Poltronova

Radical Iconic Italian Design

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With the first dynamic illustration designed by the Florence studio D’Apostrophe, It is online our new website. Keep in touch for the next two-monthly covers. The project consists in a continuous and dynamic illustration created for the new website of the brand Centro Studi Poltronova. The composition designed to celebrate the famous “Superarchitettura” rebuilt philologically – from the original installation-manifesto designed by Archizzom and Superstudio in 1966 – in the new “Museum of the Twentieth Century” in Florence. The reinterpretation of the D’Apostrophe is directed to stretch the architectural sculpture in a linear design, and to interpret and updating the image of the iconic products like Passiflora, Superonda, Sofo and Mucca.

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