Poltronova

The Dream Factory.

poltronova

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★ WHAT HAPPENS WHEN THE OBJECT BREAKS OUT?

In 2024, HYPER POLTRONOVA marked Poltronova’s return to @isaloniofficial after thirty years — not simply by bringing more than twenty pieces from the Poltronova collection to Rho Fiera Milano, but by allowing their visual language to take over the space itself.
Designed by Art Director Donatello D’Angelo, the installation looked back to L’invenzione della superficie neutra, the 1972 exhibition involving several protagonists of the experimental Italian design scene, and transformed that reference into something deliberately excessive, immersive and hyper-contemporary.
Patterns, geometries, colours and graphic elements belonging to the Poltronova collection escaped from the objects that generated them.
Three-dimensional forms became two-dimensional surfaces. Surfaces became patterns. Patterns became architecture.
The result was a heterogeneous “neutral” surface in which different identities could coexist without being neutralised: an environment where furniture, graphics and space continuously contaminated one another.
Within it, more than twenty works by Archizoom Associati, Lapo Binazzi, Nigel Coates, De Pas, D’Urbino, Lomazzi, Gianni Pettena, Franco Raggi, Ettore Sottsass jr., Superstudio, Lella and Massimo Vignelli emerged and disappeared into the installation.

Art Direction — Donatello D’Angelo @donutsinho / @d_apostrophe Photography — Serena Eller @serenaeller / @ellerstudio

POLTRONOVA — UN—CONVENTIONAL FURNITURE.

Poltronova, Hyper Poltronova, Centro Studi Poltronova, Salone del Mobile Milano, Milano Design Week, Italian design, Radical Design, experimental design, furniture design, Ettore Sottsass, Archizoom Associati, Superstudio, Ultrafragola, Superonda, Safari, Mies, Rumble, Canton, Florence design, 1960s design, 1970s design, collectible design.

#Poltronova #DesignExhibition #ItalianDesign #ItalianDesign #Furniture

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✱ HAVE YOU EVER HEARD OF RADICAL DESIGN?

On December 4, 1966, inside the small Galleria Jolly 2 in Pistoia, a group of young architects from Florence’s experimental architectural scene came together for an exhibition called Superarchitettura — around the newly founded Archizoom Associati and the emerging Superstudio.

It would become one of the foundational moments of Italian Radical Design.

The date matters. Exactly one month earlier, on November 4, 1966, Florence had been devastated by the great flood. Against this extraordinary backdrop, a new generation was beginning to question the cultural, architectural and social models it had inherited.

Superarchitettura brought Pop imagery, mass production, consumption, colour and parody into architecture. Its manifesto spoke of “superproduction, superconsumption, the supermarket, the superman and super petrol”: design was no longer simply about function, but a way of questioning the world around it.

In 2007, for Poltronova’s 50th anniversary, Centro Studi Poltronova faithfully reconstructed the historic exhibition, working from archival documentation and in dialogue with the knowledge surrounding its original protagonists.

1966 — the original exhibition.
2007 — its reconstruction.
2026 — Superarchitettura returns to Milan.

Today, it can be experienced again within Andrea Branzi by Toyo Ito. Continuous Present at Triennale Milano, conceived and designed by Toyo Ito.

If you’re in Milan, go and see it in person.

✱ @triennalemilano
Until October 4, 2026

〜✼〜✼〜✼〜✼〜✼〜

Visual references / credits
Centro Studi Poltronova archive
Galleria Carla Sozzani / Fondazione Sozzani — Superarchitettura, Milan, 2007
MAXXI — SUPERSTUDIO 50, Rome, 2016
Triennale Milano — Andrea Branzi by Toyo Ito. Continuous Present, Milan, 2026
MAXXI installation photography: Musacchio & Ianniello
Triennale Milano installation photography: Andrea Rossetti

#Poltronova #Superarchitettura #ArchizoomAssociati #Superstudio #RadicalDesign

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✱ BEFORE RADICAL DESIGN HAD A NAME, THERE WAS SUPERARCHITETTURA.

On December 4, 1966, in Pistoia, Tuscany, Superarchitettura brought together the young architects who would define Archizoom Associati and Superstudio, opening a new chapter in Italian design culture.

〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼

Superarchitettura, Archizoom Associati, Superstudio, Andrea Branzi, Poltronova, Italian Radical Design, Radical Architecture, Superonda sofa, Passiflora lamp, Pistoia 1966, Florence design, Triennale Milano, Milan Italy, Italian design history, 1960s design.

#Poltronova #Superarchitettura #ArchizoomAssociati #Superstudio #RadicalDesign

﹅ Colour, stripes, waves, flowers, oversized geometries and deliberately artificial landscapes transformed architecture into something provocative, ironic and spectacular. Against the conventions of the bourgeois interior, Superarchitettura imagined another way of inhabiting space — one shaped by mass culture, Pop imagery, consumption and the contradictions of contemporary life.
Its manifesto spoke of the architecture of “super production” and “superconsumption”: an exaggerated language for an increasingly exaggerated world.

〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼

Superarchitettura, Archizoom Associati, Superstudio, Andrea Branzi, Poltronova, Italian Radical Design, Radical Architecture, Superonda sofa, Passiflora lamp, Pistoia 1966, Florence design, Triennale Milano, Milan Italy, Italian design history, 1960s design.
#Poltronova #Superarchitettura #ArchizoomAssociati #Superstudio #RadicalDesign

✱ ARCHIZOOM + SUPERSTUDIO: FLORENCE, 1966.

Superarchitettura emerged from the extraordinary experimental climate surrounding the Faculty of Architecture in Florence in the mid-1960s.
Archizoom Associati — founded by Andrea Branzi, Gilberto Corretti, Paolo Deganello and Massimo Morozzi — and the architects around the emerging Superstudio challenged the idea that architecture and design should simply provide elegant solutions.

〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼〜✼

Superarchitettura, Archizoom Associati, Superstudio, Andrea Branzi, Poltronova, Italian Radical Design, Radical Architecture, Superonda sofa, Pa

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◿ MIES BY ARCHIZOOM

Designed by Archizoom Associati for Poltronova in 1969, the Mies armchair begins with an unexpected idea: turning a material associated with industrial conveyor belts into a place to sit.

A strip of natural para rubber, strong and elastic, is stretched across a geometric chrome-plated steel structure, reducing the conventional armchair to a few essential elements. In deliberate contrast with the industrial character of the seat, the headrest is upholstered in ponyskin.
The name Mies emphasizes the resemblance of its rigorous structure to the architecture of Ludwig Mies van der Rohe, conceived as a tribute to the great master who died in the same year, 1969.

Alongside the armchair, Poltronova presented something even more unexpected: a matching luminous footrest, combining the same steel structure and ponyskin upholstery with light. Together, the two pieces blur the boundaries between furniture, industrial materials and the domestic landscape.
Born from the experimental language of Archizoom Associati, Mies transforms an industrial component into a provocative piece of furniture: essential in construction, unconventional in material, and unmistakably Poltronova.

✧ Mies armchair and luminous footrest are produced by Poltronova.

#Poltronova #MiesArmchair #ArchizoomAssociati #RadicalDesign #ItalianDesign

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✧ Everyday object. Larger than life.

Meet Joe.

Designed by De Pas, D’Urbino and Lomazzi for Poltronova in 1970, Joe transforms one of the most recognizable objects in American culture, the baseball glove, into an unexpectedly generous place to sit.

Its name is a tribute to Joe DiMaggio, the legendary baseball player who had already transcended sport to become an American cultural icon.
Inspired by the visual language of Pop Art, the designers took something familiar and changed its scale completely. The glove became monumental. The object became furniture. And something associated with the baseball field suddenly entered the domestic interior.

That shift in scale is what gives Joe its unmistakable presence.
Large, soft and immediately recognizable, the chair invites interaction almost instinctively. You don’t simply look at Joe. You climb into it, sit inside it, move with it. Hidden wheels underneath make its oversized form unexpectedly mobile, adding another playful dimension to the experience.

More than five decades after its creation, Joe still has the ability to stop people in their tracks.
Perhaps because it sits somewhere between furniture, sculpture and cultural memory.

Or perhaps because the best design can take something everyone knows and make us see it completely differently.

☞ Joe: armchair by De Pas, D’Urbino, Lomazzi. Poltronova. 1970.
⚾︎ Joe Ball: footrest by D’Urbino, Lomazzi. Poltronova. 2020.

#Poltronova #JoeChair #DePasDUrbinoLomazzi #ItalianDesign #FurnitureDesign

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🐚 GHERPE TABLE LAMP BY SUPERSTUDIO

Designed by Superstudio for Poltronova in 1968, Gherpe is a table lamp that refuses to behave like a conventional lighting object. Its sculptural form recalls the shell of a marine creature, while its use of methacrylate, an industrial material, places it somewhere between the organic and the artificial.

Conceived during Superstudio’s experimental research into objects and domestic space, Gherpe is also an early example of interactive lighting design. Rather than simply providing illumination, the lamp establishes a relationship with the user: its overlapping methacrylate elements filter and transform the light, making Gherpe a luminous presence that changes according to how it is experienced.

Functional yet deliberately unconventional, Gherpe turns a familiar typology—the table lamp—into something ambiguous, playful and almost alive. A small luminous creature that sits within a room rather than simply lighting it.

Produced in Italy by Poltronova, Gherpe remains a distinctive expression of Superstudio’s Radical Design research, where technology, artificial materials and imagination challenged conventional ideas of furniture and everyday objects.

#Poltronova #GherpeLamp #Superstudio #RadicalDesign #ItalianDesign

Gherpe table lamp, Superstudio, Poltronova, Gherpe 1968, Radical italian Design, Radical Architecture, Italian lighting design, methacrylate lamp, interactive lighting, designer table lamp, collectible lighting, 1960s Italian design, Made in Italy.

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✲ Superonda: dynamic sofa by Archizoom Associati for Poltronova, 1967

Superonda: designed without a conventional frame, legs or backrest, a sofa challenging the established typology of upholstered furniture.

Superonda is composed of two polyurethane elements cut from a single block and can be arranged in different configurations. One very unapologetic idea of living.

#Poltronova #SuperondaSofa #ArchizoomAssociati #Florence #RadicalDesign

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REGOLO: ARMCHAIR / SOFA 📏

Designed by Gianfranco Fini for Poltronova and first introduced in 1975, Regolo is a modular seating system that turns Fini’s fascination with regularity, geometry and seriality into furniture. An armchair, a two-seater or a three-seater sofa: the same essential architectural structure expands according to the space around it.

But Regolo was never conceived to be seen only from the front. Integrated storage compartments run along the sides and back, designed primarily to hold books and objects. This makes the sofa completely accessible from every side and particularly suited to freestanding placement at the center of a room—a piece of furniture that organizes the space around itself rather than simply occupying a wall.

Originally made in pine, today Regolo is reissued by Poltronova with a solid ash wood frame, selected for greater stability and durability, while its generous polyurethane-padded cushions balance the rigorous geometry of the structure with comfort.

Available as a 100 cm armchair, 160 cm two-seater sofa or 220 cm three-seater sofa, Regolo can be upholstered in three different materials: velour, linen or recycled wool. The current palette includes [velour] Mont Blanc / Tuscan sand / wolf gray / light lilac, [linen] flax / celadon / sky blue / old pink and [recycled wool] cream / teal / ocean / taupe
A sofa. A bookcase. A small piece of architecture.
Regolo still plays by its own rules.

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#Poltronova #Regolo #GianfrancoFini #ItalianDesign #ModularSofa

Regolo sofa, Gianfranco Fini, Poltronova, Italian design, modular sofa, modular seating, solid ash furniture, 1970s Italian design, collectible furniture, contemporary interiors, Made in Italy.

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🌼 PASSIFLORA TABLE LAMP BY SUPERSTUDIO

Designed by Superstudio for Poltronova in 1967, Passiflora is a table lamp that imagines a flower growing into a luminous column. Its distorted silhouette floats between the organic and the artificial, challenging the familiar language of lighting and turning an everyday object into an ambiguous presence.

The design originates from a painted cardboard prototype created for the legendary Superarchitettura exhibition in 1966, a manifesto of the emerging Italian Radical Design movement. For Poltronova, cardboard was replaced by a light-permeable material, transforming the original form into the luminous object produced today.

More than an object to illuminate a room, Passiflora creates an atmosphere—transforming light into emotion. Its truncated, almost architectural form plays with scale and perception, while its deliberately artificial interpretation of nature reflects Superstudio’s wider questioning of conventional ideas of objects, interiors and domestic space.

Produced in Italy by Poltronova, Passiflora remains one of the most distinctive examples of Superstudio’s Radical Design, where function, imagery and experimentation come together in a light that is anything but ordinary.

#Poltronova #Passiflora #Superstudio #RadicalDesign #ItalianDesign

Keywords: Passiflora table lamp, Superstudio, Poltronova, Passiflora 1967, Italian Radical Design, Radical Architecture, Italian lighting design, designer table lamp, collectible lighting, Superarchitettura, 1960s Italian design, iconic Italian furniture, Made in Italy

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SUPERONDA + FARFALLA🦋

The Superonda sofa by Archizoom Associati for Poltronova, 1967, meets Farfalla, the printed fabric designed by the same group in 1968: two expressions of Archizoom’s irreverent approach to furniture, decoration and mass culture.

With Farfalla, the traditional floral motif gets a deliberately pop disruption. Butterflies and flowers collide with the visual language of American Pop Art and the graphic experiments associated with artists such as Roy Lichtenstein. Andrea Branzi later recalled that the intention was precisely to cross floral decoration with pop imagery inspired by typographic printing, creating a contrast between two apparently incompatible visual worlds.

Applied to Superonda, that contrast becomes even louder. Designed without a conventional frame, legs or backrest, the sofa itself had already challenged the established typology of upholstered furniture. Farfalla adds another layer: pattern is no longer polite decoration, but part of the provocation.

Superonda is composed of two polyurethane elements cut from a single block and can be arranged in different configurations, while Farfalla is today part of Poltronova’s fabric catalogue, produced in polyamide and elastane with a polyurethane midlayer.
Two Archizoom projects. Two different years. One very unapologetic idea of living.

#Poltronova #SuperondaSofa #ArchizoomAssociati #FarfallaFabric #RadicalDesign

Superonda sofa, Farfalla fabric, Archizoom Associati, Poltronova, Superonda 1966, Farfalla 1968, Italian Radical Design, Radical Architecture, Pop Art furniture, printed fabric, Italian design, collectible design, Made in Italy.

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Poltronova: MORE THAN MORE

During Milano Design Week 2026, Poltronova extended its presence across the city, entering different contexts and activating new spatial narratives.
At Palazzo Litta, within MoscaPartners Variations – Metamorphosis, an open composition of Poltronova icons inhabited the Sala Rossa as a dynamic, non-hierarchical system.
Not a fixed display, but a constellation of forms, colours and attitudes: objects in dialogue, constructing the space through accumulation, intensity and transformation.

On view: Rumble playful sofa by Gianni Pettena, Ultrafragola mirror/lamp by Ettore Sottsass jr., Canton wooden bench by Franco Raggi, and Superonda Spots dynamic sofa by Archizoom Associati, special edition by Paolo Deganello.

Poltronova: More than More
🪰 MoscaPartners Variations – Metamorphosis @moscapartners
📍Palazzo Litta, Milan
📸 Photo credits: Nathalie Krag, courtesy of MoscaPartners @nathaliekragphotographer

#Poltronova #UltrafragolaMirror #RumbleSofa #MilanoDesignWeek2026 #MDW2026

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Its image is everywhere. Its meaning is not.

Designed by Ettore Sottsass for Poltronova in 1970, Ultrafragola is far more than one of the world’s most recognizable mirrors. It is the only piece from Sottsass’ experimental Mobili Grigi collection to enter serial production, making it the sole accessible witness to one of the designer’s most visionary and uncompromising research projects.

Presented by Poltronova at Eurodomus 3 in Milan in 1970 under the Design Centre label, the collection explored a completely new relationship between furniture, light and space. Produced in fiberglass—a material more commonly associated with boat building than furniture design—and illuminated from within by neon, the Mobili Grigi emerged from darkness like apparitions. Sottsass imagined them as three-dimensional silhouettes, almost immaterial presences capable of transforming the atmosphere of a room rather than simply furnishing it.

Ultrafragola embodies this vision perfectly. Its undulating frame, illuminated by pink neon, echoes what Sottsass himself described as “rounded, swollen forms of feminine origin—or, if you prefer, religious origin (which is the same thing).” Beauty here is never decorative. It becomes symbolic, emotional and almost spiritual.

When first presented, the collection divided critics and audiences alike. Too experimental, too unsettling and deliberately detached from commercial expectations, the Mobili Grigi never achieved commercial success. Most of the pieces remained rare prototypes, while Ultrafragola became the only project to survive in production—eventually growing into one of the defining icons of twentieth-century Italian design.

Today its silhouette is endlessly imitated. Yet what is often reproduced is only its appearance, not the cultural vision behind it. The original Ultrafragola has always been, and continues to be, produced by Poltronova.

#Poltronova #Ultrafragola #EttoreSottsass #ItalianDesign #DesignHistory
Ultrafragola mirror, original Ultrafragola, Ettore Sottsass, Poltronova, Mobili Grigi, Design Centre, Italian design, collectible design, fiberglass furniture, illuminated mirror, Eurodomus 1970, pink wavy mirror

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SOFT. YET MONUMENTAL. 🩷⛰️

Terrazzo can be more than a surface. It can become a world.
Designed by Bethan Laura Wood for Poltronova, Terrazzo Quarry reimagines the familiar language of Venetian terrazzo by transforming it into an inhabitable landscape. Inspired by the extraordinary floors of Venetian palazzi encountered during the designer’s residency in Venice, the project magnifies the tiny gemstone fragments embedded within terrazzo to an architectural scale, turning them into soft hills, sculptural forms and playful monuments.

The result is a modular seating system that constantly evolves. Every element can stand alone or combine with the others, allowing the landscape to shift endlessly through new arrangements and compositions. What was once a decorative pattern becomes a three-dimensional environment that invites exploration, interaction and rest.
Neither simply furniture nor merely sculpture, Terrazzo Quarry blurs the boundaries between object and architecture, ornament and space, transforming a traditional material language into an immersive experience. It is monumental in scale, yet soft in presence; precious like a gemstone, yet open and playful like a landscape waiting to be discovered.

A quarry. A palace. A gemstone. A place to play.

🧑‍🎨 Terrazzo Quarry seating system by @bethanlaurawood for Poltronova, 2025
🧩 Playfulness by @francescotoselli 🎙️ Voiceover by @gianlucagaru

#Poltronova #BethanLauraWood #TerrazzoQuarry #Terrazzo #DesignReel

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More than a bench. A drawing brought to life.

Canton: wooden bench by Franco Raggi @francoraggistudio, 1988

Some designs don’t need to move to captivate us. They simply wait for the right moment to appear.
Designed by Franco Raggi for Poltronova in 1988, Canton is much more than a bench. It is an architectural idea, born from a simple sketch of two connected squares. By extending that single black line into three dimensions, Raggi transformed a graphic concept into a functional sculpture where geometry becomes the true protagonist.

Created for the entrance of the home, Canton also reflects the way we once lived. Its open side compartments were designed to hold magazines, books, and even telephone directories, turning everyday objects into part of the composition rather than something to hide.
In 2023, Centro Studi Poltronova, working alongside Franco Raggi, faithfully reissued Canton with a philological re-edition. The original design remains untouched, while bold contemporary colour pairings. Red and green. Blue and orange. Available in both positive and negative versions. The result is a timeless icon with renewed energy for contemporary interiors.

This reel celebrates that same transformation. One snap, and Canton appears. Another, and it disappears. Like a drawing stepping out of the page before quietly returning to a single line.
The most memorable design isn’t always the loudest. Sometimes, it changes a space simply by being there.

@kinraggi
@francoraggistudio

@francescotoselli

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#Poltronova #FrancoRaggi #Canton #ItalianDesign #CollectibleDesign

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SPIN FASTER. ↻

How fast can you make it spin? 👀
Tap the button, imagine giving it another push, and watch Cessato Allarme come to life. Because sometimes even a coat stand deserves a little drama.
Designed to rotate, collect, organize and surprise, Cessato Allarme transforms an everyday object into something playful, kinetic and unexpectedly theatrical. Hanging bags suddenly become part of the composition, while its rotating upper section invites interaction almost as if it were asking to be played with.

Cessato Allarme clothes-stand by De Pas, D’Urbino, Lomazzi, 1991.

The Cessato Allarme clothes stand, created in 1986 by the De Pas, D’Urbino, Lomazzi studio and put into production by Poltronova in 1991, takes its name from the Italian expression meaning “All Clear!”—the signal announcing the end of an air-raid alert during World War II. Its inspiration comes from the warning trumpets once mounted on street poles, yet there is nothing military about its character.
Made entirely of painted metal and available in vibrant colours, Cessato Allarme replaces anxiety with optimism. It turns a functional object into a joyful presence, embracing the playful language that has always distinguished Italian design. As Paolo Lomazzi later suggested, its name becomes a metaphorical invitation to “go and blow the trumpets again,” celebrating creativity, freedom and the pleasure of living with design.

More than a coat rack or clothes stand, it is a collectible design object that brings movement into the home. Every rotation changes the composition. Every bag, jacket or hat becomes part of the project. Functional, sculptural and unmistakably Poltronova.
Designed by De Pas, D’Urbino, Lomazzi and produced by Poltronova, Cessato Allarme continues to embody the spirit of innovative Italian furniture design, where irony, experimentation and everyday functionality coexist in a single iconic object.

Now... be honest.

Did you click to make it spin faster? 😉

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#Poltronova #CessatoAllarme #ItalianDesign #DesignFurniture #MadeInItaly

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RING RING. ☎️ Design is calling. Are you picking up?

Some phone calls change your day. Others changed the history of design.

What looks like a playful joke is actually one of the most revolutionary sofas ever conceived.

Originally designed by Archizoom Associati for Poltronova in 1967, Superonda overturned the very idea of what a sofa could be. Rather than prescribing a single way of sitting, it introduced freedom. Made from just two wave-shaped polyurethane blocks, it can be endlessly recomposed into a sofa, a chaise longue, a bed, two independent seats or countless unexpected configurations. There is no “correct” way to use it—only the one you invent.

Created during the birth of the radical Italian design movement, Superonda rejected the rigid functionalism that had defined furniture until then. It transformed the domestic landscape into something fluid, playful and constantly evolving, proving that design could question conventions instead of simply following them.

More than half a century later, Superonda remains one of the most influential icons of twentieth-century design, still produced in Italy by Poltronova with the same experimental spirit that made it a cultural landmark.

And yes… apparently, it still answers calls.

Our 1:8 Superonda Miniature faithfully reproduces the proportions, geometry, colours and modular composition of the original design, allowing collectors, architects, museums, universities, galleries, design schools and enthusiasts to experience one of the greatest icons of Italian design from an entirely new perspective.

Small enough to fit in your hands.
Big enough to change the way you think about furniture.

#Poltronova #Superonda #ArchizoomAssociati #ItalianDesign #RadicalDesign

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ESCLUSIVO | INCLUSIVO

What if a landscape became something you could sit on?

Selected for ESCLUSIVO | INCLUSIVO, the design exhibition by @edit.napoli in collaboration with @jumeirahcapripalace and @comunedianacapri, Terrazzo Quarry by @bethanlaurawood transforms Villa Rosa into an inhabitable landscape where contemporary design meets the Mediterranean setting of Anacapri.

Inspired by the ever-changing compositions of Venetian terrazzo, the collection translates fragments of stone into a vibrant textile and an equally vibrant family of sculptural seating elements. Rock 1, Rock 2, Rock 3, Wedge and Pad can exist independently or come together as a modular landscape that encourages gathering, resting, play and conversation.
As Poltronova’s first contemporary product developed beyond its historical archive, Terrazzo Quarry continues the company’s tradition of experimentation, proving that its radical attitude is not confined to the past but remains an ongoing way of imagining how we live with design.

Within ESCLUSIVO | INCLUSIVO, the project becomes part of a wider dialogue where craftsmanship, hospitality and contemporary research coexist, making Villa Rosa itself an experience to inhabit.

📍 Villa Rosa, Anacapri (Capri), Italy ESCLUSIVO | INCLUSIVO May 24 — July 12, 2026
Curated by @domitilladardi & @emiliapetruccelli
📸 Photography by @ale__mu

@bethanlaurawood @edit.napoli @jumeirahcapripalace @comunedianacapri @villarosa_anacapri

#Poltronova #BethanLauraWood #TerrazzoQuarry #EDITNapoli #EsclusivoInclusivo

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ESCLUSIVO | INCLUSIVO

Some objects don’t simply inhabit a house. They redefine the way we inhabit it.

Selected for ESCLUSIVO | INCLUSIVO, the design exhibition by @edit.napoli in collaboration with @jumeirahcapripalace and @comunedianacapri, Poltronova brings two projects that continue to shape the language of contemporary Italian design inside the historic spaces of @villarosa_anacapri.

Designed by Gianni Pettena in 1967, Rumble originated from the experience of living in a vast nineteenth-century artist’s atelier, where furniture had to respond to the scale of the place rather than that of the human body. More than a sofa, it becomes a playful architectural landscape: a simple form that invites endless possibilities of inhabiting, gathering and interaction.
Alongside it, Ultrafragola, designed by Ettore Sottsass Jr. for Poltronova in 1970, continues to blur the boundaries between mirror, light and object. Originally conceived as part of the Mobili Grigi collection, it has become one of the most recognisable and enduring designs ever produced by Poltronova.

Together, these works naturally engage with the exhibition’s central reflection: that design can simultaneously preserve its uniqueness while remaining open to new interpretations, new contexts and new ways of being experienced.

📍 Villa Rosa, Anacapri (Capri), Italy ESCLUSIVO | INCLUSIVO May 24 — July 12, 2026
Curated by @domitilladardi & @emiliapetruccelli
📸 Photography by @ale__mu

@edit.napoli @jumeirahcapripalace @comunedianacapri @villarosa_anacapri

#Poltronova #EDITNapoli #RumbleSofa #ultrafragolamirror #designexhibition

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POV: your “small” design obsession is getting out of hand. 🤏❤️

Some people collect stamps. Others collect icons.

Originally designed by Archizoom Associati for Poltronova in 1967, Superonda completely redefined what a sofa could be. Not by adding functions, but by removing rules. Made from just two wave-shaped polyurethane blocks, it can become a sofa, a chaise longue, a bed, two separate seats, or simply an invitation to play with space. More than a piece of furniture, Superonda became one of the founding symbols of Italian Radical Design, proving that design could be ironic, provocative and constantly changing.
Now imagine all of that... fitting in the palm of your hand.

Our 1:8 Superonda Miniature faithfully reproduces the original proportions, colour and details, transforming one of Radical Design’s greatest icons into a collectible object. Small enough for a desk. Significant enough to start conversations.
Created for collectors, architects, interior designers, universities, design schools, museums, galleries and showrooms, Poltronova Miniatures are also educational tools: they make it possible to study modularity, composition and the history of Italian design through physical interaction. They are just as at home in a private collection as they are in a design library, a creative studio or an exhibition display.

Because sometimes understanding an icon begins by holding it in your hands.
Faithful in every detail, Rumble, Safari, Sofo and Superonda condense the same radical attitude into a new scale, proving that reducing dimensions doesn’t reduce ideas—it often amplifies them.

🇮🇹 Designed by Archizoom Associati for Poltronova, 1967 📍 Handcrafted in Italy 
#Poltronova #Superonda #RadicalDesign #ItalianDesign #DesignCollectibles

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NEW DAY. NEW LIGHT. 🌼✨

Some lights illuminate a room. Others illuminate an idea.

Designed by Superstudio for Poltronova in 1967, Passiflora is far more than a table lamp. Born from a painted cardboard prototype created for the legendary Superarchitettura exhibition (1966), one of the founding manifestos of Radical Design, it transformed an experimental object into a luminous domestic sculpture.

Its deformed column oscillates between nature and artifice, creating an object that is both functional and conceptual. Produced in yellow and opaline white PMMA, Passiflora emits a soft, diffused light while preserving the playful ambiguity that defined Superstudio’s revolutionary approach to design. More than fifty years later, it continues to challenge what a lamp can be.

📍 Made in Italy by Poltronova.

#Poltronova #Superstudio #PassifloraLamp #ItalianDesign #LightingDesign

📸 Cover shot by Serena Eller Vainicher @serenaeller : Eller Studio @ellerstudio

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SOME PROJECTS LIVE BEYOND THE OBJECT. 🍅

During Milan Design Week 2026, Tomato brought together many of the things we care about most: design history, contemporary culture, craftsmanship, conversation and people.

Originally designed in 1970 by French designer Christian Adam, the Tomato Armchair returned through an exclusive collaboration between @chloe and Poltronova. Developed and produced by Poltronova in collaboration with the designer’s heirs, the project carefully translates Adam’s original vision into contemporary production while preserving its distinctive sculptural identity.
Crafted in naturally tanned leather and available in cream, cognac, sand and black, Tomato transforms a familiar organic form into a soft, oversized seating object that sits somewhere between furniture, sculpture and design statement.
Presented inside Chloé’s boutique on Via della Spiga during Milan Design Week, the project became the setting for an evening of encounters, conversations and shared enthusiasm for design.
Moments like these remind us that design is never only about objects. It is also about the communities that gather around them, the dialogues they generate and the new connections they make possible.

Thank you to everyone who joined us and helped make this remarkable project part of the present once again.

📍 Chloé Boutique, Via della Spiga, Milan 🍅 Tomato armchair by Christian Adam (1970) 📸 Cover photography by Camille Vivier @camille_vivier

#Poltronova #TomatoArmchair #ChristianAdam #Chloé #MilanDesignWeek2026

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WE’RE STILL THINKING ABOUT THIS PROJECT. 🍅

Some collaborations deserve more than a week of attention.

Originally designed in 1970 by French designer Christian Adam, the Tomato Armchair returns today through an exclusive collaboration between @chloe and Poltronova.

Developed and produced by Poltronova in collaboration with the designer’s heirs, Tomato is far more than a re-edition. It belongs to a design language where seating has never been just seating.

Think of Joe.
Superonda.
Safari.

Objects that challenged the conventional idea of furniture through form, scale and behaviour.

Tomato follows the same path. Its soft, sculptural silhouette transforms comfort into something expressive, symbolic and unexpectedly contemporary.

Redeveloping Tomato for contemporary production meant translating a remarkable design from 1970 into today’s manufacturing standards while preserving the integrity of Christian Adam’s original vision. It is this dialogue between archive, research and industrial expertise that allows important projects to return without losing what made them extraordinary in the first place.

Some objects belong to history.

Others keep making history.

📸 Photography/video overlay:
- Camille Vivier @camille_vivier
- @gianlucagaru
- Archive material / found

#Poltronova #TomatoArmchair #Chloé #DesignHistory #MilanDesignWeek2026

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A DIALOGUE BETWEEN TWO WORLDS. 🍅

🍅 Tomato armchair by Christian Adam for @poltronova × @chloe (1970)

On the occasion of Milan Design Week 2026, @chloe, under the creative direction of @chemena Kamali, presents an exclusive re-edition of the Tomato armchair (1970).

Developed and produced by Poltronova in collaboration with the designer’s heirs, the project has been carefully re-engineered for contemporary production, preserving the integrity of Adam’s original vision while refining its construction through today’s manufacturing techniques.

Crafted in naturally tanned leather, the re-edition is available in four colourways—cream, cognac, sand and black—bringing renewed definition to its soft, sculptural form.

More than a re-edition, Tomato reflects Poltronova’s ongoing commitment to bringing remarkable design back into the present with the same care, research and experimental spirit that shaped it in the first place.

📸 Photography by Camille Vivier @camille_vivier

#Poltronova #TomatoArmchair #Chloé #MilanDesignWeek2026 #ItalianDesign

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SHADOWS OF A RADICAL ICON. 🖤

At Milan Design Week 2026, the Sanremo Floor Lamp by Archizoom Associati for Poltronova reveals one of the most fascinating aspects of its design: its ability to shape space through shadow as much as through light.
Originally conceived in 1968, during the height of Italy’s Radical Design movement, Sanremo transforms illumination into a visual event. Its transparent elements diffuse light outward, generating graphic, almost botanical shadows that extend across surrounding surfaces and become part of the object itself.
Rather than simply lighting a room, Sanremo creates an atmosphere. Light, reflection and projection interact continuously, blurring the boundaries between functional object, sculpture and environmental installation.
More than five decades after its creation, the lamp remains a powerful expression of the experimental vision that defined Archizoom Associati and helped reshape the language of contemporary Italian design.
A reminder that sometimes the most compelling part of an object is not the object itself, but the space it transforms.

✨ Where does the lamp end, and where does its shadow begin?

📍 Salone del Mobile, Milan Design Week 2026 @isaloniofficial
📸 Serena Eller Vainicher / Eller Studio @serenaeller @ellerstudio
🎨 Exhibition Creative Direction: @d_apostrophe @donutsinho 
————————

#Poltronova #SanremoLamp #ArchizoomAssociati #Sanremo #FloorLamp

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Surface becomes volume. Pattern becomes landscape.

Terrazzo Quarry: a seating system by Bethan Laura Wood for Poltronova

Soft and monumental, the upholstered elements evoke rocks emerging from an imaginary ground, where material and decoration merge.
Configurable as a compact arrangement or scattered across a space, Terrazzo Quarry is a new entry in the Poltronova collection.

The Terrazzo pattern, developed by Bethan Laura Wood in 2022 from a Venetian residency, takes inspiration from seminato floors and translates into an exclusive textile where gem-like fragments surface across the fabric — a “super fake” terrazzo in dialogue with Poltronova’s experimental vision.

For Milan Design Week 2026, the project came to life as an immersive installation at Serapian’s boutique in via della Spiga 42 — created for the Mestieri d’Arte Bokashi SS26 capsule collection, transforming one of Milan’s most iconic addresses into a vibrant, otherworldly landscape.

@serapianmilano @bethanlaurawood

📸 Courtesy of Serapian

#Poltronova #BethanLauraWood #TerrazzoQuarry #Terrazzo #Serapian

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⬜️ Light that thinks. A table that moves.

Gherpe doesn’t illuminate a room — it occupies it.
Superstudio’s 1968 lamp reads as pure sculpture until it wakes up.
Crazy Horse does the same from below: Sottsass gave four legs a posture, not just a function.

Both pieces were made the same year. Both refuse to stand still.

At UN—, Poltronova’s installation at @isaloniofficial 2026, nothing was placed to be admired.
Everything was placed to be questioned.

◻️ Gherpe by Superstudio 1968
◻️ Crazy Horse by Ettore Sottsass jr. 1968

📸 Serena Eller Vainicher / Eller Studio @serenaeller @ellerstudio
🎨 Exhibition Creative Direction: @_d_apostrophe_ @donutsinho

⬜️ The Crazy Horse table, designed in 1968 by Ettore Sottsass for Poltronova, returns to production in 2025. Its slender laminated top is supported by four bold, painted metal legs. The geometric essentiality of the form plays against the dynamic tilt of the legs—true protagonists of this project named after the iconic Parisian cabaret founded in 1951. This piece feels strikingly contemporary and proves that great design continues to tell stories—beyond trends and passing fads.

⬜️ The Gherpe table lamp does not belong to the traditional typologies of lighting fixtures placed on a surface, due to its form like the shell of a marine creature, and to its use of an industrial material like methacrylate. It represents one of the first examples of an interactive luminous object, which thanks to its relationship with the user is capable of changing its tone: from white light for illumination, to colored light to alter the emotional perception of a space.

⬜️ Domestic space is no longer defined.

Poltronova returns to Salone del Mobile with UN—, an installation that takes shape from a condition that is unstable, open, and in constant transformation.

Following XS from the previous edition, where surface generated space, UN— operates through subtraction: not what is shown, but what remains incomplete, suspended, in progress.

Space no longer presents itself as a finished form, but as a process.

It is constructed as it unfolds.

————————————————

#poltronova #gherpe #crazyhorse #EttoreSottsass #superstudio

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IT’S GIVING PLAY + PLEASURE. (ON A DESIGN ICON) 🖤

Not every design object asks you to sit properly. Some invite you to climb, play, disappear into them for a while.
Joe — originally designed in 1970 by De Pas, D’Urbino, Lomazzi for Poltronova — transforms a baseball glove into an oversized domestic landscape: somewhere between soft sculpture, pop imagery and anti-bourgeois provocation.
Shown here in vintage leather upholstery.

Half furniture, half visual statement. 100% comfort. 0% possible to ignore.

📸 Cover shot by Serena Eller Vainicher @serenaeller : Eller Studio @ellerstudio

Joe is a big comfortable chair in the form of a giant baseball glove, mounted on invisible wheels. Inspired by the poetics of Pop Art, the designers gave material form to their admiration for the legendary American baseball player Joe DiMaggio. Through a radical shift in scale, the glove becomes an inhabitable object, bringing a hyperreal image from the world of art into the domestic landscape.
For the fiftieth anniversary of Joe, Poltronova introduced Joe Ball: a leather pouf and footrest shaped like a baseball, designed by D’Urbino and Lomazzi in 2020. Conceived as the natural completion of the armchair, Joe Ball combines comfort, irony and sculptural presence.
Joe Ball pouf/footrest By D’Urbino, Lomazzi for Poltronova, 2020

——————————————————————————————

#Poltronova #JoeChair #ItalianDesign #JoeBall #DesignIcons

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Safari, imperial sofa by Archizoom Associati for Poltronova, 1967 🖤

Originally designed in 1967 by Archizoom Associati for Poltronova, Safari transforms the sofa into an open, informal landscape for conversation, rest and collective living.

Conceived during the years of Superarchitettura and radical experimentation, Safari rejects rigid domestic codes in favour of a freer and more fluid way of inhabiting space. Its oversized proportions and soft modular structure turn comfort into attitude.

In this version, the deep black leather upholstery amplifies the object’s sculptural presence, balancing softness and visual intensity. More than a sofa, Safari becomes a platform for gathering, talking, waiting, lounging, existing together.

A timeless icon from the Poltronova collection, still radically contemporary.

#Poltronova #SafariSofa #Archizoom #ItalianDesign #radicaldesign

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PART 3 — 🪹 A NEST TO REST, TO LOVE OR...

Terrazzo Quarry is a sculptural seating system you can inhabit. Designed by Bethan Laura Wood for Poltronova, the project transforms terrazzo into an artificial landscape made of soft, monumental upholstered forms.
Inspired by the endless variations of Venetian terrazzo floors discovered during the designer’s residency in a historic palazzo, the system translates surface into volume and pattern into space. The exclusive textile evokes gemstone fragments escaping from the aggregate, settling across the seating elements like pieces of a psychedelic quarry.
The modules can be composed together or scattered freely throughout the environment, encouraging interaction, climbing, rest, and play. Somewhere between furniture, landscape, and installation, Terrazzo Quarry blurs the boundary between illusion and structure, decoration and inhabitation.

🪨 Terrazzo Quarry by Bethan Laura Wood for Poltronova, 2025

#Poltronova #BethanLauraWood #TerrazzoQuarry #TerrazzoFabric #ContemporaryDesign

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PINK. GLOSSY. GLASS.

Pluriball: coffee table by Andrea Mancuso, 2026

@andreamancuso_studio

Pluriball is a table that embodies Poltronova’s experimental and ironic spirit, transforming an everyday pop reference into a design object. Its top is created through the fusion of coloured glass circles onto a transparent glass sheet, generating a three-dimensional surface punctuated by chromatic reliefs that recall bubble wrap.

The process involves an initial fusion of the circles onto transparent glass, followed by their pairing with a second coloured glass sheet. This step introduces a tonal variation that enhances depth and the perception of relief, making the surface more vibrant and layered. Rather than adopting a monomaterial solution, the structure is supported by transparent borosilicate glass legs, which visually lighten the object and emphasize its optical dimension.

The table appears to emerge in space, allowing the top to define rhythm, density, and presence. Colour behaves as a stratification, surfacing through the glass and shifting according to light and viewpoint.

The project unfolds as a family of chromatic variations, including Tangerine, Tuscan Green, Sicilia Bronze, and Pink. In this version, the glossy pink tone amplifies the table’s playful and luminous quality, turning the surface into a field of reflections, bubbles, and chromatic depth.

Pluriball thus takes shape as an active surface, where a repeated gesture becomes structure and detail turns into language.

📸 Serena Eller : Eller Studio
@serenaeller : @ellerstudio
📍Salone Internazionale del Mobile 2026
@isaloniofficial

#Poltronova #PluriballTable #AndreaMancuso #GlassTable #IronicDesign

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🚨 WHITE ZONE. RED SIGNAL.
 Domestic space is no longer fixed. It bends, shifts, opens, questions itself.
At Salone del Mobile 2026, Poltronova presented UN—, an unfinished landscape where radical icons and new experiments exist in constant transformation.

Not continuity. An opening. A system returning to experiment.

On display: • Superonda + Sanremo • Archizoom Associati • Crazy Horse • Ettore Sottsass jr. • Gherpe • Superstudio • Cessato Allarme • De Pas, D’Urbino, Lomazzi
…and more.

📍 Salone Internazionale del Mobile @isaloniofficial  Rho Fiera Milano, April 21–26

📸 Serena Eller Vainicher : Eller Studio
@serenaeller : @ellerstudio

🎨 Exhibition Creative Direction: @_d_apostrophe_ @donutsinho

🎬 Animation: @gianlucagarupaionni

#Poltronova #SaloneDelMobile #MilanDesignWeek #DesignWeek #SuperondaSofa

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GRAPHIC. GEOMETRIC. GESTURE.

Canton: wooden bench by Franco Raggi, 1988

@kinraggi

Originally designed by Franco Raggi in 1988, Canton emerges from a graphic gesture transformed into space. A continuous black line draws two squares connected by a horizontal segment; pulled into three dimensions, that abstract sign becomes a bench.

Conceived for temporary use rather than comfort, Canton sacrifices ergonomics in favour of a rigorous, almost neoplastic presence. The structure functions simultaneously as seat and container: the lateral squares open into compartments designed to host books, magazines, objects, and traces of everyday life.

More than furniture, Canton behaves as a spatial drawing. The object retains the immediacy of a sketch while becoming architecture, structure, and image at once.

Canton transforms a simple line into an inhabitable structure: graphic, architectural, and deliberately uncompromising.

📸 Serena Eller : Eller Studio @serenaeller @ellerstudio  📍Salone Internazionale del Mobile 2026 @isaloniofficial

#Poltronova #CantonBench #FrancoRaggi #PostmodernDesign #GraphicFurniture

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SIT ON THE LANDSCAPE.

Terrazzo Quarry: seating system by Bethan Laura Wood, 2025

@bethanlaurawood

Terrazzo Quarry transforms terrazzo from surface into inhabitable landscape. Conceived as a soft yet monumental seating system, the project unfolds as a cluster of upholstered volumes that can exist as a composed environment or disperse freely throughout space, like fragments of an imaginary quarry.

Developed by Bethan Laura Wood following her residency in a Venetian palazzo, the exclusive upholstery originates from an obsession with the endless variations of traditional terrazzo floors. Here, gemstone-like fragments appear to detach themselves from the aggregate, surfacing as chromatic eruptions across the fabric.

The project blurs the boundary between pattern and architecture, between two-dimensional illusion and physical volume. The elements resemble artificial rocks emerging from a psychedelic terrain, inviting interaction, climbing, gathering, and rest.

Described by the designer as a “super fake” terrazzo, Terrazzo Quarry embraces artifice as language. Material becomes narrative, decoration becomes topography, and the domestic landscape turns into an immersive, playful environment that echoes the radical visions embedded within the Poltronova archive.

📸 @serenaeller : @ellerstudio
📍Salone Internazionale del Mobile 2026 @isaloniofficial

#Poltronova #TerrazzoQuarry #BethanLauraWood #ContemporaryDesign #DesignLandscape

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BOLD LINES. TIMELESS PRESENCE.

📏 Regolo: armchair/sofa by Gianfranco Fini for Poltronova, 1975

Designed by Gianfranco Fini for Poltronova in 1975, Regolo explores modular seating through clean geometric repetition and generous proportions.

Sofa or armchair, conceived as both function and form, rooted in Fini’s artistic background and architectural approach.

Regolo is now reissued in solid ashwood with upholstery options in linen, recycled wool, and velour.

Designed to live at the center of a room, and to be admired from every angle.

📸 @serenaeller : @ellerstudio
📍UN—, @isaloniofficial Salone del Mobile Milano 2026, 🗓️ April 21-26th

#Poltronova #GianfrancoFini #ItalianDesign #RegoloArmchair #RegoloSofa

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PART 2 — Imagery & references

A “super fake” terrazzo.
Gemstones breaking free from the surface.
Rocks from a psychedelic quarry.

Terrazzo Quarry turns decoration into volume, pattern into terrain.
Somewhere between illusion and structure.

More landscape than object.
More fiction than function.

@bethanlaurawood for @poltronova

— Stay tuned for part 3! 💎🪨🫟

#Poltronova #TerrazzoQuarry #BethanLauraWood #TerrazzoFabric #ContemporaryDesign

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MIRROR, IN THE MIRROR.

A glow too perfect to belong to reality. Ultrafragola by Ettore Sottsass jr. reflects itself endlessly beside Regolo by Gianfranco Fini and the translucent rhythm of Andrea Mancuso’s Pluriball table.

Liquid pink. Lacquered silence.
Objects that don’t simply furnish a room. They alter the atmosphere. ✦

📸 Shot by @serenaeller : @ellerstudio
🎨 Exhibition design creative direction by @_d_apostrophe_ @donutsinho
📍 Salone del Mobile 2026 @isaloniofficial

#Ultrafragola #EttoreSottsass #PluriballTable #RegoloArmchair #Pink

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Poltronova: MORE IS MORE.

During Milano Design Week 2026, Poltronova extended its presence across the city, entering different contexts and activating new spatial narratives.
At Palazzo Litta, within MoscaPartners Variations – Metamorphosis, an open composition of Poltronova icons inhabited the Sala Rossa as a dynamic, non-hierarchical system.
Not a fixed display, but a constellation of forms, colours and attitudes: objects in dialogue, constructing the space through accumulation, intensity and transformation.

On view: Rumble by Gianni Pettena, Ultrafragola by Ettore Sottsass jr., Canton by Franco Raggi, and Superonda Spots by Archizoom Associati, special edition by Paolo Deganello.

Poltronova: More than More
🪰 MoscaPartners Variations – Metamorphosis @moscapartners 📍Palazzo Litta, Milan
📸 Cover Photo: Nathalie Krag, courtesy of MoscaPartners @nathaliekragphotographer

#Poltronova #MoscaPartners #PalazzoLitta #MilanoDesignWeek2026 #MDW2026

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Poltronova: More than More.

During Milano Design Week 2026, Poltronova extended its presence across the city, entering different contexts and activating new spatial narratives.
At Palazzo Litta, within MoscaPartners Variations – Metamorphosis, an open composition of Poltronova icons inhabited the Sala Rossa as a dynamic, non-hierarchical system.
Not a fixed display, but a constellation of forms, colours and attitudes: objects in dialogue, constructing the space through accumulation, intensity and transformation.

On view: Rumble by Gianni Pettena, Ultrafragola by Ettore Sottsass jr., Canton by Franco Raggi, and Superonda Spots by Archizoom Associati, special edition by Paolo Deganello.

Poltronova: More than More 🪰 MoscaPartners Variations – Metamorphosis @moscapartners  📍Palazzo Litta, Milan
📸 Photo: Nathalie Krag, courtesy of MoscaPartners @nathaliekragphotographer

#Poltronova #MoscaPartners #PalazzoLitta #MilanoDesignWeek2026 #MDW2026

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Pluriball: coffee table by Andrea Mancuso, 2026

@andreamancuso_studio

Pluriball is a table that embodies Poltronova’s experimental and ironic spirit, transforming an everyday, pop reference into a design object. The top is created through the fusion of coloured glass circles onto a transparent glass sheet, generating a three-dimensional surface punctuated by chromatic reliefs that recall bubble wrap.

The process involves an initial fusion of the circles onto transparent glass, followed by their pairing with a second coloured glass sheet. This step introduces a tonal variation that enhances depth and the perception of reliet, making the surface more vibrant and layered. Rather than adopting a monomaterial solution, the structure is supported by transparent borosilicate glass legs, which visually lighten the object and emphasize its optical dimension.

The table appears to emerge in space, allowing the top to define rhythm, density, and presence. The surface operates through a relationship of tones: the base, lighter and slightly opaline, hosts bubbles of a more intense colour, generating a variable sense of depth. Colour behaves as a stratification, emerging through the glass and shifting according to light and viewpoint.

The project unfolds as a family of chromatic variations, including Tangerine, Tuscan Green, and Sicilia Bronze, each capable of altering the perception of the object-making it more vibrant, more atmospheric, or more material. In every version, the dialogue between surface and bubbles remains central, defining a balance between rhythm, light, and three-dimensionality.

Pluriball thus takes shape as an active surface, where a repeated gesture becomes structure and detail turns into language.

📸 Serena Eller : Eller Studio
@serenaeller : @ellerstudio
📍Salone Internazionale del Mobile 2026
@isaloniofficial

#Poltronova #PluriballTable #AndreaMancuso #GlassTable #IronicDesign

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Part 1 — How did it come to life?

Terrazzo Quarry didn’t start as an object.
It started as a memory.

During a residency in a Venetian palazzo, @bethanlaurawood became obsessed with terrazzo floors — endless variations, fragments, surfaces that never repeat.

From that obsession, a fabric.
From that fabric, a landscape.

Not designed as furniture, but as something that could emerge.

#Poltronova #TerrazzoQuarry #BethanLauraWood #salonedelmobile #mdw2026

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PAST AND PRESENT SHARE THE SAME ROOM.

At Salone del Mobile.Milano 2026, Poltronova brought together historical icons and new productions inside an UN—defined environment: unstable, open, unfinished.

In this temporary landscape, objects are not isolated pieces. They compose the space. They activate it. They transform it by being there.

Ultrafragola, designed by Ettore Sottsass jr. in 1970, meets Terrazzo Quarry, the new seating system by Bethan Laura Wood, 2025.
Two different moments in Poltronova’s history. One shared condition.
A design icon and a new project living inside the same undefined domestic scenario, where past and present do not follow one another, but shape the space together.

📍UN— Salone del Mobile.Milano 2026 Rho Fiera Milano
@isaloniofficial  
📸 Serena Eller : Eller Studio
@serenaeller : @ellerstudio

🎨 Creative Direction: Donatello D’Angelo
@donutsinho @_d_apostrophe_

— Ultrafragola mirror/lamp by Ettore Sottsass jr. @ettoresottsass_official  — Terrazzo Quarry by Bethan Laura Wood @bethanlaurawood

#Poltronova #SaloneDelMobile2026 #MilanoDesignWeek #TerrazzoQuarry #Ultrafragola

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THE WEEK IS OVER. THE STORY IS NOT.

After UN—, nothing is really finished.
At Salone del Mobile.Milano 2026, Poltronova presented an installation shaped by subtraction, instability and transformation.
An UN—defined domestic landscape, where surfaces opened, structures remained exposed, and objects became part of a space in progress.

Not a finished interior. Not a fixed scenario. A temporary state.

UN— was conceived as a place where Poltronova’s radical heritage meets a new generation of design: historical icons, re-editions and new projects coexisting inside the same unfinished story.

Because after UN—, space keeps changing.
 And so does Poltronova.

— Ultrafragola mirror/lamp by Ettore Sottsass jr. @ettoresottsass_official  — Terrazzo Quarry by Bethan Laura Wood @bethanlaurawood

📍 @isaloniofficial
📸 Photography: Serena Eller @serenaeller : Eller Studio @ellerstudio  🎨 Creative direction: Donatello D’Angelo @donutsinho @_d_apostrophe_

#Poltronova #SaloneDelMobile2026 #MilanoDesignWeek #RadicalDesign #DesignInstallation

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WHERE TO SEE POLTRONOVA DURING MDW26 ↓

From the fair to exhibitions, installations, screenings and special collaborations, Poltronova unfolds across Milan in 8 different moments during Milano Design Week 2026.

1. UN—  
@isaloniofficial
Salone Internazionale del Mobile 2026
📍 Rho Fiera Milano, Hall 24 | Booth D33 
⏳ April 21–26
📸 @serenaeller : @ellerstudio

2. Andrea Branzi by Toyo Ito. A Continuous Present 
📍 @triennalemilano, Viale Alemagna 6 
⏳ March 19 – October 4, 2026

3. Lella and Massimo Vignelli: A Language of Clarity 
📍 @triennalemilano, Viale Alemagna 6, Milan 
⏳ On view until September 6th

4. Metamorphosis — @moscapartners Variations 
📍 Palazzo Litta, Corso Magenta 24, Milan 
⏳ April 21–26, 2026

5. De Pas, D’Urbino, Lomazzi: Fantasticamente effervescenti 
📍 @casvamilano – Centro di Alti Studi sulle Arti Visive, Via Isernia 5, Milan 
⏳ On view until 26th of April

6. @chloe presents Tomato chair On the occasion of Milan Design Week, Chloé, under the creative direction of @chemena Kamali, unveils an exclusive re-edition of the Tomato chair, originally designed in 1970 by Christian Adam, in collaboration with Poltronova. 
📍 Chloé Milan, Via della Spiga 30, Milan
 ⏳ April 22–26, 2026

7. Landscape of Mestieri d’Arte — @serapianmilano
To celebrate the Mestieri d’Arte Bokashi SS26 Capsule Collection designed by @bethanlaurawood for Serapian Milano, the boutique becomes an immersive rocky landscape brought to life with Poltronova. 
📍 Serapian Boutique, Via della Spiga 42, Milan 
⏳ April 20–26 
🕒 Mon, Tue, Fri, Sat, Sun 10:00–19:00 / Wed, Thu 10:00–17:00

+

8. SuperDesign. Italian Radical Design 1965–75 
A screening presented within RACCONTI DI DESIGN E CITTÀ.
Film Screenings + Talks, curated by @francescamuse with @musefactoryofprojects in collaboration with @fondazionesozzani. 
📍 Fondazione Sozzani, Via Bovisasca 87, Milan 
⏳ Saturday, April 25th, 11:30 AM 
🔴 Free admission / Registration required at fondazionesozzani.org / museweb.it

See you around Milan.

#Poltronova #MDW2026 #MilanoDesignWeek2026 #MilanDesignWeek #SaloneDelMobile2026

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WHERE TO SEE POLTRONOVA DURING MDW26 ↓

From the fair to exhibitions, installations, screenings and special collaborations, Poltronova unfolds across Milan in 8 different moments during Milano Design Week 2026.

1. UN— @isaloniofficial
Salone del Mobile.Milano 2026 
📍 Rho Fiera Milano, Hall 24 | Booth D33 ⏳ April 21–26

2. Andrea Branzi by Toyo Ito. A Continuous Present 
📍 @triennalemilano, Viale Alemagna 6 
⏳ March 19 – October 4, 2026

3. Lella and Massimo Vignelli: A Language of Clarity 
📍 @triennalemilano, Viale Alemagna 6, Milan ⏳ On view until September 6th

4. Metamorphosis — @moscapartners Variations 
📍 Palazzo Litta, Corso Magenta 24, Milan 
⏳ April 21–26, 2026

5. De Pas, D’Urbino, Lomazzi: Fantasticamente effervescenti 
📍 @casvamilano – Centro di Alti Studi sulle Arti Visive, Via Isernia 5, Milan 
⏳ On view until the 26th of April

6. Chloé presents Tomato chair On the occasion of Milan Design Week, @chloe, under the creative direction of @chemena Kamali, unveils an exclusive re-edition of the Tomato chair, originally designed in 1970 by Christian Adam, in collaboration with Poltronova. 
📍 Chloé Milan, Via della Spiga 30, Milan 
⏳ April 22–26, 2026

7. Landscape of Mestieri d’Arte — Serapian To celebrate the Mestieri d’Arte Bokashi SS26 Capsule Collection designed by @bethanlaurawood for @serapianmilano, the boutique becomes an immersive rocky landscape brought to life with Poltronova. 
📍 Serapian Boutique, Via della Spiga 42, Milan 
⏳ April 20–26 
🕒 Mon, Tue, Fri, Sat, Sun 10:00–19:00 / Wed, Thu 10:00–17:00

8. SuperDesign. Italian Radical Design 1965–75 A screening presented within RACCONTI DI DESIGN E CITTÀ. Film Screenings + Talks, curated by @francescamuse with @musefactoryofprojects in collaboration with @fondazionesozzani 
📍 Fondazione Sozzani, Via Bovisasca 87, Milan ⏳ Saturday, April 25th, 11:30 AM 
🔴 Free admission / Registration required at fondazionesozzani.org / museweb.it

See you around Milan.

#Poltronova #MDW2026 #MilanoDesignWeek2026 #MilanDesignWeek #SaloneDelMobile2026

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Join us on Saturday, April 25th at 11:30 AM at Fondazione Sozzani, Milan
for the screening of

SuperDesign. Italian Radical Design 1965–75
Presented within RACCONTI DI DESIGN E CITTÀ.
Film Screenings + Talks, the project curated by Francesca Molteni with @musefactoryofprojects in collaboration with @fondazionesozzani.

With Elisabetta Trincherini, Francesca Balena Arista, Maria Cristina Didero, and Nicoletta Morozzi.
@francescabalenaarista @nicolettamorozzi

A film by Maria Cristina Didero and Francesca Molteni, directed by Francesca Molteni, retracing the history and legacy of Italian Radical Design through the voices of 19 of its protagonists.

📍Fondazione Sozzani Via Bovisasca 87, Milan

Free admission 🔴 Registration required at fondazionesozzani.org / museweb.it

#Poltronova #SuperDesign #RadicalItalianDesign #FondazioneSozzani #MilanDesignWeek

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UN—Poltronova at Salone del Mobile 2026

Milano Design Week installation at Rho Fiera Milano.
 Domestic space is no longer defined. At Salone Internazionale del Mobile 2026, Poltronova presents UN—, an installation shaped by an unstable, open, constantly transforming condition.

✳︎ UN— 📍 Rho Fiera Milano, Hall 24 | Booth D33 ⏳ April 21st–26th

Featuring Archizoom Associati, Nigel Coates, De Pas, D’Urbino, Lomazzi, Gianfranco Fini, Andrea Mancuso, Franco Raggi, Ettore Sottsass jr., Superstudio, Bethan Laura Wood.
Following XS, where surface generated space, UN— operates through subtraction, not what is shown, but what remains incomplete, suspended, in progress. Space no longer presents itself as a finished form, but as a process built as it unfolds.
UN— marks a new phase for Poltronova. Alongside historical icons, a new generation of projects interprets the present through experimental, ironic, and radical languages. New productions by Bethan Laura Wood and Andrea Mancuso open a path beyond re-edition.
Under the creative direction of Donatello D’Angelo, the installation becomes an UN—finished environment in constant mutation. There is no definitive form. Only temporary states.
On display includes Ultrafragola, Superonda, Gherpe, Joe, Canton and more alongside new productions Terrazzo Quarry, Pluriball, Regolo, Plasma and Safari in new upholsteries.
A renewed focus on customisation introduces variable configurations and a more direct relationship between object and user. Miniatures and objects expand the reflection on scale, perception, and reality.

#Poltronova #SaloneDelMobile2026 #MilanoDesignWeek2026 #MilanDesignWeek #MDW2026

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UN—Poltronova at MDW 2026

Inside De Pas, D’Urbino, Lomazzi: Fantasticamente effervescenti at @casvamilano – Centro di Alti Studi sulle Arti Visive, the work of one of the most significant Italian design groups is traced through a trajectory that moves beyond the object and redefines the experience of domestic space.

⚾️ De Pas, D’Urbino, Lomazzi: Fantasticamente effervescenti 📍 @casvamilano – Centro di Alti Studi sulle Arti Visive, Via Isernia 5, Milan ⏳ on view until April
Curated by Maria Teresa Feraboli Exhibition design: Andrea Gianni

On view: ★Joe — De Pas, D’Urbino, Lomazzi
★Joe Ball — D’Urbino, Lomazzi

Fantasticamente effervescenti, curated by Maria Teresa Feraboli with exhibition design by Andrea Gianni, takes the public beyond the object, tracing a creative trajectory that has redefined spatial possibilities and transformed the way domestic environments are experienced.
Before forming as a group in 1966, the three designers initiated a sharp critique of traditional housing typologies, with a clear aim: to free the home from the rigidity of rooms and restore flexibility and freedom to interior spaces. From holiday houses such as Villa Panceri on the island of Elba, to the retirement home on Via Leone XIII in Milan, and on to pneumatic structures and the project of a residential hypercube for 1,500 people, their work moves between pragmatism and vision, in a continuous process of experimentation that also implies an awareness of environmental concerns.
Their informal, affordable, and transformable objects — including the Joe armchair and the Joe Ball footstool — became a manifesto of their commitment to redefining domestic space, allowing inhabitants to shape their environment with freedom, pleasure, and a sense of play.

#Poltronova #CASVA #JoeArmchair #DePasDUrbinoLomazzi #MilanoDesignWeek2026

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UN—Poltronova at MDW 2026

Inside Andrea Branzi by Toyo Ito. A Continuous Present at @triennalemilano, a key chapter of Radical Design unfolds through more than sixty years of Andrea Branzi’s research, interpreted through the vision of Toyo Ito.
The exhibition traces a biographical journey from Archizoom and Superarchitettura to Branzi’s anthropological approach to design. Themes of fragility, hybridization, ecology, and coexistence shape a fluid exhibition conceived as a continuous present. Over 400 works. Installations, objects, models, drawings, videos, and archival materials build an evolving landscape of ideas.
Within this radical moment, Poltronova’s dialogue with Archizoom emerges.

On view: Superonda (1967). The modular anti-sofa redefining domestic space. Safari (1968). The “imperial sofa”. Afro-Tyrolean kitsch. Radical irony.
Two manifesto pieces. One decisive collaboration. A new idea of living.

Andrea Branzi by Toyo Ito. A Continuous Present 📍Triennale Milano, Viale Alemagna 6 ⏳March 19th — October 4th 2026

Produced by Triennale Milano and Fondation Cartier pour l’art contemporain Concept and exhibition design:Toyo Ito & Associates, Architects Curated by Nina Bassoli and Michela Alessandrini In collaboration with Lorenza Branzi and Nicoletta Morozzi

Slide n.7-8 photo credits:
Andrea Branzi by Toyo Ito. Continuous Present. Installation view. Triennale Milano 2026
Shot by Andrea Rossetti © Triennale Milano

#Poltronova #MilanoDesignWeek2026 #RadicalDesign #AndreaBranzi #TriennaleMilano

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Superonda???

Superonda can be…a sofa, a bed, a chaise longue, or… whatever you want.

Designed by Archizoom Associati for Poltronova, Superonda is a dynamic modular sofa made of two wave modules you can flip, stack and rearrange freely. Radical Italian design.

No rules… just positions.

#Superonda #ArchizoomAssociati #Poltronova #RadicalDesign #ItalianDesign

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UN—
Domestic space is no longer defined.

Poltronova returns to Salone del Mobile.Milano 2026 with an installation shaped by instability. Open. In constant transformation.

After XS, where surface generated space, UN— operates through subtraction.
Not what is shown. What remains incomplete. Suspended. In progress. Wrong?

Space is not presented as a finished form.
It is constructed as it unfolds.

April 21–26
Rho Fiera Milano | Hall 24 D33

Join us inside an UN-defined space. If you can.

—————————-///:::;;////////———————-///:::;;////////—

#Poltronova #SalonedelMobile #MDW2026 #MilanDesignWeek #Salone2026

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〰 Superonda is not just a sofa.

It is a new way of living.
Designed in 1967 by Archizoom Associati, this modular system redefined comfort through movement, freedom, and play. a radical icon of Italian design that still feels ahead of its time.
This monograph by Centro Studi Poltronova explores its story and lasting impact.

☞ Discover more on our website. link in bio.

⸺

#ItalianDesign #RadicalDesign #Superonda #DesignHistory #Poltronova

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two waves, one cut… infinite possibilities. 🌊🌊

Superonda by Archizoom Associati for Poltronova rewrites the rules of living.
Designed in 1967, it breaks structure, breaks function, breaks expectations.

No frame. No fixed position.
A sofa, a bed, a chaise longue. Whatever you decide in the moment.

Superonda doesn’t dictate.
It invites you to play.
Still challenging how we live today.

👉 Follow for more design stories that changed everything.

#superonda #radicaldesign #italiandesign #poltronova #designhistory

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Not just a chair. A statement. ⚫️

The Plasma armchair and footrest by Nigel Coates redefine comfort through sculptural form and bold presence. Wrapped in rich leather and supported by a striking metal frame, this piece blurs the line between furniture and art.
Designed to be experienced, not just seen.

Because great design doesn’t whisper. It speaks.

✨ Do you like this leather version?

#Poltronova #PlasmaArmchair #NigelCoates #PlasmaChair #HighEndDesign

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What is Rumble by Gianni Pettena? 💭
A sofa or a space to experience?

Rumble isn’t just design. It’s architecture you can live in.
Born from a 19th-century artist studio, this iconic sofa breaks scale, rules, and expectations.

It doesn’t follow function. It questions it.
A primal form. A womb. A place where gestures, ideas, and possibilities take shape.

Rumble becomes what you make of it.
That’s the point.

Designed by Gianni Pettena for Poltronova
Casentino fabric. Timeless colors. Endless interpretations.

Would you sit… or experience it?

#poltronova #rumble #giannipettena #designstorytelling #pannocasentino

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Rumble playful sofa by Gianni Pettena ✧

Casa Italia returned to the Winter Olympic Games Milano Cortina 2026.
A project by CONI – the Italian National Olympic Committee that brought together culture, hospitality and Olympic values. Three venues — Milan, Livigno, Cortina — one shared vision. The theme MUSA celebrated Italy as a source of inspiration, creativity and beauty.
In this context, Poltronova contributed to Casa Italia with two white Superonda sofas and a green Rumble sofa, shaping informal and dynamic spaces where sport, culture and contemporary design met.
On the occasion of the XXV Winter Olympic Games Milano Cortina 2026, Casa Italia stood as the symbolic place of Italian excellence, a space of encounter between culture, vision and Olympic values.
A project by CONI, Casa Italia interpreted and told the story of the country’s identity through hospitality and the values of sport, art, architecture and design.
Present in three key locations — Triennale Milano, the Aquagranda Olympic Preparation Centre in Livigno, and Farsettiarte in Cortina d’Ampezzo — Casa Italia welcomed Italy Team athletes, partners and an international audience, offering an experience that conveyed Italy’s cultural heritage to the world.
The project was developed under the coordination of Lorenzo Pellicelli, within a unified vision that connected the different venues.

Ph. Roberto di Tondo / CONI Pietro Savorelli

#CasaItaliaMiCo2026 #Poltronova #SuperondaSofa #RumbleSofa #MilanoCortina2026

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IO SONO UN ARCHITETTO. ETTORE SOTTSASS

From 7 March to 26 July 2026, Palazzo Buontalenti in Pistoia presents a major exhibition dedicated to Ettore Sottsass, one of the most influential figures in twentieth-century architecture and design.
Painter, graphic designer, photographer and visionary designer, Sottsass (1917–2007) moved through the entire twentieth century with a perspective that was critical, observant and deeply sensitive to the cultural and social changes of his time.

Curated by Enrico Morteo and organised by @pistoiamusei, @fondazionecaript with @electaeditore, the exhibition explores three decades of Sottsass’s work. From the immediate post-war years to the early 1970s. Drawings, photographs, ceramics, objects and archival materials reveal the development of his ideas, many of them presented to the public for the first time.
Special attention is given to Sottsass’s relationship with Tuscany and with the artisans and companies that helped shape his vision.  Projects developed with Poltronova — including Ultrafragola, Crazy Horse, Califfo and Superbox — stand as iconic examples of a design language grounded in experimentation, colour and symbolic form.
The exhibition presents both original pieces and archival materials preserved at @csac_parma and within the Centro Studi Poltronova Archive.

📍 Palazzo Buontalenti, Pistoia  📅 7 March – 26 July 2026

#EttoreSottsass #DesignExhibition #DesignHistory #Poltronova #CrazyHorse

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