farfalla
Rug design by Archizoom Associati
Made bu @poltronova with @cc_tapis
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Farfalla is one of the three hand-tafted wool rugs inspired by the Farfalla pattern designed by the Archizoom group in 1967 in their quest for an acid contrast between the floral, art nouveau decor and the experimentation that was taking place in Pop Art in those years. Three reinterpretations, in three different forms, of the main parts that made up the original pattern. Farfalla is characterized by an explosion of primary colours and simple, geometric shapes spanned by decorative motifs-typical of the productions of artists such as Roy Lichtenstein and Andy Warhol.
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#poltronova #cctapis #archizoom #archizoomassociati #farfallarug #furnituredesign #radicaldesign #popdesign #collectibledesign #design #interior #décor #cctapisrugs #nepal #handknotted #handmade #rugs

57 3

🚙 Autostrada
Rug system designed by Lapo Binazzi
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Signed for Poltronova by Lapo Binazzi, Autostrada is exactly what it promises: a roadway modulated in curves and straight lines, available in the three different colour combinations in the version reissued by the visionary Florentine designer on the basis of a drawing kept in the archives of the Centro Studi Poltronova per il Design. Produced in a single copy by Poltronova in 1990 on the occasion of the exhibition Il Dolce Stil Novo (della casa) curated by Andrea Branzi at the Fondazione Palazzo Strozzi in Florence, the rug returns to show itself as one of the objects that were put on display to investigate the central dimension of the project, the home, “that is, our survival within the artificial universe, within the violence and vulgarity of the times, in the uprooting accomplished by the intrusive flows of information”.
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#poltronova #lapobinazzi #autostrada #autostradarug #rug #carpet #radicaldesign #popdesign #design #italiandesign #madeinitaly music by Zuka Channel: 8-bit music

67 1

🚙 Autostrada
Rug system designed by Lapo Binazzi
.
Signed for Poltronova by Lapo Binazzi, Autostrada is exactly what it promises: a roadway modulated in curves and straight lines, available in the three different colour combinations in the version reissued by the visionary Florentine designer on the basis of a drawing kept in the archives of the Centro Studi Poltronova per il Design. Produced in a single copy by Poltronova in 1990 on the occasion of the exhibition Il Dolce Stil Novo (della casa) curated by Andrea Branzi at the Fondazione Palazzo Strozzi in Florence, the rug returns to show itself as one of the objects that were put on display to investigate the central dimension of the project, the home, “that is, our survival within the artificial universe, within the violence and vulgarity of the times, in the uprooting accomplished by the intrusive flows of information”.
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#poltronova #lapobinazzi #autostrada #autostradarug #rug #carpet #radicaldesign #popdesign #design #italiandesign #madeinitaly music by Zuka Channel: 8-bit music

77 1

🚙 Autostrada
Rug system designed by Lapo Binazzi
.
Signed for Poltronova by Lapo Binazzi, Autostrada is exactly what it promises: a roadway modulated in curves and straight lines, available in the three different colour combinations in the version reissued by the visionary Florentine designer on the basis of a drawing kept in the archives of the Centro Studi Poltronova per il Design. Produced in a single copy by Poltronova in 1990 on the occasion of the exhibition Il Dolce Stil Novo (della casa) curated by Andrea Branzi at the Fondazione Palazzo Strozzi in Florence, the rug returns to show itself as one of the objects that were put on display to investigate the central dimension of the project, the home, “that is, our survival within the artificial universe, within the violence and vulgarity of the times, in the uprooting accomplished by the intrusive flows of information”.
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#poltronova #lapobinazzi #autostrada #autostradarug #rug #carpet #radicaldesign #popdesign #design #italiandesign #madeinitaly music by Zuka Channel: 8-bit music

276 10

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
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On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
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💡 Art direction by @_d_apostrophe_
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👯 Rug by @poltronova | @cc-tapis
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📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #joearmchair #joechair #joeball #cessatoallarme #stellastellina #stellastellinarug #ddl #studioddl #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

294 6

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
.
📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #archizoom #archizoomassociati #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #safari #safarisofa #sanremo #sanremolamp

746 7

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
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💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
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📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #soforug #superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

120 1

$🔆 Elle Decor Italia “The Art of Light” 17-23 April Milano Design Week 2023 Elle Decor – The Art of Light Palazzo Bovara, Corso Venezia 51, Milan . A project by @elledecoritalia Interior Design @giulianoandreadelluva Lighting Design Metis Lighting Landscape Design @antonio.perazzi Styling @micolcerani Photo @stefanogiuliopavesi . Poltronova presents SOFO I T02 by Superstudio RUMBLE Sofa by Gianni Pettena . For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell’Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena). . Color Experience. One of the focal themes of ‘The Art of Light’ exhibition is the relationship between light and colour, together with the refraction of light on surfaces and textiles. In the room in which the Rumble (Gianni Pettena) stands, white light projectors gradually bring out the royal blue colour of the historic Casentino cloth with which the sofa is upholstered. The design of this item derives from the experience of living in a large place, originally a 19th-century atelier for artists, where the furniture had to be conceived on the scale of the place and not on a human scale. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions. . . . . . #poltronova #giannipettena #rumble #rumblesofa #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly$

349 4

🔆 Elle Decor Italia “The Art of Light”
17-23 April
Milano Design Week 2023
Elle Decor – The Art of Light
Palazzo Bovara, Corso Venezia 51, Milan
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A project by @elledecoritalia
Interior Design @giulianoandreadelluva
Lighting Design Metis Lighting
Landscape Design @antonio.perazzi
Styling @micolcerani
Photo @serenaeller
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Poltronova presents
SOFO I T02 by Superstudio
RUMBLE Sofa by Gianni Pettena
.
For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell’Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena).
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Disco Room.
Correctly catching its playful vein, Sofo (Superstudio) becomes the protagonist of a room dedicated to the private disco of an art collector. The block obtained by means of an “S” cut from a polyurethane cube, covered with a fabric furrowed by two large stripes, in two different versions, Rosancio and Verosa, can be lined up like a train or stacked like a tower. The outcome is always an abstract and colourful ambience that conveys joie de vivre and fun.
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#poltronova #superstudio #sofo #sofosofa #t02 #t02table #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly

454 4

🔆 Elle Decor Italia “The Art of Light”
17-23 April
Milano Design Week 2023
Elle Decor – The Art of Light
Palazzo Bovara, Corso Venezia 51, Milan
.
A project by @elledecoritalia
Interior Design @giulianoandreadelluva
Lighting Design Metis Lighting
Landscape Design @antonio.perazzi
Styling @micolcerani
Photo @serenaeller
.
Poltronova presents
SOFO I T02 by Superstudio
RUMBLE Sofa by Gianni Pettena
.
For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell’Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena).
.
Disco Room.
Correctly catching its playful vein, Sofo (Superstudio) becomes the protagonist of a room dedicated to the private disco of an art collector. The block obtained by means of an “S” cut from a polyurethane cube, covered with a fabric furrowed by two large stripes, in two different versions, Rosancio and Verosa, can be lined up like a train or stacked like a tower. The outcome is always an abstract and colourful ambience that conveys joie de vivre and fun.
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#poltronova #superstudio #sofo #sofosofa #t02 #t02table #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly

314 2

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc_tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #archizoom #archizoomassociati #mies #mieschair #miesarmchair #stellastellina #stellastellinarug #ddl #studioddl #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #autostrada #autostradarug #lapobinazzi

401 5

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc_tapis
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #superonda #superondasofa #farfallarug #archizoom #archizoomassociati #superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

1079 17

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
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👯 Rug by @poltronova | @cc-tapis
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📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #ultrafragola #ultrafragolamirror #ettoresottsass #sottsass #soforug #superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

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ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #canton #cantonbench #francoraggi #autostrada #autostradarug #lapobinazzi #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

317 4

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
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📸 Photo by ruy_teixeira
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #rumble #rumblesofa #cielo #cielorug #archizoom #archizoomassociati #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

638 2

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📸 Photo by ruy_teixeira
.
📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #autostrada #autostradarug #lapobinazzi #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

157 1

🦄 Our @bethanlaurawood is so FABULOUS!!!

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$🔆 Elle Decor Italia “The Art of Light” 17-23 April Milano Design Week 2023 Elle Decor – The Art of Light Palazzo Bovara, Corso Venezia 51, Milan . A project by @elledecoritalia Interior Design @giulianoandreadelluva Lighting Design Metis Lighting Landscape Design @antonio.perazzi Styling @micolcerani Photo @stefanogiuliopavesi . Poltronova presents SOFO I T02 by Superstudio RUMBLE Sofa by Gianni Pettena . For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell'Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena). . Color Experience. One of the focal themes of 'The Art of Light' exhibition is the relationship between light and colour, together with the refraction of light on surfaces and textiles. In the room in which the Rumble (Gianni Pettena) stands, white light projectors gradually bring out the royal blue colour of the historic Casentino cloth with which the sofa is upholstered. The design of this item derives from the experience of living in a large place, originally a 19th-century atelier for artists, where the furniture had to be conceived on the scale of the place and not on a human scale. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions. . . . . . #poltronova #giannipettena #rumble #rumblesofa #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly$

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🔆 Elle Decor Italia “The Art of Light”
17-23 April
Milano Design Week 2023
Elle Decor – The Art of Light
Palazzo Bovara, Corso Venezia 51, Milan
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A project by @elledecoritalia
Interior Design @giulianoandreadelluva
Lighting Design Metis Lighting
Landscape Design @antonio.perazzi
Styling @micolcerani
Photo @stefanogiuliopavesi
.
Poltronova presents
SOFO I T02 by Superstudio
RUMBLE Sofa by Gianni Pettena
.
For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell'Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena).
.
Disco Room.
Correctly catching its playful vein, Sofo (Superstudio) becomes the protagonist of a room dedicated to the private disco of an art collector. The block obtained by means of an “S” cut from a polyurethane cube, covered with a fabric furrowed by two large stripes, in two different versions, Rosancio and Verosa, can be lined up like a train or stacked like a tower. The outcome is always an abstract and colourful ambience that conveys joie de vivre and fun. .
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#poltronova #sofo #sofosofa #t02 #t02table #superstudio #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly

945 12

🔆 Elle Decor Italia “The Art of Light”
17-23 April
Milano Design Week 2023
Elle Decor – The Art of Light
Palazzo Bovara, Corso Venezia 51, Milan
.
A project by @elledecoritalia
Interior Design @giulianoandreadelluva
Lighting Design Metis Lighting
Landscape Design @antonio.perazzi
Styling @micolcerani
Photo @stefanogiuliopavesi
.
Poltronova presents
SOFO I T02 by Superstudio
RUMBLE Sofa by Gianni Pettena
.
For “The Art of Light”, the tenth anniversary of Elle Decor at Palazzo Bovara, Studio Giuliano Andrea dell'Uva, in collaboration with Metis Lighting, chose Poltronova. The project, curated by two of the most refined and innovative organisations on the Italian scene, presents SOFO, in the sofa and in the armchair version (Superstudio), the T02 coffee table (Superstudio) and the RUMBLE sofa (Gianni Pettena).
.
Disco Room.
Correctly catching its playful vein, Sofo (Superstudio) becomes the protagonist of a room dedicated to the private disco of an art collector. The block obtained by means of an “S” cut from a polyurethane cube, covered with a fabric furrowed by two large stripes, in two different versions, Rosancio and Verosa, can be lined up like a train or stacked like a tower. The outcome is always an abstract and colourful ambience that conveys joie de vivre and fun.
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#poltronova #sofo #sofosofa #t02 #t02table #superstudio #metislighting #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #elledecoritalia #theartoflight #radicaldesign #popdesign #design #italiandesign #madeinitaly

208 7

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
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📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #soforug #superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

178 1

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #safari #safarisofa #sanremo #sanremolamp #archizoom #archizoomassociati #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #safari #safarisofa #sanremo #sanremolamp

386 5

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
👯 Rug by @poltronova | @cc-tapis
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📷 Photo by @serenaeller
.
📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #prato #pratorug #plasma #plasmachair #plasmaarmchair #passiflora #passifloralamp #archizoom #archizoomassociati #nigelcoates #superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

489 11

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #autostrada #autostradarug #lapobinazzi #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

820 6

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

261 5

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city's oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll's novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
📆 2023 April 17–23
.
📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly

66 1

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city’s oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll’s novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #artificialintelligence

92 2

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city’s oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll’s novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #artificialintelligence

169 8

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
.
On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city’s oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll’s novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
.
💡 Art direction by @_d_apostrophe_
.
📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #artificialintelligence #modulartype #modulartypeface

83 4

🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
.
Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #superstudio #sofo #sofosofa #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly

105 7

🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
.
Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #superstudio #sofo #sofosofa #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly

104 7

🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
.
Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
.
💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #superstudio #sofo #sofosofa #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly

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405 8

468 10

113 7

🖤 Joe Whip
Soft leather armchair
.
To celebrate the fiftieth anniversary of the armchair Joe designed by DDL Studio, Centro Studi Poltronova has created four special editions for a must-have item which has never gone out of the catalogue. Made of first-rate black leather, Joe Whip is a precious edition with an elaborate braiding which transforms the thumb into a fringe, and by similitude into a whip, preserving all its Pop provocation.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #studioDDL #joearmchair #joechair #joewhip #whip #radicaldesign #fetishdesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #totalblack #leatherdesign #madeinitaly

147 4

🧸 Joe Plush
Armchair designed by Superstudio
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To celebrate the fiftieth anniversary of the armchair Joe designed by DDL Studio, Centro Studi Poltronova has created some special editions for a must-have item which has never gone out of the catalogue. Joe Plush, entirely clad in high quality faux fur, aspires to becoming an interior decoration toy, very soft and embracing, and is dedicated to all those who have a dreamer’s soul.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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🙏 Rug by @cc_tapis
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #studioDDL #joearmchair #joechair #joeplush #radicaldesign #popdesign #design #architecture #italiandesign #madeinitaly

150 3

🧸 Joe Plush
Armchair designed by DDL Studio
.
To celebrate the fiftieth anniversary of the armchair Joe designed by DDL Studio, Centro Studi Poltronova has created some special editions for a must-have item which has never gone out of the catalogue. Joe Plush, entirely clad in high quality faux fur, aspires to becoming an interior decoration toy, very soft and embracing, and is dedicated to all those who have a dreamer’s soul.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
🙏 Rug by @cc_tapis
.
📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #studioDDL #joearmchair #joechair #joeplush #radicaldesign #popdesign #design #architecture #italiandesign #madeinitaly

91 1

🐌 Gherpe
Table lamp designed by Superstudio
.
The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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📍 Budini Gattai Palace, Rome
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#poltronova #superstudio #gherpe #radicaldesign #popdesign #design #italiandesign #madeinitaly

82 3

🐌 Gherpe
Table lamp designed by Superstudio
.
The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
🙏 Rug by @cc_tapis
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📍 Budini Gattai Palace, Florence
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#poltronova #superstudio #gherpe #radicaldesign #popdesign #design #italiandesign #madeinitaly

77 2

🐌 Gherpe
Table lamp designed by Superstudio
.
The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #superstudio #gherpe #radicaldesign #popdesign #design #italiandesign #madeinitaly

123 1

🌴Sanremo
Floor lamp designed by Archizoom Associati
.
The prototype of the Sanremo floor lamp was an engagement present from Dario Bartolini to Lucia Morozzi, given to her in the villa in Roccamare designed by Ernesto Nathan Rogers. Sanremo is composed of a slender metal trunk topped by “foliage” like that of a stylized palm tree, formed by lanceolate transparent or fluorescent green methacrylate leaves that radiate light. The prototype also called for a sound similar to the song of a cricket, eliminated in the production version.
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«Since we were supposed to be practising architects, many people couldn’t grasp what we were up to. In reality many of our objects were created for reasons other than that of architecture: an engagement party, a wedding. Any opportunity was good enough to materialise our vision of the world». [Lucia Bartolini, 2007]
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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🙏 Rug by @cc_tapis
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #archizoom #archizoomassociati #sanremo #sanremolamp #radicaldesign #popdesign #design #italiandesign #madeinitaly

101 7

🌴Sanremo
Floor lamp designed by Archizoom Associati
.
The prototype of the Sanremo floor lamp was an engagement present from Dario Bartolini to Lucia Morozzi, given to her in the villa in Roccamare designed by Ernesto Nathan Rogers. Sanremo is composed of a slender metal trunk topped by “foliage” like that of a stylized palm tree, formed by lanceolate transparent or fluorescent green methacrylate leaves that radiate light. The prototype also called for a sound similar to the song of a cricket, eliminated in the production version.
.
«Since we were supposed to be practising architects, many people couldn’t grasp what we were up to. In reality many of our objects were created for reasons other than that of architecture: an engagement party, a wedding. Any opportunity was good enough to materialise our vision of the world». [Lucia Bartolini, 2007]
.
📷 Photo by @serenaeller
.
📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #archizoom #archizoomassociati #sanremo #sanremolamp #radicaldesign #popdesign #design #italiandesign #madeinitaly

105 2

🌴Sanremo
Floor lamp designed by Archizoom Associati
.
The prototype of the Sanremo floor lamp was an engagement present from Dario Bartolini to Lucia Morozzi, given to her in the villa in Roccamare designed by Ernesto Nathan Rogers. Sanremo is composed of a slender metal trunk topped by “foliage” like that of a stylized palm tree, formed by lanceolate transparent or fluorescent green methacrylate leaves that radiate light. The prototype also called for a sound similar to the song of a cricket, eliminated in the production version.
.
«Since we were supposed to be practising architects, many people couldn’t grasp what we were up to. In reality many of our objects were created for reasons other than that of architecture: an engagement party, a wedding. Any opportunity was good enough to materialise our vision of the world». [Lucia Bartolini, 2007]
.
📷 Photo by @serenaeller
.
📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #archizoom #archizoomassociati #sanremo #sanremolamp #radicaldesign #popdesign #design #italiandesign #madeinitaly

83 4

📐Mies
Armchair and footrest designed by Archizoom Associati
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The Mies armchair was born in 1969 from the idea of using a strip of para rubber or India rubber —strong, elastic materials— as a seat. The structure, a triangle in chrome—plated metal, brings out the purity of the silhouette. The headrest and footrest cushions are in ponyskin. The name emphasizes the similarity of the structure to the projects of Mies van der Rohe, as a tribute to the great master who died that same year. With its rigorous geometric design, the Mies armchair sums up the philosophy of Archizoom Associati, leading figures of the Italian Radical movement starting in the second half of the 1960s.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #archizoom #archizoomassociati #mieschair #miesarmchair #radicaldesign #popdesign #design #italiandesign #madeinitaly #chair #armchair

125 2

📐Mies
Armchair and footrest designed by Archizoom Associati
.
The Mies armchair was born in 1969 from the idea of using a strip of para rubber or India rubber —strong, elastic materials— as a seat. The structure, a triangle in chrome—plated metal, brings out the purity of the silhouette. The headrest and footrest cushions are in ponyskin. The name emphasizes the similarity of the structure to the projects of Mies van der Rohe, as a tribute to the great master who died that same year. With its rigorous geometric design, the Mies armchair sums up the philosophy of Archizoom Associati, leading figures of the Italian Radical movement starting in the second half of the 1960s.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @pietrosavorelli_associati
.
#poltronova #archizoom #archizoomassociati #mieschair #miesarmchair #radicaldesign #popdesign #design #italiandesign #madeinitaly #chair #armchair

136 1

📐Mies
Armchair and footrest designed by Archizoom Associati
.
The Mies armchair was born in 1969 from the idea of using a strip of para rubber or India rubber —strong, elastic materials— as a seat. The structure, a triangle in chrome—plated metal, brings out the purity of the silhouette. The headrest and footrest cushions are in ponyskin. The name emphasizes the similarity of the structure to the projects of Mies van der Rohe, as a tribute to the great master who died that same year. With its rigorous geometric design, the Mies armchair sums up the philosophy of Archizoom Associati, leading figures of the Italian Radical movement starting in the second half of the 1960s.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @pietrosavorelli_associati
.
#poltronova #archizoom #archizoomassociati #mieschair #miesarmchair #radicaldesign #popdesign #design #italiandesign #madeinitaly #chair #armchair

67 6

79 1

Design! Oggetti, processi, esperienze, esposizione

By ceciona

All News, Exhibitions, Poltronova, Press

La mostra Design! Oggetti, processi, esperienze, esposizione è prodotta da CSAC – Centro Studi e Archivio della Comunicazione dell’Università di Parma con il sostegno del Comune di Parma e della Regione Emilia-Romagna, nell’ambito di Parma Capitale Italiana della Cultura 2020+21 e in collaborazione con GIA – Gruppo Imprese Artigiane Parma. L’evento espositivo è allestito contemporaneamente in due sedi, l’Abbazia di Valserena (fino al 29 agosto) e Palazzo Pigorini (fino al 25 luglio) a Parma.

La prima sezione, allestita all’interno dell’Abbazia di Valserena, sede dell’Archivio-Museo CSAC, prevede disegni, prototipi e oggetti di noti designer italiani quali Archizoom Associati, Mario Bellini, Cini Boeri, Achille e Piergiacomo Castiglioni, Enzo Mari, Alessandro Mendini, Roberto Menghi, Bruno Munari, Alberto Rosselli, Roberto Sambonet, Ettore Sottsass jr. Questa sezione include anche il video prodotto dallo Studio di Monte Olimpino sui fratelli Castiglioni, i video prodotti negli anni Ottanta da Metamorphosy e Magazzini Criminali in collaborazione con Alessandro Mendini e il film di Muse Factory of Projects curato da Francesca Molteni, che propone un’ulteriore lettura sulla lezione dei designer italiani e sul potere dell’archivio.

Poltronova è presente nella mostra con due dei suoi oggetti cult: Ultrafragola di Ettore Sottsass jr. e Superonda di Archizoom Associati.

Mostra a cura di Francesca Zanella
Prodotta da CSAC – Centro Studi e Archivio della Comunicazione
Università di Parma

Con il patrocinio del Comune di Parma e Regione Emilia-Romagna
In collaborazione con
GIA – Gruppo Imprese Artigiane Parma
Equipage Srl
Maglificio Nuova Ester
Parmamoda Srl
Centro Studi Poltronova per il Design
Archivio Alessandro Mendini Milano
Muse Factory of Projects

in occasione di
Parma Capitale Italiana della Cultura 2020+21

Riapertura: mercoledì 28 aprile 2021

Foto di Paolo Barbaro

Archizoom Associati Ettore Sottsass Jr Superonda Ultrafragola