Luisaviaroma: Home for the Holidays — Poltronova

poltronova

949 54.185

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Poltronova is… An Italian design company born in Tuscany in 1957 — where bold ideas met radical imagination.

Directed by Ettore Sottsass for twenty years, Poltronova became a laboratory of radical experimentation — collaborating with visionary artists and designers such as Archizoom, Superstudio, The Vignellis and Ron Arad.
Emerging as an outsider from Tuscany — far from the industrial hubs of mass production — Poltronova redefined the aesthetics of modern living, pioneering a new language of freedom, irony, and playfulness that shaped postmodern design.

Every piece is made to order in Tuscany, combining artisanal expertise with modern manufacturing technologies — ensuring lasting quality and total control over every detail.

From Ultrafragola to Superonda, from Joe to Mies — Poltronova icons continue to live in homes, galleries, and museums worldwide. Always bold. Always original.

Poltronova. The Dream Factory.

#Poltronova #ItalianDesign #FurnitureDesign #MadeInTuscany #EttoreSottsass

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Superonda by Archizoom Associati for Poltronova

🌊*Superonda is a dynamic sofa - the two “waves” that compose it, the result of the cutting of a parallelepiped as well as making possible various positions and functions, represent a synthetic gesture in the production logics.
*In Italian “onda” means “wave”!

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#poltronova #superonda #archizoomassociati #interiordesign #italianfurniture

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We love all our pieces as if they were our own children — but these three have definitely made history.

✨ Ultrafragola, Joe and Superonda.

Which one is your icon of choice?  Let us know in the comments down below! ↓

#Poltronova #DesignIcons #ItalianDesign #MadeInTuscany #DesignHeritage

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Poltronova. The Dream Factory.

Since 1957, we’ve been turning radical visions into timeless icons — reshaping the rules of living from Tuscany to the world.

From Ettore Sottsass jr. to Bethan Laura Wood and beyond, our pieces continue to inspire new ways of inhabiting space.

🇮🇹 Made in Italy.
🌍 Loved all over the world.

Enter the Dream Factory and follow for more ✨

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#italiandesign #madeinitaly #furnituredesign #interiordesign #madeintuscany

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Poltronova. The Dream Factory.

Since 1957, we’ve been turning radical visions into timeless icons — reshaping the rules of living from Tuscany to the world.

From Ettore Sottsass jr. to Bethan Laura Wood and beyond, our pieces continue to inspire new ways of inhabiting space.

🇮🇹 Made in Italy.
🌍 Loved all over the world.

Enter the Dream Factory and follow for more ✨

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📐 Mies armchair by Archizoom Associati, 1969

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#Poltronova #MiesArmchair #ArchizoomAssociati #ItalianDesign #MiesVanDerRohe  
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 Poltronova Design Furniture | Radical Design Movement | Mies armchair by Archizoom | Salone del Mobile 2025 Preview | Interior Design Trends 2025 | Mies van der Rohe influence in design | Timeless Italian design pieces

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Poltronova is…

From the Joe armchair to the Sanremo floor lamp, the Canton bench and the Saratoga sofa — each piece tells the story of Italian design through bold forms and timeless materials.

Our collection is crafted in Tuscany, blending artisanal expertise with contemporary production to ensure the highest quality in every detail.

✨ Poltronova. The Dream Factory.

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#Poltronova #ItalianDesign #MadeInTuscany #DesignIcons #InteriorDesign #FurnitureDesign

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🎨 A “super fake” terrazzo, quarried from a psychedelic landscape.

With Terrazzo Quarry, Bethan Laura Wood echoes the radical visions of the Poltronova archive.
A cluster of sculptural seats — soft yet monumental — where surface becomes volume, and materiality becomes experience, play, and narrative.

An invitation to inhabit an imaginary landscape that celebrates both illusion and structure.

Available soon as part of the Poltronova collection.

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#Poltronova #BethanLauraWood #TerrazzoQuarry #MadeInItaly #ItalianDesign #EDITNapoli2025

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⚡️Rockin’ w/ @bethanlaurawood at @edit.napoli 🪨🫟

At EDIT Napoli 2025, Poltronova unveils Terrazzo Quarry — a new project by Bethan Laura Wood, presented within EDIT CULT at the Loggia del Priore of the Certosa di San Martino.

Conceived by creative director Donatello D’Angelo @_d_apostrophe_ , the installation marks a turning point in the company’s history: for the first time since the foundation of the Poltronova Study Centre under the direction of Roberta Meloni, an entirely original design — not drawn from the historical archive — becomes part of the collection.

A world premiere that bridges past and present, reaffirming Poltronova’s role as a living laboratory of radical imagination.

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#editnapoli #editcult2025 #designexhibition #Poltronova #BethanLauraWood #TerrazzoQuarry

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✨ Introducing Terrazzo Quarry by Bethan Laura Wood for Poltronova.

A monumental yet soft seating system that transforms surface into volume and pattern into landscape.

Conceived as an inhabitable artificial terrain, these upholstered elements can be clustered or scattered like rocks emerging from an imaginary ground — where decoration and material merge into one expressive form.

From Venetian terrazzo floors to a psychedelic topography, Bethan’s exclusive fabric reinterprets fragments of gems breaking free from their aggregate, turning illusion into structure, and inviting new ways of interaction, climbing, and rest.

📍 World premiere soon at EDIT Napoli 2025.

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#Poltronova #BethanLauraWood #TerrazzoQuarry #MadeInItaly #ItalianDesign #EDITNapoli2025

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⚾️ Joe Ball by D’Urbino, Lomazzi

Not just a pop object.
Joe Ball completes the iconic armchair: a leather pouf with hidden weight inside, steady as a seat, ironic as a baseball.
Radical Pop meets everyday comfort.

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#Poltronova #JoeBall #DDL #DePasDUrbinoLomazzi #ItalianDesign #MadeInItaly

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⚾️ Joe Ball by D’Urbino, Lomazzi

From the baseball in your hand →
to a pop icon you can sit on.
Joe Ball: the witty, radical footrest that completes Joe.

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#Poltronova #JoeBall #DDL #DePasDUrbinoLomazzi #ItalianDesign #MadeInItaly

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⚾️ Joe Ball by D’Urbino, Lomazzi

From the oversized glove to the baseball itself.
For Joe’s 50th anniversary, Poltronova introduced Joe Ball: a leather pouf and footrest that mirrors the stitches and shape of a real baseball.

A Pop Art irony scaled into design history.

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#Poltronova #JoeBall #DDL #DePasDUrbinoLomazzi #ItalianDesign #MadeInItaly

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📐 Regolo today.

Not just a seat, but a living system: compact volumes, integrated bookcases, and cushions upholstered in glossy leather, linen or recycled wool.

Halfway between design and architecture, Regolo embodies Gianfranco Fini’s vision — a furniture piece that is also sculpture, a domestic landscape, a cultural statement.

From 1975 to 2025: a re-edition that looks back to radical design while speaking directly to today.

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#Poltronova #Regolo #GianfrancoFini #ItalianDesign #MadeInItaly

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✨ Again, Regolo.

Designed in 1975 by Gianfranco Fini, Regolo re-enters the Poltronova collection as a modular seating system where geometric rigor meets versatile comfort.

Available as one-, two- or three-seater, its solid ash structure integrates bookcases on the sides and back, making it a micro-architecture to live in — functional from every angle, timeless in its proportions.

Reissued today with updated materials, Regolo celebrates Poltronova’s unconventional vision: radical, sculptural, and unapologetically modern.

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#Poltronova #Regolo #GianfrancoFini #ItalianDesign #MadeInItaly

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🖤 Cessato Allarme by De Pas, D’Urbino, Lomazzi

The Cessato Allarme clothes stand, created in 1986 by the De Pas, D’Urbino, Lomazzi studio and produced by Poltronova since 1991, takes its inspiration directly from its name [“All Clear!”]: the alarm trumpets mounted on light poles during the last war.

Now also available in black, this iconic piece preserves its playful pop spirit—far from anything warlike. As Paolo Lomazzi suggested in 2020, it is a metaphorical invitation to «go and blow the trumpets again.»

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#Poltronova #CessatoAllarme #DePasDUrbinoLomazzi #DDL #ClothesStand #ItalianDesign #MadeInItaly

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🖤🤎 Plasma by Nigel Coates

From digital lines to living matter: Nigel Coates’ Plasma, armchair and footrest, now comes in new leather versions.
Three types of leather – suede/nubuck, vintage, and aniline – woven into two tonal combinations of deep black and warm brown.
A dialogue between graphic lightness and tactile intensity.

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#Poltronova #NigelCoates #Plasma #PlasmaArmchair #PlasmaChair #MadeInItaly

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📐 Mies by Archizoom Associati for Poltronova

— Designed in 1969: a chrome-plated metal triangle, a rubber strip seat, and ponyskin cushions with essential lines.

— A subtle tribute to Mies van der Rohe, who passed away that same year.

💡 The footrest adds effortless comfort and light.

#Poltronova #ArchizoomAssociati #miesarmchair #miesvanderrohe #furnituredesign

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🟩🟪 Sofo 🟪🟧
armchair and sofa by Superstudio, 1968

«Sofo is a seat that you can put in a row like a train, or use to build mountains and thrones, mountains and pyramids firmly planed in the ground.
But at the end it is only a polyurethane block, a cube split in two parts by an “s” and then covered by material with two big stripes.
It is the result of a very simple operation, without any material or intellectual waste.
It appears like a big colored object, a little abstract maybe, like all the things with a bit of joy that look like things from another world».
 Adolfo Natalini, Superstudio

Available colors:  — verosa [green/pink]
— rosancio [pink/orange]

 📸 Archival picture credits: © Cristiano Toraldo di Francia

#Poltronova #Superstudio #SofoSofa #Sofa

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Before smartphones. Before social media.   ⚡️🍓 Ultrafragola was born.   Today, this mirror/lamp is an icon.  ✍️ Text & voice over by Cecilia Marzocchi @cclmrz  📖 Discover more in our Ultrafragola Monography, available on our store.   🔗 Link in bio.   #Poltronova #Ultrafragola #DesignIcon #EttoreSottsass #Mirror #TikTokDesign #PinkWavyMirror #UltrafragolaMirror

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🟩🟪 Sofo. Born in the sixties, yet still moving, shifting, surprising.

💭 From interiors to imagination—Sofo turns any space into a playground.

Armchair, sofa, miniature or rug: which one would you pick?
[All of them?]

🛋️ Armchair and sofa by Superstudio
🤏 Sofo miniature, scale 1:8 — now available
🌀 Tappeto Sofo / rug design by Superstudio — Made by Poltronova with @cc_tapis

🔗 Link in bio to discover more!

📸 Pictures by @kaylaraquel.studio
💡 Shooting production by @emmabyvanck.dvd

#Poltronova #Superstudio #SofoSofa #Sofa #RadicalDesign #PopDesign #Design #CollectibleDesign #Furniture #MadeInItaly

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🟩🟪 Sofo. Not your ordinary sofa.    🤍 Designed in 1968 by Superstudio
💚 Covered in bold pop stripes  🩷 Stackable, playful, radical   — Armchair and sofa by Superstudio
— Sofo miniature, scale 1:8 — now available
— Tappeto Sofo / rug design by Superstudio — Made by Poltronova with @cc_tapis
  🔗 Link in bio to discover more 
📸 Pictures by @kaylaraquel.studio
💡 Shooting production by @emmabyvanck.dvd

#Poltronova #Superstudio #SofoSofa #Sofa #RadicalDesign #PopDesign #Design #CollectibleDesign #Furniture #MadeInItaly

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Surfin’ on Superonda 🏄🏻‍♀️ 
In Italian, Superonda means “super wave” — and that’s exactly how it moves.
This iconic sofa by Archizoom Associati isn’t just a sofa: it’s a chaise longue, a bed, a wave of radical design. 🌊 
✨ Swipe through our catalog to discover all the available covers.
🔗 Link in bio! 
Superonda by Archizoom Associati 
🎞️ Photos by @kaylaraquel.studio  
👩‍🎨 Shooting production by @emmabyvanck.dvd

#Poltronova #Superonda #ArchizoomAssociati #ItalianDesign #ModularSofa #RadicalDesign #PopDesign #DesignIcon #InteriorInspo

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Superonda, dynamic sofa by Archizoom Associati  · Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame.

· It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations.   · The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue.
 · Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user.   · The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.  📸 Photo credits:  From the archive: © Dario Bartolini Ph. Kayla Raquel Studio @kaylaraquel.studio — Photoshoot production @emmabyvanck.dvd   #Poltronova #Superonda #Sofa #RadicalDesign #ArchizoomAssociati #PopDesign #Design #Architecture #Furniture #ItalianDesign #MadeInItaly #DesignLovers #Iconic #InteriorDesign #ModularDesign

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～ design that moves with you ～

More than a sofa — a radical landscape to explore. Superonda adapts to your energy, defying stillness with every curve.  Born in 1967 to question the ordinary, it still refuses to play by the rules.

Own a piece of revolution.  
 📸 Photo credits: @kaylaraquel.studio
🎨 Art direction: @emmabyvanck.dvd

#Poltronova #Superonda #ArchizoomAssociati #RadicalDesign #DesignIcon #ModularSofa #ItalianDesign #InteriorDesign #Furniture #PopDesign

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🫳 ᵐⁱⁿⁱ ➡️ ＭＡＸＩ➡️ Repeat 🔄 

The radical charm of Sofo goes both ways — miniature or full-size, it’s always iconic.

Perfect for collectors, showrooms owners, design schools and design lovers, our miniatures bring iconic modularity into the realm of display, study, and collecting.

🍬 Sofo Sofa by Superstudio
🍬🤏 Miniature Sofo scale 1:8 now available
🍬🌀 Tappeto Sofo -- Rug design by Superstudio -- Made by Poltronova with @cc_tapis

 📸 Cover: Photo by Francesco Marano — Eller Studio
@francesco_marano8 @ellerstudio

#Poltronova #SofoSofa #Superstudio #MiniatureDesign #RadicalDesign #CollectibleDesign #DesignIcons #ModularDesign #TappetoSofo #cctapis

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Ettore Sottsass
June 27 – July 26, 2025
📍 Studio Casoli, Via Pecorini a Mare, Filicudi (ME), Italy

Studio Casoli dedicates a special exhibition to Ettore Sottsass — architect, artist, and visionary able to transform everyday objects into powerful narratives of memory and meaning.

In the 1980s, Sottsass found a refuge on Filicudi, among volcanic stones, whitewashed walls, and a Mediterranean light that shaped his creative language.

Here, place, ritual, and memory come together — and so do his most iconic works.

On display:
▫️ Torno Subito (Superbox), the 1966 tower cabinet clad in plastic laminate for Poltronova
▫️ Crazy Horse table, designed in 1968 by Ettore Sottsass for Poltronova, which returned to production in 2025

As a historic partner of Sottsass and a pioneer of Italian design experimentation since 1957, Poltronova continues to champion a vision where furniture becomes a poetic architecture of living.

📸 Ph. Luisa Porta @luisa.porta.p

@studiocasoli @ettoresottsass_official

#Poltronova #EttoreSottsass #StudioCasoli #Filicudi #Design #ItalianDesign #Exhibition

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Poltronova. The Dream Factory.

From radical visions to iconic forms - Poltronova reshaped the rules of living.
Born in Tuscany, Italy, it turned everyday objects into cult design pieces.
Featuring Archizoom, Superstudio, Sottsass & more.
Breaking Design Rules Since 1957.

🇮🇹 Made in Italy.
🌍 Loved all over the world.

Enter the dream factory and follow for more ✨

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Not just a factory. The Dream Factory.

Where hands, minds, and materials meet.
Every detail takes shape just a few kilometers from our studio.

We don’t rely on long supply chains.
We rely on people.

📸 Ph. @fabio_bortot_dop

#Poltronova #TheDreamFactory #TheDreamTeam #MadeInTuscany #HumanTouch #Craftsmanship #BehindTheScenes #ItalianDesign #FurnitureMakers #MadeInItaly

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The Dream Factory, the dream team 🤝

Our products wouldn’t be what they are without our Head of Textiles, Laura. Every piece is handcrafted and upholstered by our small team of artisans, all under her expert guidance, all done right here in Italy. 🇮🇹✨

🎥 Filmed by @emmabyvanck.dvd

#Poltronova #MadelnItaly #Tuscany #ItalianDesign #FurnitureDesign #BehindTheScenes #Craftsmanship #Saratoga #Design

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The Dream Factory. The Dream Team. Our team is not behind the scenes. It is the scene. Every product we make carries their expertise, their care, their hands.
Always close, always by us, always with our CEO by our side, during every phase.

🇮🇹 Made in Italy.
🌎 Loved all over the world.

📸 Ph. @fabio_bortot_dop

#Poltronova #MadeInItaly #MadeInTuscany #ItalianDesign #FurnitureDesign #BehindTheScenes #Craftsmanship #Ultrafragola #Design

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✨ Margherissima is open at the Venice Architecture Biennale 2025!

We’re thrilled to share our collaboration with @nigelcoates_projects and the Architectural Association @aaschool for this visionary exhibition, curated by Carlo Ratti @crassociati and focused on the urban revitalization of Marghera.

Poltronova contributed to the large-scale model on display at the Polveriera Austriaca, Forte Marghera, crafting a miniature park designed by Coates—leather-covered foam hills shaped with artisanal care and precision.

This marks a new chapter in our long-standing creative dialogue with Nigel Coates, whose iconic works for Poltronova include the Gallo series and the Plasma armchair, which remains a celebrated part of our catalog.

📍Margherissima runs until November 23, 2025 – Venice Architecture Biennale, Forte Marghera open daily (except Mondays)
⏰ 10.00 until 19.00, easily reached on tram T1 from Piazzale Roma   @labiennale @grymsdykefarm 

#Poltronova #NigelCoates #Margherissima #BiennaleArchitettura2025 #CarloRatti #ArchitecturalAssociation #ForteMarghera #DesignCraftsmanship #UrbanRegeneration #Design

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➡️ Swipe through a few moments with the things—and the people—that make it all happen.
360° and 365 days a year.

We love what we do.
We love what we make.
And most of all—we love being part of it.
From design to logistics, from creative to production—everyone plays a role.

Because great design isn’t just built.
It’s lived.
🇮🇹 Made in Italy.
🌎 Loved all over the world.

@simone_capaccioli @gianlucagaru @senza.rancore @giadacovri @francescotoselli @sarrimeloni @emmabyvanck

#Poltronova #MadeInItaly #Design #InteriorDesign #Furniture #ItalianDesign #UnconventionalDesign #DesignLovers #HomeDecor #FurnitureDesign #ModernInteriors #InteriorLovers #LuxuryInteriors #InteriorDesigner #Decor

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Bold. Bright. Iconic.
Crafted from radical visions, these design pieces weren’t made to follow rules.
They wrote them.

— 📐 Mies armchair by Archizoom Associati, 1969
— 💭 Rumble sofa by Gianni Pettena, 1967 — ⚾️ Joe armchair by De Pas, D’Urbino, Lomazzi, 1970
— ⭕️ Mitzi sofa by Hans Hollein, 1981
— 🛋️ Saratoga sofa by Lella and Massimo Vignelli, 1964
— 🍓Ultrafragola mirror/lamp by Ettore Sottsass jr., 1970

📸 Photo credits @serenaeller : @ellerstudio

#Poltronova #JoeArmChair #MiesArmchair #DDL #ArchizoomAssociati #DePasDUrbinoLomazzi #Design #Furniture #InteriorDesign #HansHollein #Vignelli #GianniPettena #RumbleSofa #Saratoga #MitziSofa

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testing the last samples w/ @francescotoselli
for
Regolo, armchair by Gianfranco Fini, 1975

available soon

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#Poltronova #GianfrancoFini #Armchair #InteriorDesign #MadeInItaly

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Our carefully crafted miniatures celebrate iconic modular designs at an exact 1:8 scale, allowing you to explore and appreciate their versatility in compact form.
Presented in exclusive packaging that highlights their collectible charm, these miniatures are ideal for showrooms, educational settings, or simply as unique additions for design enthusiasts who seek extraordinary pieces.
Experience the joy of modularity from a fresh perspective.  📸 Photos by Francesco Marano — Eller Studio
@francesco_marano8 @ellerstudio
 #Poltronova #MiniatureDesign #CollectibleDesign #DesignLovers #DesignCollectibles #Rumble #Safari #Sofo #Superonda #Design #Miniatures #RumbleSofa #SofoSofa #SafariSofa #SuperondaSofa

Rumble by Gianni Pettena | Safari by Archizoom Associati | Sofo by Superstudio | Superonda by Archizoom Associati | Made in Italy | Poltronova Miniatures

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$Not fully visible, nor entirely absent.  These objects aren’t simply on display: they hide, reveal, refract, disappear and reappear among textures and reflections. Sensitive presences—engaged in a dialogue with surfaces, imagination, and time. You don’t look at them. They observe you. 1. Ultrafragola mirror/lamp by Ettore Sottsass jr., 1970 2. Joe armchair by De Pas, D’Urbino, Lomazzi, 1970 and Joe Ball by D’Urbino, Lomazzi, 2020 in vintage leather 3. Mies armchair by Archizoom Associati, 1969 4. Passiflora table lamp by Superstudio, 1967 📸 Photo credits @serenaeller : @ellerstudio #Poltronova #Ultrafragola #UltrafragolaMirror #EttoreSottsass #JoeArmchair #JoeChair #JoeBall #MiesArmchair #PassifloraLamp #DDL #Superstudio #ArchizoomAssociati #DePasDUrbinoLomazzi #Design #Furniture #InteriorDesign$

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Radical in form. Regal in hue.
Designed by Archizoom in 1967, the Safari sofa is now available cloaked in violet eco-fur.
 📍 Elle Decor: Alchemica, Palazzo Bovara (Milano)
📸 Photo credits @serenaeller : @ellerstudio

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Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio

#Poltronova #ElleDecor #PatriciaUrquiola #SafariSofa #ArchizoomAssociati #PalazzoBovara #MDW25 #DesignArchives #RadicalDesign #DesignHistory #1960sDesign #FurnitureCollectors

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Elle Decor: Alchemica

Poltronova was present at Palazzo Bovara for the exhibition ALCHEMICA, curated by Patricia Urquiola. The installation featured a composition of two complete SAFARI sofas (Archizoom Associati), specially upholstered in custom violet eco-fur for the occasion, and the PASSIFLORA table lamps (Superstudio).
For the 2025 Milano Design Week, Elle Decor intertwined its vision with the metaphor of alchemy—an ancient practice exploring the transformation of matter as both a physical process and a symbol of growth and change. The exhibition was structured around the three fundamental stages of the alchemical process—Nigredo, Albedo, and Rubedo—each represented through spaces evoking the most symbolic rooms of the home.

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📸 Photo credits @serenaeller : @ellerstudio

Centro Studi Poltrova presented:
🌼 PASSIFLORA, table lamp by Superstudio
🐆 SAFARI, imperial sofa by Archizoom Associati

Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio

#Poltronova #ElleDecor #Alchemica #PatriciaUrquiola #SafariSofa #PassifloraLamp #Superstudio #ArchizoomAssociati #PalazzoBovara #MDW25

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Elle Decor: Alchemica

Poltronova was present at Palazzo Bovara for the exhibition ALCHEMICA, curated by Patricia Urquiola. The installation featured a composition of two complete SAFARI sofas (Archizoom Associati), specially upholstered in custom violet eco-fur for the occasion, and the PASSIFLORA table lamps (Superstudio).
For the 2025 Milano Design Week, Elle Decor intertwined its vision with the metaphor of alchemy—an ancient practice exploring the transformation of matter as both a physical process and a symbol of growth and change. The exhibition was structured around the three fundamental stages of the alchemical process—Nigredo, Albedo, and Rubedo—each represented through spaces evoking the most symbolic rooms of the home.

—

Centro Studi Poltronova for
Elle Decor: Alchemica
A project by Elle Decor Italia @elledecoritalia
Concept and exhibition design @patricia_urquiola
Lighting design @valeriotiberi @k5600design
Landscape design @antonio.perazzi
Exhibition design coordination @netsuke_studio

📸 Photo credits @serenaeller : @ellerstudio

Centro Studi Poltrova presented:
🌼 PASSIFLORA, table lamp by Superstudio
🐆 SAFARI, imperial sofa by Archizoom Associati

#Poltronova #ElleDecor #Alchemica #PatriciaUrquiola #SafariSofa #PassifloraLamp #Superstudio #ArchizoomAssociati #PalazzoBovara #MDW25

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For those who didn’t have the chance to visit Salone del Mobile 2025 — or just want to relive the dream — here’s your personal tour.  Poltronova’s XS – ExtraSurface wasn’t just an exhibition. It was a dissolution of the domestic, a shimmering space of drapes, mirrors, and radical memories.
From Superstudio to Sottsass, from Pettena to Hollein — a landscape of icons in constant flux. No longer a home. Not quite a museum. But a tactile fiction that still lingers, long after the fair is wrapped up.

XS is over. But it keeps resonating.

Intro: Roberta Meloni, CEO of Poltronova
Voiceover: Donatello D’Angelo, Art Director of Poltronova

#Poltronova #SaloneDelMobile2025 #RadicalDesign #Design #Superstudio #ArchizoomAssociati #EttoreSottsass #Vignelli #MadeInItaly #DesignWeek2025

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ＸＳ = ᴇxᴛʀᴀꜱᴍᴀʟʟ
— Poltronova embraces the world of collectibles with its first series of realistic miniatures. Rumble, Safari, Sofo, and Superonda become (almost) pocket-sized in faithful 1:8 scale reproductions.  — Great design, scaled down.
The iconic modular designs you love are now available as miniatures: small in size, big in detail.
Each piece is meticulously handcrafted to precisely reflect the original colors, materials, and proportions. Not just collectible items, but an invitation to explore new combinations and configurations, right in the palm of your hand. 
📸 Photos by Francesco Marano — Eller Studio
@francesco_marano8 @ellerstudio
 #Poltronova #MiniatureDesign #CollectibleDesign #DesignLovers #DesignCollectibles #Rumble #Safari #Sofo #Superonda #Design

Rumble by Gianni Pettena | Safari by Archizoom Associati | Sofo by Superstudio | Superonda by Archizoom Associati | Made in Italy | Poltronova Miniatures

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SALONE DEL MOBILE 2025:
ＸＳ＝ＥＸＴＲＡＳＵＲＦＡＣＥ

Under the creative direction of Donatello D’Angelo, Poltronova continues this exploration,
transforming the exhibition space into an undomestic landscape—an environment that rejects
the functional order of the home to explore new perceptions of dwelling.
The display unfolds through reflective and fragmented planes, embossed panels that break
up the light, curtains and drapes that create unstable depths. A matter in tension, in
constant mutation. In this scenario, Poltronova’s iconic pieces are not mere displayed objects
but sensitive presences, elements that rewrite the concept of domestic space.

Come by – see/experience our products and meet our team 👋

@isaloniofficial
Rho Fiera Milano
April 8th/13th
Hall 24 Booth D33

— 📸 Photos by @serenaeller @ellerstudio
— 🎨 Art direction @donutsinho / @_d_apostrophe
— 💡 Exhibition setup @pietrograssi_ / @studio_grassi_design

#Poltronova #Ultrafragola #UltrafragolaMirror #JoeChair #JoeBall #Mies #MiesArmchair #SanremoLamp #MitziSofa #Saratoga #RumbleSofa #ArchizoomAssociati #GianniPettena #DDL #HansHollein #EttoreSottsass #EttoreSottsassjr #MilanoDesignWeek #SaloneDelMobile2025 #MDW2025 #DesignWeek2025 #SaloneDelMobile

Ettore Sottsass | Interior Design | Italian Design | Sofa | Salone del Mobile 2025 | Milan Design Week | Made In Italy | Centro Studi Poltronova

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ＸＳ = ＥＸＴＲＡＳＯＴＴＳＡＳＳ

More than fifty years later, two icons by Ettore Sottsass return to the Poltronova catalog: “After seventeen years, Ettore is still missed… so we thought, together with Studio Sottsass, of bringing back these two pieces: the Califfo sofa from 1964 and the Crazy Horse table from 1968. They’re simple and strong, as if they were designed yesterday.”
(Roberta Meloni, Director of Centro Studi Poltronova, 2025)

Centro Studi Poltronova presents

XS
Salone Internazionale del Mobile
Rho Fiera Milano, Hall 24 | Booth D33
📅 April 8–13 | 🕘 9.30 am – 6.30 pm

We look forward to seeing you there.

#Poltronova #EttoreSottsass #EttoreSottsassjr #ItalianDesign #MadeInItaly #MilanoDesignWeek #SaloneDelMobile2025 #MDW2025
#Fuorisalone2025 #DesignWeek2025 #SaloneDelMobile #CrazyHorse #CrazyHorseTable #CaliffoSofa #Califfo

Ettore Sottsass | Interior Design | Table | Sofa | Salone del Mobile 2025 | Milan Design Week

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What happens when the domestic landscape dissolves—what remains?

Centro Studi Poltronova presents

XS
Salone Internazionale del Mobile
Rho Fiera Milano, Hall 24 | Booth D33

Milano Design Week 2025
April 7-13

Don’t miss:

@elledecoritalia
Elle Decor: Alchemica
A project by Elle Decor Italia
Palazzo Bovara, corso Venezia 51, Milan
April 7-13
Interior and Exhibition Design Patricia Urquiola Lighting Design Valerio Tiberi Landscape Design Studio Antonio Perazzi Interior Design Coordination Netsuke Studio
-- #safarisofa by Archizoom Associati
-- #passifloralamp by Superstudio

@adidesignmuseum
Best of Both Worlds: ITALY. Art and Design in Italy 1915 – 2025  April 1 – June 15, 2025
Conceived and curated by Stefano Casciani Exhibition and graphic design by Piero Lissoni / GraphX
Ph. Credits Michele Nastasi, Courtesy of ADI Design museum
-- #gherpelamp by Superstudio
-- #sanremolamp by Archizoom Associati
-- #ultrafragolamirror by Ettore Sottsass jr.

@triennalemilano
Franco Raggi: Unstable Thoughts
Triennale di Milano, Design Platform
Until April 13
Curated by Marco Sammicheli e Francesca Pellicciari
Exhibition project by Piovenefabi
-- #cantonbench by Franco Raggi

@triennalemilano
Forme Mobili
Triennale di Milano, Museo del Design Italiano
Until April 13
Curated by Marco Sammicheli
Exhibition project Luca Stoppini
-- #gherpelamp by Superstudio
-- #miesarmchair by Archizoom Associati
-- #ultrafragolamirror by Ettore Sottsass jr.

#Poltronova #MilanoDesignWeek2025 #MDW25 #SaloneDelMobile2025 #SaloneDelMobile #SaloneDelMobileMilano #TriennaleMilano #Adi #ElleDecor #AdiDesignMuseum #TriennaleMilano #EttoreSottsass

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XS is an exhibition presenting a selection of Poltronova’s iconic designs like: 
— 🐚 Gherpe, table lamp by Superstudio 1968
— 🌴 Sanremo, floor lamp by Archizoom Associati 1968
— 📐 Mies, armchair and footrest by Archizoom Associati, 1969

+ alongside something unexpected. Are you ready?
 XS
Salone Internazionale del Mobile Rho Fiera, Milan Hall 24, Booth D33   April 8–13 / 9.30 am – 6.30 pm 

#Poltronova #Superstudio #Gherpe #GherpeLamp
#SanremoLamp #MiesArmchair #Mies #ArchizoomAssociati #RadicalDesign #PopDesign #Design #ItalianDesign #MadeInItaly #MilanoDesignWeek #MilanoDesignWeek2025 #Fuorisalone2025 #DesignWeek2025 #SaloneDelMobile #MDW2025 #MDW #SaloneDelMobile2025

Poltronova | Gherpe Lamp | Table Lamp | Superstudio | Sanremo Floor Lamp | Interior Design | Salone del Mobile 2025 | Radical Design | Mies armchair and footrest | Archizoom Associati

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ＸＳ stands for ＥＸＴＲＡＳＯＦＴ

XS is an exhibition presenting a selection of Poltronova’s iconic designs — like Rumble by Gianni Pettena, 1967 — alongside something unexpected.

☁️ Gianni Pettena’s Rumble sofa gets a new soul: its modular structure is dressed in white panno casentino fabric, enhancing the play of deconstructed volumes in a dialogue between softness and architecture.

Salone Internazionale del Mobile Rho Fiera, Milan Hall 24, Booth D33 April 8–13
9.30 am – 6.30 pm 
🤍 Rumble is a playful sofa. It is a simple, original form, a womb where everything happens or has already happened, but which still suggests possibilities, other things that can happen there. It is an object that breaks up form as it breaks up function; it acquires meaning when the clean geometry of the initial status quo is upset by equally ungrammatical functions.

#Poltronova #GianniPettena #RumbleSofa #SaloneDelMobile2025 #MilanDesignWeek2025 #MDW2025 #ItalianDesign #PannoCasentino #Sofa
#InteriorDesign #Design #DesignWeek2025 #MilanoDesignWeek2025 #FurnitureDesign #FuoriSalone

Poltronova | Sofa | Interior Design | Salone del Mobile 2025 | Furniture Design | Interior Design

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ＸＳ stands for ＥＸＴＲＡＳＹＭＢＯＬＩＳＭ

XS is an exhibition presenting a selection of Poltronova’s iconic designs — like Mitzi sofa by Hans Hollein, 1981 — alongside something unexpected.

⭕️ The Mitzi sofa, designed by Hans Hollein, makes its debut to the general public with its distinctive érable burlwood finish. An object that challenges the dichotomy between function and symbol.

Salone Internazionale del Mobile 
Rho Fiera, Milan 
Hall 24, Booth D33   April 8–13
9.30 am – 6.30 pm 

🔻 The Mitzi sofa, part of the rich production of the Austrian master Hans Hollein, highlights a rigorous design while staging of a dialectic between different connotations and symbolisms. Soft and rigid elements are present together in the materials and forms. Upholstered cushions and soft wool cloth come alongside the walnut, both solid and in sheets, of the structure, and the curved line of the backrest coexists with the straight line at the base, masculine and feminine together: a sofa with a woman’s name.

#Poltronova #HansHollein #MitziSofa#Design #MilanDesignWeek2025 #SaloneDelMobile2025 #PostmodernDesign #MilanoDesignWeek2025 #Fuorisalone2025 #DesignWeek2025 #SaloneDelMobile #MDW2025 #MDW #Mitzi #InteriorDesign 

Poltronova Furniture | Hans Hollein | Sofa | Salone del Mobile 2025 | Furniture Design | Interior Design

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ＸＳ stands for ＥＸＴＲＡＳＨＡＰＥ

Salone Internazionale del Mobile Rho Fiera, Milan Hall 24, Booth D33   April 8–13 / 9.30 am – 6.30 pm  XS is an exhibition presenting a selection of Poltronova’s iconic designs — like Mies by Archizoom Associati, 1969 — alongside something unexpected.

📐 The Mies armchair was born in 1969 from the idea of using a strip of para rubber or India rubber –strong, elastic materials– as a seat. The structure, a triangle in chrome–plated metal, brings out the purity of the silhouette. The headrest and footrest–lamp cushions are in ponyskin. The name emphasizes the similarity of the structure to the projects of Mies van der Rohe, as a tribute to the great master who died that same year.

🔗 The prototype, which is the gift made by Paolo Deganello to Dario Bartolini and Lucia Morozzi for their wedding, was born from the idea of using the typical element of industrial conveyor belts as a seat. It is a strip of natural rubber that is grafted onto the trapezoidal steel frame, fixing itself to two cylindrical sticks. In contrast with the seat, the headrest is in pony leather. The armchair is listed in the catalog by the company along with a luminous footrest with the same steel and pony finishes.

🎵 Audio track by Tyops — @TyopsSounds on YouTube

#Poltronova #RadicalDesign #MiesChair #Archizoom #ArchizoomAssociati #Design #SaloneDelMobile2025 #InteriorDesign #MiesArmchair #ItalianDesign #RadicalDesign #Chair #MadeInItaly #MiesVanDerRohe #MilanoDesignWeek2025 #Fuorisalone2025 #DesignWeek2025 #SaloneDelMobile #MDW2025 #MDW   Poltronova Design Furniture | Radical Design Movement | Mies armchair by Archizoom | Salone del Mobile 2025 Preview | Interior Design Trends 2025 | Mies van der Rohe influence in design | Timeless Italian design pieces

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Poltronova presents: ＸＳ

Salone Internazionale del Mobile Rho Fiera, Milan Hall 24, Booth D33   April 8–13 / 9.30 am – 6.30 pm  ExtraSurface is an exhibition presenting a selection of Poltronova’s iconic designs—alongside something unexpected.  ––– Info and registration: www.salonemilano.it

#Salonedelmobile #MilanDesignWeek #MDW #Poltronova #EttoreSottsass

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ᴘᴏʟᴛʀᴏɴᴏᴠᴀ: Breaking Design Rules Since 1957
From the start, Poltronova has redefined design with bold collaborations featuring Archizoom, Superstudio, Sottsass & more.
Born in Tuscany, yet shaping the global scene, it turned everyday objects into icons.

In order of appearance:

— 💭 Rumble, playful sofa by Gianni Pettena

— 🐚 Gherpe, table lamp by Superstudio

— 🌊 Superonda + 🦋 Farfalla fabric, dynamic sofa by Archizoom Associati

— 🍬 Plasma, armchair and footrest by Nigel Coates

Follow us for more ↓

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🌟 Our beloved @bethanlaurawood! 🌟

From the Terrazzo Quarry at the Design Museum to the cover of Door Magazine, Bethan keeps inspiring us with her vibrant, playful vision.

— Designed for the Platform exhibition, Terrazzo Quarry is a interactive soft sculpture that show cases the Terrazzo pattern developed for Poltronova.
Giant rocks extrude out from the ground blurring the line between 2D and 3D pattern and form inviting the public to sit lean and explore their soft forms. Bethan decided to create a super fake terrazzo who’s precious stones could have been mined from the psychedelic landscape that many of the icon designs from Poltronova’s catalogue evoke.

Terrazzo Quarry, Designed by Bethan Laura Wood Studio in collaboration with Poltronova, 2024
Courtesy of Poltronova & Bethan Laura Wood Studio

PLATFORM: Bethan Laura Wood
14 FEBRUARY 2025 — 25 JANUARY 2026
PLATFORM is an annual display dedicated to showcasing contemporary design practice.
@designmuseum

📸 PLATFORM: Bethan Laura Wood 2025 © Jo Underhill for the Design Museum @jounderhill

— 𝗢𝗩𝗘𝗥 𝗔𝗡𝗗 𝗢𝗩𝗘𝗥 - 𝗕𝗘𝗧𝗛𝗔𝗡 𝗟𝗔𝗨𝗥𝗔 𝗪𝗢𝗢𝗗 @door_repubblica
“People are afraid of color. I don’t know why, as this feeling doesn’t belong to me. What I do know is that color is powerful. Most people think they have no opinion about it, but put them in a colorful environment and, even if they don’t know why, they will have an emotional reaction”.
📖 Written by Marta Galli @lilahaus 📸 Photography by Alexander Coggin @alexandercoggin

— Terrazzo Printed Fabric by Bethan Laura Wood, 2022
Bethan Laura Wood’s residency in a Venetian palazzo in 2010 inspired a kaleidoscopic terrazzo pattern. The precious stones, freed from the floor and landscape, are reinterpreted in a printed fabric for Poltronova, offering a unique tactile and visual experience.

#BethanLauraWood
#Poltronova
#TerrazzoQuarry
#Design
#PatternDesign
#DesignMuseum
#TheDesignMuseum
#ContemporaryDesign
#InteractiveDesign
#DoorLaRep
#InteriorDesign

Poltronova | Bethan Laura Wood | Terrazzo Quarry | Textile Design | Design Museum London

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📣 Whatever you need to hang.. 🧢⛑️👜👔👕👟🧥

Cessato Allarme by De Pas, D’Urbino, Lomazzi

— Crafted from durable metal and available in vibrant colors, this clothes stand perfectly balances functionality with playful pop aesthetics.

— Cessato Allarme features a distinctive trumpet-shaped design reminiscent of its historical reference, adding a whimsical yet practical touch to any interior.

— Available in: 🔴🔵⚪️🟢🟡

#Poltronova
#CessatoAllarme
#DePasDUrbinoLomazzi
#DDL
#ClothesStand
#MadeInItaly

Poltronova | Cessato Allarme | Clothes Stand | Interior Design | Made In Italy | Furniture | De Pas, D’Urbino, Lomazzi | Design

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⭐️ ⓙⓞⓔ + ⓙⓞⓔ ⓑⓐⓛⓛ ⚾️

💫 Joe is a big comfortable chair in the form of a giant baseball glove.
Inspired by Pop Art, the designers paid tribute to the legendary Joe DiMaggio.

🎨 Borrow from the world of art and bring Joe in your domestic environment!

🧢 For the fiftieth anniversary of Joe, Joe Ball was released.
A leather footrest and pouf, whose shape and stitches are those of the classic baseball.

— Joe Armchair (1970) – by De Pas, D’Urbino, Lomazzi
— Joe Ball (2020) – by D’Urbino, Lomazzi

+

🌱Tappeto Prato
Rug design by Archizoom Associati
Made by @poltronova with @cc_tapis
Tappeto Prato is a hand-tufted wool rug inspired by the Archizoom group’s 1967 Farfalla pattern, blending Art Nouveau floral motifs with Pop Art experimentation.

#JoeArmChair #JoeBall #Poltronova #Design #InteriorDesign #DDL #DePasDurbinoLomazzi #PopArt

Poltronova | Design | Joe | Joe ball | Interior Design

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🌴 ꜱᴀɴʀᴇᴍᴏ 🌴
Floor lamp designed by Archizoom Associati

Swipe ➡ to find out more

Sanremo is composed of a slender metal trunk topped by “foliage” like that of a stylized palm tree, formed by lanceolate transparent or fluorescent green methacrylate leaves that radiate light.
The prototype of the Sanremo floor lamp was an engagement present from Dario Bartolini to Lucia Morozzi, given to her in the villa in Roccamare designed by Ernesto Nathan Rogers.
The prototype also called for a sound similar to the song of a cricket, eliminated in the production version.
Floor lamp with indirect light Sanremo is a floor lamp more than two meters high with a phytomorphic shape. A square base supports a long stem made with a lacquered steel tube onto which a luminous crown composed of 12 perspex leaves is grafted in the green or transparent versions.
«Many people couldn’t grasp what we were up to. In reality many of our objects were created for reasons other than that of architecture: an engagement party, a wedding. Any opportunity was good enough to materialise our vision of the world».
[Lucia Bartolini, 2007] 
— Available in: transparent / fluorescent green

📷 Photos by @serenaeller @ellerstudio / Dario Bartolini

#Poltronova #Archizoom #ArchizoomAssociati #Sanremo #SanremoLamp #RadicalDesign #PopDesign #Design #ItalianDesign #MadeInItaly #DesignHistory #PalmTree

Design | Home | Furniture | Floor Lamp | Interior | Radical Design | DesignHistory

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Feeling PINK? 🍸🍒✨

💖✨ Not just a shade, but a whole mood: from soft pastels to bold hues, enjoy our pink products and their timeless design. 💕🎀

💗 Which shade of pink fits your vibe? Tell us your favorite product in the comments! 👇✨

↓ In order of appearance:  
💭 Rumble – playful sofa by Gianni Pettena 
🪞 Ultrafragola – mirror/lamp by Ettore Sottsass jr. 
🌊 Superonda + Terrazzo – dynamic sofa by Archizoom Associati + fabric pattern by @bethanlaurawood  
🍬 Plasma – armchair and footrest by Nigel Coates 
🧸 Joe Plush 50th Anniversary – armchair by De Pas, D’Urbino, Lomazzi 
🟢🟣 Sofo – armchair and sofa by Superstudio 
👙 Superonda Pois by Cristina Morozzi for Massimo Morozzi – dynamic sofa by Archizoom Associati 
0️⃣2️⃣ T02 – coffee table by Superstudio 
🟣🟠 Tappeto Sofo – rug design by Superstudio, made by @poltronova with @cc_tapis

💕🌸💗💖🦩🩰🍑🌷💞 🎀👙🍬🧞‍♀️👚💘🩷👛💝

#Poltronova #Ultrafragola #RumbleSofa #Rumble #Sofa #Mirror #Design #PinkVibes #InteriorDesign #SuperondaSpecial #Superonda #Plasma #T02 #Sofo #TappetoSofo #SofoSofa #JoePlush #JoeChair #UltrafragolaMirror #PinkMood

Poltronova | Design | Interior design | Ultrafragola | Home Design | Furniture | Pink | Mood

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⭐️ 𝗝𝗢𝗘 𝗝𝗢𝗘 𝗝𝗢𝗘! + 𝗝𝗢𝗘 𝗕𝗔𝗟𝗟 ⚾️
Which one is your favorite? Let us know in the comments below! ⬇️

— Joe Armchair* (1970) – by De Pas, D’Urbino, Lomazzi

50th Anniversary Special Editions (2020):
⚾️ Joe Ball – a leather pouf shaped like a baseball
🧸 Joe Plush – entirely clad in high quality faux fur
⚫️ Joe Whip – made of black leather
👖 Joe Jeans – an elegant high quality denim version
⭐️ Joe Gold – made of leather with a sparkling finish

💡 *More than a chair: Joe is a tribute to Pop Art and the legendary baseball icon Joe DiMaggio. Combining art, comfort, and style, this masterpiece remains a timeless design statement!

📩 Want to discover more? DM us “JOE” and get our catalogue in .pdf format!

— Enjoy a family portrait at the end: a special picture of our team 💙

#Poltronova #JoeChair #DDL #Design #MadeInItaly #PopDesign #JoeBall #JoeGold #JoeJeans #JoePlush #JoeWhip

Poltronova | Joe Chair | Joe Ball | Interior | Design | Furniture | Home Design | ArmChair

Luisaviaroma: Home for the Holidays

By ceciona

All News, Exhibitions, Home Decor, Interior Design, Poltronova

LuisaViaRoma trasforma lo store di Firenze in una casa per celebrare le festività con un progetto che omaggia le eccellenze italiane del design e dell’abbigliamento.

L’allestimento si ispira ai temi del sogno e del surrealismo e al rinomato architetto, designer e fotografo italiano Carlo Mollino, reinterpretando gli spazi più intimi della casa, in un percorso di stanze tra cui il boudoir, per il quale sono state scelte due lampade Sanremo, la camera da letto e lo studio di un eclettico collezionista. Il risultato è un ambiente dal sapore domestico, ricco di riferimenti simbolici e culturali, dall’atmosfera natalizia.

HOME FOR THE HOLIDAYS
Luisaviaroma – Via Roma 19/21r Firenze
Ph. Francesco Bolis
An Interior Project: designed by Cristina Celestino
Direction Annagreta Panconesi
Concept Silvano Vangi
Curated by Valentina Guidi Ottobri
#lvrhomefortheholidays