Poltronova

Radical Iconic Italian Design

🍓 Ultrafragola Mirror/lamp designed by Ettore S 🍓 Ultrafragola Mirror/lamp designed by Ettore Sottsass jr. . Ultrafragola mirror/lamp, with its sinuous profile that suggests long wavy hair, belongs to the Mobili Grigi series of complete bedroom and living room furnishings designed by Ettore Sottsass for Poltronova and presented at the third edition of Eurodomus in 1970. With the exception of Ultrafragola, the models never got beyond the prototype phase. «As for the lights that are coming out of “The grey furniture”, don’t tombs always have a trembling light to illuminate the blue of the spirits wandering in the valley of dust? Don’t submarines have a trembling green light in their belly? The lights anyway are supposed to come out from the fibreglass bodies, like the ever—glowing of the breast’s white skin, like the ever—glowing of the penis red head in pornographic nights, something of this kind: I mean something like the Japanese lights of the glow worm that are turning the nights into matter.» [Ettore Sottsass jr., 1970] . 💡 Art direction by @_d_apostrophe_ . 📷 Photo by @serenaeller . 🙏 Rug by @cc_tapis . 📍 Budini Gattai Palace, Florence . #poltronova #ettoresottsass #sottsass #ultrafragola #ultrafragolamirror #radicaldesign #popdesign #design #italiandesign #madeinitaly
Superonda + Farfalla, dynamic sofa + fabric by Arc Superonda + Farfalla, dynamic sofa + fabric by Archizoom, 5vie, Correnti 14, Milan Design Week 2022. . Centro Studi Poltronova presented a reading corner at 5vie Head Quarter, where it was possible to check out two volumes of the series The Monographs of Poltronova, Superonda: Archizoom Associati and the latest release Mies + Sanremo: Archizoom Associati. Everyone was able to relax browsing books on the iconic Superonda by Archizoom in the Farfalla indoor/outdoor version. A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti-system art of American artists such as Roy Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova's nascent fabric catalog. . “Florentine butterflies“ I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova… The idea was to make decorations with flowers, but crossed with pop patterns, like Lichtenstein's, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the "pop" theme… In reality, the result was a lively fabric but not as acid as we expected; the “Over-the-Top Generation” of Archizoom was not yet mature… (Andrea Branzi, 2022) . . . . . . 📍 5vie Headquarter, Correnti 14, Milan . 📷 Photo by @serenaeller . 🙏 Thanks to @5vie_milano . #poltronova #archizoom #archizoomassociati #andreabranzi #superonda #superondafarfalla #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #5vie #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022
Superonda + Farfalla, dynamic sofa + fabric by Arc Superonda + Farfalla, dynamic sofa + fabric by Archizoom, 5vie, Correnti 14, Milan Design Week 2022. . Centro Studi Poltronova presented a reading corner at 5vie Head Quarter, where it was possible to check out two volumes of the series The Monographs of Poltronova, Superonda: Archizoom Associati and the latest release Mies + Sanremo: Archizoom Associati. Everyone was able to relax browsing books on the iconic Superonda by Archizoom in the Farfalla indoor/outdoor version. A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti-system art of American artists such as Roy Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova's nascent fabric catalog. . “Florentine butterflies“ I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova… The idea was to make decorations with flowers, but crossed with pop patterns, like Lichtenstein's, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the "pop" theme… In reality, the result was a lively fabric but not as acid as we expected; the “Over-the-Top Generation” of Archizoom was not yet mature… (Andrea Branzi, 2022) . . . . . . 📍 5vie Headquarter, Correnti 14, Milan . 📷 Photo by @serenaeller . 🙏 Thanks to @5vie_milano . #poltronova #archizoom #archizoomassociati #andreabranzi #superonda #superondafarfalla #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #5vie #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022
Superonda + Farfalla, dynamic sofa + fabric by Arc Superonda + Farfalla, dynamic sofa + fabric by Archizoom, 5vie, Correnti 14, Milan Design Week 2022. . Centro Studi Poltronova presented a reading corner at 5vie Head Quarter, where it was possible to check out two volumes of the series The Monographs of Poltronova, Superonda: Archizoom Associati and the latest release Mies + Sanremo: Archizoom Associati. Everyone was able to relax browsing books on the iconic Superonda by Archizoom in the Farfalla indoor/outdoor version. A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti-system art of American artists such as Roy Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova's nascent fabric catalog. . “Florentine butterflies“ I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova… The idea was to make decorations with flowers, but crossed with pop patterns, like Lichtenstein's, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the "pop" theme… In reality, the result was a lively fabric but not as acid as we expected; the “Over-the-Top Generation” of Archizoom was not yet mature… (Andrea Branzi, 2022) . . . . . . 📍 5vie Headquarter, Correnti 14, Milan . 📷 Photo by @serenaeller . 🙏 Thanks to @5vie_milano . #poltronova #archizoom #archizoomassociati #andreabranzi #superonda #superondafarfalla #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #5vie #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022
🐆 Safari imperial sofa by Archizoom Associati . 🐆 Safari imperial sofa by Archizoom Associati . The Safari sofa is a multiple seat with the profile of the backrest shaped like a series of waves, one gathers in the central void, accessed through an opening, as in a sort of tribal ritual. The piece of furniture consists of four pieces of two different types [two armchair modules and two sofa modules]. The Safari sofa was put into production for the first time by Poltronova in 1968. The experimental fibreglass technique was used for the structure. For the seat and backrest upholstery, Archizoom chose a printed animal pattern fabric with a Leopard print. The same pattern is used for the polyurethane foam carpet placed between the seats. The choice of the leopard pattern was a cultured reference to the work Bedroom ensemble [1963] by Claes Oldenburg, master of English Pop Art, and his subsequent Leopard chair, but also to a Kitsch taste adopted by the group in polemic with the need to make form follow function. It is part of the permanent collection of prestigious museums including the Centre Pompidou and the Museum of Fine Arts in Montreal. It has taken part in numerous exhibitions. . 💡 Art direction by @_d_apostrophe_ . #poltronova #archizoom #archizoomassociati #safari #safarisofa #radicaldesign #popdesign #design #italiandesign #madeinitaly
Sanremo, floor lamp by Archizoom, Elle Decor Desig Sanremo, floor lamp by Archizoom, Elle Decor Design Forever, Palazzo Bovara, Milan Design Week 2022. . Studio Calvi Brambilla choosed Poltronova for Palazzo Bovara. The exhibition curated by one of the most eclectic and interesting realities of the Italian scene, showed PASSIFLORA by Superstudio in the Pure Room. The PASSIFLORA lighting fixture originated from a cardboard model painted for the exhibition “Superarchitecture” (1966) manifesto of Radical Design. The cardboard was replaced by a material transparent to light, transforming Passiflora into a luminous column trunk: a column whose deformed shape oscillates between the natural and the artificial, in a game of allusions and ambiguity, corresponding to Superstudio's declaration of intent, summarized in the text Design d'invenzione e design d'evasione. . . . . . . 📍 Palazzo Bovara, corso Venezia 51, Milan . 💡 Exhibition design by @calvibrambilla . 📷 Photo by @serenaeller . 🙏 Thanks to @elledecoritalia . #poltronova #archizoom #archizoomassociati #sanremo #sanremolamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #elledecoritalia #elledecor #calvibrambilla #designforever #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022
Passiflora, lamp by Superstudio, Elle Decor Design Passiflora, lamp by Superstudio, Elle Decor Design Forever, Palazzo Bovara, Milan Design Week 2022. . Studio Calvi Brambilla choosed Poltronova for Palazzo Bovara. The exhibition curated by one of the most eclectic and interesting realities of the Italian scene, showed PASSIFLORA by Superstudio in the Pure Room. The PASSIFLORA lighting fixture originated from a cardboard model painted for the exhibition “Superarchitecture” (1966) manifesto of Radical Design. The cardboard was replaced by a material transparent to light, transforming Passiflora into a luminous column trunk: a column whose deformed shape oscillates between the natural and the artificial, in a game of allusions and ambiguity, corresponding to Superstudio's declaration of intent, summarized in the text Design d'invenzione e design d'evasione. . . . . . . 📍 Palazzo Bovara, corso Venezia 51, Milan . 💡 Exhibition design by @calvibrambilla . 📷 Photo by @serenaeller . 🙏 Thanks to @elledecoritalia . #poltronova #superstudio #passiflora #passifloralamp #radicaldesign #popdesign #design #italiandesign #madeinitaly #elledecoritalia #elledecor #calvibrambilla #designforever #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022
Mies, armchair by Archizoom Associati, Elle Decor Mies, armchair by Archizoom Associati, Elle Decor Design Forever, Palazzo Bovara, Milan Design Week 2022. . Studio Calvi Brambilla choosed Poltronova for Palazzo Bovara. The exhibition curated by one of the most eclectic and interesting realities of the Italian scene, showed MIES by Archizoom Associati in the Hybrid Room. A seat dedicated to Mies van der Rohe, created in the year of his death (1969), and two light points to illuminate, ideally, the direction taken sixty years ago by the Tuscan company in interior design. MIES is made of a strip of para rubber or caoutchouc, resistant elastic materials, fixed to a chromed metal triangle that highlights the purity of the shape. The headrest cushion and the illuminated footrest are in pony skin. In its rigorous geometry, the Mies armchair synthesizes the philosophy of Archizoom Associati, leading exponents of the Italian Radical Movement, born around the second half of the Sixties. . . . . . . 📍 Palazzo Bovara, corso Venezia 51, Milan . 💡 Exhibition design by @calvibrambilla . 📷 Photo by @stefanogiuliopavesi . 🙏 Thanks to @elledecoritalia . #poltronova #archizoom #archizoomassociati #mies #miesarmchair #radicaldesign #popdesign #design #italiandesign #madeinitaly #elledecoritalia #elledecor #calvibrambilla #designforever #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022
💭 Rumble playful sofa by Gianni Pettena . The d 💭 Rumble playful sofa by Gianni Pettena . The design of this sofa derives from the experience of living in a large place, originally a 19th century atelier for artists, where the furniture had to be conceived on the scale of the place and not on a human scale. It is an object that dialogues with the volume of the overall space and takes into account the fact that that is where it is used. The sofa is a simple, original form, a womb where everything happens or has already happened, but which still suggests possibilities, other things that can happen there. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions. . . . . . . 📍 @spaziomariacalderara, via Lazzaretto 15, Milan . 💡 Art direction by @_d_apostrophe_ . 📷 Photo by @serenaeller . 🙏 Thanks to @galleriagiovannibonelli . #poltronova #giannipettena #pettena #rumble #rumblesofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #fondazionesozzani #10corsocomo #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022
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Luisaviaroma: Home for the Holidays

07.11.2018
By ceciona
0
All News, Exhibitions, Home Decor, Interior Design, Poltronova

LuisaViaRoma trasforma lo store di Firenze in una casa per celebrare le festività con un progetto che omaggia le eccellenze italiane del design e dell’abbigliamento.

L’allestimento si ispira ai temi del sogno e del surrealismo e al rinomato architetto, designer e fotografo italiano Carlo Mollino, reinterpretando gli spazi più intimi della casa, in un percorso di stanze tra cui il boudoir, per il quale sono state scelte due lampade Sanremo, la camera da letto e lo studio di un eclettico collezionista. Il risultato è un ambiente dal sapore domestico, ricco di riferimenti simbolici e culturali, dall’atmosfera natalizia.

HOME FOR THE HOLIDAYS
Luisaviaroma – Via Roma 19/21r Firenze
Ph. Francesco Bolis
An Interior Project: designed by Cristina Celestino
Direction Annagreta Panconesi
Concept Silvano Vangi
Curated by Valentina Guidi Ottobri
#lvrhomefortheholidays

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