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Poltronova

Radical Iconic Italian Design

🟪🟧 Sofo 🟩🟪 Armchair and sofa designed

🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
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Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #superstudio #sofo #sofosofa #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly

🟪🟧 Sofo 🟩🟪 Armchair and sofa designed

🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
.
Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @pietrosavorelli_associati
.
.
.
.
.
#poltronova #superstudio #sofo #sofosofa #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly

🟪🟧 Sofo 🟩🟪 Armchair and sofa designed

🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
.
Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @pietrosavorelli_associati
.
.
.
.
.
#poltronova #superstudio #sofo #sofosofa #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly

🍓 Ultrafragola Mirror/lamp designed by Ettore S

🍓 Ultrafragola Mirror/lamp designed by Ettore S

🍓 Ultrafragola Mirror/lamp designed by Ettore S

🖤 Joe Whip Soft leather armchair . To celebrate

🖤 Joe Whip
Soft leather armchair
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To celebrate the fiftieth anniversary of the armchair Joe designed by DDL Studio, Centro Studi Poltronova has created four special editions for a must-have item which has never gone out of the catalogue. Made of first-rate black leather, Joe Whip is a precious edition with an elaborate braiding which transforms the thumb into a fringe, and by similitude into a whip, preserving all its Pop provocation.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #studioDDL #joearmchair #joechair #joewhip #whip #radicaldesign #fetishdesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #totalblack #leatherdesign #madeinitaly

🧸 Joe Plush Armchair designed by Superstudio .

🧸 Joe Plush
Armchair designed by Superstudio
.
To celebrate the fiftieth anniversary of the armchair Joe designed by DDL Studio, Centro Studi Poltronova has created some special editions for a must-have item which has never gone out of the catalogue. Joe Plush, entirely clad in high quality faux fur, aspires to becoming an interior decoration toy, very soft and embracing, and is dedicated to all those who have a dreamer’s soul.
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💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
🙏 Rug by @cc_tapis
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #studioDDL #joearmchair #joechair #joeplush #radicaldesign #popdesign #design #architecture #italiandesign #madeinitaly

🧸 Joe Plush Armchair designed by DDL Studio . T

🧸 Joe Plush
Armchair designed by DDL Studio
.
To celebrate the fiftieth anniversary of the armchair Joe designed by DDL Studio, Centro Studi Poltronova has created some special editions for a must-have item which has never gone out of the catalogue. Joe Plush, entirely clad in high quality faux fur, aspires to becoming an interior decoration toy, very soft and embracing, and is dedicated to all those who have a dreamer’s soul.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
🙏 Rug by @cc_tapis
.
📍 @contemporary_cluster, Brancaccio Palace, Rome
.
.
.
.
.
.
#poltronova #studioDDL #joearmchair #joechair #joeplush #radicaldesign #popdesign #design #architecture #italiandesign #madeinitaly

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Cliccando qui è possibile leggere un interessante articolo dedicato ad Ultrafragola, scritto da Rebecca Deczynki di Domino.

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